Email marketing can be a tough nut to crack, especially if you haven't done any of it all. I was skeptical at first, too, but then I realized that I don't necessarily have to connect with my email subscribers only as a means to an end.
In the classic tale, "Ali Baba And The Forty Thieves," the protagonist undergoes a rags-to-riches transformation to emerge as the sole guardian of a secret incantation ("Open Sesame") that grants him exclusive access to an immeasurable, hidden treasure.
While sharing about BLVR's investment in us, I shared my personal story of being sexually abused by a family friend when I was six, keeping it secret until after graduating college, and about the heavy toll it took on my life.
I find it truly astounding that -- at a time when nearly everyone carries a device that can capture video, photos and audio, and then instantly upload that content online -- so many organizations still talk about transparency as if it is somehow optional. Or worse, aspirational.
arketing has long been a place that lost souls like me from every industry could find a home. A warm home. A fun home that valued new and big ideas -- never-been-done-before ideas -- over measurable, proven results.
With the underlying forces of mobile, social, cloud and the rising costs of higher education coming to a head, Georgetown University appointed the former CIO for the US Marshals to lead IT and business transformation across the 225 year-old institution.