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Markéting

The Fountain of Youth, Where No One Drinks

David Katz, M.D. | Posted 05.24.2016 | Healthy Living
David Katz, M.D.

We have been preoccupied with anti-aging perhaps since the very dawn of self-awareness, and the implications of mortality it unveiled. We have, ever since, tethered our fears to faith and fantasy, tangled our aspirations up in fable -- about fountains of youth in particular.

Why Food Entrepreneurs Are Winning Big

Danielle Sabrina | Posted 05.24.2016 | Business
Danielle Sabrina

For those who came of age 1980s, frozen food meant a segmented meal of sliced processed meat, potato product, and even a small dessert square of questionable fruit gel.

#FredinChina: A producer uses live stream to boost Chinese Pride over US movies

Fred Raillard | Posted 05.24.2016 | Technology
Fred Raillard

I'm Fred Raillard, CEO, Co-founder and Creative Chief Officer of FRED & FARID, a social, content, tech solutions for brands company based in Paris, Sh...

Are Facebook Fan Pages Dead?

Chanel Cumberbatch | Posted 05.23.2016 | Business
Chanel Cumberbatch

A fan page should be your FIRST stop when you set up shop on Facebook. Why? Because it makes it easy for potential clients to find you online and you can link this directly to your personal profile (HIGHLY recommended!).

Former Director at Facebook Says Storytelling is the Best Marketing

Quora | Posted 05.24.2016 | Business
Quora

What do you predict will be the biggest change in marketing in the next 3 years? originally appeared on Quora - the knowledge sharing network where co...

Bursting the Bubble: Have We Hit Maximum Tech Hype?

Advertising Week | Posted 05.23.2016 | Business
Advertising Week

By Dan Machen, Director of Innovation, HeyHuman Amara’s Law states: “We tend to overestimate the effect of a technology in the short run, and und...

8 Experts Share Their Past Marketing Mistakes With the World

Zak Mustapha | Posted 05.23.2016 | Business
Zak Mustapha

And you wouldn't be here if you didn't want to avoid those mistakes.

Not Bleeding in Public

Elissa Stein | Posted 05.23.2016 | Impact
Elissa Stein

Recently Thinx, a company who puts "period-proof underwear" out in the world, launched a new ad campaign in NYC's Union Square subway station.

Introducing the Brand Room: A Template for More Thoughtful Comms Planning

Advertising Week | Posted 05.20.2016 | Business
Advertising Week

By Heather Andrew, UK CEO of Neuro-Insight Companies looking to promote their brands or products amongst today’s complex audiences can gain a great...

How Can OOH Drive Mobile Commerce?

Advertising Week | Posted 05.20.2016 | Business
Advertising Week

By Ian Reynolds, CEO, KBH-On-Train-Media Over the past year, mobile commerce sales have accounted for almost two-fifths (39.4%) of all digital sales ...

High Performing CMO's Outpace Direct Competitors by 96X

Vala Afshar | Posted 05.19.2016 | Business
Vala Afshar

New marketing research from Salesforce shows that high performing marketing organizations are 96X more likely to rate the performance of their busines...

Why Small Businesses Should Use Facebook Advertising

Matthew Tyson | Posted 05.19.2016 | Business
Matthew Tyson

When it comes to marketing, there are two things we know for sure.

A Swipe Right for Educated Guessing the Impact of Digital on Offline Activity

Advertising Week | Posted 05.19.2016 | Business
Advertising Week

By Jason Carmel, Global SVP, Marketing Sciences, POSSIBLE Digital is the best when it comes to data collection, isn’t it? Given the tools and a rea...

The Challenges of Agile Marketing On A Budget

Sajeel Qureshi | Posted 05.18.2016 | Business
Sajeel Qureshi

Marketing on a budget is seriously difficult.  Apart from no money, you also probably have no time and no help. 

Daniel Golding: How to Gain More Clients By Marketing to Less Prospects

Jeff Charles | Posted 05.18.2016 | Business
Jeff Charles

There are many different lessons we can learn from the success of The Golding Group. That's what this blog is about. In this post, you will learn how to grow your business by not accepting every potential customer.

How To Improve Business Performance With Account-Based Marketing

Vala Afshar | Posted 05.18.2016 | Technology
Vala Afshar

According to Gartner's 2016 CMO spend survey, converting leads to sales ranked second to innovation as the top area where senior management's expectat...

You'll Hear From Our Lawyers! (Online)

Larry Bodine | Posted 05.18.2016 | Business
Larry Bodine

Competition is fierce in the legal profession, with work being outsourced to India and legal form companies advertising on TV.  As a result lawyers are increasing their investment in marketing and business development -- so you can expect to hear from your favorite law firm soon.

Invincible Food, Vulnerable Father and Son

David Katz, M.D. | Posted 05.18.2016 | Healthy Living
David Katz, M.D.

Where the likes of this pizza and sandwich, and soda and donuts and French fries are introduced, health is devastated, and in short order. Where just this sort of fare is removed to make way for more vegetables, fruits, beans, lentils, whole grains, nuts, seeds, and water when thirsty, the improvements in health are stunning.

Taking the Contextual Revolution Outdoor

Advertising Week | Posted 05.18.2016 | Business
Advertising Week

By Stuart Taylor, CEO of Kinetic UK Out-of-home (OOH) is set to deliver marketers and their agencies some significant new opportunities, as digital t...

5 Steps Towards a Better Customer Experience

Advertising Week | Posted 05.18.2016 | Business
Advertising Week

By Andrea Lennon, SVP, General Manager, Critical Mass Here are five steps to building a comprehensive, real-time view of your customer and quantifyin...

3 Ways to Analyse SEO Content and Increase Sales

Advertising Week | Posted 05.18.2016 | Business
Advertising Week

By James Moffat, Founder and Chairman at Organic I’ve got news for you. You’re missing the fundamental point of SEO and google is laughing at you...

21st Century Retail Merchandising: An Answer to Amazon

Advertising Week | Posted 05.19.2016 | Business
Advertising Week

By Panos Bethanis I’m the first guy to give credit where credit is due: Amazon has been killing it lately. Amazon’s gain continues to mean pain ...

Nonprofit Marketing: The Same Rules Apply

Gary Vaynerchuk | Posted 05.18.2016 | Business
Gary Vaynerchuk

I want to set the record straight: Nonprofit marketing is not different from for-profit marketing. Plain and simple. The same rules you use for making...

In Tech We Trust

Advertising Week | Posted 05.17.2016 | Business
Advertising Week

By Christina McCausland, Assistant Cultural Analyst, TruthCo. Should Tesla Motors be wary of the hype cycle? The company’s recent admission to the ...

For World Oceans Day, Let's Make the World a Better Place

Advertising Week | Posted 05.17.2016 | Business
Advertising Week

By Advertising Week Have you ever thrown a plastic bottle into a gutter? Most of us have. Have you ever stopped to wonder where that bottle eventuall...