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Does Your Brand Get A 5-Star Review?

Doug A. Sandler | Posted 06.13.2015 | Small Business
Doug A. Sandler

Whether you are aware of it or not, you not only have a product to sell, you have a brand represented in the marketplace. Any idea what I am referring...

Truth IS Profitable!

Scott Painter | Posted 06.13.2015 | Business
Scott Painter

Automotive. Travel. Healthcare. Pharmaceutical. These are just some of the industrial engines being recalibrated for greater efficiency available by introducing transparency and big data. More are in the throes of disruption, or on the cusp of it.

Sephora Innovation Lab VP Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 06.13.2015 | Business
Ernan Roman

Bridget Dolan, Vice President, Sephora Innovation Lab, will address these 4 questions; What is one marketing topic that is most important to you as a...

Allow Us to Reintroduce Ourselves

Michael Kempner | Posted 06.13.2015 | Business
Michael Kempner

Businesses today are operating in an environment characterized by emerging risks, increased regulations, and the accelerating velocity of technologica...

Stars & Cars at the Mobile Media Summit

John Rampton | Posted 06.12.2015 | Business
John Rampton

What better way to start your week then gathering with hundreds of powerful brands and agencies at the Beverly Hills Hotel in Los Angeles, and watching Playboy Playmates judge a game of cornhole.

The New CMO Guidebook: A Handbook for Marketing Leaders

Scott Goodson | Posted 06.10.2015 | Business
Scott Goodson

In the age of rapid digital revolution in publishing, when readers have marketing management book options ranging from decades-old publications about how to be a successful CMO or brand manager to many different articles, there is a practical new free downloadable booklet worth reading.

If Social Media Sites Were Noble Houses in 'Game of Thrones'

Simon Tam | Posted 06.13.2015 | Small Business
Simon Tam

While several other video sharing sites have tried to kill it off, it remains elusive and strong. Like House Targarean being powered by the force of Dragons, YouTube has another mighty animal that mesmerizes its audiences: the cat.

Money, Marketing and Macro vs. Craft Beer

Tom Cramer | Posted 06.13.2015 | Fifty
Tom Cramer

The first wave of social media comments expressed shock, anger and hope that heads would roll. It had to be a mistake. Why make fun of beer drinkers?

How You Can Master Social Selling to Get in Front of Any Customer

Sajeel Qureshi | Posted 06.13.2015 | Business
Sajeel Qureshi

If you run a small-business or a small marketing team you can't market like McDonalds or probably even your largest competitor. So why bother trying?

6 Practices That Will Shape Retail Digital Transformation

Vala Afshar | Posted 06.12.2015 | Technology
Vala Afshar

Digital transformation is one of the most important topics facing retail today. As one of the largest retail brands in the U.S., second only to Walmart, Kroger Co., a Fortune 25 company with over $100 billion in revenue, is two years into its digital journey.

Adrien Barthel: You'll Have More Fun and Grow Faster With Startups

Jonha Revesencio | Posted 06.06.2015 | Business
Jonha Revesencio

"Don't only look at big companies. They might have big numbers, but you'll have more fun, will learn more and grow faster in startups."

Marketing Success With Local Pride

Diana Mackie | Posted 06.10.2015 | Small Business
Diana Mackie

Small businesses, particularly those in small towns, can really win big by playing up the theme of local pride in their marketing and messaging -- and there has never been a better time to try this tactic.

How Much Could Your Idea Be Worth? The Patent Marketing Process

Jonha Revesencio | Posted 06.10.2015 | Business
Jonha Revesencio

A great product or service idea could be worth millions or even billions of dollars, but you could find yourself in an undesirable position if you fail to obtain a patent.

15 Uses of Beacon Technology in Education

Vala Afshar | Posted 06.10.2015 | Technology
Vala Afshar

Will Beacons transform education? Technology, especially mobile computing, is having a profound effect on education. Reliable student access to mobile devices has now opened the door to a new teaching technology.

Truths & Illusions: The Profound Importance of Thinking Fast and Slow

Ahmad Khan | Posted 06.09.2015 | Business
Ahmad Khan

In 2002, the recipient of the Nobel Prize in Economics was oddly enough awarded to a classically trained psychologist. Daniel Kahneman is considered to be one of the world's most influential individuals in the field and is the founder of a unique and revolutionary new field known as Behavioral Economics.

7 Reasons Why the Company Value Proposition May Be Off the Mark

Scott MacFarland | Posted 06.08.2015 | Business
Scott MacFarland

Many people and companies toss around the word value like it really has no value at all. We don't intend to de-value the word or even how we use it.

CRM Retargeting: How It Works and Everything You Need to Know Before Using It

Jonha Revesencio | Posted 06.09.2015 | Business
Jonha Revesencio

Retargeting is a marketing method that is likely to become increasingly popular, and companies that begin utilizing it have a good opportunity to increase sales from target groups while staying within their advertising budget.

I'm a liberal. I eat at Applebee's.

David Akadjian | Posted 06.09.2015 | Politics
David Akadjian

People laugh when I profess my love of Applebee's. My liberal friends make fun of me because it's a chain restaurant. My conservative friends laugh because it goes against stereotype.

Jason Linkins

2016ers Are Launching Campaigns Left And Right, And Political Reporters Are On It | Jason Linkins | Posted 04.08.2015 | Politics

It's campaign-launch season, and our country's political reporters are on the scene, giving you the analysis you need. "Hey, a thing seems to be happe...

Being a "BADASS" With Mark Schaefer's Content Code

Chad Pollitt | Posted 06.06.2015 | Business
Chad Pollitt

Simply publishing a lot of content is not enough anymore. If it doesn't move through relevant audiences, marketers are wasting their budgets. The focus should be on content ignition.

How the Law of Gravity Can Help Your Marketing

Ira Kalb | Posted 06.07.2015 | Business
Ira Kalb

If you can apply the concept of gravitation to your marketing efforts, you are likely to shorten the distance between you and your customers, increase the mass impact of your company and products, and exponentially increase the positive force you exert on the marketplace.

Let Your Values Drive Your Choices

James Clear | Posted 06.07.2015 | Healthy Living
James Clear

Life is complex and we are all faced with moments in our personal and professional lives that require us to make a choice without as much information as we need. The default assumption is that we need more knowledge or research in these situations, but often we just need a clear understanding of our values.

Are You Having These 3 Customer Conversations Every Day?

Ernan Roman | Posted 06.06.2015 | Business
Ernan Roman

Research findings indicate that customers welcome ongoing communication with brands...if they are based on relevant two-way conversations.

Leverage the Secret Language of Selling

John Bowen | Posted 06.06.2015 | Small Business
John Bowen

Want to connect with your current and future clients better? Start paying closer attention to what you say to them and how you say it. Using language effectively to tap into consumer psychology can give you a competitive edge that can set you apart in your market.

The Truth About Email Marketing

Jeremy Sandow | Posted 06.07.2015 | Small Business
Jeremy Sandow

After hunting down some of the worlds most successful info product business creators, I grilled them on what it takes to truly be successful in the business. And after I learned the truth, I started to see significant success in my later info product creation.