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Marketing Internet

The Metric Of More

Paul Jarvis | Posted 08.12.2014 | Business
Paul Jarvis

I realize we're all trying to run our own creative businesses and that building an audience is important. But we beat ourselves up too often for not reaching enough people, especially when we're starting out.

Marketers, Advertisers Can Learn a Lesson from Justin Bieber

Nick Lane, Christiano Covino, and Ryan Smale | Posted 08.07.2012 | Business
Nick Lane, Christiano Covino, and Ryan Smale

Any producer or agency that has had an Internet hit will tell you that contentʼs value, not "share-ability," is the most important key to virality.