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How Corporate Responsibility is Returning Public Relations to Its Original Meaning

John Friedman | Posted 05.19.2015 | Business
John Friedman

I have been a practitioner for corporate communications, including public relations for more than three decades. And I have been working in corporate responsibility for the last 15 as well. In that time I have come to the conclusion that the two professions are - or will become - one and the same.

Concentrated Affluence: How to Harness the Buying Power of Asian American Consumers

Cesar M. Melgoza | Posted 05.19.2015 | Business
Cesar M. Melgoza

If Asian Americans were a country, their spending would represent the eighteenth largest economy in the world. The numbers are staggering, yet many brands continue approaching their multicultural marketing efforts solely considering Hispanic and African-American audiences.

How Oprah Built Her Influence In The Marketplace

Alex Pirouz | Posted 05.20.2015 | Business
Alex Pirouz

Whether you're about to start your own business or operate an existing one, remember when building your online authority simply ask yourself one question: What would Oprah do?

Women in Business Q&A: Diana Wright, President, Pulleez International, Inc.

Laura Dunn | Posted 05.19.2015 | Business
Laura Dunn

As a fashion week producer, Diana Wright originally created Pulleez out of necessity; she needed a ponytail accessory to use on models that would quic...

Women in Business Q&A: Christine English, SVP Sourcing & Merchandising, Joinem

Laura Dunn | Posted 05.19.2015 | Business
Laura Dunn

Christine manages the expert teams of Merchants and Merchandising Operations professionals at Joinem. Christine is obsessed with creating the best mix...

Creating Insight-Driven Experiences to Build Brands

Cassie Hughes | Posted 05.19.2015 | Business
Cassie Hughes

When designing a live experience, key drivers might include sales cycles, campaign calendars or launches of new initiatives or products. These are all important considerations but it's critical to also factor in when and where your consumer will be most receptive to engage.

Predicting the Future Google

Josh Gershonowicz | Posted 05.18.2015 | Business
Josh Gershonowicz

While these changes will certainly take time and a multitude of other shifts will happen in the meantime, it's always good to keep a pulse on where Google is going. It effects us all, for better and for worse.

7 Fatal Marketing Mistakes That Can Destroy Your Campaign

Jose Vasquez | Posted 05.18.2015 | Business
Jose Vasquez

Marketing is an essential part of doing business. Unless you increase your brand's visibility and raise customer awareness, you'll never gain enough momentum to build a recurring stream of revenue. But in order to be successful in marketing, you need to yield a positive ROI, and all too often these seven fatal mistakes get in the way

The 10 Most Common Startup Marketing Mistakes

Jose Vasquez | Posted 05.18.2015 | Business
Jose Vasquez

Some marketing mistakes are inevitable, but these all-too-common startup marketing mistakes can be avoided if you know what to look for.

How to create a different corporate environment

Laura Dunn | Posted 05.18.2015 | Business
Laura Dunn

Creative thinking is best achieved by collaboration, and the configuration of an office space can severely hinder successful working and outcomes. U...

Connected Cars: Every Company Will Be a Software Company

Vala Afshar | Posted 05.18.2015 | Technology
Vala Afshar

According to Butler, in the recent past roughly 90 percent of a vehicle's value has been in hardware components -- the power trains, the suspension, the body, the interior -- and roughly 10 percent of it was in software and control modules.

Are Small Presses the Best Choice for Latino Writers?

Daniel Cubias | Posted 05.16.2015 | Latino Voices
Daniel Cubias

Recently, I wrote about the dismal publishing scene for Latino authors. Well, I was remiss in at least one aspect. I implied that Hispanic writers are limited only to pitching the big New York publishing houses or jumping into the self-publishing quagmire. There is another option.

Women in Business: Catherine Courage, Senior Vice President, Customer Experience, Citrix

Laura Dunn | Posted 05.18.2015 | Business
Laura Dunn

As senior vice president of customer experience, Catherine Courage is responsible for championing exceptional design to drive innovation at Citrix. Her team is responsible for company-wide brand, advertising, social, web, product design, information experience, and business process reinvention.

