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Marketing Trends

Five Marketing Trends to Watch in 2017

Christine Fruechte | Posted 12.22.2016 | Business
Christine Fruechte

As the year winds down, I find myself reflecting on the past year and trying to sort through what's to come. However, one thing is very clear, disrupt...

The Hottest New Trend in Marketing

Joanne Tombrakos | Posted 03.24.2016 | Business
Joanne Tombrakos

We are past the point of being dazzled with the latest application. We don't want to live our lives online 100 percent of the time. We have come to this point where it's about technology enhancing our offline lives -- not replacing it. Hence the concept of omnichannel marketing.

Stop Thinking Gay! 7 Ways to Market to Today's LGBT Travelers

Mark Chesnut | Posted 07.30.2014 | Travel
Mark Chesnut

Gay travelers feel more comfortable than ever with their straight counterparts, and vice versa. If you're a gay-specific business, you might already be expanding your strategy to include the mainstream straight market.

WestJet's Viral Miracle and the Year of the Emotional Brand

Kellie Cummings | Posted 02.25.2014 | Business
Kellie Cummings

As financial success becomes more commonplace, this emotional awakening will not go unnoticed by CEOs.

5 Signs They're Probably Not a Coach

James M. Lynch | Posted 07.27.2011 | Business
James M. Lynch

Professional coaches can help people and institutions grow past the limits they've set for themselves and generally keep things moving forward in a world that often trends toward inertia.

The Writer as Willy Loman

M.J. Rose | Posted 06.19.2011 | Books
M.J. Rose

How worthwhile is it for a writer to invest time in social media for marketing purposes, and how much time? Should we torture ourselves to do it if it isn't in our DNA? Does it really work?

Sadly, There's No MBA for Imagination

Sarah O'Leary | Posted 05.25.2011 | Business
Sarah O'Leary

There are some indisputable facts in our glorious world. Men can't give birth. You can't cheat death. And you can't educate your way to creativity.

What We're Watching: Upcoming Trends at SXSW 2011

Bonin Bough | Posted 05.25.2011 | Media
Bonin Bough

I'll be looking out for great things from influencers, brands and startups alike at SXSW this year. Having the opportunity to get in on the ground floor with these technologies, and to listen and learn, is invaluable.

Influencing Consumer Behavior: How to Train Your Customers

Matt Cohen | Posted 05.25.2011 | Business
Matt Cohen

Although it explains user-centric product design, The Design of Everyday Things refines thinking about issues that go far beyond the stated scope of the book: It changes how you think about marketing.

The Betty White vs. Joan Rivers Superbowl: Women and Aging

Carol Orsborn | Posted 05.25.2011 | Media
Carol Orsborn

Aside from boldly featuring women in their seventies and up in their advertisements, which is to be lauded, standout commercials from the past two Super Bowls share something else in common: neither has anything to do with fashion or beauty.

The Next Big Media Battle: Publishers vs. Ad Agencies

Kirk Cheyfitz | Posted 05.25.2011 | Media
Kirk Cheyfitz

The media business has been in chaos for a decade, and there's more coming.

Vanity Sizing: How Do False Flattering Numbers Affect Women?

Juliette Fretté | Posted 05.25.2011 | Style
Juliette Fretté

As much as women care about finding clothes that fit and flatter as well, marketing masterminds have figured out a genius way to bank on our collective hyper-vigilance about size.

Word of Mouth Marketing -- Powerful Messaging Via an Affordable Medium

April Rudin | Posted 05.25.2011 | Business
April Rudin

Word of mouth marketing is a medium which allows for powerful yet affordable messages to be spread through the consumer world.

New Nike Ad? It Should Have Held That Tiger

Sarah O'Leary | Posted 05.25.2011 | Media
Sarah O'Leary

Like millions of Americans, I was surprised (albeit not shocked) by the latest Nike Golf/Tiger Woods commercial. As a marketer, I want to shed some light on how Nike may have found its way to the exploitive "dad back from the grave" commercial.

English Speaking Hispanics Lead in Mobile Internet Growth...

Chris Brassington | Posted 05.25.2011 | Business
Chris Brassington

"Latinos love their cell phones. The passionate nature of the culture fits perfectly with our first-rate sports programming and their desire to stay connected."

The Problem With Social Media Agencies

Andrew Cherwenka | Posted 05.25.2011 | Media
Andrew Cherwenka

The interactive marketing business has gone through some constructive battles in its first 10 years. Here are the big three and what they mean to marketers and agencies today.

Not In Love With New Anymore

Schuyler Brown | Posted 11.17.2011 | Healthy Living
Schuyler Brown

Neophilia is in itself a new word. It was popularized around 1999 in techie and sci-fi subcultures to describe the trait of being enthralled by all things novel.

Bad News Couldn't Come at a Better Time for Toyota

Sarah O'Leary | Posted 05.25.2011 | Business
Sarah O'Leary

If you're an automotive company dealing with a massive recall, pray for a bad economy to soften the blow.

Avoid the Temptation to Cut Marketing Budgets to Balance the Books

Jenny Darroch | Posted 05.25.2011 | Business
Jenny Darroch

Firms that spent more on marketing than their peers during the recession enjoyed a higher market value five years after the recession ended.

If You Want Sales, Don't Discount Marketing

Sarah O'Leary | Posted 05.25.2011 | Business
Sarah O'Leary

You don't need to be an economic scholar to understand the basics of supply and demand. If a consumer product falls in the retail forest and no one cares, the register won't make a sound.

Enter the Golden Age of PR: Exit Reality

Schuyler Brown | Posted 05.25.2011 | Media
Schuyler Brown

Brands are ditching advertising, which is really pretty transparent in its intentions, in favor of spin and PR, which really is not. This shift is partly because advertising is failing and partly because PR is right for the times.

PR Playbook

Karen Robinovitz | Posted 05.25.2011 | Style
Karen Robinovitz

When all was said and done, it was a $15 press kit. Yikes. Need I say again that there were 1,000? Remember that savings I was dipping into? It was near gone.

You're Spending Too Much On Advertising

Sarah O'Leary | Posted 05.25.2011 | Business
Sarah O'Leary

Thanks in part to shareholders and investors and a shrinking economy, smart marketing spends are more important than ever.

R.I.P. Gatorade (1965-2009): A Senseless Marketing Tragedy

Sarah O'Leary | Posted 05.25.2011 | Business
Sarah O'Leary

In an industry where experts have evangelized "brand equity" since the dawn of the ad man, the loss of Gatorade falls well outside of logic.

Men Are in Marketing, Women Are at Retail

Sarah O'Leary | Posted 05.25.2011 | Business
Sarah O'Leary

If you want to sell more to the female population, it makes common sense to place women in agency and corporate management positions where they can make the final marketing decision.