Singapore Airlines decided to remain focused on its brand position on the basis that the recession, and its effects on corporate travel, was cyclical. It takes a bold company to do what Singapore Airlines did.
Read Whole Story
As a critical consumer, I have become increasingly concerned by the way in which organizations treat their customers.
Super Bowl season is almost upon us and once again the question of whether companies should spend money on Super Bowl commercials has emerged.
McDonald's has pulled out of Iceland.The decision is a combination of rising costs and the inability to hike prices a further 20% to recoup losses.
It won't be hard to identify an increase in consumer spending but it will be more difficult to detect whether in fact consumer values have fundamentally changed. Now that will be interesting.
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements. Learn more.