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Marketing to College Students

Misconceptions of Marketing to College Students: Why a Free T-Shirt Just Doesn't Cut It Anymore

Leah Bell | Posted 11.12.2012 | Business
Leah Bell

Today's collegians generally see through gimmicks; they will nimbly jump through a hoop for free swag, but if you are looking to build lasting brand equity with the newest generation of consumers, then it is time to change the way you think about college kids.