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Marketing Research

The Strange Effect Of Disgust On Human Behavior

The Huffington Post | Carolyn Gregoire | Posted 11.17.2014 | Science

Nobody likes to feel disgusted. But evidence suggests that disgust is an evolutionary adaptation that protects us from potentially harmful things like...

Test Any Business Idea for Less Than $400

Sajeel Qureshi | Posted 11.05.2014 | Small Business
Sajeel Qureshi

You've got a great idea for a new store, app or restaurant. Should you quit your job and invest before doing basic marketing research? It's amazing how many businesses are started on a hunch or feeling. Instead, budget $400 in some general digital marketing tactics to test the waters out by doing the following.

Big Data and Online Disinhibition: 'Who Am I?' When I Post Comments Online

Jenny Darroch | Posted 10.05.2014 | Business
Jenny Darroch

Big data is not a replacement for behavioral data, such as user and usage data, or psychographic data, which includes information on attitudes, values, opinions and lifestyle.

Ad Researchers are Rethinking Their Role

Mike Smith | Posted 05.31.2014 | Media
Mike Smith

From where do we draw inspiration? Some say creative development in advertising is intuition or a gut feeling. Others may say it's an insight provided...

How to Hack Facebook Graph and Facebook Interests Lists for Content Marketing

John Haydon | Posted 01.23.2014 | Small Business
John Haydon

One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little know, but powerful way to curate content is with Facebook Interests list.

Is Research Dead?

Allen Decotiis | Posted 01.23.2014 | Business
Allen Decotiis

So, is research in a death spiral? Does such an insignificant growth rate foretell the death of research? We don't believe so. Rather, research has become so ubiquitously embedded in the marketing process that often it is hard to find.

Lizard Brain: The Keys to Brand Success

Sudio Sudarsan | Posted 10.07.2012 | Business
Sudio Sudarsan

We have only just scratched the surface of our potential -- like icebergs at least 98 percent of our emotional and intellectual awareness occurs 'under the surface' in the murky depths of the subconscious mind.

Finally, The Truth About Focus Groups!

Sandy Thompson | Posted 09.29.2012 | Media
Sandy Thompson

Instead of focus groups, we're letting relationships drive our research. If you want someone to tell you what she really thinks about how she looks and how she feels about getting older--or anything else that matters--you need to get to know her first.

No Money? No Problem. 5 Ways To Earn Cash Fast!

Gavin is a junior at Loyola Academy and a reporter for The Mash, a weekly teen publication distributed to Chicagoland high schools. Already counti...

M&A: Increasing Your Company's Sales Price With New Products

Larry MacDonald | Posted 05.30.2011 | Business
Larry MacDonald

In anticipation of selling a company, it may be advantageous to identify new market needs and have a number of attractive opportunities in the development pipeline to sweeten the deal.

Marketing in Today's Digital Culture

Patricia Martin | Posted 05.25.2011 | Technology
Patricia Martin

The relevance of the MBA degree to success in marketing has come under question. Clues as to why the criticism might stick could be found at the recent Kellogg Business School Marketing Conference. Here are a few things I learned.

Marketers, Are you Listening to the Language Used to Describe the New Apple Tablet?

Jenny Darroch | Posted 05.25.2011 | Technology
Jenny Darroch

There aren't many companies around that practice marketing the way that Apple does. I call Apple's approach to marketing "Heretical Marketing" because of its departure from traditional practices.

Car Buying Behavior: The Case of Demotorization

Jenny Darroch | Posted 05.25.2011 | Green
Jenny Darroch

A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman reported the results of a JD ...

Tiger - and All the Other Untrustworthy Marketing Spokesboys

Richard Laermer | Posted 05.25.2011 | Sports
Richard Laermer

The final stop in my tour of poorly-timed sports marketing missteps: the soon-to-be-boring soap opera of Tiger and his lillies. Woods was an untouchable until a mere two weeks ago; now sports marketers don't what to do with him.

Marketing Strategy Has an Important Role to Play in Post-Recession Economic Growth

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

To contribute to post-recession economic growth means paying attention to the methods that will allow organizations to create customers, shape markets, and alter consumer behavior.

Interesting Innovations that Generate Growth and Shape Markets

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

Sustainable competitive advantage comes about by developing innovations that solve consumer problems -- innovations that shape behavior and create new markets.

The Fallacy of Supply and Demand

Dan Ariely | Posted 05.25.2011 | Business
Dan Ariely

If I asked you for the last two digits of your social security number, then asked you whether you would pay this number in dollars for a particular bottle of wine, would the mere suggestion of that number influence how much you would be willing to spend on wine?