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Markéting

Seth Godin - There's Something About That Cow

Stacey Alcorn | Posted 05.14.2016 | Business
Stacey Alcorn

In his wildly popular book, Purple Cow: Transform Your Business by Being Remarkable, Seth Godin talks about companies that produce remarkable products...

Why Email Didn't Die

Anne Gherini | Posted 05.17.2016 | Business
Anne Gherini

It is hard to predict how email will evolve in the next 5 years, yet it is far more likely to adapt and evolve then die the quick death as predicted in the past. Email remains an effective communication and distribution channel that brands should continue to seek out if they want to connect to their costumers.

4 Reasons To Unleash the Power Of Storytelling Into Your Brand

Devishobha Ramanan | Posted 05.13.2016 | Business
Devishobha Ramanan

Take a break for a minute and do this. Close your eyes and think back to your childhood. How do you remember it? How do you replay it in your mind? H...

Numbers Don't Matter, Influence Does

Gary Vaynerchuk | Posted 05.16.2016 | Business
Gary Vaynerchuk

The importance that people and brands place on follower counts or the impressions their content receives is grossly overvalued. I can't say numbers don't matter, but the value everyone places on these numbers needs to be reconsidered.

Customers Don't Come First

Elliot Begoun | Posted 05.13.2016 | Business
Elliot Begoun

There was only an hour between flights, but the airline assured us that it was more than enough time, and since it was their recommend itinerary, we let it fly (pun intended).

Use Your About Page to Evoke Strong Emotions & Get Your Ideal Client to Buy

Rosella LaFevre | Posted 05.12.2016 | Business
Rosella LaFevre

Does your About Page sing? Do readers of your About Page feel understood? Do your ideal clients read it and immediately want to work with you?

Top Reasons You Shouldn't Attend Beyonce's Formation World Tour

Dr. Courtney L. Teague | Posted 05.12.2016 | Business
Dr. Courtney L. Teague

If you are not able to appreciate the brandmaster in the flesh, then the formation tour is not for you!

Loyalty Marketing 2.0: The Search for Effective, Relevant, and Engaging Loyalty

Advertising Week | Posted 05.12.2016 | Business
Advertising Week

By Zach Woith, VP Loyalty Strategy at 500friends, a Merkle Company To keep customers coming back, many companies have implemented customer loyalty pr...

Death by 728x90's: Fixing Web Banners Before They Kill Us All

Advertising Week | Posted 05.11.2016 | Business
Advertising Week

By Deacon Webster, Co-founder & Chief Creative Officer, Walrus Banners are the horseshoe crabs of the Internet - evolutionary relics of another era t...

Make Digital Transformation Matter: Never Leave the Side of Your Customer

Phil Fernandez | Posted 05.11.2016 | Technology
Phil Fernandez

When I started Marketo a decade ago, marketing was viewed primarily as a cost center whose chief function was to support other groups inside the enter...

With a Killer Coke Campaign Comes a Question

Rudy Vidal | Posted 05.11.2016 | Business
Rudy Vidal

Why does the outrageous laughing in a recent Coca-Cola marketing campaign leave us on the verge of tears? It's because we want to be there and to join in. That's the ultimate metric of success in the management of the customer experience

4 Business Lessons From Last Comic Standing

Tova Payne | Posted 05.10.2016 | Business
Tova Payne

A good comedian gets the crowd roaring by daring to speak the truth. It brings a relief to the audience, a sense of "Finally--somebody has the guts to say this."

3 Creative Ways To Market Your Business

Sophie Andrews | Posted 05.10.2016 | Business
Sophie Andrews

When you're a creative in business, it can be tempting to assume your work speaks for itself. Your images are awesome, your products are outstanding, and your words move people. If you build it he will come, right? Not necessarily.

The One Thing That May Be Keeping Your Business From Growing And What You Can Do To Change It!

JP Maroney | Posted 05.10.2016 | Business
JP Maroney

Most entrepreneurs aren't ready for hyper-growth in their business, and most of the time it's simply because they don't have the right mindset. Many either don't really believe they are capable of growing or don't believe that they deserve to grow.

5 Things Your Brand Can Learn from YouTubers

Advertising Week | Posted 05.10.2016 | Business
Advertising Week

By Donna Amey, Social Influence Director, FinchFactor For those of us who don’t watch YouTube content daily, the enormous subscriber numbers a lot ...

Three Interview Questions To Keep Asking After You've Landed The Job

Advertising Week | Posted 05.09.2016 | Business
Advertising Week

By Julie Vessel, Director of Talent, mono If you’ve just landed a new job, congratulations! You’ve made it through the interview and the battery ...

Here's Why Emoji's In Marketing Hold So Much Promise For Brands

Beverly Macy | Posted 05.09.2016 | Business
Beverly Macy

Emoji use - from custom emojis for Coke and Dominos - to Facebook Reactions - may hold enormous promise for brands. The use of emojis in marketing m...

Why words and numbers must go hand-in-hand

Sarah Cannata | Posted 05.09.2016 | Business
Sarah Cannata

"Communication - the human connection - is the key to personal and career success." - Paul J. Meyer Take it from me, a Communications/PR person who i...

Fashion in an Age of Technology: The London Perspective

Sissi Johnson | Posted 05.09.2016 | Technology
Sissi Johnson

"Retailers Won't Be The Only Ones Retailing" panel - from left to right: Nick Lisher (Depop), Kelly Kowal (Farfetch), Cherry Collins (Grabble), Ross B...

3 ways to improve your site's rankings today

Sean Smith | Posted 05.09.2016 | Business
Sean Smith

There are hundreds and thousands of agencies and consultants in the search marketing space, and all of them that are worth their salt will look into t...

The Customer Is Always Right As Long As You Want Their Money

Gary Vaynerchuk | Posted 05.11.2016 | Business
Gary Vaynerchuk

If you don't care about their money or their business, then the customer can absolutely be wrong.

Making a Difference - People Programs Driving Cultural Change and Diversity

Advertising Week | Posted 05.09.2016 | Business
Advertising Week

By Elaine Noonan, Vice President of Finance, Merkle Empowering women and minorities to thrive and have a voice in today’s business environment is...

Why Playing in the Dirt Matters in Building a Business Empire

Gary Vaynerchuk | Posted 05.09.2016 | Business
Gary Vaynerchuk

I f you're not constantly working on your craft -- if you get too romantic about doing things how they've "always been done" -- you're going to lose. You need to be a practitioner.

4 Tips To Help Understand The Marketing Customer Path

Scott MacFarland | Posted 05.06.2016 | Business
Scott MacFarland

Marketing to customers is an ever-changing art. It's almost like a chess match with people and businesses on the other side of the chessboard, only you can't see them... yet.

Dreaming Big for Small Business Week

Elizabeth Gore | Posted 05.05.2016 | Business
Elizabeth Gore

Where did you get your coffee today? Where did pick up your dry cleaning? Where did you drop your children off for childcare? Where did you get the ne...