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Is Automated Content Curation a Good Idea?

Deborah Sweeney | Posted 08.25.2015 | Business
Deborah Sweeney

I really do understand why some businesses automate their content curation, and if a constantly updating twitter feed is all you want out of social marketing, stick with it. But if you want to tap into new markets, and attract an audience to read the articles you write, more must be done.

Beware of Social Media Backlash

John Foley | Posted 08.25.2015 | Business
John Foley

Social media might yet be the new "town square." However, its reach goes far beyond the town, to encompass the globe. Understanding how to manage a company in this new reality has become one of the most important roles for all CEOs and marketers.

Give Your Prospects Some TLC -- Thought Leadership Content

John Bowen | Posted 08.25.2015 | Business
John Bowen

All entrepreneurs want to get their branding message out and attract more customers. But traditional hard-sell techniques no longer cut it with ever-more cynical consumers.

8 Ways Marketers Are Being Heard In 2015

Steve Olenski | Posted 08.25.2015 | Business
Steve Olenski

Consumers literally have the entire world at their fingertips and as a result, there's a considerable amount of marketing noise. With so much information streaming at a near constant, new and innovative methods of engaging users are crucial to establishing a unique voice over the chatter.

The Future of Automotive Design

Soren Petersen | Posted 08.25.2015 | Technology
Soren Petersen

Car styling is the pinnacle in the world of design and the epicenter of this creative community is in Southern California. Most auto manufacturers have a studio located here and continue work on advanced and next generation vehicles.

Startup Insider: How aCommerce CEO Paul Srivorakul Plans to Automate eCommerce in Asia

David Ongchoco | Posted 08.25.2015 | Business
David Ongchoco

The core team of aCommerce is battle-tested, having built three other startups from the ground and successfully exiting all three, their last one being Ensogo, the daily deals site that got acquired by LivingSocial. I got the opportunity to sit down and go behind the scenes with them.

The Non-Marketer's Guide to Marketing a Book

Catriona Pollard | Posted 08.24.2015 | Business
Catriona Pollard

Many people have 'write a book' on their wish list. But once you've actually made that leap to write your book and have it published (whether it's self-published or otherwise), there's a massive sense of achievement as well as the niggly thought..."What if no one reads my book?"

Day 5 -- The Marketing Plan #7DayStartup

Richard Eaton | Posted 08.21.2015 | Business
Richard Eaton

On to day 5 which is all about marketing plans, a long 4.5 hour drive, and starting to actually code the product. Staying in the comfort of a B&B, I w...

Strategy: Now Is Not a Good Time, But Now Is Always the Time

Amy Radin | Posted 08.21.2015 | Business
Amy Radin

Each of these stories point to the need every business has for strategy. And even if you think you don't have one and can coast along without one until you have time, guess again - you do have strategy, it's just by default.

Digital Business Leaders Value Velocity Over Speed

Vala Afshar | Posted 08.21.2015 | Technology
Vala Afshar

Adriana (Andi) Karaboutis is Executive Vice President, Technology and Business Solutions at Biogen. Biogen was founded in 1978 by a group of visionary scientists. Today Biogen is one of the oldest independent biotechnology companies in the world.

A Brand Mogul Straight Outta Compton

Greg Portell | Posted 08.18.2015 | Entertainment
Greg Portell

Brands need to clearly articulate their definition of quality and remain true to that vision. Theoretically, every piece of content represents someone's "best effort". Critics remind us that this is a highly subjective definition. Dr. Dre applies the theory of quality in a pragmatic business context.

What Your Future Marketing Department Looks Like

Sajeel Qureshi | Posted 08.26.2015 | Business
Sajeel Qureshi

Save the pretty picture people for children's books. You're marketing department needs to put points on the board. We've come back from the future (ok, not literally) and these are the people we found in the best marketing departments.

