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Marketing Business

How To Market A Self-Published Book

Paul Jarvis | Posted 11.18.2014 | Business
Paul Jarvis

You can achieve success -- however you define success -- by doing practically anything that goes with or even against current advice online for self-published book marketing. The "self" in self-publishing means you've got the reins.

'Triple C' vs. 'Triple I': Which Kind of Company Are You?

Peter Friedman | Posted 05.20.2013 | Business
Peter Friedman

Today, social media has enabled a level of customer centricity that goes way beyond what anyone could have ever imagined. It's time for business to make the next great shift. To compete in this new world requires you to experience the full benefits of social media.

Measurable Advertising Is Key to Growth and Profits

Frank Farwell | Posted 10.21.2012 | Small Business
Frank Farwell

Whether your business is a restaurant, small manufacturer, sporting goods retailer or day care center, measurable advertising works the same. Here's the blueprint.

Marketing Partners -- Meet Them Halfway

Ron Kunitzky-Geyser | Posted 08.06.2012 | Business
Ron Kunitzky-Geyser

Are your marketing partners asking for too much? Sometimes that's just the reality of partnering with others. Finding the right balance isn't easy.

Corporate America Needs to Get Out of Its Own Way

Joan Michelson | Posted 04.22.2012 | Business
Joan Michelson

Corporate America has an innovation problem. Obsessed with controlling and measuring, corporate executives often forget that employees are people too. Here are some suggestions for affecting what happens in the room

Five Lessons Your Business Can Learn From the Hottest Celebrities

Carol Roth | Posted 09.06.2011 | Business
Carol Roth

Today's celebrities aren't just entertainers, they are brands and businesses. Here are 5 lessons you can learn from some of the hottest celebrities around.