Content marketing emerged from traditional marketing, after all the promotion finally became overwhelming. But what happens when there's too much content? Code.
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Much of the way programs are currently executed has been updated in the above fashion: taking the old way and simply putting the exact same process online.
Around the beginning of December I started getting an eyeful of Tweets and Facebook shout-outs about Rock Paper Scissors' series of pre-APAP conferences.
We're on Facebook to connect with friends, not brands, and advertising is an uninvited interruption. Enter permission marketing, the vehicle to build profitable consumer-brand connections and get the FB stock back in black. Here's how it works.
When I consider the things that I've desired and acquired, I wonder, why am I bored with many of them quickly? It is usually because I discover that these things are severely limited.
Previously, marketers could send out SMS messages and report on the number delivered. But then what? If you're including a link to a mobile website, how do you know if the recipient clicks on it?
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