Marketing to Kids

#Liberate LEGO!

Lyn Mikel Brown | Posted 02.27.2012

Read More: Toys, Barbie, Advertising, Marketing to Kids, Sexism, Marketing, Legos, Lego, Women and Advertising, Women News
Lyn Mikel Brown

When LEGO announced that after four years of marketing research, the best they could come up with was a thinner, pinker version of their product, I laughed. My first reaction wasn't outrage, but incredulity. A billion dollars of marketing research bought you... LEGO Barbie?

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Congress to Kids: Drop Dead

Michele Simon | Posted 02.18.2012

Read More: Junk Food, Pizza Is a Vegetable, Junk Food Ads, Nutrition, Marketing to Kids, Health, Ftc, Budget, School Lunches, Public Health, Marketing, Food, Federal Trade Commission, Politics News
Michele Simon

Last month, when Congress declared pizza a vegetable, it was hard to believe things could get much worse. But never underestimate politicians' ability to put corporate interests ahead of children's health.

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How Game Designers Strategically Keep Kids Addicted to Playing

Joel Bakan | Posted 10.06.2011

Read More: Webkinz, Virtual Pet Sites, Neopets, Social Games, Casual Games, Online Games, Marketing to Kids, addictinggames.com, Childhood, Internet-Gaming-Addiction, Club Penguin, Game Addiction, Video Games, Parents News
Joel Bakan

Games tap kids' particular fascinations, and are structured in ways that elicit repeat and continued play. "Gaming addiction is a sign of total design success," according to one game designer.

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