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Marketing Media

Cannes 2014 #Shingerview: Erika Ferszt, Luxottica Group

David Shing | Posted 09.17.2014 | Technology
David Shing

My dear friend Erika Ferszt, Luxottica Group's Global Advertising, Media & Digital Director, spent some time with me in Cannes to talk about how she maintains the integrity and authenticity of Ray Ban, arguably one of the most iconic and popular brands.

Cannes 2014 #Shingerview: Yin Rani, Campbell Soup Company

David Shing | Posted 09.15.2014 | Technology
David Shing

Yin Rani, VP of Integrated Marketing at Campbell's Soup Company, spent some time with me at Cannes to talk about her new role at the CPG giant. Having joinied Campbell's in December, Yin is responsible for establishing the strategic direction for Campbell's advertising, media, global design and digital marketing and social media.