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Map Out Your Email Marketing Game Plan - Part One

Erik Harbison | Posted 07.14.2015 | Business
Erik Harbison

So you're interested in getting started with email marketing for your business. You've skimmed a few "email marketing for beginners" articles, but you still haven't fully grasped the concept or figured out exactly what to do.

Want to Use Social Media to Your Advantage? Let Taylor Swift Show You How With These Media Relations Tips

Richard Lorenzen | Posted 07.14.2015 | Business
Richard Lorenzen

Whether you are a Taylor Swift fan or not, there is no denying that this songstress is one of the biggest and most successful music acts in the business today and on her way to becoming one of the most profitable female artists in history.

Is Coaching All It's Cracked up to Be? What to Know Before Investing.

Colette Belisle | Posted 07.13.2015 | Business
Colette Belisle

These days the internet is full of lofty promises and many of them are coming from Coaches, Consultants and Experts. As consumers, how can we distinguish where attraction marketing crosses into that gray zone of misrepresentation - or worse - flat out lying?

Cannes 2015 #Shingerview: Mark Tutssel, Leo Burnett

David Shing | Posted 07.13.2015 | Media
David Shing

This past June at the Cannes Lions Festival of Creativity, I spent some time with Mark Tutssel, Global Chief Creative Officer of Leo Burnett, who is responsible for setting the creative vision for the network's 95 global offices.

Women in Business Q&A: Jane Delworth, Managing Director, mono

Laura Dunn | Posted 07.13.2015 | Business
Laura Dunn

Jane brings an all-encompassing perspective to client accounts thanks to her globe-spanning 20 years of communications experience in both client and a...

IBM Systems CMO: 10 Ways For Marketing To Deliver Business Value

Vala Afshar | Posted 07.12.2015 | Business
Vala Afshar

Doug Brown, is Chief Marketing Officer for the IBM Systems Group, part of IBM Systems and Technology, which generates annual revenue of $20 billion.

Instagram How-To Guide

Irina Jordan | Posted 07.13.2015 | Business
Irina Jordan

The highly visual nature of the app makes it a perfect tool to promote your company products and services. You can use it to showcase unique features of your offerings and to build trust with your audience.

[Infographic] 7 Content Promotion Strategies That Drive Traffic, Leads, and Sales

Danny Wong | Posted 07.10.2015 | Business
Danny Wong

An editorial strategy without distribution disappoints brands and marketers invested in the thoughtful creation and production of quality content.

Get Exposure for Your Online Startup Using These 5 Resources

Jonathan Long | Posted 07.09.2015 | Business
Jonathan Long

Startups fail all of the time and a horrible service or product isn't always the reason why. Lack of exposure can kill even the best idea -- simply because nobody knows it exists.

Social Media Strategy 101: Know Your Brand, Know Your Audience

Ariel Kramer | Posted 07.10.2015 | Business
Ariel Kramer

If your company has yet to be active on social media it's about time to get out from under your rock and make some changes. The number of platforms offered today to help increase your company's visibility and sales has dramatically increased.

Do You Care About My Money or Yours?

Noah St. John | Posted 07.08.2015 | Business
Noah St. John

There's a disturbing trend happening in the personal growth industry, and I've kept my mouth shut about it for years.

The Importance of Marketing Face to Face in the Modern Age

Ashley Wren Collins | Posted 07.09.2015 | Business
Ashley Wren Collins

Smart phones, e-mails, video conferences. Modern technology makes it easy to do your business from anywhere, any time, any place. But think about the last time you got an email from a stranger who wanted something from you that didn't involve offer for payment to engage your business services upfront.

Important PR Lessons We Can Learn From Shark Week

Richard Lorenzen | Posted 07.08.2015 | Business
Richard Lorenzen

When you have a loyal audience of followers, it is important to cater to their needs and to what they want. Public relations is all about catering to your public. Shark Week does this year in and year out.

5 Basics for Building an Online Business That Actually Makes Money

Kimanzi Constable | Posted 07.08.2015 | Business
Kimanzi Constable

Here are five simple steps to making money from a dream or an idea you have and enjoy. You don't need the gurus to start or grow a business that will free you to make money on your terms.

The Exact Recipe for Online Success (and Why You Shouldn't Listen to All the Internet Marketers)

Naomi Liddell | Posted 07.07.2015 | Business
Naomi Liddell

You're setting up an online presence for your business. After a few Google Searches and Facebook Group stalks the internet noise is giving you the recipe for success.

Consumption Is Not a Sin

Camilo Herrera Mora | Posted 07.07.2015 | Business
Camilo Herrera Mora

Consumption is good, healthy, functional, and can even be regarded as the best way to exercise ones social, civil, and democratic rights. Through consumption, people's needs are purposely satisfied due to the liberty and equality that it grants.

A Google Head of Product Commercialization Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 07.07.2015 | Business
Ernan Roman

Beau Avril, Global Head of Product Commercialization, Google Preferred will address 4 questions.

Cannes 2015 #Shingerview: Susan Credle

David Shing | Posted 07.06.2015 | Media
David Shing

Watch as Susan as I discuss what inspires her, the AOL and Leo Burnett content marketing partnership, women in advertising, and the best piece of career advice she's been given.

Startup Insider: 5 Metrics 500 Startups Partner Edith Yeung Looks for in Mobile-App Startups

David Ongchoco | Posted 07.03.2015 | Business
David Ongchoco

500 Startups Mobile Collective Fund Partner Edith Yeung explained 'MO-AARRR', the mobile framework she uses when evaluating mobile app startups, at the Echelon Asia Summit 2015 held last June 23 and 24.

50 Shades of Trolls

Rachel Thompson | Posted 07.06.2015 | Books
Rachel Thompson

As an author, blogger, and marketer, I often hear writers lament about trolls, particularly on social media.

Should You Stop Trying to 'Know SEO' for Your Business?

Jonha Revesencio | Posted 07.04.2015 | Business
Jonha Revesencio

Once considered a non-negotiable for any web-facing business, small businesses should think twice before allocating their entire marketing spend to SEO.

As Communication Improves, Culture Improves, as Does the Bottom Line -- 4 Tools That Make a Difference

Amy Rees Anderson | Posted 07.01.2015 | Business
Amy Rees Anderson

In order to be a successful company you must create an environment that encourages the contribution and open sharing of information.

Does Your Brand Fit Like Cinderella's Glass Slipper?

Eduardo P. Braun | Posted 07.01.2015 | Business
Eduardo P. Braun

There is an enormous gap between the promise in the marketing message and the actual product or service delivered. I believe the key to solving this problem is going back to leadership and corporate culture.

Five Key Strategies to Boost Your Marketing Efforts

Jeff Coveney | Posted 06.30.2015 | Business
Jeff Coveney

Baseball, barbeques, beaches and planning for the end of 2015. When you get back from enjoying the fireworks, here are a couple of digital marketing strategies to bring you into 2016.

The End of Persona-Based Marketing: Part II in the series, "Marketing in the Age of Intelligent Machines"

Julie Ginches | Posted 06.30.2015 | Technology
Julie Ginches

At one time, persona-based marketing -- marketing that is based on designing journeys for fictional stakeholders who should like your company or product -- was seen as innovation.