Small business owners who lack deep pockets are forced to rely mostly on the strength of their marketing strategy and creativity. Excellent execution of a well-planned, strategic and creative marketing campaign can yield great results.
What's the use in continuing to run a marketing campaign that doesn't work? It turns out that there might be gold hidden in that dud of a campaign -- you just haven't found it yet. The treasure usually stays buried.
I've spent over 25 years in the marketing world. My marketing campaigns have spanned every marketing channel -- from television to direct mail... e-mail to radio... telemarketing to Internet... and beyond.