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Markéting

Redefining Global Business Leadership One Ideal at a Time

Cari E. Guittard | Posted 06.26.2015 | Business
Cari E. Guittard

If you're in global business you need to read this book, Grow: How Ideals Power Growth and Profit at the World's Greatest Companies by Jim Stengel. It came out in 2011, though its many insights and research for over a decade are as timely now as when first published.

How to Build and Grow an Online Magazine Empire

Sean Kim | Posted 06.26.2015 | Business
Sean Kim

Starting an online magazine and brand seems to be the craze today, but fifteen years ago, this was quite the opposite case.

Women in Business: Katie Peek, VP of Brand Marketing, Slim Lizzy's

Laura Dunn | Posted 06.27.2015 | Business
Laura Dunn

With a career grounded in marketing, Katie brings her extensive knowledge and expertise to lead successful marketing campaigns for Slim Lizzy's. A two...

Building a Reputation in Your Industry Beyond the Brand of Your Employer

Brian Honigman | Posted 06.24.2015 | Business
Brian Honigman

The most common question I get from my network is how to grow a reputation in an industry, while also attending to the responsibilities of a full-time job.

Personalizing the In-Store Experience -- Will Consumers Give Up Their Privacy?

Minh Chau | Posted 06.23.2015 | College
Minh Chau

As retailers move towards refreshing their POS systems and unifying their commerce platforms they need to consider the data architecture required to support in-store personalized services and the IT infrastructure needed to ameliorate consumers' privacy concerns.

3 Dirty Secrets Your Marketing Agency Hides From You

Sajeel Qureshi | Posted 06.23.2015 | Business
Sajeel Qureshi

You may love your marketing agency, but I'll let you in on a secret. If you're a business owner or director of marketing that's paid 5, 6 or even 7 figures for a 'marketing rebrand' lately call your accountant! Your marketing agency is cheating on you.

Don't Ignore These Three Customer Journey Experiences

Ernan Roman | Posted 06.20.2015 | Business
Ernan Roman

Every consumer is on a journey when they interact with your brand. And each of their journeys are likely to be quite different.

How to Build an Enterprise Software Startup

Vala Afshar | Posted 06.23.2015 | Technology
Vala Afshar

Ignoring all the stresses of founding a company, Lemkin says that if you can close 10 paying unaffiliated customers (that are not your ex-bosses or friends from the enterprise or from where ever), you have something.

6 Principles of Influence You Can Use For Your Cause [INFOGRAPHIC]

Brady Josephson | Posted 06.20.2015 | Impact
Brady Josephson

Last week I attended one of my favourite conferences/events, The Art of Marketing, and was able to hear Dr. Robert Cialdini present on social influence (among other great speakers - more to come).

Social Media 2.0: Improvised Marketing and PR Attention

Jeremy Harris Lipschultz | Posted 06.22.2015 | Business
Jeremy Harris Lipschultz

Most business people seek order out of chaos, but several new ideas suggest that it is more important to relax and respond than to have a developed strategic plan. Instead of creating a structure that binds staff to a rigid set of rules, the social media 2.0 era demands real-time listening and "rapid response" based upon a more fluid business plan of options.

Will The Next Content Revolution Be Live Streamed? How Periscope and Meerkat are Inventing the Future

Noah Mallin | Posted 06.22.2015 | Technology
Noah Mallin

While Periscope continues to curry favor, Meerkat's life is not on the line yet. Meerkat's capabilities could give Facebook a live component it is now missing or further enhance Snapchat's immersive experiences. Live streaming will bring a new dynamic to social media that has the potency to last.

The Never Ending Journey of the Independent Artist

Traci L. Slatton | Posted 06.21.2015 | Arts
Traci L. Slatton

Independent art requires courage and persistence and a commitment to engage the world, to promote and market the work.

5 Huge Mistakes Brands Make With Influencer Marketing Campaigns

Britt Michaelian | Posted 06.21.2015 | Business
Britt Michaelian

Without the right strategy and foresight, there are some big mistakes that can damage a brand during an influencer campaign.

Moving From Marketing Myths to Truths

Amy Radin | Posted 06.19.2015 | Business
Amy Radin

Few manufacturing executives in touch with the marketplace would deny that traditional distribution is no longer as reliable as it once was to deliver dependable sales and enduring customer relationships. Why? There are many reasons, but two at the top of the list are:

Fill Your Balloon With Helium (and Other Surprising Marketing Tips)

John Bowen | Posted 06.21.2015 | Small Business
John Bowen

Every day, we're all inundated by marketing messages -- from the formal (TV and website ads) to the informal (suggestions from friends and family). As an entrepreneur, how do you make sure your message gets through to your ideal client?

Top 100 Most Social K-12 Tech Leaders on Twitter 2015

Vala Afshar | Posted 06.21.2015 | Technology
Vala Afshar

To adapt to these new realities of education, the best teachers are constantly exchanging ideas on new styles of learning to understand which ones are most successful.

You Are Your Own Best Marketer

Gabriel Bristol | Posted 06.20.2015 | Business
Gabriel Bristol

Marketing yourself is a constant process, but by being aware of your actions and striving to exceed expectations, the appropriate responses will become automatic.

Single Mom Redefines Women on Fire: An Interview with Krista Whitley

Phil Simon | Posted 06.20.2015 | Business
Phil Simon

Henry Ford once said, "Obstacles are those frightful things you see when you take your eyes off your goal." Krista Whitley lives by those words.

When Is the Right Time to Outsource Your Marketing?

Jonha Revesencio | Posted 06.20.2015 | Business
Jonha Revesencio

By making the choice to outsource some or all of the marketing your company needs, you can make sure that experienced, talented professionals are working with your business to get it the attention it deserves on social media, on the Internet, at trade shows, and much, much more.

10 Movie Mantras That Could Change Your Life

Faisal Hoque | Posted 06.18.2015 | Healthy Living
Faisal Hoque

Inspiration can come from anywhere and anyone. Mine often comes from books and movies -- books and movies that combine life stories with a spiritual journey.

12 Tips to Network Like a Boss

Molly Borchers | Posted 06.17.2015 | Business
Molly Borchers

When I moved to a new city, networking helped me meet new friends. Today, networking and relationship building is more important for me than ever, whether I'm trying to find new client leads or place stories in the media for my clients.

My Worst Career Move

Jon Raj | Posted 06.16.2015 | Small Business
Jon Raj

As a student of both marketing and digital advertising, that November I felt a sea change about to happen. Digital was being infused into all types of advertising and data was becoming more and more important.

Women in Business Q&A: Victoria Tkacheva, Director of Events and Marketing, Pergola

Laura Dunn | Posted 06.17.2015 | Business
Laura Dunn

Victoria Tkacheva is the Director of Events and Marketing at Pergola in NYC. Tkacheva is responsible for all of the downtown restaurant and lounge's ...

How to Influence and Maintain a Culture of Innovation

Vala Afshar | Posted 06.16.2015 | Technology
Vala Afshar

Innovation and the federal government are not words that we often hear together, but Bryan Sivak, who is the Chief Technology Officer for the Department of Health and Human Services in the United States Federal Government, is changing that.

Are You Missing Something Vital from Your Growth Hacking Strategy?

Brett Relander | Posted 06.15.2015 | Business
Brett Relander

While growth hacking is attracting a tremendous amount of attention today, it is frequently misunderstood. Often associated with the acquisition of users through viral means, "going viral" is really only one aspect of a comprehensive growth hacking strategy.