When it comes to book promotion, getting caught up in metrics can be the quickest way to kill any marketing endeavor.
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As marketers continue to invest in content marketing, many are met with the task of proving content's impact on their business's bottom line.
You've invested a healthy chunk of change into an advertising schedule, you're running gorgeous ads, and you just KNOW they're going to work. Good fo...
By Joe Lazauskas, Contently
Content marketers are incredibly uncertain about how they’re measuring the success of their content.
That’s the ...
The purpose of communicating a compelling message in the CEO's language is to generate interest; interest generates a meeting; meetings create trusting relationships; and relationships drive conceptual agreement.
What is your current relationship with your CEO? Do you feel like a fish out of water, or are you swimming in the same direction?
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