What are the most noteworthy ideas to keep in mind as we turn towards the new year? To answer this I turned to someone with an amazing ear to the ground and eye on the big tendencies shaping brand experiences.
You can achieve success -- however you define success -- by doing practically anything that goes with or even against current advice online for self-published book marketing. The "self" in self-publishing means you've got the reins.
When did writers start being brands? This question led me through a maze of other squirrely musings. If you write a memoir, are you forever a memoirist? What happens if a thriller writer dares to try his hand at romance?
Before, you, as a writer, decide to bypass the publisher and the editor, remember it is the role of the editor to be the author's advocate in the arduous publishing process so that the book will get the readership it deserves.