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Marketing for Men

The Rise of the Mansumer Is a Myth Created by Men

Ted Rubin | Posted 03.08.2015 | Business
Ted Rubin

With the economic pressures of current times, we can't deny that more and more households are dual-income. Combine that with the fact that younger people are marrying later, and we're seeing a shift in the traditional male role. More men are making purchases than ever before.

WATCH: The 8 Silliest 'Manly' Commercials Ever

The Huffington Post | Zeynep Lokmanoglu | Posted 12.14.2011 | Women

In light of the recent Dr. Pepper Ten advertisements, we rounded up eight advertising campaigns that urge men to claim back their manhood with "manly"...