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Marketing Campaigns

Bad Marketing Campaigns Are a Goldmine for Machine Learning

Olly Downs | Posted 07.15.2015 | Business
Olly Downs

What's the use in continuing to run a marketing campaign that doesn't work? It turns out that there might be gold hidden in that dud of a campaign -- you just haven't found it yet. The treasure usually stays buried.

8 Things You Only Believe Because Advertisers Told You To

The Huffington Post | Amanda Scherker | Posted 01.25.2014 | Business

There are so many customs in life we take for granted -- from a late morning coffee break to the serious need to rinse our mouths squeaky-clean with m...

Debunking the Original Idea Myth

MaryEllen Tribby | Posted 01.25.2014 | Business
MaryEllen Tribby

There are a few techniques for producing great product ideas. These techniques work for every aspect of your business, from new product ideas to brainstorming your marketing campaigns.

The Right Way to Work With Freelance Copywriters

MaryEllen Tribby | Posted 11.05.2013 | Business
MaryEllen Tribby

I've spent over 25 years in the marketing world. My marketing campaigns have spanned every marketing channel -- from television to direct mail... e-mail to radio... telemarketing to Internet... and beyond.

The New Hollywood (Digital) Dating Rules

Sophia Stuart | Posted 09.01.2013 | Entertainment
Sophia Stuart

Here's where we come to what I call the 3 x Cs of dating your audience: create desire, connect and close the sale.

This Coke Machine Takes Hugs Instead Of Money

Posted 04.11.2012 | Business

A great hug can mean warmth, safety, comfort and a bunch of other mushy feelings. The only thing that could possible make it better? A free Coke. ...

8 Products Women Really Don't Need

Posted 01.01.2012 | Women

There is a history of misguided attempts by companies to market to and create products for women (check out this chin-reducing device and the Glamour ...