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Markéting

6 Ways to Build for Digital Change

Vala Afshar | Posted 06.04.2015 | Technology
Vala Afshar

Fast forward to 2015 and the issue of the relationship between business and IT and the connection with the customer is as contemporary as any issue in enterprise software today, yet so few organizations have been able to do a really good job of having the business work effectively together or connecting with their clients across the entire customer lifecycle.

Three Hidden Costs of Bad Marketing

Rajesh Setty | Posted 06.03.2015 | Business
Rajesh Setty

There are dozens of other bad marketing models, but the crown jewel goes to "Deceptive Marketing" where you conveniently hold back truth to make the recipient believe that you are trying to help them.

If You Want to Improve Your Marketing, Turn to Physics

Ira Kalb | Posted 06.03.2015 | Business
Ira Kalb

Anyone who has studied physics and marketing can observe some very interesting similarities between the concepts of these two seemingly different disciplines. Unlike physics, however, marketing is not often taught according to scientific principles.

Ashley Judd, Digital Haters and Missing Marketers

Greg Portell | Posted 06.03.2015 | Business
Greg Portell

As digital hate becomes more pervasive, it is time for marketers to fill their role in the dialogue. It is time to use their voices, creative talent and brand positions to meaningful become part of the solution.

3 Reasons Why Marketing Technologists Are Your Next Hire

Sajeel Qureshi | Posted 06.02.2015 | Small Business
Sajeel Qureshi

Marketing is becoming more tech-savvy than the IT department. According to CIO Magazine CMOs are going to spend more than CIOs on technology, software and services.

Content Marketing? 3 Things You Should Write Before Your First Blog Post

Casey Wright | Posted 06.02.2015 | Business
Casey Wright

Experienced content marketers know it's more of a "tip of the iceberg" game. What the audience sees is only a small fraction of the effort expended by a content marketer.

4 Steps to Growth Hacking Social

Lauren Vaccarello | Posted 06.01.2015 | Business
Lauren Vaccarello

To help your business take your social media practices to the next level, here are four essential tips and strategies for growth hacking social in 2015.

Do Designers Have a Blind Spot for Market Risk?

Soren Petersen | Posted 06.01.2015 | Business
Soren Petersen

Possibly because the majority of the challenges designers are exposed to are incremental projects that result in designers being inexperienced and relatively insensitive to market risk. f

Marketing: The Missing Ingredient in Social Entrepreneurship

Ira Kalb | Posted 06.01.2015 | Business
Ira Kalb

Why do intelligent people wanting to use their intelligence to solve the world's social problems tend to shun marketing?

We Know Big Data Is Amazing -- What About This?

Scott MacFarland | Posted 06.01.2015 | Business
Scott MacFarland

As a marketer, I always want to know who is most likely going to be a paying customer. By combining these two powerful components of business we aren't taking an educated guess, we are using data to substantiate our marketing strategy.

How to Manifest the Business You Want

Gabrey Means | Posted 06.01.2015 | Business
Gabrey Means

Manifesting, to many, is just another new age buzzword. But as soft as it sounds, it's actually quite a powerful business tool.

How to Manifest the Business You Want

Gabrey Means | Posted 06.01.2015 | Business
Gabrey Means

Many companies think about the clients they want to work with in basic terms. We like to go a level deeper and envision the kinds of people we want to work with, the types of assignments we'd find most interesting and areas of particular passion for our teams.

How To Manifest the Business you Want

Cassie Hughes | Posted 05.31.2015 | Business
Cassie Hughes

Manifesting, to many, is just another new age buzzword. But as soft as it sounds, it's actually quite a powerful business tool. There are a million ways to start and grow a business, but if you aren't clear on what you want, it's easy to get off track.

3 Tips to Improve Your Email Marketing Effectiveness

Ernan Roman | Posted 05.31.2015 | Business
Ernan Roman

Consumers -- both BtoC and BtoB -- are email weary and wary. To drive engagement, emails must contain value and relevance. Use purchase, behavior and interaction data to craft email messaging that is welcomed.

Curaytor #WaterCooler Tips on How to Become a Better Agent

Irina Jordan | Posted 05.29.2015 | Small Business
Irina Jordan

Chris Smith and Jimmy Mackin, the co-hosts of the Curaytor Water Cooler show, give such great advice that you can become a better and more effective agent by listening to the show. Check out the top takeaways from the first three shows of 2015, featuring guests Cliff Stevenson, Russell Rhodes and Neil Patel.

Women in Business: Sara Clemens, Chief Strategy Officer, Pandora

Laura Dunn | Posted 05.31.2015 | Business
Laura Dunn

"I think it is critical to focus on something you have genuine passion around. It will be difficult to address the inevitable challenges if you don't love what you do."

Women in Business: Krystal Kinney, Founding Partner and Lead Brand Strategist, THR33FOLD

Laura Dunn | Posted 05.31.2015 | Business
Laura Dunn

"A leader is only as good as the people she leads. Surrounding yourself with smart, intuitive and passionate people is crucial to the success of any project. Our role as leaders is to set a vision and to create and foster an environment where teams can succeed."

Why You Should Build a Prosocial Emotional Brand Identity

Faisal Hoque | Posted 05.30.2015 | Business
Faisal Hoque

Whether deliberately designed or not, every organization has an identity, both tangibly -- that is, in the design and feel of the products and services it brings into the world -- and intangibly -- in the way people relate emotionally to the organization.

The Future Is Now

Andrew Graff | Posted 05.30.2015 | Business
Andrew Graff

If you weren't able to make it to Austin earlier this week, here are the insights all marketers should take away from the industry's most important conference.

Designing Something? Protect Your Trade Dress

Brad Reid | Posted 05.30.2015 | Business
Brad Reid

Trade dress involves the overall nonfunctional appearance and design characteristics of items including such elements as shape, color, graphics, and packaging. Great trade dress can make an already good product sizzle. It is that important.

Tobacco Marketing Increased to $9.6 Billion in 2012. Efforts to Fight Tobacco Use Must Also Intensify.

Matthew L. Myers | Posted 05.30.2015 | Politics
Matthew L. Myers

The Federal Trade Commission's latest reports on tobacco marketing are a timely reminder that the tobacco companies are as relentless as ever in marketing their deadly and addictive products, often in ways that entice kids. The huge sums spent on price discounts are especially troubling, making tobacco products more affordable and appealing to price-sensitive kids.

Women in Business: Catherine Davis, President of Vizeum US

Laura Dunn | Posted 05.29.2015 | Business
Laura Dunn

Catherine Davis is President of Vizeum U.S., a part of Dentsu Aegis Network. As President, Davis is focused on building brands and creating new market...

Women in Business: Lisa Hu, SVP and U.S. Founding Member at Blippar

Laura Dunn | Posted 05.29.2015 | Business
Laura Dunn

"I think experiencing different work environments with people of various backgrounds has helped me learn how to embrace different points of view and acquire knowledge that has proven critical for my leadership role in a fast-growing company."

Women in Business: Theresa Roemer

Laura Dunn | Posted 05.28.2015 | Business
Laura Dunn

Theresa Roemer is the CEO of Theresa Roemer, LLC and a small business owner who specializes in business philanthropy. She owns several home goods companies in Houston, Texas and is a partner in Roemer Oil.

A Company for Today? Honestly.

Jon Bird | Posted 05.27.2015 | Business
Jon Bird

Like many start-ups, the genesis of The Honest Co. was in fulfilling an unmet need. As a new Mom, Jessica Alba developed an allergic reaction to baby laundry detergent, and quickly established that there was a dearth of eco-friendly products available in the market.