Women in Business: Judy Walker, Vice President of Marketing, Anago

Laura Dunn | Posted 05.16.2015 | Business
Laura Dunn

After a short teaching career, Judy Walker worked for Windows on the World and the World Trade Center Restaurants in New York City, where she eventually was promoted to Assistant Director of Sales & Marketing.

10 Proven Ways to Be Exceptionally Likeable

Michael D. Simmons | Posted 06.01.2015 | Small Business
Michael D. Simmons

Research backs this up. Likable people are more effective leaders, build deeper relationships, and have better reputations.The good news is that likability is a learnable skill.

3 Reasons Why Your Marketing Fails

Sajeel Qureshi | Posted 05.18.2015 | Small Business
Sajeel Qureshi

Admit it, you've hired marketing people or agencies and fired them with a nasty break-up. It's ok. There are 'marketing haters anonymous' meetings happening all over the world. Are there things you could have done differently? Absolutely.

4 Examples of Dubious Marketing Ethics

Jonha Revesencio | Posted 05.15.2015 | Media
Jonha Revesencio

Marketers create political campaigns based largely on innuendo and quotes taken out of context. Is this just part of the day's work, or is there a larger, ethical dilemma involved for marketers?

Women in Business Q&A: Marisstella Marinkovic, SVP, HMA Account Services, INNOCEAN USA

Laura Dunn | Posted 05.13.2015 | Business
Laura Dunn

Marisstella brings to the agency a passion for building brands and providing business and creative solutions through collaboration. Throughout her awa...

How to Use VoC Insights from Employees & Customers to Improve Experiences

Ernan Roman | Posted 05.12.2015 | Business
Ernan Roman

We are often asked what sources of VoC insights should be used to improve the company's customer experience. And often, these insights are right in front of you--from your own customers and employees.

Kick Ass Book Launch Tips (from Two Authors Who Really Know)

IndieReader | Posted 05.12.2015 | Books
IndieReader

For the purposes of this article, a "pro" is someone who earns his/her primary income from writing. Toby Neal and Holly Robinson are pros (although Toby is mostly an indie and Holly mostly traditionally pubbed), with multiple novels and credits of various kinds, and they're also friends.

Theatre Makers: 3 Tips for Revitalizing Theatre for the Millennial Generation

Isabella Mehiel | Posted 05.12.2015 | Arts
Isabella Mehiel

As subscriber-based audiences get older, it is imperative that theatre makers consider Millennial sensibilities when creating their work and marketing it out. If theatre is the "social art form," then it must communicate in a language that is relevant to its audience.

How Neuroscience Could Make Marketing Super Creepy

Fusion | Isha Aran | Posted 05.15.2015 | World

Ever felt exceedingly pleased with yourself after splurging on a luxury good? Blame marketers, who are becoming increasingly sophisticated a...

3 Tips for Getting PR for your Startup

Molly Borchers | Posted 05.11.2015 | Business
Molly Borchers

When you get media exposure, not only does it draw people to your site and earn you business, it makes you appear to be more credible, more successful. And who doesn't want that?

Why So Many Small Businesses Don't Spend Enough On Marketing

Jose Vasquez | Posted 05.11.2015 | Small Business
Jose Vasquez

It's a problem I see almost every day; small businesses don't have as much revenue or capital as they'd like to have, so they're forced to make cuts and avoid investing in things they feel they don't need. And all too often, marketing and advertising dollars are the first to go.

Women in Business: Jody Levy, Co-Founder + CEO of WTRMLN WTR

Laura Dunn | Posted 05.11.2015 | Business
Laura Dunn

Jody Levy is the Co-founder and CEO of World Waters, a company committed to redefining how and what we drink to nourish our bodies and sustain our eco...