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3 Key Business Lessons I Learned in 2014

Yaniv Masjedi | Posted 03.25.2015 | Small Business
Yaniv Masjedi

The start of a year affords us all the opportunity to reflect back on the good and bad times of the previous 365 days. What were your highs and lows? What lessons did you learn professionally? For me, 2014 was a year of re-evaluating how all of us at Nextiva communicate with one another.

The New Rules for Creative Careers

Jeremy Wilson | Posted 03.25.2015 | Business
Jeremy Wilson

Over the course of this year I'm going to explore some of the above themes through a real-time novel project called NewRules.nyc, but I thought I'd pull some out here for a quick blog.

Why 2015 Will Be a Great Year in TV, Film and Theater

Damian Bazadona | Posted 03.25.2015 | Entertainment
Damian Bazadona

Over the past decade, consumers have been armed with technology that allows us to do great things in our everyday life, but entertainment brands have been extremely late to the game in keeping up with these changes.

The Trouble with Broadcasting in a Social World

Peter Friedman | Posted 03.23.2015 | Business
Peter Friedman

Today, as a marketer, you're competing for customers' hearts and minds in the context of their newsfeeds, where they're getting the information that they care most about -- friend's messages and topics they've chosen to follow.

The Right Marketing for a New Business Costs Least

Marty Zwilling | Posted 03.24.2015 | Business
Marty Zwilling

Reframing the conversation from paid media marketing to the new framework requires a balance, and measurements along the way to better manage return on investment.

Women in Business Q&A: Redickaa Subrammanian, CEO, Interakt

Laura Dunn | Posted 03.24.2015 | Business
Laura Dunn

With more than 15 years of experience as a global advertising, marketing, and technology expert, Redickaa has used her strategic insight and hands-on leadership to guide Interakt's growth from a startup organization in 2006 to a globally deployed digital communications company.

Why Under $5M Brands are an Endangered Species

Lee Traupel | Posted 03.14.2015 | Business
Lee Traupel

Curation standards ('what's good and what's bad") are under constant assault from social media neophytes and sages alike. See: "celebrification." We are all creating more noise trying to compete with each other.

10 Things I Learned Reading 70 Digital Marketing Trends Articles for 2015 (So You Don't Have To)

Ryan J. Davis | Posted 03.23.2015 | Business
Ryan J. Davis

Some of the predictions this year were ridiculous on their face. No, we won't all wear Oculus Rifts around the office at any point in 2015. No, Facebook won't buy Twitter. No, Vine isn't the secret to saving legacy news organizations.

Omni-Personal is What Makes Omni-Channel Retail Truly Disruptive

Roberto Ramos | Posted 03.23.2015 | Business
Roberto Ramos

Much has been said about Omni-Channel being retail's most recent disruptive boost. The approach, which leverages the power of technology and data to deliver consumers products and services across channels, has made retailers smarter and more nimble.

Five Smart B2B Business Moves for 2015

Amit Bhaiya | Posted 03.22.2015 | Small Business
Amit Bhaiya

The B2B eCommerce growth rate is about 400% and with these figures stored in the future suppliers and business owners are all moving swiftly to get themselves on board. So whether you sell paper or pumps it's time to get your product in the shoppers cart.

The Key to Infographic Marketing: The Picture Superiority Effect

Randy Krum | Posted 03.22.2015 | Business
Randy Krum

Remember to "Make It Visual" if you want your audience to remember the information about your company's products or services. You don't have to be a professional designer either.

6 Lifestyle Changes That Will Make You a Better Business Person

Jeremy Sandow | Posted 03.23.2015 | Small Business
Jeremy Sandow

Being your own boss will expose all of your weaknesses, and if you don't take fast action to fix them, they can bury your business alive. Lucky for you, you can catch all these bad habits and terminate them before they terminate your business. Here are six changes to make to your daily life that will directly translate to business success.

