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Markéting

How to Email Celebrities and CEOs

Sajeel Qureshi | Posted 04.19.2015 | Small Business
Sajeel Qureshi

Cold Emails are a part of email culture. We send them. We receive them. They aren't going anywhere.

Indecision Is a Decision Within Itself

Nate Holzapfel | Posted 04.19.2015 | Business
Nate Holzapfel

Indecision is a decision within itself. In life, we find ourselves making and avoiding decisions on a daily basis. Everytime we make a decision, we worry about the results, we worry about what we may have done wrong or how it could've been better.

Reinventing Marketing: 5 Obsessions Today's Digital CMO Needs to Succeed

Matt Dion | Posted 04.20.2015 | Business
Matt Dion

The vast majority of digital experience projects -- the very same projects CMOs were hired to see through to fruition -- "sometimes" or "often" fail.

How to Convince Your Boss of the Value (R.O.I.) of Social Media

Michael Price | Posted 04.10.2015 | Business
Michael Price

Pull up a list of your competitors' social media accounts and show your boss how large their social followings are compared to yours, and show them examples of how they are engaging with their fans and followers.

Today's Currency, Your List

Doug A. Sandler | Posted 04.19.2015 | Small Business
Doug A. Sandler

I can almost guarantee, before reading this post, several times today, you checked out what your friends, followers and connections were doing on Facebook, Twitter, and LinkedIn.

Going Against the Flow: Elisa Schreiber, Marketing Partner at Greylock Partners

Charu Sharma | Posted 04.19.2015 | Women
Charu Sharma

I have worked across non-profits, academia, technology and entertainment. No matter what the sector, I have found that the organizations who can effectively tell their story are the ones who can recruit the top talent.

How Large Companies Can Leverage Startups to Innovate

Vala Afshar | Posted 04.19.2015 | Technology
Vala Afshar

While the word "innovation" means different things to different people, our expert panel agreed that startups can help large corporations develop and offer new products, new processes and ultimately cultivate a more innovative mindset.

Why I Highly Recommend Selling Your Soul (Part Deux)

Allison Dailey | Posted 04.16.2015 | Healthy Living
Allison Dailey

Click here to read Part Une of Selling Your Soul Here's why I highly recommend we start selling our souls: Selling your soul is satisfying. It wil...

4 Ways to Make Your Business Stand Out Among the Crowd

Jeremy Sandow | Posted 04.18.2015 | Small Business
Jeremy Sandow

So how do you differentiate yourself from the pack? How do you ensure the crowd comes to you instead of the guy down the block? I have you covered. Here are four ways you can break the mold to boost your biz.

NBA's Harrison Barnes Shines on Court and Social Media

Ben Pickering | Posted 04.15.2015 | Technology
Ben Pickering

A while back I wrote a blog post about athletes and social media. Ever since then I have been keeping an eye on athletes that seem to be using social media to maximum effect. One such example is Harrison Barnes (@hbarnes) of the Golden State Warriors.

7 Hotels That Don't Look A Thing Like Their Ads

Oyster | Posted 04.18.2015 | Travel
Oyster

Throughout our hours and hours of travel and hotel investigating at Oyster.com, we've come across quite a few photo fakeouts: Situations where the h...

How Toy Company TOMY International Makes the World Smile - Part III

Ilana Rapp | Posted 04.15.2015 | Business
Ilana Rapp

In Part II, TOMY's CMO, Willie Wilkov, gave us some valuable insight into what it's like to market toys. In this piece, we learn about the actual structure of TOMY International.

Why RadioShack Couldn't Survive

Jose Costa | Posted 04.15.2015 | Business
Jose Costa

Saying goodbye to this iconic brand isn't easy, especially for those of us trying to keep our companies fresh and attractive. However, there's a silver lining: we can learn from RadioShack's mistakes.

Marketing Problems? Identify the Grey Areas for Solutions

Kim Harris | Posted 04.14.2015 | Business
Kim Harris

There are opportunities found in every mishap, especially when it cost you big bucks. Get creative by trying to solve your problem without expending a lot of cash. In the beginning, I spent thousands, upon thousands of dollars doing it the wrong way.

Top 5 Ways Authors Can Promote and Sell More Books

Dorit Sasson | Posted 04.15.2015 | Books
Dorit Sasson

With so much competition, you must find a way to stand out from the crowd if you want to sell more books.

Valentine's Day: A Global Perspective

Markus Giesler | Posted 04.15.2015 | Business
Markus Giesler

The idealized romantic bond is one that focuses on the individual and its emotional preferences and open displays of affection, and is strongly connected to the idea of marriages based on love. This ideal, however, is often at great odds with traditional cultures.

The Toy Business Isn't a Game, says Willie Wilkov, TOMY's Chief Marketing Officer - Part II

Ilana Rapp | Posted 04.13.2015 | Business
Ilana Rapp

In Part I, we got to delve into the mind of TOMY's CMO, Willie Wilkov. In this piece, Willie gives us some valuable insight into what it's like to market toys.

Women in Business Q&A: Erika Kauffman, General Manager and Executive Vice President, 5W Public Relations

Laura Dunn | Posted 04.13.2015 | Business
Laura Dunn

With over a decade of experience in communications and management at 5W, Erika is an integral part of the firm's leadership team and oversees a number of industry practices at the agency.

Women in Business Q&A: Lani Lachica, CEO, Ella Danla

Laura Dunn | Posted 04.13.2015 | Business
Laura Dunn

Ella Danla is a Luxury Lifestyle brand sourced and made in America. Ella Danla exudes elegance and style in addition to it's compelling inclusions, su...

From Uniform & Impersonal to Personalized and Targeted

Jonathan Hall | Posted 04.11.2015 | Business
Jonathan Hall

Sports consumption is inherently personal, and ESPN has leveraged this to provide greater relevance for their user and a greater audience for their own content.

10 Quick Tips for Bloggers in 2015

Brian Hanley | Posted 04.11.2015 | Technology
Brian Hanley

Pay attention. Know your audience. Know which topics appeal to your audience. Know which topics don't. Develop posts that answer your audience's most pressing questions. And most importantly, demonstrate your appreciation for the people who follow your blog.

Communication Matters: Getting Your Message Out

Lonnie A. Powers | Posted 04.12.2015 | Impact
Lonnie A. Powers

We are using three approaches to communications in order to broaden our impact. These approaches apply to foundations and nonprofits alike. The first is to communicate proactively with the media to educate the public.

Everything Old Is New Again

Peter Hubbell | Posted 04.12.2015 | Business
Peter Hubbell

The Boomers are being considered the most valuable generation in the history of marketing, and as they age, smart brands will find a way to deliver now-stalgia : positive memories of the past made newly relevant in the here and now.

Six Reasons Every Entrepreneur Needs to Podcast

John Bowen | Posted 04.11.2015 | Small Business
John Bowen

Ultimately, it's a can't-lose proposition: You need to gain the attention of your market, and podcasting helps you generate a buzz like no other technology out there. So go get what's yours by attracting a steady stream of prequalified clients and customers to your doorstep.

3 Growth Hacking Tips to Master From Drug Dealers

Sajeel Qureshi | Posted 04.11.2015 | Small Business
Sajeel Qureshi

How can something disastrous to your health and expensive like narcotics have such a huge following? Through uncomplicated and effective growth hacking. Here are three things you can learn from the marketing environment for drugs.