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5 Things You Need To Know About Writing Before Becoming A Writer

Thomas Kuegler | Posted 09.15.2016 | HuffPost Home
Thomas Kuegler

"Here it comes, my masterpiece, my Sistine Chapel, my Old Man And The Sea. Aaand it's gone." -Me, sitting at my laptop writing, every day. Writing ...

From Monetization to Compensation: Refocusing on What's Important

Advertising Week | Posted 09.15.2016 | Business
Advertising Week

Ben Barokas, Co-Founder and CEO, Sourcepoint Since the early days of online advertising, no conversation about the state of the industry, or the plig...

THINK: The Four Ideas That Matter in Digital Media This Week

Todd Lombardo | Posted 09.15.2016 | Technology
Todd Lombardo

Your 60-second read for 9/13: iMessaging with brands; cats as a creative strategy; Hillary and the politics of digital; and more. This is what matters this week in digital media.

How to Use Snapchat to Benefit Your Business

Leila Lewis | Posted 09.15.2016 | Business
Leila Lewis

Snapchat has quickly taken over on the social media sphere. It's the best way to keep updated on your friends and see their lives through their eyes. ...

An Independent's Day

Advertising Week | Posted 09.15.2016 | Business
Advertising Week

Paul Venables, Founder/Chairman, Venables Bell & Partners Let’s get something out of the way: I’m not motivated by money. [Aside: You’re not, e...

Future-Proofing the Talent Experience

Advertising Week | Posted 09.15.2016 | Business
Advertising Week

Jennifer Gregory Today’s shifting talent landscape is creating a new set of requirements. Here’s how your agency can foster a culture of diversit...

Women in Business Q&A: Grace Lever

Laura Dunn | Posted 09.15.2016 | Business
Laura Dunn

Grace Lever Grace Lever is a marketing funnel specialist and educator working with female entrepreneurs, helping them to create balanced, profitable,...

Here's a Method That's Helping Small Instagram Accounts Grow Their Following FAST!

Jonathan Chan | Posted 09.13.2016 | Business
Jonathan Chan

Are you tired of posting to your 100 followers on Instagram without generating any real results? I know that can be very frustrating, so today let's...

Why Airports Are OOH's Next Big Thing

Advertising Week | Posted 09.14.2016 | Business
Advertising Week

Elodie Rodriguez, Account Manager, Kinetic Aviator It is hard to imagine London’s Piccadilly Circus or New York’s Times Square without its iconic...

3 Hot Sales and Marketing Apps Every Business Should Be Using

Gene Marks | Posted 09.13.2016 | Business
Gene Marks

My ten-person company sells and implements sales and marketing technologies for our more than 600 clients around the country. Over the past few years,...

Three Ways to Use Search Marketing to Spot Trends

Advertising Week | Posted 09.13.2016 | Business
Advertising Week

Geoffrey Colon, Sr. Product Marketing Manager, Microsoft for Bing Ads In my book Disruptive Marketing, I note ten trends to watch that will shape the...

The 4 P's of Addressable Advertising

Advertising Week | Posted 09.13.2016 | Business
Advertising Week

Rick Welday, President, AT&T AdWorks There are a few certainties in life: such as taxes and reading about the 4 P’s of Marketing in every business ...

Time Is Money: Work To Maximize Both

Jon Westenberg | Posted 09.12.2016 | Business
Jon Westenberg

What can you do to optimize team productivity in the workplace? You know you're striving for both efficiency and effectiveness, but going about boosting results may still seem a troubling proposition.

Insights on Video Marketing for Small Business Growth

Alex Ivanovs | Posted 09.12.2016 | Business
Alex Ivanovs

The days of doing behind the curtain marketing are beginning to fade as more businesses are challenged with making meaningful and worthwhile relations...

7 Time-Tested Rules for Marketing and Growing Your Business

Deep Patel | Posted 09.09.2016 | Business
Deep Patel

According to Jay Abraham, also known as the "Billion Dollar Man," being a true entrepreneur has always been about finding a way to connect with the hu...

Brands Lean in to Diversity

Leslie Pascaud | Posted 09.09.2016 | Impact
Leslie Pascaud

Tensions around race and issues of identity are, once again, at the forefront of the American conscience. Shifting demographics have led to an increas...

Why Brand Names Are So Important, According To Science

Molly Reynolds | Posted 09.09.2016 | Business
Molly Reynolds

Coca-Cola. Kleenex. Netflix. Google. Brand names surround us, often to the point that they become a natural part of our everyday speech. As any succe...

The Next Generation of Customer Experience Will Be Powered by AI

Vala Afshar | Posted 09.09.2016 | Technology
Vala Afshar

"Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world." -- Albert Einstein The entire planet of people...

You Say Your Clients Are Happy? Prove It!

Advertising Week | Posted 09.08.2016 | Business
Advertising Week

Jack Skeels, CEO, Agency Agile One simple question will tell you how good you are and will be. Eighteen months ago, Andy Parnell, Chief Client Offic...

Using Programmatic to Foster Brand Loyalty

Advertising Week | Posted 09.08.2016 | Business
Advertising Week

Chris Dobson, CEO, The Exchange Lab Gaining brand loyalty among consumers has always been a clear goal for marketers. Yet, the traditional loyalty pr...

Enter the AIs - Is this the Death of Human Interactions?

Advertising Week | Posted 09.08.2016 | Business
Advertising Week

Marc Lamothe, Technical Director, Start Virtual Reality (VR), Artificial Intelligence (AI) – they’re terms that sound like they were taken out of...

AW Insider: Q&A with Jay Stevens, CRO, Adform

Advertising Week | Posted 09.07.2016 | Business
Advertising Week

Jay Stevens made headlines when he stepped into his new role as Chief Revenue Officer of the ever-expanding Adform, one of the world's premier adtech ...

5 Low Cost Marketing Strategies For Small Business

Zak Mustapha | Posted 09.07.2016 | Business
Zak Mustapha

The competitions among small business is high. To compete effectively, business owners need to be ready to give marketing all it takes. And really, no...

How to be a Relentless Writer Who Never Quits

Ayodeji Awosika | Posted 09.06.2016 | Business
Ayodeji Awosika

Being a full time writer is one of those careers that's way harder to pull of than it looks. In the old days, you had to be lucky to succeed. Some wr...

3-Minute Markting Makeover for Freelance Writers

Rebecca L. Weber | Posted 09.06.2016 | Books
Rebecca L. Weber

The humble email signature is one of the overlooked workhorses of your marketing efforts as a freelance writer. You are more likely focusing on the br...