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Marketing Stunts

Honest Tea's Social Honesty Experiment: A Marketing Stunt We Can Get Behind

Posted 09.19.2011 | Home

Would you still pay a dollar for Honest Tea if you could take it for free? On July 19, the company conducted an Honest Cities social experiment—it p...

Revealed -- Top Secret PR Strategy of the Bronx Zoo

Sal Cataldi | Posted 07.16.2011 | New York
Sal Cataldi

To mangle the Bard, something's rotten. Not in Denmark, but somewhere far closer and dearer to my heart, at that playground for kids of all ages and nations -- the Bronx Zoo.

Richard Branson Leaps Off Palms Hotel, Rips Pants

Daily Mail | Posted 05.25.2011 | Business

It was not the most auspicious start for a new business venture - crashing into the side of a building in mid-air before the gaze of hundreds of journ...