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Marketing to Kids

Kids Are Still A Target For Marketers Of Sugary Drinks

Posted 11.20.2014 | Parents

BY ANJALI ATHAVALEY NEW YORK Wed Nov 19, 2014 2:05am EST (Reuters) -- Children and teens are seeing fewer ads for sugary drinks on television, but...

You'll Never Look At Cereal Boxes The Same Again

The Huffington Post | Emily Cohn | Posted 04.10.2014 | Business

The next time you stroll down the cereal aisle at a grocery store, blindfold your child. Because the characters on kids cereal boxes are literally sta...

Holding Big Food Accountable for False Claims of Responsible Marketing to Children

Michele Simon | Posted 02.18.2014 | Business
Michele Simon

All we seem to hear from the major food corporations about marketing to children are self-serving promises and announcements of future changes. As public health lawyers, that got us wondering, who's making sure even these minimal commitments are being kept?

Dad's Not Lovin' It Either

Josh Golin | Posted 08.17.2013 | Healthy Living
Josh Golin

Systemic change will not happen until we address the vast sums of money and resources corporations like McDonald's spend each year to undermine parents' efforts to instill healthy eating habits in their children.

9-Year-Old's Campaign To Help Us Eat Better

Posted 06.02.2013 | Parents

This week's Family Dinner Table Talk, from HuffPost and The Family Dinner book: You definitely don’t have to be a grown-up to take a stand for wh...

Not Lovin' It: Moms and McDonalds Don't Mix

Anna Lappé | Posted 07.08.2013 | Parents
Anna Lappé

The ways the food industry now targets kids are so pervasive and the tactics so deceitful that even the most diligent parent cannot prevent their kids from being inundated at the most impressionable stages in their development.

Retailer Just Says No to Exploiting Children

Michele Simon | Posted 05.05.2013 | Business
Michele Simon

I am often asked: Who in the food industry is doing it right? I am very happy to finally have an answer to that question.

The Real Battlefront for Child Obesity

Carolyn Bronstein | Posted 04.28.2013 | Media
Carolyn Bronstein

Parents must understand the psychology behind food-related advertising to children, get wise to current formats, and initiate consumer action. Turns out, a generation of kids has been taught that food is fun, rather than fuel.

Manufacturers Continue to Target Children With Sugary Cereal Ads

Bettina Elias Siegel | Posted 08.25.2012 | Home
Bettina Elias Siegel

There's clearly a market of parents out there looking for companies to support them in their efforts to feed their children well -- and a growing resentment among these consumers toward companies that prey on their children with aggressive junk food marketing.

#Liberate LEGO!

Lyn Mikel Brown | Posted 02.27.2012 | Women
Lyn Mikel Brown

When LEGO announced that after four years of marketing research, the best they could come up with was a thinner, pinker version of their product, I laughed. My first reaction wasn't outrage, but incredulity. A billion dollars of marketing research bought you... LEGO Barbie?

Congress to Kids: Drop Dead

Michele Simon | Posted 02.18.2012 | Politics
Michele Simon

Last month, when Congress declared pizza a vegetable, it was hard to believe things could get much worse. But never underestimate politicians' ability to put corporate interests ahead of children's health.

How Game Designers Strategically Keep Kids Addicted to Playing

Joel Bakan | Posted 10.06.2011 | Parents
Joel Bakan

Games tap kids' particular fascinations, and are structured in ways that elicit repeat and continued play. "Gaming addiction is a sign of total design success," according to one game designer.