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Marketing Books

What Great Retail and Restaurant Brands Do

Scott Goodson | Posted 11.17.2016 | Home
Scott Goodson

What are the most noteworthy ideas to keep in mind as we turn towards the new year? To answer this I turned to someone with an amazing ear to the ground and eye on the big tendencies shaping brand experiences.

How To Market A Self-Published Book

Paul Jarvis | Posted 11.18.2014 | Business
Paul Jarvis

You can achieve success -- however you define success -- by doing practically anything that goes with or even against current advice online for self-published book marketing. The "self" in self-publishing means you've got the reins.

How to Be Rich as an Artist

Paul Jarvis | Posted 08.03.2014 | Business
Paul Jarvis

Art rarely makes artists lots of money. Yet we do it anyway.

Made With: The Emerging Alternative to Western Brands From Istanbul to Indonesia

Scott Goodson | Posted 01.23.2014 | Home
Scott Goodson

Leading up to the December holidays, it's time to find your top marketing books. Recently I wrote about some books you ought not to miss (top 11 marke...

Top 11 Marketing Books of All Time

Scott Goodson | Posted 11.13.2013 | Media
Scott Goodson

Whether you're studying advertising, or are a professional practicing the craft there are hundreds of books worth digesting.

10 Fun Ways to Market Your Book While Waiting for Oprah to Notice It

Candace Walsh | Posted 05.11.2013 | Home
Candace Walsh

I had to be my own street team. I had to keep my baby from drowning. I had to do so until it could swim on its own. Here's how I've been marketing my book in innovative ways. You can do the same.

Hey Writer! What's Your Brand?

Holly Robinson | Posted 09.30.2012 | Home
Holly Robinson

When did writers start being brands? This question led me through a maze of other squirrely musings. If you write a memoir, are you forever a memoirist? What happens if a thriller writer dares to try his hand at romance?

Do You Really Need an Editor at a Publishing House?

Carole Baron | Posted 05.25.2011 | Home
Carole Baron

Before, you, as a writer, decide to bypass the publisher and the editor, remember it is the role of the editor to be the author's advocate in the arduous publishing process so that the book will get the readership it deserves.