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Marketing Metrics

Why Marketing Metrics Don't Always Matter

Penny C. Sansevieri | Posted 08.27.2015 | Books
Penny C. Sansevieri

When it comes to book promotion, getting caught up in metrics can be the quickest way to kill any marketing endeavor.

29 Essential Content Marketing Metrics

Pawan Deshpande | Posted 07.13.2016 | Business
Pawan Deshpande

As marketers continue to invest in content marketing, many are met with the task of proving content's impact on their business's bottom line.

2 Ways to Gauge Whether Your Ads Are Working

Kristan Braziel | Posted 12.14.2014 | Small Business
Kristan Braziel

You've invested a healthy chunk of change into an advertising schedule, you're running gorgeous ads, and you just KNOW they're going to work. Good fo...

Over 90 Percent of Marketers Are Not Confident In How They Are Measuring Content

Posted 09.10.2014 | Media

By Joe Lazauskas, Contently Content marketers are incredibly uncertain about how they’re measuring the success of their content. That’s the ...

How to Keep Your CMO Out of the CEO Shark Tank

Lisa Nirell | Posted 11.05.2013 | Business
Lisa Nirell

The purpose of communicating a compelling message in the CEO's language is to generate interest; interest generates a meeting; meetings create trusting relationships; and relationships drive conceptual agreement.

CMOs Are From Mars, CEOs Are From Venus: What Planet Are You From?

Lisa Nirell | Posted 10.15.2013 | Business
Lisa Nirell

What is your current relationship with your CEO? Do you feel like a fish out of water, or are you swimming in the same direction?