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Marketing to Boomers

Excuse Me, Do I Smell?

Pamela Lutrell | Posted 05.18.2015 | Fifty
Pamela Lutrell

The teenage girl sitting on the couch in front of my desk had just declared, "I never want to be old. How awful will that be!" Before I asked her to define the word, I waited to listen to peers surrounding the couch. They concurred: No, it will not be good to be old!

Aging Boomers Befuddle Marketers Eying $15 Trillion Prize

Bloomberg | Matthew Boyle | Posted 09.17.2013 | Fifty

Six years ago, the University of Cincinnati unveiled what it called an “unusual consortium” between its students, faculty and corporations, includ...

Why Making Your Business 'Baby Boomer-Friendly' Is a No-Brainer!

Alexis Abramson, Ph.D. | Posted 04.21.2013 | Fifty
Alexis Abramson, Ph.D.

The 50+ population is still a swiftly developing consumer market, and it's hitting an all-time high in terms of global aging. While catering to baby boomers may not necessarily fit into every business's products and services, they're a demographic that deserves closer attention.

Boomers: Engineered to Consume

Laura Lee Carter | Posted 04.06.2013 | Fifty
Laura Lee Carter

Everywhere I look, someone is trying to influence my decisions. They think that if they can say just the right words, they will succeed in transferring my money into their bank account. To these people I say: "How stupid do you think I am?"

Why Study Calls Boomers 'The Most Valuable Generation'

Posted 08.17.2012 | Fifty

Post 50s know their own strength -- but it still seems like brands are having a hard time recognizing it when it comes to marketing to boomers. Leavin...

Barbara Thau

Marketers Wake Up To The Power Of Post 50 Pocketbooks

HuffingtonPost.com | Barbara Thau | Posted 02.20.2012 | Fifty

Lisa Anderson, 51, describes her fashion style as tailored with an edge. One recent purchase by the yoga buff from Charlotte, N.C.: a cheetah-print to...