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Marketing to Baby Boomers

The Business of Aging

Florian Kohlbacher, PhD | Posted 04.30.2013 | Fifty
Florian Kohlbacher, PhD

Japan is the world's most rapidly graying nation. It's good place to look for a preview of what's to come in the United States and other countries, and what these changes mean for businesses.

Why Does Fashion Ignore Post 50s?

Judy Shapiro | Posted 11.14.2012 | Fifty
Judy Shapiro

The Boomers have been, and will continue to be too important to ignore, despite the marginal treatment from Madison Avenue.

Barbara Thau

Marketers Wake Up To The Power Of Post 50 Pocketbooks | Barbara Thau | Posted 02.20.2012 | Fifty

Lisa Anderson, 51, describes her fashion style as tailored with an edge. One recent purchase by the yoga buff from Charlotte, N.C.: a cheetah-print to...