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Markéting

If Your Web Site Is Driving Marketing Strategy, You Are in Trouble

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Too many businesses fail miserably at good web site design. Every web site is a living/breathing digital asset and has to be developed accordingly. Your business is just homesteading on social media platforms but you own your web site.

Zombie Brands: The Science Behind Undead Market Icons

Markus Giesler | Posted 12.31.2014 | Business
Markus Giesler

When companies and products die, their brands often live on. From Napster and Pan Am to Woolworth and Mister Donut - zombie brands abound. They have been resuscitated, redefined, or kept alive by unusual means.

Using Google Alerts for Brand Monitoring and Competitive Intelligence

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

In today's modern spy vs. spy world there is no better 1.0 tool than Google Alerts - the Swiss Army Knife for content sourcing, spying on competitor...

4 Product Hunt Tools for Social Media Content Creators

Giuseppe Crosti | Posted 12.27.2014 | Technology
Giuseppe Crosti

One of my favorite forms of procrastination involves exploring new ideas on Product Hunt. The lists are well curated and its active community ensures the best products float to the top.

Blood-Curdling Mistakes on Your Enterprise Blog: Are You Guilty?

Allie Gray Freeland | Posted 12.27.2014 | Business
Allie Gray Freeland

The enterprise blog is the foundation of your content marketing efforts, yet it's fraught with hurdles and often ends before it has had time to flouri...

Questions for Within: What to Ask Yourself When Creating Your Dream Business

Heather Piedmont | Posted 12.28.2014 | Business
Heather Piedmont

I always make sure any prospect I work with truly wants the responsibility that comes with the freedom of being your own boss.

Data-Driven Marketing Drives Customer Advocacy

Vala Afshar | Posted 12.28.2014 | Technology
Vala Afshar

Data are the foundation of marketing in a digital world. Digital transformation of business processes provides CMOs with the ability to measure result...

Finding Your Truth in Your Business

Mercedes Maidana | Posted 12.27.2014 | Small Business
Mercedes Maidana

You are the only one who knows your truth. You know at what pace you like to work. You know how goal setting works best for you.

Have a Running Club? 9 Ways to Keep Everyone Engaged

Jamie Walker | Posted 12.27.2014 | Healthy Living
 Jamie Walker

​It's no mystery that running with a group can be one of the most fun ways to help you get fitter faster. Having a network to lean on that can support you while also challenge you and hold you accountable for workouts can be the best and easiest way to stay motivated. Plus, let's face it, it's so much easier to tackle those miles when you've got some great company.

Standing out in a Content Drenched World

Lee Traupel | Posted 12.16.2014 | Business
Lee Traupel

Every business needs to stand up and out in today's content drenched world. Social media economies of scale starts with your staff. Whether your five or five hundred strong, look around the office or review the org chart.

The White Paper Is Not Dead

John Fox | Posted 12.25.2014 | Business
John Fox

White papers seem to be falling out of favor. Perhaps our preferred screens have become too small and our attention spans too short. Or maybe it's the perception that white papers are only for large, corporations selling complex technologies.

4 Trick-or-Treating Mantras That Help You Understand Your Email Audience

Christopher Lester | Posted 12.24.2014 | Small Business
Christopher Lester

Your subscribers are short on time, their attention span is dwindling and there are A LOT of emails to choose from. But smart email marketers can get inside their subscribers' heads to navigate the tricky landscape and get the best treats, usually in the form of opens, clicks and conversions.

From Sh*t to Hit - Providing Remarkable Customer Experiences

Franziska Iseli-Hall | Posted 12.22.2014 | Business
Franziska Iseli-Hall

From greeting people with a big smile when they enter your business (even if you don't feel like smiling), to sending your clients surprise postcards in the mail to remembering someone's name. It's all in the details.

#ShareaCondom Campaign Proves (Safe) Sex Sells

Eva McEnrue & Mel Owens | Posted 12.23.2014 | Comedy
Eva McEnrue & Mel Owens

Educators, parents, and condom manufacturers have worked to make safe sex appealing to young people for decades with minimal success - until now. Shadowing Coke's marketing tactic, Poke's "#ShareaCondom" campaign is enjoying similar success while also preventing unplanned pregnancy and STDs.

I Tried the Next Level in Wearable Tech

Lauren DeLisa | Posted 12.21.2014 | Technology
Lauren DeLisa

Wearable Tech is probably one of the hottest phrases out right now. Companies on both the fashion and tech side are racing to get into the game, each entrant hoping that it has the ticket to mass consumer adoption.

Branding a Revolution

Tom Silva | Posted 12.20.2014 | Media
Tom Silva

I've been in the world of marketing and branding for 20 years and I still carefully monitor the meridian between what's brandable and what's not. The ...

How to Rebrand Without Losing Your Mind

Heather Piedmont | Posted 12.20.2014 | Business
Heather Piedmont

It was just this September when I awoke teary-eyed and with a strong shudder, I wasn't cold..my soul had finally come to the reason why my recent bus...

In Marketing: 1 + 1 Does Not Equal 2

Scott MacFarland | Posted 12.20.2014 | Business
Scott MacFarland

You want those creative folks with innovation flowing through their veins in your company. If you want math and science in all your marketing campaigns and department, you're in the wrong business.

Marketing Evolution Is Failing In The C-Suite

Daniel Newman | Posted 12.20.2014 | Business
Daniel Newman

Marketing must evolve, and comfort must be left in the rearview. The way things have always been done isn't the way they should be done going forward. Unless you believe the consumer landscape hasn't changed in the past 5-10 years. Oh, and in case you aren't sure...It has.

Build a Movement, Not a Brand

Lee Traupel | Posted 12.20.2014 | Business
Lee Traupel

Crowds are never a good thing for business unless it's outside your front door. How do you stand out in today's tech drenched smartphone in hand world full of noisy content?

Listen and Learn From These 13 Emerging Entrepreneurial Podcasters

Kimanzi Constable | Posted 12.19.2014 | Business
Kimanzi Constable

Smart entrepreneurs have learned that effectively multi-tasking is a myth. That is, however, unless you're listening to a podcast while you're exercising or running errands.

Top 5 Marketing Tips for Indie Authors

AK Turner | Posted 12.19.2014 | Books
AK Turner

My fellow writers often ask my advice on various aspects of writing and publishing, not because I've enjoyed great success (though I have enjoyed moderate success), but because I've tried just about everything.

The 5 Best Free WordPress Plugins to Promote Your Blog

Michael B. Fishbein | Posted 12.17.2014 | Technology
Michael B. Fishbein

Blogging is a great marketing strategy with many additional benefits and the free Wordpress plugins below can make it easier to promote your blog.

Is This Why Indie Bookstores Are Dying Out? A Personal View

Rachel Thompson | Posted 12.17.2014 | Books
Rachel Thompson

It's no big secret that the best way to sell books is via word of mouth. You read a book, love it, become a fan of the author, buy more of their work, tell your family and friends, who then love the author and buy all their books, and so it begins.

10 Reasons Perry Belcher Dominates Digital Marketing

Tyler Collins | Posted 12.16.2014 | Business
Tyler Collins

Internet marketing is an extremely vast, complex, ever changing subject, and seems like a constant moving target for many businesses and professional ...