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Marketing Campaigns

We're Only As Good As Our Last Job

Stephen Rosa | Posted 04.01.2016 | Business
Stephen Rosa

There is a galvanized steel garbage can in my office - the kind you used to see in front of every inner-city house on trash collection day. There is a...

Don't Fear the Data! How to Use it to Make Smarter Decisions

Melinda Emerson | Posted 12.23.2016 | Business
Melinda Emerson

While the term Big Data might make you nervous, it shouldn't. Yes, we have a flood of data available at our fingertips, but don't let it daunt you. In...

The 10 Commandments of Smart Executive Thought Leadership

Mark Pasetsky | Posted 11.30.2016 | Business
Mark Pasetsky

While a smart executive thought leadership campaign is a proven way to distinguish your company from the competition, all pieces are not created equal.

Differentiating Your Brand's Web Presence on Black Friday

Gabriel Shaoolian | Posted 11.18.2016 | Business
Gabriel Shaoolian

With Thanksgiving quickly approaching, it's no surprise that Black Friday promotions are coming too. For this tremendous shopping day--the biggest all...

Bad Marketing Campaigns Are a Goldmine for Machine Learning

Olly Downs | Posted 07.15.2016 | Business
Olly Downs

What's the use in continuing to run a marketing campaign that doesn't work? It turns out that there might be gold hidden in that dud of a campaign -- you just haven't found it yet. The treasure usually stays buried.

8 Things You Only Believe Because Advertisers Told You To

The Huffington Post | Amanda Scherker | Posted 01.25.2014 | Business

There are so many customs in life we take for granted -- from a late morning coffee break to the serious need to rinse our mouths squeaky-clean with m...

Debunking the Original Idea Myth

MaryEllen Tribby | Posted 01.25.2014 | Business
MaryEllen Tribby

There are a few techniques for producing great product ideas. These techniques work for every aspect of your business, from new product ideas to brainstorming your marketing campaigns.

The Right Way to Work With Freelance Copywriters

MaryEllen Tribby | Posted 11.05.2013 | Business
MaryEllen Tribby

I've spent over 25 years in the marketing world. My marketing campaigns have spanned every marketing channel -- from television to direct mail... e-mail to radio... telemarketing to Internet... and beyond.

The New Hollywood (Digital) Dating Rules

Sophia Stuart | Posted 09.01.2013 | Entertainment
Sophia Stuart

Here's where we come to what I call the 3 x Cs of dating your audience: create desire, connect and close the sale.

This Coke Machine Takes Hugs Instead Of Money

Posted 04.11.2012 | Business

A great hug can mean warmth, safety, comfort and a bunch of other mushy feelings. The only thing that could possible make it better? A free Coke. ...

8 Products Women Really Don't Need

Posted 01.01.2012 | Women

There is a history of misguided attempts by companies to market to and create products for women (check out this chin-reducing device and the Glamour ...