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The Name Game

Marcia Liss | Posted 04.12.2015 | Comedy
Marcia Liss

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Women in Business Q&A: Holly Daniels Christensen, Founder, Dune Jewelry

Laura Dunn | Posted 04.12.2015 | Business
Laura Dunn

Holly Daniels Christensen from Dedham, Massachusetts is a self-taught jewelry designer and the founder of Dune Jewelry, the Original Beach Sand Jewelr...

Women in Business Q&A: Jordan Reid, Founding Editor, RamshackleGlam.com

Laura Dunn | Posted 04.12.2015 | Business
Laura Dunn

Jordan Reid is the founding editor of the style website RamshackleGlam.com and the author of Ramshackle Glam: The New Mom's Haphazard Guide To (Almost...

Super Marketing Tips for Super Bowl Results

Scott MacFarland | Posted 04.11.2015 | Business
Scott MacFarland

As marketers, the results of our team's work can also vary in degrees of importance. Your marketing team must know their roles and why they are important for each and every initiative they are working on.

What's the Best Broadway Can Be?

Damian Bazadona | Posted 04.11.2015 | Arts
Damian Bazadona

Times are great for the Broadway industry today, and I want to keep it that way. And if you ask me how we do that? I believe that a focus on diversifying our workplace, our audience and our belief systems is the best insurance policy we can possibly get.

The Best Marketing Tactic for Crazy Fast Growth

Jeremy Sandow | Posted 04.10.2015 | Small Business
Jeremy Sandow

What if I told you there is a marketing strategy you can use to dramatically increase your customer and client base, and it has nothing to do with social media, running ads, networking, joint ventures, speaking engagements, or anything like that.

The Beauty of Aesop: A Story of Un-Branding

Dr. Alexander Haldemann | Posted 04.07.2015 | Business
Dr. Alexander Haldemann

When you work, breathe and live brands like I do, it's rare to find one that touches you on a personal level. Enter Aesop: alchemists of luxurious products for the skin, hair and body.

Women in Business Q&A: Julianna Melamed-Freid, Director of Marketing & Events, The Sanctuary Hotel

Laura Dunn | Posted 04.10.2015 | Business
Laura Dunn

Julianna Melamed-Freid is the Director of Marketing & Events at The Sanctuary Hotel in the heart of NYC. She is responsible for proactively soliciting...

Women in Business Q&A: Jo Redman, Marketing Director, SACO

Laura Dunn | Posted 04.10.2015 | Business
Laura Dunn

Jo Redman joined SACO in 2004 as Marketing Director, working with the owners to grow the business. There were around 15 members of staff and the annu...

Women in Business Q&A: Sarah DaVanzo, Chief Cultural Strategy Officer, Sparks & Honey

Laura Dunn | Posted 04.10.2015 | Business
Laura Dunn

Sarah DaVanzo is a cultural strategist, trendspotter and futurist to the world's leading brands and advertising agencies. She is trail-blazing the development of a new marketing specialty called "cultural strategy", where she is researching, designing and piloting cultural insights and cultural strategy methodologies. She has three patents.

Women in Business Q&A: Asha Sharma, COO, Porch.com

Laura Dunn | Posted 04.09.2015 | Business
Laura Dunn

Asha Sharma is the Chief Operating Officer of Porch.com. In this role Asha is responsible for building a truly great company that employees and customers love and achieves the company's mission.

Why Pinterest Ads Are Going to Be Great

Giuseppe Crosti | Posted 04.07.2015 | Technology
Giuseppe Crosti

Pinterest has already proven successful in driving sales for online retailers, particularly for women. The mostly (80%) female social network has a really smooth flow to a point of sale, which makes it uniquely valuable to marketers.

10 Essential Entrepreneurial Lessons From the Notorious B.I.G.'s 10 Crack Commandments

Ciara Pressler | Posted 04.07.2015 | Small Business
Ciara Pressler

Of the many great insights gleaned from rap lyrics, few are as applicable to startup success as The Notorious B.I.G.'s 10 Crack Commandments.

What Rap Music Has Taught Me About Entrepreneurship

Grigoria Kritsotelis | Posted 04.08.2015 | Business
Grigoria Kritsotelis

Don't let anyone tell you your dreams are too big. Some people do not have the vision, they cannot see how your dreams are capable of moving mountains. If your dreams don't scare you they aren't big enough.

Women in Business Q&A: MJ Day Assistant Managing Editor, Swimsuit, Sports Illustrated

Laura Dunn | Posted 04.08.2015 | Business
Laura Dunn

MJ Day is the Assistant Managing Editor for SPORTS ILLUSTRATED overseeing the Swimsuit Issue. Day is one of the most innovative and unique editors of ...

Women in Business Q&A: Rina Stein, Co-Founder of Philip Stein

Laura Dunn | Posted 04.08.2015 | Business
Laura Dunn

Rina Stein is the Co-Founder of Philip Stein, the luxury wellbeing technology brand, and mother of seven children. Born in a small town in Israel to a...

Why All Local Businesses Need to Consider Snapchat

Kofi Frimpong | Posted 04.06.2015 | Business
Kofi Frimpong

It is 2015 and millennials are only spending more time on their mobile devices and consequently spending more time on popular social media apps. It's always entertaining to see how older folks perceive newer technology targeted towards teenagers.

A Dozen Easy Ways to Generate Buzz and Leads Without Spending a Penny

Chelsea Berler | Posted 04.07.2015 | Small Business
Chelsea Berler

I've put together this handy-dandy list of a dozen proven, money-saving tips that have worked at Solamar and for our clients. I personally recommend that you.

Marketing Ideas for Valentine's Day That Will Boost Your ROI

Gabriel Shaoolian | Posted 04.07.2015 | Business
Gabriel Shaoolian

Using an analytics program to track and monitor where traffic is coming from as a result of your campaign efforts is critical to measuring your success. You want to be able to determine where your traffic came from--otherwise you won't be able to gauge what you should enhance for future campaigns.

The Power of SlideShare for Generating Attention for Your Business

David Meerman Scott | Posted 01.08.2015 | Business
David Meerman Scott

SlideShare has quickly become a valuable sharing platform that can be more powerful than YouTube or a blog if used well. Most companies don't know abo...

Accenture Digital: 7 Digital Business Transformation Lessons

Vala Afshar | Posted 04.07.2015 | Technology
Vala Afshar

Sutcliff provides us with an education on digital transformation and helps businesses discover how they can provide better outcomes and experiences by doing things differently using a combination of digital technologies, such as social collaboration, mobility, cloud computing, and analytics solutions.

Building Brand Advocacy From the Inside Out

Gabrey Means | Posted 04.06.2015 | Business
Gabrey Means

To engage employees and inspire them to become ambassadors for your brand, approach them as you would your most valued consumers.

Women in Business Q&A: Shireen Jiwan, Founder and CEO of Sleuth

Laura Dunn | Posted 04.06.2015 | Business
Laura Dunn

Shireen Jiwan is the founder and CEO of Sleuth, the leading brand management consultancy operating at the intersection of luxury and technology. Back...

HackerAgency CEO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 04.04.2015 | Business
Ernan Roman

Thanks for all the positive feedback regarding our recently launched 4 Questions for Marketing Innovators. Each blog features one marketing innovator ...

Are Your Customers Lying to You? How Can You REALLY Tell What They're Thinking?

Ted Rubin | Posted 04.04.2015 | Business
Ted Rubin

Visual is powerful and how consumers relate to, share, and think about what they have seen can open a whole new world to marketers... but it 's scary and hard to control. Are you ready?