Trump's Immunity and Why He Will Remain a Contender

Josh Nass | Posted 08.18.2015 | Entertainment
Josh Nass

There is nobody who understands how to manipulate the media better than Donald Trump does. He understands how to garner earned media better than anyone. Though he has many detractors, many people adore him. What is it people like about Donald Trump?

How Disney Influences Small Customer Segments for Major Impact

Ernan Roman | Posted 08.18.2015 | Business
Ernan Roman

The art and science of engaging customer segments via influencer marketing or blogger outreach has emerged as a necessity for marketers. The success of this strategy depends on focusing on specific customer segments rather than broad blasts.

Dashboard Design's Value to Startups and Investors

Soren Petersen | Posted 08.18.2015 | Business
Soren Petersen

When multiple founders and investors independently assess startups, the "wisdom of the crowd" provides three strong indicators of a startup's Design Valuation.

The Only 6 Content Marketing Steps You Need This Year

Jonha Revesencio | Posted 08.27.2015 | Business
Jonha Revesencio

There's no substitute for it, and no valid excuse for not using it. Content marketing works for all demographics when handled correctly.

Women in Business Q&A: Amani Duncan, VP Brand Marketing, Martin Guitar

Laura Dunn | Posted 08.17.2015 | Business
Laura Dunn

Recognized by her peers as one of the most dynamic marketing executives in the music business, Amani Duncan was named Director of Promotional Marketin...

Creative Lessons CMOs Can Learn from Facebook, Google, and Apple: 4 Lessons to Stimulate Creativity from the World's Most Innovative Companies

Michelle Greenwald | Posted 08.14.2015 | Business
Michelle Greenwald

Facebook, Google, and Apple -- these companies are often regarded as some of the world's most innovative organizations. While it may seem that they have complex, expensive ways to stimulate creativity, many of their best approaches are surprisingly simple.

Expert Social Networking Advice From a Top Chief Digital Officer

Vala Afshar | Posted 08.17.2015 | Technology
Vala Afshar

The Metropolitan Museum of Art (Met) is the most influential museum on Twitter, and also one of the world's largest and finest art museums. The Met also employs one of the top social networking experts in the world. Sree Sreenivasan is the first Chief Digital Officer of the Met.

How to Market Virtual Reality

Sophia Dominguez | Posted 08.14.2015 | Business
Sophia Dominguez

It may seem bizarre now, but mobile phones won't be around forever because something more human and immersive will take its place. Virtual reality is that next step in the technological revolution.

Straight Outta Compton: A Private Q&A From Which Everyone Can Learn

Lauren DeLisa | Posted 08.13.2015 | DC
Lauren DeLisa

Straight Outta Compton, which documents the rise and ensuing events of the legendary rap group N.W.A. is not only being lauded for the well-crafted film, but also the manner in which the promotional campaign tactics have taken a life of its own.

Social Media Don'ts: The Walking Dead Style

Samantha Cangelosi | Posted 08.13.2015 | Business
Samantha Cangelosi

People will follow your page if you are providing them with interesting content that plays on their emotional heartstrings. After you have gained trust and respect in their eyes, then it's okay to promote what you are up to, but don't bombard!

10 Things Every Marketer Needs to Know

Kosta Petrov | Posted 08.13.2015 | Business
Kosta Petrov

With mobile-only users on Facebook growing by 34 percent, and large-screen phones now accounting for more than one-quarter of all sales, brands need to think about how their social presence can cater to mobile users.

8 Psychological Principles to Increase Your Upsells and Cross-Sells

Danny Wong | Posted 08.12.2015 | Business
Danny Wong

Most estimates suggest it costs five to seven times more to acquire a new customer than it does to retain an old one. Yet a majority of marketing budgets are allocated towards user acquisition over loyalty.

Gartner: Successful Sales and Marketing in the Empowered Customer Era

Vala Afshar | Posted 08.13.2015 | Business
Vala Afshar

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't. --Seth Godin Tiffani Bova is a vice p...