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Markéting

Beyond the Promise: 25 Global Brands and the Evolving Sustainability Tagline for Humanity

Mark Coleman | Posted 11.02.2015 | Green
Mark Coleman

We are relentlessly bombarded by big, iconic, and new brands that work hard to make themselves heard and visible as frequently and distinctly as possi...

How Does Mobile Pay Impact Marketing Teams?

Scott MacFarland | Posted 11.02.2015 | Business
Scott MacFarland

If I think about the first customer touch point on mobile and follow the customer path all the way through to a purchase conversion, I end up at a destination that includes mobile pay.

Everything You Need to Know About Marketing, You Learned in Highschool

Kimberly E. Stone | Posted 11.09.2015 | Business
Kimberly E. Stone

Popularity Rules -- People are sociological. In marketing what is popular will almost always supercede what is not. Popularity is mainly about winnin...

Does Your Business Need Social Media?

Lisa Dubino | Posted 10.30.2015 | Business
Lisa Dubino

Brand awareness is perhaps the biggest buzzword in advertising. It's not a trend because brands have always existed (think Coke.) But social media has added a new dimension. "What's your story?" is a fun conversation opener. And why not?

Why the Hell Did You Hire a Web Developer?

Sajeel Qureshi | Posted 10.30.2015 | Business
Sajeel Qureshi

As marketing battles become more and more digital you are going to need the services of web developers. No doubt about it. However, there is no need for a shorthanded marketing team or small business to hire them in house.

Emotion Is the Future of Customer Experience

Jason Wesbecher | Posted 10.30.2015 | Business
Jason Wesbecher

No purchase is void of emotion. Brands have spent millions attempting to connect positive feelings to a product, from De Beers equating diamonds to affection to McDonald's insisting that their customers are "lovin' it."

Do Design Classics Lose Their Shine With Time?

Soren Petersen | Posted 10.30.2015 | Business
Soren Petersen

Designs often become classics because they broke the mold of their times and by nature were controversial. They displayed a high degree of innovativeness either in addressing users' latent needs or by introducing new technology that made new product performance technically superior.

How E-Commerce Can Help Your Business Grow

Dorit Sasson | Posted 10.29.2015 | Business
Dorit Sasson

The e-commerce space otherwise known as electronic commerce relies heavily on the Internet and various technologies to run many businesses and organiz...

Why CMOs Should Care About Tumblr

Advertising Week | Posted 10.29.2015 | Business
Advertising Week

By John Donnelly III, senior vice president of global sales and marketing, Crimson Hexagon If you put 12 people in a room and ask them to comment on ...

Does 'Sex Sell' long-term brand success?

Advertising Week | Posted 10.29.2015 | Business
Advertising Week

By Ethan Hanson As marketers, we often ask "does sex sell?" More importantly, we should be asking, "does sex help drive my brand's long-term succes...

Advertising isn't evil; it's nature

Advertising Week | Posted 10.29.2015 | Business
Advertising Week

Ethan Decker PhD, The Integer Group There are many reasons advertising is seen as a dirty profession full of snake oil salesmen. But the object of pe...

Pitch@Palace: Accelerating Entrepreneurship in the UK

Advertising Week | Posted 10.28.2015 | Business
Advertising Week

One of the more profound relationships that has developed in our years with Advertising Week Europe is HRH, The Duke of York. What we've learned in ou...

How Brand Ambassadors Make Social... More Social

Ernan Roman | Posted 10.28.2015 | Business
Ernan Roman

People are social beings. So why is it that most corporate social postings are both irrelevant and anonymous? Putting a personal, social component into your social marketing is imperative to engaging 2-way communication.

Does Your Marketing Strategy Enable Customers to Have an Experience?

Sarah Deane | Posted 10.28.2015 | Business
Sarah Deane

If you haven't been in hibernation over the last few years, you ought to be well aware of the incredible changes the world has undergone. How we work, operate, live and even think has been transformed by the power of a constantly connected mobile and "social" world.

The Conspiracy Theory Behind Retailer REI's Decision to Close on Black Friday

Bryan Elliott | Posted 10.28.2015 | Business
Bryan Elliott

Is REI's heart in the right place or is this a conspiracy? We may never know and it really doesn't matter. It cuts both ways and that's why it's so smart. But it will be interesting to watch.

Passion Pit Talks Playing for Hire and Other Paths to Success in Today's Music Industry

Stephanie Keller | Posted 10.28.2015 | Entertainment
Stephanie Keller

I had the chance to catch up with him last week for some honest thoughts, which reflect that the perspective in general has largely shifted towards acceptance, appreciation and even enjoyment of these types of opportunities that allow them to keep creating on their own terms.

Here Are the 5 Most Important Ingredients for Growth

Elliot Begoun | Posted 10.27.2015 | Business
Elliot Begoun

You can have an amazing product, be a true innovator and could even have uncovered a way to satisfy an unmet demand and still not grow.

Turn Off as Many People as You Turn On

Chantelle Zakariasen | Posted 10.26.2015 | Healthy Living
Chantelle Zakariasen

People pleasers, I can see you cowering in my mind's eye. I am one of you, and the road to rehabilitation from this societally-enforced disease is a...

How to Write Both Fast & Well, Part 5: An Ancient Lesson in Three Acts

Spencer Critchley | Posted 10.23.2015 | Business
Spencer Critchley

This format probably feels familiar, from any number of magazine-style feature stories, which explore meaning and texture as opposed to hard news. It can also be used for opinion pieces: the beginning introduces an argument, the middle engages with conflicting arguments, and the end resolves with a deeper understanding of the original argument.

Leasing the Future

Vala Afshar | Posted 10.26.2015 | Technology
Vala Afshar

For businesses that sold things that quickly ended up in the back of the cupboard, or the corner of the factory floor, or got lost in a sub-directory, well, you had a good run. I trust you invested the money wisely. But that game is up. That day is done.

How the Internet of Things Will Transform High-Tech Marketing

Steve Olenski | Posted 10.23.2015 | Business
Steve Olenski

The pace of development for the Internet of Things is rapidly outstripping advances made in the areas of today's electronic devices, especially since it is widely considered that electronic device development is approaching maximum maturity.

Slow Marketing -- What Are You Waiting For?

Becs Miller | Posted 10.22.2015 | Business
Becs Miller

I've started noticing a trend. Increasingly in the world of business, and especially among online entrepreneurs, coaches are touting get-rich-quick schemes to help you reach that all-hallowed 6-figures in 6 minutes flat.

How to Promote Your Restaurant Through Mobile Apps

John Rampton | Posted 10.21.2015 | Business
John Rampton

There seems to be a new restaurant opening up every other day. Regardless of how big, or small, the place you live in is, there is always a new local grill or chain opening up. So how do you differentiate yourself from every other food joint opening up?

The Damage Brands Suffer From Breaking Promises

Ernan Roman | Posted 10.21.2015 | Business
Ernan Roman

According to a recent report by Gallup, a brand promise represents everything a company stands for, it is the unique statement of what the company offers, what separates it from its rivals and what makes it worthy of customers' consideration.

Speed of Conversation

Jim Joseph | Posted 10.20.2015 | Business
Jim Joseph

If I remember correctly from high school science class, there is nothing faster than the speed of light. Back in the day, technology had finally broken the sound barrier, so we were able to move faster than the speed of sound. But nothing moved faster than the speed of light.