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Marketing to Moms

The 9 Most Popular Advertising Campaigns For Moms In 2013

Ulli Appelbaum | Posted 03.01.2014 | Parents
Ulli Appelbaum

The team has decided to compile and share a 2013 list of nine of the most popular advertising campaigns focusing on moms (in terms of YouTube views and online buzz).

6 Baby Products You Really Don't Need

The Stir | Posted 12.22.2012 | Parents
The Stir

The truth is, you need very little to raise a child, and most of these products marketed to parents are useless at best, no matter how much they make you want them.

Author: Moms Are Not A Monolith!

Michal Clements | Posted 12.05.2011 | Parents
Michal Clements

I was on the morning panel "Moms & The New Zeitgeist: The complex world of the world's most important audience". There were seven great points made by the panel that resonated with me.

Marketing To Moms? It's Time To Get Real

The Huffington Post | Posted 12.04.2011 | Parents

Moms control over $2.3 trillion in spending power, and Katherine Wintsch is an expert in marketing to them. AOL's David Shing chatted with Winstch --...

Know Women, Know the Sustainably-Minded Consumer: Part I

Andrea Learned | Posted 05.25.2011 | Green
Andrea Learned

Who's this "sustainable consumer" business types now speak of? And is sustainable consuming even possible? That's the question for brands hoping to sidle into the green marketplace.