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Customer-Driven Innovations Deliver 8 Times the Revenue as Employee Ideas

Ernan Roman | Posted 11.11.2015 | Business
Ernan Roman

Once upon a time, brands made products and consumers bought them. But not anymore. Today, it's all about what people want to buy -- not what companies want to sell. Consumers have very smart and specific ideas about the products they are willing to purchase. And, it's the brands that listen who get their business.

Can Marketing Improve Capitalism?

FIXCapitalism | Posted 11.11.2015 | Business
FIXCapitalism

Capitalism did not need much marketing in earlier times when products were scarce and people waited in lines to buy something. Today products aren't scarce, they are superabundant. Today it is customers who are scarce. Customers either don't have enough income to buy things or they lack motivation to buy.

Don't Let Your Startup Fail

Lee Schneider | Posted 11.11.2015 | Business
Lee Schneider

Startups are almost like real businesses, except they often lack a long term plan, a stable customer base, a staff and money. Finding those crucial ingredients is part of a startup's journey toward profitability and stability. From what I have seen, many startups find those things out of order.

3 Reasons Why 2016 Will Be A Breakthrough Year For Virtual Reality-Based Marketing

James G. Brooks | Posted 11.11.2015 | Business
James G. Brooks

When you get sucked into a movie, you are still aware of your immediate surroundings and the gap between you and the screen. With VR, that disappears and you, the viewer, are actually taking part in the action.

How To Be Heard When You Aren't The Loudest Voice In The Room

Quiet Revolution | Alice Bradley | Posted 11.10.2015 | Healthy Living

This article first appeared on QuietRev.com We’ve all been there: the staff meeting that seems to go on forever with co-workers arguing the fin...

Why Traditional Marketing Trumps SMM

Kimberly E. Stone | Posted 11.10.2015 | Business
Kimberly E. Stone

Some say it lies in the promotional sector with PR and advertising; others would argue that because you relinquish a portion of the conversation to the consumer, it's in a fifth category all its own: people.

Marketing to the Mega-rich

Allen Johnson Jr. | Posted 11.10.2015 | Business
Allen Johnson Jr.

If you want to get an idea of how out of whack our capitalist system is--the amount of useless wealth that is in the upper one percent of the populati...

Elon Musk Has a Marketing Plan. Do You?

Neil Sheth | Posted 11.10.2015 | Business
Neil Sheth

Elon Musk and Tesla have cornered their niches, they've turned customers into evangelists, and most importantly, they provide online users with a positive experience based around useful content instead of zealous sales pitches around every corner.

#IOT Security Just Is Not There. (part 2)

Alan W. Silberberg | Posted 11.10.2015 | Business
Alan W. Silberberg

A few weeks ago I wrote this piece about #IOT Cybersecurity and how it affects personal and brand reputations. I got a lot of criticism for basically speaking the truth.

Grandma Outraged Over Laundry Ad's Depiction Of 'Mee-Maw' Smell

The Huffington Post | Yagana Shah | Posted 11.10.2015 | Fifty

California Grandma Randee Reidy is used to lovingly being called "Meemaw" by her grandkids, so she wasn't particularly happy to see it used to...

TEDx Speaker Combats INFObesity in New Book "Got Your Attention?"

Joe Kutchera | Posted 11.10.2015 | Books
Joe Kutchera

Over the years, I kept finding myself recommending POP! to friends and colleagues in marketing. While I have given away (or forgotten about) many other business and marketing books that I read, I have held onto my copy of POP! So, when Sam's new book came out, I was excited to read it...and review it.

Reflections of a Sound Designer

Advertising Week | Posted 11.10.2015 | Business
Advertising Week

Audio's Place in Advertising: Where It Is Today, and Where Is It Headed Tomorrow? By Marshall Grupp, Partner/COO/Sound Designer at Sound Lounge Did ...

5 Essential PR Tips for Small Businesses

Gillian Small | Posted 11.09.2015 | Business
Gillian Small

Elaborate public relations campaigns can often be an expensive undertaking. Creating a PR campaign to fit the needs of your small business will require focused time and effort, but doesn't have to break the bank. Below are a few tips to keep in mind when considering a public relations push.

Not up for debate: Why Programmatic Advertising Will Dominate the Race for Digital Ad Spend in the 2016 Elections

Advertising Week | Posted 11.09.2015 | Business
Advertising Week

By Reed Scharff, Senior Analyst of Market Integrity, OpenX With more than 20 declared candidates for President in the upcoming election cycle, the ra...

Stop, Collaborate and Listen: How Leaders Tackle Tough Business Challenges

Andrew Graff | Posted 11.06.2015 | Business
Andrew Graff

How do you navigate those most difficult business challenges if you're an advertising agency or a brand marketer? By focusing on the end goal, and then hiring great people and allowing them to problem solve in a winning environment.

The Top Ten Reasons You Should Work for Free -- Unless You Are Wil Wheaton

Stacie Huckeba | Posted 11.06.2015 | Media
Stacie Huckeba

I'm a blogger, not a journalist. This is all stuff I would be doing over on Wordpress for free, but here I can hopefully inspire more people and a reach a broader audience with their platform. And I have.

Finding Your Niche, Ex-Pat Style

Steve Mariotti | Posted 11.06.2015 | Business
Steve Mariotti

Last year, a chance encounter with Einstein's legacy and its keepers, the Landau brothers reignited my passion for physics and math. My search for cl...

15 Metrics Every Software Product Manager Should Know

Brian de Haaff | Posted 11.05.2015 | Technology
Brian de Haaff

The world of product management is rapidly changing. It is more data-driven than ever before. There is no doubt that data is impacting most jobs.

Survival Kit for Entrepreneurs

Darilyn Aquino | Posted 11.06.2015 | Business
Darilyn Aquino

When you decide to start a new business, at first everything is happiness, enthusiasm and energy to start your project. Nevertheless you need to take into consideration that only 15% of new businesses make it past the first two years.

How to Keep Your Team Creatively Inspired

Gabrey Means | Posted 11.04.2015 | Business
Gabrey Means

One of the biggest challenges CMOs face is ensuring that their teams continue to deliver fresh thinking for their brands. Though many brands lean heavily on their agency partners for great creative, this is a skill that should never be entirely outsourced.

The 5 Essential Keys to Being a Successful CMO

Jonha Revesencio | Posted 11.04.2015 | Business
Jonha Revesencio

The Chief Marketing Officer (CMO) of an organization is more critical than ever in companies today, because he or she is responsible for all activitie...

Do Marketing Teams Need More Options to Be Effective?

Scott MacFarland | Posted 11.03.2015 | Business
Scott MacFarland

If you are in this predicament, you're not alone. Marketing executives, business owners and marketing teams all are trying to discern how to create an effective marketing plan that reaches their prospective customers and drives them through to a purchase conversion.

How to Write Fast and Well, Part 6: The Case of the Murdered Modifiers

Spencer Critchley | Posted 11.03.2015 | Business
Spencer Critchley

"How will I ever learn to be a good writer?" It's a scary question -- and the hell of it is, the more you appreciate good writing, the scarier it gets.

4 Ways to Promote and Market Your Online Business Using Images

Dorit Sasson | Posted 11.03.2015 | Business
Dorit Sasson

It's a known fact that the attention span of your targeted online audience is dismally short. We live in an age of visual culture. Like short videos, ...

Four 2016 Presidential Campaign Digital Strategies Startups Can Use

Ryan J. Davis | Posted 11.03.2015 | Business
Ryan J. Davis

The current Presidential primaries are, again, hotbeds of internet marketing and organizing innovation. Here are four things startups can learn about digital from today's candidates.