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Marketing to Dads

Marketing to the Emotions of the Modern Father

Nichole Smaglick | Posted 02.17.2013 | Small Business
Nichole Smaglick

Over the past year, my team and I have done extensive research on the engaged father market, gleaning insights from books, articles, focus groups, one-on-one interviews and secondary data to determine whether there truly is a market for Dads and if so, what they want and need.

Reclaim Your Wife: How An Ad For A Baby Bottle Went Very Wrong

Lisa Belkin | Posted 09.22.2012 | Parents
Lisa Belkin

In two tweets, fewer than 280 characters, a fledgling manufacturer (actually a husband and wife who invented the product in their kitchen) managed to press some of the hottest buttons in parenting.