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Marketing Technology

3 Ways to Foster Consumer Trust in a Personalized World

Patricia Morizio | Posted 08.20.2015 | Business
Patricia Morizio

Data is being used by businesses in innovative and illustrious ways to generate widespread value. Companies should be as inventive in respecting users' wishes without inhibiting data's exponential promise for economic growth.

3 Reasons Why Your Marketing Fails

Sajeel Qureshi | Posted 05.18.2015 | Small Business
Sajeel Qureshi

Admit it, you've hired marketing people or agencies and fired them with a nasty break-up. It's ok. There are 'marketing haters anonymous' meetings happening all over the world. Are there things you could have done differently? Absolutely.

How To Use Marketing Technologists in Small Business

Sajeel Qureshi | Posted 06.28.2015 | Small Business
Sajeel Qureshi

Most people may think that marketing technologists are people reserved only for big businesses with huge budgets, but if anything, this new type of hire is exactly what small businesses need. Here are a few ways small businesses should use marketing technologists:

3 Dirty Secrets Your Marketing Agency Hides From You

Sajeel Qureshi | Posted 06.23.2015 | Business
Sajeel Qureshi

You may love your marketing agency, but I'll let you in on a secret. If you're a business owner or director of marketing that's paid 5, 6 or even 7 figures for a 'marketing rebrand' lately call your accountant! Your marketing agency is cheating on you.

3 Reasons Why Marketing Technologists Are Your Next Hire

Sajeel Qureshi | Posted 06.02.2015 | Small Business
Sajeel Qureshi

Marketing is becoming more tech-savvy than the IT department. According to CIO Magazine CMOs are going to spend more than CIOs on technology, software and services.

Shopping Made Psychic: No-Content Marketing Marches on

Spencer Critchley | Posted 10.25.2014 | Business
Spencer Critchley

Content marketing emerged from traditional marketing, after all the promotion finally became overwhelming. But what happens when there's too much content? Code.

10 Ways Technology Can Enable Customer Loyalty (INFOGRAPHIC)

Jason King | Posted 09.18.2013 | Business
Jason King

Much of the way programs are currently executed has been updated in the above fashion: taking the old way and simply putting the exact same process online.

Talking Technology Tools for the Music Biz (Video)

Michal Shapiro | Posted 03.24.2013 | Business
Michal Shapiro

Around the beginning of December I started getting an eyeful of Tweets and Facebook shout-outs about Rock Paper Scissors' series of pre-APAP conferences.

Permission Marketing: Facebook's Cash Cow and a Marketer's Dream

Andrew Cherwenka | Posted 11.12.2012 | Business
Andrew Cherwenka

We're on Facebook to connect with friends, not brands, and advertising is an uninvited interruption. Enter permission marketing, the vehicle to build profitable consumer-brand connections and get the FB stock back in black. Here's how it works.

The Purpose of Marketing

Somik Raha | Posted 10.28.2011 | Business
Somik Raha

When I consider the things that I've desired and acquired, I wonder, why am I bored with many of them quickly? It is usually because I discover that these things are severely limited.

Is It Possible to Track ROI in the Mobile Marketing Space?

Chris Brassington | Posted 05.25.2011 | Technology
Chris Brassington

Previously, marketers could send out SMS messages and report on the number delivered. But then what? If you're including a link to a mobile website, how do you know if the recipient clicks on it?