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Marketing Strategies

3 Startup Marketing Strategies That Will Destroy Your Company

AJ Agrawal | Posted 06.02.2016 | Business
AJ Agrawal

Running your own company for the first time is an exciting period in your life. The chances are you are going to fail, though. Most startups adopt st...

Stop Using These 3 Marketing Tactics

Shari Medini | Posted 04.28.2016 | Business
Shari Medini

Writing persuasive copy is not easy, & for some odd reason it seems to bring out the cheesiness in all of us. As soon as we try to tell the world abou...

4 Amazing and Profitable Lessons From a Marketing Legend

John Bowen | Posted 04.19.2016 | Business
John Bowen

Getting our message out to the right people and getting them to take action is the lifeblood of our success as entrepreneurs. So one of the smartest s...

Facebook Live for Business

Shari Medini | Posted 04.12.2016 | Business
Shari Medini

Whenever a new social media platform or feature comes out, businesses are skeptical & are slow to jump on-board potential new trends. I understand why...

Developing a Relationship With Fear Is What it Takes to Succeed in Business Says Entrepreneurship Expert

Angelina Darrisaw | Posted 03.10.2016 | Women
Angelina Darrisaw

"It's not enough to follow your dreams, we must chase them," is Teneshia Jackson Warner's personal life motto. After 5 years of working for IBM Global...

Crush It on iTunes -- Get More Opportunities

Joel Boggess | Posted 02.11.2016 | Media
Joel Boggess

I don't know if you're noticing it like I am, but podcasting seems to be inching its way closer and closer to mainstream media.

Why the Kardashian Marketing Strategy Is One for the Books

Erandi Palihakkara | Posted 02.04.2016 | Business
Erandi Palihakkara

The different personalities, styles and interests of each of the family members make them relatable to almost every demographic in America. Each sister has created a niche brand and they have strived to maintain it over time.

Top Marketing Moves -- Before, During and After the Sale

John Bowen | Posted 11.10.2015 | Business
John Bowen

You might offer a great product or service, but does anyone else realize that? The fact is, you've got to get more people to "raise their hands" to work with you if you want to accelerate your success.

What Running a Lemonade Stand Teaches Us About Marketing Strategies

Audrey van Petegem | Posted 09.16.2015 | Business
Audrey van Petegem

So, why was it so successful? None of them just sat there waiting for people to stop. They engaged the passerbyers, even before they made that split second decision to stop and buy a glass.

The 10 Words That Could Mean Millions to Your Business

John Bowen | Posted 08.11.2015 | Business
John Bowen

Here's some of Fred Catona's best advice for getting your message out to ideal prospective customers and getting their attention right away.

5 Tips For Working Productively From Home

Nikola Ahaiwe | Posted 05.19.2016 | Small Business
Nikola Ahaiwe

I realized that I was treating my business more like a hobby rather than the budding empire that I was trying to build.

Three Lessons from Perry Marshall -- Marketing Pro Extraordinaire

John Bowen | Posted 03.22.2015 | Small Business
John Bowen

A reluctant marketer, Marshall went into sales after being laid off from his engineering job. His innate talent at using direct marketing to reach potential clients helped the tech company he worked for boost its sales from just $200,000 to more than $4 million in just four years.

4 Marketing Strategies for the Home Maintenance Industry

Steve Olenski | Posted 03.15.2015 | Business
Steve Olenski

Developing a marketing strategy for any small business is a difficult task. Each industry has its own requirements when it comes to reaching out to customers, and that is no different for home maintenance companies.

The Rise of the Mansumer Is a Myth Created by Men

Ted Rubin | Posted 03.08.2015 | Business
Ted Rubin

With the economic pressures of current times, we can't deny that more and more households are dual-income. Combine that with the fact that younger people are marrying later, and we're seeing a shift in the traditional male role. More men are making purchases than ever before.

5 Social Advertising Mistakes to Avoid

Ekaterina Walter | Posted 02.17.2015 | Technology
Ekaterina Walter

All good things must come to an end. And sadly, we're nearing the end of the golden age of organic reach. But there is saving grace. And that hope rests in social advertising.

Why Companies Should Hire Creative People

Sophie Andrews | Posted 01.10.2015 | Business
Sophie Andrews

Unconventional workplaces aren't more productive in and of themselves, but, when they are an outgrowth of an employee-centric corporate culture, the results (think Google) can be utterly spectacular.

We're All Marketers: Living On Hope

Michael Drew | Posted 11.23.2014 | Small Business
Michael Drew

It's as if we've accustomed ourselves to being marketers and being marketed to. We always want what we don't have, and are lured by the promise of something just over the temporal horizon.

Mindful Marketing Goes Mainstream: A Third Metric Live Conference Review

Lisa Nirell | Posted 06.30.2014 | Business
Lisa Nirell

If you are one of those highly accomplished, over-caffeinated, exhausted business leaders, you're in luck. It is now cool to admit it, and approach things in a healthier way.

The Last Super Bowl Had a Great Example of Real-Time Marketing: Will It Happen Again This Year?

Beverly Macy | Posted 03.08.2014 | Sports
Beverly Macy

Remember the power outage at Super Bowl XLVII -- when the lights went out and stopped play, and interrupted the broadcast for about 30 minutes? That's...

Think Hiring A Summer Intern For Your Social Media Is A Good Idea? Think Again

April Rudin | Posted 10.09.2013 | Small Business
April Rudin

Assigning Twitter and other social media platforms to the summer intern who is presumably an "expert" in the field due in large part to their age intuitively makes sense. But think about it: Would you give your teenage son or daughter not just keys to the car when they have never driven a mile in their lives, but park them at the helm of a 747 and expect them to fly?

The Eight Key Elements of a Successful Business Plan and How to Make Them Work for You

MaryEllen Tribby | Posted 09.22.2013 | Business
MaryEllen Tribby

Now I know what you are thinking. You are thinking that you and other entrepreneurs you know have never developed a business plan and you are doing "ok" -- right? Well, here is the big secret -- you can always do better. I know for me -- "ok" simply is not good enough.

Effective Collaboration

Marcia Wieder | Posted 04.24.2013 | Business
Marcia Wieder

Welcome to the generation of effective and generous collaboration. Gone are the days where it was every man for himself at the office. With the Intern...

Custom Content as the King of Luxury Marketing and Beyond

Tom O'Regan | Posted 12.02.2012 | Business
Tom O'Regan

Publishers must create custom engaging editorial content for luxury advertisers. Why? Because over the past 10 years, there has been a large development in new distribution methods, like social media, which makes content extremely important to luxury advertisers.

The Demographic Tidal Wave Is Coming

Forbes | Posted 12.20.2011 | Fifty

For three decades Ken Dychtwald has been proclaiming that a demographic tidal wave is approaching America. He calls it the Age Wave, which is also the...

New Marketing Is About Building Assets

Grant Leboff | Posted 11.27.2011 | Business
Grant Leboff

It is time for the message to reach Small Business Owners and Corporate Boardrooms alike. Marketing should no longer be seen as a net cost to a business. Today, marketing can create real value in its own right.