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The 5 Cs of Digital Marketing

Vala Afshar | Posted 09.09.2015 | Technology
Vala Afshar

"Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context an...

How to Retire Your Husband Before 30 with a Near Million-Dollar Business

Li Lin | Posted 09.08.2015 | Small Business
Li Lin

When I first heard about Kimra Luna, I had heard of my fair share of rags to riches stories, but few were as inspiring as hers -- she not only went from welfare to almost millionaire in three years, but she was also able to retire her husband before 30.

How to Use Abandoned Cart Emails to Increase Your Store's Revenue

Danny Wong | Posted 09.08.2015 | Business
Danny Wong

More than two-thirds of potential customers who fill their shopping carts abandon it. For retailers, this equates to nearly $4 trillion worth of lost sales. With all of the work brands do to drive shoppers down the purchasing funnel, why is shopping cart abandonment still such a prolific issue?

Are You a Data-Driven Entrepreneur?

John Bowen | Posted 09.08.2015 | Business
John Bowen

Most entrepreneurs will tell you that the decisions they have made "from their gut" have driven much of their success. But increasingly, that informal...

An Apology to My Family From a Working Mum

Martina Mercer | Posted 09.08.2015 | Parents
Martina Mercer

This is my apology for being a rubbish daughter, friend, sister,wife. niece, aunty and colleague.

Rudy vs. Freddie: Notre Dame vs. Texas in the Story Bowl

Mike Bonifer | Posted 09.07.2015 | Sports
Mike Bonifer

This weekend, the teams of two legendary football programs will lock up in South Bend Indiana, when Texas visits Notre Dame for a game between teams and coaches with lots of questions that need answering.

If College Football Teams Were Digital Marketing Strategies

Christopher Lester | Posted 09.04.2015 | Business
Christopher Lester

Fire up the grill and grab your foam finger, because college football is back, guys! This glorious time of year allows us to up our beer intake, show some love for our schools, and spend entire Saturdays enjoying the greatest sport on earth.

The McWhopper Could be the Start of Something Amazing

Greg Schwem | Posted 09.04.2015 | Comedy
Greg Schwem

Americans have grown so weary of partisan bickering, that we yearn for a day of peaceful accord, even if it means consuming a flame broiled Burger King patty smothered in McDonald's special sauce.

The Power of Your Employees' Audience

Linda Coles | Posted 09.03.2015 | Business
Linda Coles

Many companies have now figured out that the audiences reached by its employees far outstretches that of their company's reach.

How Much Economic Power Do Dads Have?

Josh Levs | Posted 09.03.2015 | Business
Josh Levs

False claims and inaccurate statistics about modern families abound. Many of these focus on dads, the most misunderstood part of the modern family. Mainstream media is filled with headlines and references to surveys that get fathers completely wrong.

2015 State of Service - 15 Key Business Findings

Vala Afshar | Posted 09.03.2015 | Business
Vala Afshar

In a knowledge sharing and hyper-connected economy, where on-demand services are fueling business growth and customer advocacy, companies must differentiate with faster, smarter, proactive and personalized service.

Ashley Madison -- Teflon Brand or Burnt Toast?

Greg Portell | Posted 09.03.2015 | Business
Greg Portell

The Ashley Madison hack is putting the notion that "any press is good press" to the test. While the fall out clutters courtrooms around the country, the core brand of Ashley Madison will illustrate how a brand dies in the digital age.

charity: water Launches Their Crazy Good September Campaign

Brady Josephson | Posted 09.03.2015 | Impact
Brady Josephson

The fall is my favourite season. The weather cools down and the baseball season heats up (have you seen the Toronto Blue Jays lately...). And for me since 2009 it also means charity: water's September campaign. As a known and unabashed admirer of Scott, his team and their work, I always look forward to seeing what they will do with their September campaign.

Forget Big Data, Start With The Right Data

Apryl DeLancey | Posted 09.03.2015 | Technology
Apryl DeLancey

In a previous role, I was with my agency team at a new business pitch. Everything seemed to be going very well. Then, the person that was in charge of social media for the brand exclaimed that another vendor could tell her whether the fans/likes on the company Facebook page liked red or white wine.

Return to Cities Fuel New Lifestyle Brands

Roberto Ramos | Posted 09.02.2015 | Business
Roberto Ramos

America's greater urbanity bodes favorably for the creation of the next generation of American fashion and lifestyle brands. Urban centers have a unique power to fuel creative ideas and to spread them quickly, generating viable market conditions to bring these ideas to full scale.

Women in Business Q&A: Frances Great, Managing Director, BBH LA

Laura Dunn | Posted 09.02.2015 | Business
Laura Dunn

She originally joined BBH in 1999 to work on the TAG Heuer and Johnnie Walker accounts. After two years in the London office, she transferred to BBH Asia Pacific to further her global advertising experience and to reconnect with her Singaporean family roots.

Making The Grade

Michelle Tennant Nicholson | Posted 09.02.2015 | Business
Michelle Tennant Nicholson

Today, in public relations, 'making the grade' means top tier editorial media coverage. If you're seeking your aha moment about how to score media coverage for yourself, today you've come to the right place.

Why is Everyone Publishing a Book These Days?

Dianna Booher | Posted 09.01.2015 | Business
Dianna Booher

The challenge now is NOT just to publish -- not just to toss anything out the door to join the deluge in the marketplace. The real challenge is to write a quality book that major publishers will offer you a good advance for and that people are willing to pay money to read for years to come.

Challenging the Ice Bucket 'Breakthrough' -- A Toxic Blend of Science and Marketing

Dr. Paul Marantz | Posted 08.31.2015 | Healthy Living
Dr. Paul Marantz

But let us not mislead the public about the significance of individual, incremental steps in the arc of science, nor promulgate the notion that "crowdsourcing" scientific discovery will get us where we need to go.

Despite What You've Heard, 2015 Is Not The Year of Personalization

BusinessCollective | Posted 08.28.2015 | Business

Plenty of news stories indicate that 2015 will finally be the year that marketers realize the value of personalization. While this makes sense in theory, my last few years in the industry have led me to disagree with this sentiment.

9 Hollywood Robots That Will Never Take Over Content Marketing

Mitch Causey | Posted 08.28.2015 | Business
Mitch Causey

Robots may take over the world someday, but I guarantee this bunch won't be taking over content marketing anytime soon.

How to Measure Your Content Marketing ROI

Sajeel Qureshi | Posted 08.28.2015 | Business
Sajeel Qureshi

Let's be honest. Content marketing really sucks. For the most part you're doing it as a means to an end to get new leads and sales. You really have no desire to spend hours channeling your inner Maya Angelou writing blog posts about your topic that all sound the same to you.

INDEX: Award -- Show Me the Money

Soren Petersen | Posted 08.28.2015 | Business
Soren Petersen

Announcement of the INDEX: Award is much more than a loud rally for promoting high-impact and beautifully formed design solutions.

The Number 1 Question You Must Answer Before Selling Anything... Ever!

Adam Davis | Posted 08.27.2015 | Business
Adam Davis

f you are selling something online, you must absolutely, without a doubt answer the question "What's in it for me?" before you attempt selling anything to anyone.

Digital Business Transformation Is a Team Sport

Vala Afshar | Posted 08.27.2015 | Technology
Vala Afshar

Matt Preschern is Executive Vice President and Chief Marketing Officer of HCL Technologies, a US$6.0 billion global information technology services company.