iOS app Android app

Markéting

7 Reasons Why We Are Fascinated With the #IceBucketChallenge

R. Kay Green | Posted 12.08.2014 | Impact
R. Kay Green

When we think about what makes a successful viral campaign, there are several "must haves" in order for the campaign to be a success.

Thoughts from Pubcon, Day One

Phil Simon | Posted 12.08.2014 | Technology
Phil Simon

Started in London with only 75 people in 1999, Pubcon kicked off today in Vegas. Today, attendance routinely reaches the thousands. From its humble ...

Public Relations Has a PR Problem

Molly Borchers | Posted 12.06.2014 | Business
Molly Borchers

It's easy for a journalist to tweet snide remarks about PR people, but our symbiotic relationship should not be overlooked.

How Marketers Should Appeal to Women

Bob Deutsch | Posted 11.30.2014 | Business
Bob Deutsch

Marketers targeting a female audience need to understand the critical difference between men and women. Namely, women cycle and men consummate.

5 Tips to Boost Your Email Marketing Efforts

Alex Ivanovs | Posted 12.07.2014 | Business
Alex Ivanovs

Email marketing can be a tough nut to crack, especially if you haven't done any of it all. I was skeptical at first, too, but then I realized that I don't necessarily have to connect with my email subscribers only as a means to an end.

30-Plus Apps that Will Help You Grow Your Business and Leverage Technology

Lee Traupel | Posted 12.07.2014 | Technology
Lee Traupel

In our work building marketing stacks for clients we use an ever-changing suite of apps and products. Here are 30 of our favorites with a functional...

The Best All Frills, No Chills Way to Build Brand Awareness

Lee Traupel | Posted 12.03.2014 | Business
Lee Traupel

A buyer persona identifies who you are targeting with marketing initiatives. It's the go-to foundation of all your marketing. You may have more than one.

Web Site Design Killers Lurk in the Shadows & Conference Rooms

Lee Traupel | Posted 10.04.2014 | Small Business
Lee Traupel

The easiest part of web site design is the design itself. Sounds like an oxymoron but it's not. The real holy terror smacking brands and design agenc...

Making a Kidswear Brand #ArtofY

Alex Schattner | Posted 12.03.2014 | Small Business
Alex Schattner

As a photographer, Roland Bello made frequent trips to Europe. His friend Tania Vargas, a new mom working in marketing, always had the same request: bring back children's underwear.

Alibaba May Be Ascendant, But Bomoda Gives Brands Their Own "Open Sesame" For China

Saul Gitlin | Posted 12.01.2014 | Business
Saul Gitlin

In the classic tale, "Ali Baba And The Forty Thieves," the protagonist undergoes a rags-to-riches transformation to emerge as the sole guardian of a secret incantation ("Open Sesame") that grants him exclusive access to an immeasurable, hidden treasure.

The Next Big (Small) Thing for #TheStitch...

Matt Pipkin | Posted 12.02.2014 | Impact
Matt Pipkin

While sharing about BLVR's investment in us, I shared my personal story of being sexually abused by a family friend when I was six, keeping it secret until after graduating college, and about the heavy toll it took on my life.

What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

Jure Klepic | Posted 12.02.2014 | Small Business
Jure Klepic

While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them.

You're Not Going to Get Away With It

Michael Ramah | Posted 12.02.2014 | Business
Michael Ramah

I find it truly astounding that -- at a time when nearly everyone carries a device that can capture video, photos and audio, and then instantly upload that content online -- so many organizations still talk about transparency as if it is somehow optional. Or worse, aspirational.

3 Twitter Marketing Features for Small Businesses

Alex Ivanovs | Posted 11.30.2014 | Small Business
Alex Ivanovs

I have covered both Twiter tools, and Twitter tips for businesses before, but today I'd like to take a look at some new and exciting features that perhaps you didn't even know existed!

Marketing Titans: Annemarie Frank and Consumer Engagement

Joseph Parker | Posted 12.01.2014 | Business
Joseph Parker

Connections 2014 brought several opportunities to speak with marketing giants. The interview below continues my series from the conference and offers ...

3 Lessons Email Marketers Can Learn from the Miss America Pageant

Christopher Lester | Posted 12.01.2014 | Small Business
Christopher Lester

For people who think about email marketing all day long, the Miss America stage is kind of like a crowded inbox. Every brand is trying to stand out, get you to admire it, and in the end, win you over.

5 Reasons Why Buying Facebook Likes Is a Waste of Time and Money for Your Business

N. Kimron Corion | Posted 11.30.2014 | Business
N. Kimron Corion

I recently had a client who I was consulting and one of the things he was working on was setting up his Facebook page and generating traffic. He decid...

Step Out of Your Comfort Zone

Ted Rubin | Posted 11.29.2014 | Business
Ted Rubin

As you head into a new year, step out of your comfort zone... starting NOW. Commit TODAY to doing something in this respect, brands and individuals alike.

Does Your Business Know the True Cost of Marketing?

Scott MacFarland | Posted 11.30.2014 | Business
Scott MacFarland

Here are 7 questions I suggest you ask at least once a year. Look in the mirror and answer honestly, because those answers really do matter.

How GoPro Is Redefining Brand Immersion in Today's Tech Drenched World

Lee Traupel | Posted 09.30.2014 | Business
Lee Traupel

As the web morphs to a more visual medium, creative storytelling is moving front and center as way for brands to build engagement and virality. GoPro...

The Customer Journey Officer: The New CMO

Mike Lazerow | Posted 11.29.2014 | Media
Mike Lazerow

arketing has long been a place that lost souls like me from every industry could find a home. A warm home. A fun home that valued new and big ideas -- never-been-done-before ideas -- over measurable, proven results.

Marketing Titans: Maggie Lang and Genuinely Loving Your Customer

Joseph Parker | Posted 11.29.2014 | Business
Joseph Parker

Your customer is a person, not a user. Such basic observations were a central theme at Connections 2014, where over 8,000 marketers descended to hear ...

Building the University of the Future

Vala Afshar | Posted 11.26.2014 | Technology
Vala Afshar

With the underlying forces of mobile, social, cloud and the rising costs of higher education coming to a head, Georgetown University appointed the former CIO for the US Marshals to lead IT and business transformation across the 225 year-old institution.

Marketing Sages are an Endangered Species for Good Reason

Lee Traupel | Posted 09.28.2014 | Business
Lee Traupel

I can't believe the amount of content targeting small business rhapsodizing the endless rewards bigger brands are generating with social media marke...

How to Encourage Customers to Tell Their Stories in Social Media

Peter Friedman | Posted 11.26.2014 | Business
Peter Friedman

End radio silence in your social channels Storytelling is the oldest form of marketing, whether on cave walls, on chairs in a general store, or in th...