Customer-Centricity Is Mandatory for 2015

Ernan Roman | Posted 03.22.2015 | Business
Ernan Roman

For 2015 putting your customer at the center of every strategy and business process will be essential for acquisition, retention and competitive differentiation. No more just talking about it. This coming year, it has to happen.Customer Think

Selling You: Creating a Winning Professional Bio or Blurb

O'Brien Browne | Posted 03.21.2015 | Business
O'Brien Browne

Keeping these points in mind will make writing your blurb fun and enjoyable because it is about giving to others; and giving is always grander and more joyful than taking - which is exactly the key ingredient that makes up a great blurb.

Three Lessons from Perry Marshall -- Marketing Pro Extraordinaire

John Bowen | Posted 03.22.2015 | Small Business
John Bowen

A reluctant marketer, Marshall went into sales after being laid off from his engineering job. His innate talent at using direct marketing to reach potential clients helped the tech company he worked for boost its sales from just $200,000 to more than $4 million in just four years.

12 Ways Online Retailers Are Cutting Through Competition

Eric Fischgrund | Posted 03.21.2015 | Business
Eric Fischgrund

In 2015, ecommerce sites will need to be at the forefront of marketing trends to remain relevant and encourage high conversion rates. The world of online marketing is changing swiftly, and we've got the secrets you need to cut through the competition.

How to Build Your Startup's Online Community and Why That Matters

Ilina Dimitrova | Posted 03.22.2015 | Small Business
Ilina Dimitrova

Building online brand communities that allow customers to engage, share their feedback, ask questions, and establish real touch points with the business can help startups overcome marketing fatigue. Here are some universal tenets of effective community building.

Oscarnomics 2015: What Awards Can Do for Your Brand and Bottom Line

Ira Kalb | Posted 03.22.2015 | Entertainment
Ira Kalb

Whoever wins the Oscars during the 87th Oscar Awards broadcast on February 22nd, one thing is certain -- the Oscar brand is alive and well.

5 Growth Hacking Tips For Any Startup

Adam Greenwald | Posted 03.22.2015 | Small Business
Adam Greenwald

Startups need to focus on getting visibility, acquiring a strong user base and converting traffic into sales. And growth hacking is all about doing just that.

Brands Go Digital for NFL Super Bowl XLIX

Beverly Macy | Posted 03.22.2015 | Business
Beverly Macy

Ever since the iconic 1984 Macintosh commercial from Apple, the intrigue of who's going to do what for their Super Bowl ad has become a spectator sport. It should be even bigger this year, and NBC is counting on it.

Why Your Team Won't Use Your Organizational Messaging

Liz Wainger | Posted 03.22.2015 | Business
Liz Wainger

One of the biggest challenges for organizations is speaking with a consistent and compelling voice. Silos abound, and even those enterprises that have a positioning platform find it difficult for it to take hold in their organization.

Dazzling Customers in an Era of Extreme Expectations

Rob Tarkoff | Posted 03.20.2015 | Business
Rob Tarkoff

Across industries, across geographies, and across all demographics, companies are no longer winning consumer love against category competitors. Today the battle for consumer loyalty is against companies in any category that define excellent service, lightning fast responses, and bespoke experiences.

Critical Digital Marketing Strategies for Business Growth

Lee Traupel | Posted 03.15.2015 | Small Business
Lee Traupel

Pinterest rocks for any brand targeting consumers and the female demographics are stellar. Like other social channels, its morphing to a full blown eCommerce platform and with broader (mainstream and male) demographics.

5 Reasons Why Your Business Should be Blogging

Jamie Walker | Posted 03.18.2015 | Small Business
 Jamie Walker

The blogosphere has really revolutionized the way we interact online, particularly by allowing us to connect by sharing, liking and commenting through social media. Some bloggers utilize their platform as a kind of personal diary or narrative, while others use it to create posts that enhance or supplement their business.

The Top 100 Most Social CIOs on Twitter 2015 [SLIDE DECK]

Vala Afshar | Posted 03.18.2015 | Technology
Vala Afshar

  TOP 100 MOST SOCIAL CIOs on TWITTER 2015 - SLIDESHARE 100 Most Social CIOs on Twitter 2015 from Vala Afshar The 2015 State of the...