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Make Me an Offer I Can't Refuse

MaryEllen Tribby | Posted 01.23.2014 | Business
MaryEllen Tribby

It is vital that an entrepreneur understand how to create an offer. Here's why: A good offer can easily double response rates. A bad or botched offer can easily kill a campaign that would otherwise be profitable.

In Tough Economic Times: Market Smarter, Not Harder

MaryEllen Tribby | Posted 10.22.2013 | Business
MaryEllen Tribby

Perhaps one of the greatest benefits of multi-channel marketing is that it provides great customer relationship-building opportunities.

Windows Phone 7 Launch Comes to NYC

Ramon Nuez | Posted 05.25.2011 | Technology
Ramon Nuez

One of the main points that Ballmer and de la Vega kept driving was that "Windows Phone 7 is your phone." The mobile OS is designed to keep you in touch with the people who mean the most to you.

24 Co-Creation Companies Invade Facebook!

Danny Wong | Posted 05.25.2011 | Business
Danny Wong

24 ads will be shown on Facebook today which will capture millions of impressions to spread awareness of the co-creation trend. Chocri is the neat company that is empowering you to build your own chocolate bar.

Author Hires Actresses To Read Her Book In Public And Laugh

Huffington Post | Caroline Eisenmann | Posted 05.25.2011 | Books

In an unusual marketing move, writer Jennifer Belle recently hired dozens of actresses to read her book around New York City and laugh hysterically. B...