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Marketing Relationship

The Rebirth of Permission Marketing -- Part III in the Series, "Marketing in the Age of Intelligent Machines"

Julie Ginches | Posted 07.13.2016 | Technology
Julie Ginches

It was a more than sixteen years ago -- how time flies -- that Seth Godin published his little marketing classic, Permission Marketing. The premise of his book: the digital experience is changing the way we engage with customers because customers have more power to manage their relationships with brands.

These Shoes Ain't Just Made for Walkin': The Cause Marketing Biz Model

MaryEllen Tribby | Posted 01.23.2014 | Business
MaryEllen Tribby

TOMS understands that being an advocate for children, as well as being able to defend that advocacy with ease, will alleviate the price barrier and sell more shoes.