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The New B2B Decision Maker: 6 Ways Brands Can Attract Millennials

Advertising Week | Posted 10.25.2016 | Business
Advertising Week

Liz Lee, Senior Strategist, Gyro While B2B brands may observe the success of Broad City Emojis and see how Red Bull can dominate on Snapchat, they s...

Emoji Fill the Essential Need for Expression in our Communication Schema

Advertising Week | Posted 10.25.2016 | Business
Advertising Week

Alexis Berger, Chief Strategy Officer, Emogi Humans evolved to retain visually communicated information Humans are visual species. The first sign of...

Machine Learning is About to Turn the Marketing World Upside Down

Advertising Week | Posted 10.31.2016 | Business
Advertising Week

Steven Wong is CMO and Derek Slater is content director at Ready State, a digital-marketing agency in San Francisco Scene: It’s 2017, and your CEO ...

Beyond Sales and Discounts: How to Have a Successful Ecommerce Holiday Season According to the Experts

Larissa Pickens | Posted 10.25.2016 | Business
Larissa Pickens

Ecommerce sales are on the rise this year. Most online retailers expect the 2016 holiday season to be their busiest yet. According to PricewaterhouseC...

How This Marketing Agency Is Handling Google's Frequent Updates

Chirag Kulkarni | Posted 10.25.2016 | Business
Chirag Kulkarni

Anyone in the world of online marketing is well aware of how quickly Google changes the way the system works. This is not something you can afford to ...

Q&A with Suresh Raj: Why it's important to be a visible LGBT champion

Jennifer Risi | Posted 10.25.2016 | Media
Jennifer Risi

Today the Financial Times announced the annual 2016 OUTstanding Top 100, which celebrates the world's leading LGBT senior executives. I'm incredibly p...

Is a Start-Up the Right Place for a Graduate?

Advertising Week | Posted 10.24.2016 | Business
Advertising Week

By Dominik Kondziela. Client Services, Mirum Project for project big agencies crush the small ones right? Not quite. But they get the bigger brands?...

More than Just an Awards Show: Creative LIAisons

Advertising Week | Posted 10.24.2016 | Business
Advertising Week

Jess Andrews, Associate Director, Creative, & Samantha Bordignon, Senior Copywriter, DigitasLBI “You’re going to a conference for young creativ...

Why Brand Mascots Go Gaga for Cereal

Advertising Week | Posted 10.24.2016 | Business
Advertising Week

Heather Taylor “They’re Gr-r-reat!” “I’m cuckoo for Cocoa Puffs!” “They’re after me Lucky Charms!” “Can’t get enough of Supe...

Research: State of the Connected Customer

Vala Afshar | Posted 10.24.2016 | Technology
Vala Afshar

New technologies like artifical intelligence is changing customer' expectations and behaviors. By 2020, more than six billion smartphones and 50 billi...

The 5 Words That Changed My Content Marketing Strategy

Sarah Peterson | Posted 10.23.2016 | Business
Sarah Peterson

You know those times where you read a book and one line seems to stop you in your tracks and pierce your mind? "You forget what you want to rem...

4 Ways to Make Online Marketing Reporting More Productive

Ian Mills | Posted 10.23.2016 | Business
Ian Mills

Reporting is an essential part of marketing. Effective reports let you analyse how each element of your marketing program is performing. One of the mo...

What Is A Creative Director? And Should Every Organization Have One?

Timo Kiuru | Posted 10.23.2016 | Business
Timo Kiuru

Earlier this week I was travelling from New York to Las Vegas. A beautiful young lady wearing a pink bomber jacket and a beige fedora started chatting...

3 Things you Should Know About Landing Page Optimization

Nadya Khoja | Posted 10.23.2016 | Business
Nadya Khoja

Landing pages. They can be incredibly useful for lead generation and increasing conversions for your website, but so many people fail to understand ...

Advertising Week Friday Roundup: Week Ending October 21, 2016

Advertising Week | Posted 10.21.2016 | Business
Advertising Week

Natalie Munio Snoopy gets the boot, Hillary (quite literally) makes Donald pay up for his hateful words, Uber heckled drivers with flying ads, fans a...

Dealing With Opt-In Problems Head-On: Email Marketing Lessons from Ichabod Crane

Seamas Egan | Posted 10.20.2016 | Business
Seamas Egan

Retail marketers are approaching one of their busiest times of year -- the holiday shopping season -- and it's easy for them to get caught up in the stress of this planning period and lose their heads, much like the Headless Horseman in "The Legend of Sleepy Hollow."

Influencer Marketing Done Right (And Wrong)

Global Yodel | Posted 10.19.2016 | Business
Global Yodel

Through our years of producing countless social media, content marketing and influencer marketing campaigns we have seen a lot of different approaches. We know what works, what doesn't -- and why.

4 Ways To Use Prototyping to Take Bigger Risks

Advertising Week | Posted 10.19.2016 | Business
Advertising Week

Diego Zambrano, Partner, Design at Work & Co You know the saying “fail fast”? It’s a mentality that sums up why forward-looking companies today...

Get Your Website in Shape!

Loolwa Khazzoom | Posted 10.18.2016 | Business
Loolwa Khazzoom

Holistic health practitioners, who make up the bulk of my PR clients, love to spread the word of healing, by educating people. This caring tendency often leads to websites that are packed with way too much information -- making it difficult to navigate the website or even figure out what exactly the practitioner does. Here are a few tips to ensure that your website is performing optimally.

Is It Time to Give Up?

Loolwa Khazzoom | Posted 10.18.2016 | Business
Loolwa Khazzoom

You've dotted your "i"s and crossed your "t"s. You have a crystal clear brand, image, and message; you know exactly who your target audience is; and you're going after it, with a solid strategy in place. And yet... you find yourself banging your head against a wall. You're getting little or no traction from media, VIPs, or venues you're outreaching. How should you interpret the (non) response?

Get Your Motor Running: From Startup to Challenger

Advertising Week | Posted 10.18.2016 | Business
Advertising Week

By Andy Dunbar, Chief Operations Officer, Mirum Some say that being part of a startup is one of the most challenging yet rewarding things you can do....

Women In Business Q&A: Susan Credle, Global Chief Creative Officer, FCB

Laura Dunn | Posted 10.18.2016 | Business
Laura Dunn

Susan Credle/FCB Global Susan Credle started out as an intern at BBDO and moved up the ranks to become EVP, Executive Creative Director. In 2009, she...

Technology Today Makes Planning, Buying OOH Advertising Easier than Ever

Advertising Week | Posted 10.17.2016 | Business
Advertising Week

Stephen Freitas, Chief Marketing Officer, Outdoor Advertising Association of America Before the onset of technology, media planners had it easy. A fe...

As Pinterest Hits 150MM Actives, It's Time to Re-Think Your Social Approach

Advertising Week | Posted 10.17.2016 | Business
Advertising Week

Allie Wassum, Associate Director, Social Strategy, DigitasLBI While Pinterest has been whispering about their 150 Million Monthly Active user count s...

Essentials for Designing a Business Website

Alex Ivanovs | Posted 11.30.2016 | Business
Alex Ivanovs

Enter the world of business websites where standing out from the crowd requires a little bit of creative thinking, and patience in the process of fina...