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3 Ways to Recapture a Potential Lead

Jose Vasquez | Posted 02.07.2015 | Small Business
Jose Vasquez

Sometimes, leads simply don't convert, but with these strategies you can recapture a percentage of those lost opportunities.

How to Turn Your Brand Into a Social Crusade

Tom Hayes | Posted 02.04.2015 | Business
Tom Hayes

Today, successful brands create social movements around themselves: the key proposition is not 'buy me' but rather, 'join me.'

3 Reasons You Do Not Need a Video

Joe Boyd | Posted 02.06.2015 | Business
Joe Boyd

I was shocked when I first started my business that most people wanting a corporate video or commercial had no idea what story they actually wanted to tell. Video is simply one way to tell a story -- it's a medium.

Why Facebook and Twitter Alone Can't Build Brands

Tom Doctoroff | Posted 02.05.2015 | Business
Tom Doctoroff

Too many businesses lunge toward the latest app or social media stunt without considering their identity as a brand, and how their media strategy works. In the process, consumers end up confused and detached.

Speed to Market is Essential for Success in the Digital Age

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

There's an old Gypsy saying heard around the campfire: "speed can be a friend or your enemy." This is so applicable to small to mid sized companies today. Rapid change and global markets are defining how business grow and compete.

How Big Companies Can Accelerate Innovation

Vala Afshar | Posted 02.04.2015 | Business
Vala Afshar

Almost every large company understands that it needs to deal with ever-increasing external threats by continually innovating. To ensure their survival and growth, corporations need to keep inventing new business models. This challenge requires new organizational structures and skills.

The 1,000 Year History of Social Media Marketing

Peter Friedman | Posted 02.04.2015 | Business
Peter Friedman

Social marketing has been primary and effective for thousands of years, well before technology offered the level of precision and reach that marketers enjoy today.

6 Signs You're A Born Marketer

Mo Seetubtim | Posted 02.04.2015 | Business
Mo Seetubtim

Some of us wake up everyday to do something that we love -- something that we feel like we were born to do.

Using The Four Agreements to Deal With Criticism aka What Ayelet Waldman Didn't Do

Rachel Thompson | Posted 02.03.2015 | Books
Rachel Thompson

Sometimes authors receive bad reviews and become upset. It's a natural human reaction. Instead of crying to their dog, or eating chocolate ice cream with their vodka, they embark on an anti-hero's journey:

Does Social Media Foment Narcissistic Personality Disorder?

Ira Israel | Posted 02.03.2015 | Technology
Ira Israel

Anyone who measures his or her self-worth by the facade he or she fabricates on the Internet -- or by his or her material possessions and status symbols -- or by the Facebook and Instagram LIKEs he or she receives for posting selfies -- is a disaster looking for a place to happen.

Women in Business Q&A: Peggy Maher, Chief Marketing Officer, Barclaycard US

Laura Dunn | Posted 02.03.2015 | Business
Laura Dunn

Peggy Maher is the Chief Marketing Officer of Barclaycard US. In this role, Peggy supports Barclaycard US' growth ambitions by developing engaging ma...

A Lesson From GlenGarry Glen Ross: Always Be Engaging - How to Make Holiday Marketing Relevant

Puneet Mehta | Posted 02.02.2015 | Technology
Puneet Mehta

We are officially in the holiday season. A time that is full of merriment and cheer, but also a time when we can't do virtually anything online, watch any TV show or open our email (or mailbox) without seeing a promotion for holiday shopping.

10 Best Qualities of An IT Distributor [INFOGRAPHIC]

Vala Afshar | Posted 02.02.2015 | Technology
Vala Afshar

10 Best Qualities of a Distributor [INFOGRAPHIC] from Vala Afshar The information technology (IT) distributor is at the center of the IT suppl...

Why You Should Sell Like an Infomercial

Gregory Ciotti | Posted 02.01.2015 | Business
Gregory Ciotti

Beyond selling products, companies must also sell what their product will allow customers to do. If they don't, you know they're inexperienced.

10 Affordable Tools to Help Your Business Thrive Online

Jonathan Long | Posted 01.31.2015 | Small Business
Jonathan Long

There are several tools available to help online businesses operate smoothly and increase productivity, but with so many choices how do you know what ones are worth looking into? It can be extremely overwhelming, so I put together a list of 10 affordable tools that can really help your business succeed online.

Where PR Fits in Your Digital Marketing Strategy

John Rampton | Posted 01.31.2015 | Business
John Rampton

Developing a plan for public relations might seem as if it is a daunting undertaking, yet if you do it properly, it may assist in growing your brand, as well as improving profits.

4 Strategies NASA Used to Market the Moon

Markus Giesler | Posted 01.31.2015 | Business
Markus Giesler

Most people look at NASA as a space agency and at my childhood projects as natural activities. However, NASA is probably one of the most successful marketing agencies in the 20th century and my childhood is evidence of its enduring influence on society.

Learning From Shakespeare: Harnessing The Power of Brand Language in an Overvisualized World

Dr. Alexander Haldemann | Posted 01.31.2015 | Business
Dr. Alexander Haldemann

By inventing a new and consistent way of speaking, you can connect with your customers in a human way that makes them look forward to interacting with you - a key to driving brand engagement and loyalty.

Re-Envisioning Marketing: One Chocolate Bar at a Time

Markus Giesler | Posted 01.31.2015 | Business
Markus Giesler

For most people, the journey into the world of marketing starts on the wrong foot: with the misleading proposition that marketing is the process of communicating value to consumers, thereby satisfying their needs and wants.

People Make The World Go Round: Standing Up for the Collaborative Economy With Joel Comm

Daniel Newman | Posted 01.31.2015 | Business
Daniel Newman

For Joel Comm, the renowned author of Twitter Power and nearly a dozen other books, the idea of joining the sharing economy as an Uber driver seems exciting, spontaneous and perhaps even an adventure out of his comfort zone.

6 Steps to an Amazing Personal Website

Shayla R. Price | Posted 01.31.2015 | Technology
Shayla R. Price

A website is your personal mark on the Internet. In just a few seconds, people will learn your personality and decide if your site is worthy of their full attention. That's why it's so important to design a website that expresses your true self and engages your target audience.

The 'Wisdom of Friends' Powers Brand Advocacy

Ted Rubin | Posted 01.29.2015 | Business
Ted Rubin

We are hearing so much now about social media creating a shift from "the wisdom of crowds" to "the wisdom of friends," but what does that really mean for brand advocacy? A lot. It's this "wisdom of friends" that brings a new "social power" to Brand Advocacy.

Women in Business Q&A: Loretta Jones, VP Marketing, Insightly

Laura Dunn | Posted 01.29.2015 | Business
Laura Dunn

With more than 15 years of experience in marketing, including marketing strategy, communications and lead generation, Loretta has grown marketing programs for both SMB and enterprise customers at Coveo, Adobe EchoSign and several other companies.

Women in Business Q&A: Blair Christie, Senior Vice President and Chief Marketing Officer, Cisco

Laura Dunn | Posted 01.28.2015 | Business
Laura Dunn

Blair Christie is Cisco's Chief Marketing Officer, with responsibility for the company's Global Marketing, Corporate Communications, and Government an...

The Terror of Consumerism

Devishobha Ramanan | Posted 01.26.2015 | Parents
Devishobha Ramanan

It is established that the role of parents can never be diminished in such a context. What can we do guard our little men and ladies from the terror of consumerism? Here are a few things...