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Marketing Consultant

You Have to Be a Little Crazy to Be a Marketing Consultant

Ira Kalb | Posted 05.20.2015 | Business
Ira Kalb

A marketing consultant has to sell a product that most don't understand, to people that are not sure that they need it, and are skeptical of its value. So why would anyone want to do marketing consulting? Good question.

Dispatch From the Marketing Front: What You Missed at South by Southwest (SXSW) Interactive 2012

Christian Moritz | Posted 05.26.2012 | Business
Christian Moritz

Whether it was the keynotes by industry legends or 75 SXSW marketing sessions on how to leverage interactive technology, I found SXSW invaluable for learning the latest about emerging technologies and best practices from industry peers.

10 Pinterest Tips For Small Business Pinners

Karen Leland | Posted 05.23.2012 | Small Business
Karen Leland

So how can a small business owner, book author, entrepreneur or expert make the most of this new marketing tool? Here are ten ways you can use Pinterest to promote with pictures -- all in a non-hype, customer-friendly, low-key, value-added way.

Duane Reade Rebrands. New Yorkers Rejoice.

Val Brown | Posted 05.25.2011 | New York
Val Brown

Personalized service at the pharmacy is one area where they can really differentiate.