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Marketing Men Women

What Backpacks Reveal About Gendered Marketing

Adrianne Wadewitz, Ph.D. | Posted 01.27.2014 | Women
Adrianne Wadewitz, Ph.D.

The assumptions behind these marketing strategies reinforce stereotypical ideas of gender: that women are physically weak, that women are fascinated by fashion, that there is one specific female body type, and that women are "soft."

Men Marketing to Women: Who's the Biggest Demographic in Tech Consumerism?

Marilyn Nagel | Posted 08.13.2013 | Business
Marilyn Nagel

Here in Silicon Valley, there's a daily buzz of who's come out with the latest tech gadget. But in certain circles, there's an even greater buzz regarding how these products are being marketed. The never-ending conversation is: Who's got the best viral campaign, and how has it affected sales?