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Marketing Best Practices

Founder of Stitch Fix Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 09.30.2015 | Business
Ernan Roman

Article by Ernan Roman Featured on CMO.com Inspired by the opportunity to create a truly personalized online shopping experience by blending the best...

Tips for Innovating with Integrated Messaging and Experiences to Engage Customers

Ernan Roman | Posted 09.23.2015 | Business
Ernan Roman

Michaels and Sally's are taking omnichannel to new levels through interconnected campaigns that blend and blur the lines between media boundaries to achieve a united 360-degree presentation of messages and experiences to consumers.

Citi Cards' Chief Customer Experience Officer Answers 4 Questions For Marketing Innovators

Ernan Roman | Posted 09.16.2015 | Business
Ernan Roman

Alice Milligan is the chief customer experience officer for Citi Cards, the world's largest credit card issuer, where she is responsible for driving all aspects of customer experience and engagement globally.

How IBM, Similac And Other Marketers Think Beyond The FAQ When It Comes To Customer Support

Ernan Roman | Posted 09.11.2015 | Business
Ernan Roman

Recently, the annual list of companies with the worst customer service came out and it got me thinking. It's time that marketers seized the opportunity of "helpfulness" and use its value at every stage of the purchase journey, from prospect to long-term, raving fan. All too often, helpfulness is dismissed as a throwaway, when it can be transformed into your most valuable engagement strategy.

3 Ways to Foster Consumer Trust in a Personalized World

Patricia Morizio | Posted 08.20.2016 | Business
Patricia Morizio

Data is being used by businesses in innovative and illustrious ways to generate widespread value. Companies should be as inventive in respecting users' wishes without inhibiting data's exponential promise for economic growth.

What Your Future Marketing Department Looks Like

Sajeel Qureshi | Posted 08.18.2016 | Business
Sajeel Qureshi

Save the pretty picture people for children's books. You're marketing department needs to put points on the board. We've come back from the future (ok, not literally) and these are the people we found in the best marketing departments.

How Disney Influences Small Customer Segments for Major Impact

Ernan Roman | Posted 08.18.2016 | Business
Ernan Roman

The art and science of engaging customer segments via influencer marketing or blogger outreach has emerged as a necessity for marketers. The success of this strategy depends on focusing on specific customer segments rather than broad blasts.

Marketers: Use These 2 Strategies to Engage With Consumers, Win BIG

Ernan Roman | Posted 08.06.2016 | Business
Ernan Roman

Your marketing messages go through a virtually instantaneous evaluation by consumers. They either identify with your communication and say, "Yes, that's me!" or, disconnect, feeling that you have no idea who they are or what they want. It's all based on your degree of relevancy.

Days of 'Spray and Pray' Marketing Are Done

Ernan Roman | Posted 07.20.2016 | Business
Ernan Roman

Too much marketing communication and too little targeting has been behind a sharp uptick in brand damage.

5 Effective Ways to Reheat Cold Leads

Reuben Yonatan | Posted 07.15.2016 | Business
Reuben Yonatan

According to InsideSales.com, you are nine times more likely to convert web leads if you do a follow up within five minutes. And did you know that the best time to email any of your prospects is between eight in the morning and three in the afternoon?

Human Data: The Powerful Differentiator

Ernan Roman | Posted 07.13.2016 | Business
Ernan Roman

Findings from the latest B2B and B2C VoC research conducted by our firm, ERDM, indicate that the key drivers for achieving deep customer engagement are self-defined life stages and attitudes toward the company and the product categories. So, today more than ever;

A Google Head of Product Commercialization Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 07.06.2016 | Business
Ernan Roman

Beau Avril, Global Head of Product Commercialization, Google Preferred will address 4 questions.

The End of Persona-Based Marketing: Part II in the series, "Marketing in the Age of Intelligent Machines"

Julie Ginches | Posted 06.29.2016 | Technology
Julie Ginches

At one time, persona-based marketing -- marketing that is based on designing journeys for fictional stakeholders who should like your company or product -- was seen as innovation.

Signs You Need to Outsource Your Digital Marketing

Sajeel Qureshi | Posted 06.26.2016 | Business
Sajeel Qureshi

Digital marketing budgets are going through the roof, but do most departments understand how to allocate their money? Not really.

CMOs Must Shift Focus from Transactions to "Addictive Experiences"

Ernan Roman | Posted 06.22.2016 | Business
Ernan Roman

Customers become "brand partners" when companies shift from treating them as transactions to creating addictive experiences which meet and exceed customer's needs.

5 Conversion Rate Platforms for Generating Leads

Alex Ivanovs | Posted 06.23.2016 | Business
Alex Ivanovs

Where do you go from launching a business website, to acquiring potential customers? It would clearly be a more popular choice to start an online business if the task was as easy as that.

Marketing in the Age of Intelligent Machines [a Five-Part Series on the New "Marketing Mix," and What It Means for All of Us]

Julie Ginches | Posted 06.16.2016 | Technology
Julie Ginches

In 1953 -- so long ago, and in so many ways -- a business professor named Neil Borden coined what's possibly the most enduring phrase in marketing history: "the marketing mix." He was inspired by the work of a colleague, James Culliton, who described the modern marketer as

3 Ways to Re-ignite the Bond with Current Customers

Ernan Roman | Posted 06.08.2016 | Business
Ernan Roman

Most companies take existing customers for granted. They make 3 deadly assumptions; customers understand everything about your products, you know everything about your customers and, customers feel you are so special that they will be yours forever.

The Problems With Your Marketing Agency

Sajeel Qureshi | Posted 06.04.2016 | Business
Sajeel Qureshi

It's hard to avoid marketing agencies.  There seem to be more marketing agencies and experts than there are businesses to benefit from their help. Are these four common marketing agency problems holding you back from winning business?

3 Keys for Experiential Marketing Effectiveness

Ernan Roman | Posted 06.02.2016 | Business
Ernan Roman

By listening, acknowledging and involving customers you are inviting them to incorporate your brand into their life. Mastering this critical type of engagement is the essential ingredient that sparks successful customer experiences.

Mercedes-Benz Head of Marketing Communications Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 05.27.2016 | Business
Ernan Roman

Article by Ernan Roman Featured on CMO.com Dr. Jens Thiemer, Head of Marketing Communications at Mercedes-Benz will address these 4 questions; What ...

3 Reasons Why Your Marketing Fails

Sajeel Qureshi | Posted 05.15.2016 | Small Business
Sajeel Qureshi

Admit it, you've hired marketing people or agencies and fired them with a nasty break-up. It's ok. There are 'marketing haters anonymous' meetings happening all over the world. Are there things you could have done differently? Absolutely.

How to Use VoC Insights from Employees & Customers to Improve Experiences

Ernan Roman | Posted 05.11.2016 | Business
Ernan Roman

We are often asked what sources of VoC insights should be used to improve the company's customer experience. And often, these insights are right in front of you--from your own customers and employees.

4 Stupid Mistakes That Get Your Emails Deleted

Sajeel Qureshi | Posted 05.05.2016 | Small Business
Sajeel Qureshi

Chances are you've read bad unsolicited emails and probably sent a few yourself. Don't you get frustrated when people don't respond to you? If you're ready to stop ticking recipients off then stop doing these four stupid things when you send them emails.

3 Ways Mobile is Impacting Your Marketing Right Now

Ernan Roman | Posted 05.04.2016 | Business
Ernan Roman

Your company has become a mobile experience for customers whether you are ready for it or not. Today's multi-device consumer is increasingly accessing your information, messaging and ads on a mobile device.