Marketing to Baby Boomers

The Myth Of The Post 50 Technophobe

Posted 01.24.2012

Read More: Tablet Sales, Baby Boomers, Apple Ipad, Baby Boomers and Technology, Kindle, Post 50s, Technology, Marketing to Baby Boomers, Ipad, Post 50, Fifty News

Less than a month into the New Year, Post 50s are continuing to deflate the long-standing stereotype of the technologically challenged boomer. Armed w...

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Barbara Thau

Marketers Wake Up To The Power Of Post 50 Pocketbooks

HuffingtonPost.com | Barbara Thau | Posted 02.20.2012

Read More: Clinique, Ann Taylor, Kiehl's, Ellen Degeneres, Baby Boomer Women, J. Crew, Post 50 Women, Demi Moore, Marketing to Boomers, Marketing to Post 50 Women, Kiehls, Michelle Obama Style, Marketing to Baby Boomers, Fifty News

Lisa Anderson, 51, describes her fashion style as tailored with an edge. One recent purchase by the yoga buff from Charlotte, N.C.: a cheetah-print to...

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