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7 Hotels That Don't Look A Thing Like Their Ads

Oyster | Posted 04.18.2015 | Travel
Oyster

Throughout our hours and hours of travel and hotel investigating at Oyster.com, we've come across quite a few photo fakeouts: Situations where the h...

How Toy Company TOMY International Makes the World Smile - Part III

Ilana Rapp | Posted 04.15.2015 | Business
Ilana Rapp

In Part II, TOMY's CMO, Willie Wilkov, gave us some valuable insight into what it's like to market toys. In this piece, we learn about the actual structure of TOMY International.

Why RadioShack Couldn't Survive

Jose Costa | Posted 04.15.2015 | Business
Jose Costa

Saying goodbye to this iconic brand isn't easy, especially for those of us trying to keep our companies fresh and attractive. However, there's a silver lining: we can learn from RadioShack's mistakes.

Marketing Problems? Identify the Grey Areas for Solutions

Kim Harris | Posted 04.14.2015 | Business
Kim Harris

There are opportunities found in every mishap, especially when it cost you big bucks. Get creative by trying to solve your problem without expending a lot of cash. In the beginning, I spent thousands, upon thousands of dollars doing it the wrong way.

Top 5 Ways Authors Can Promote and Sell More Books

Dorit Sasson | Posted 04.15.2015 | Books
Dorit Sasson

With so much competition, you must find a way to stand out from the crowd if you want to sell more books.

Valentine's Day: A Global Perspective

Markus Giesler | Posted 04.15.2015 | Business
Markus Giesler

The idealized romantic bond is one that focuses on the individual and its emotional preferences and open displays of affection, and is strongly connected to the idea of marriages based on love. This ideal, however, is often at great odds with traditional cultures.

The Toy Business Isn't a Game, says Willie Wilkov, TOMY's Chief Marketing Officer - Part II

Ilana Rapp | Posted 04.13.2015 | Business
Ilana Rapp

In Part I, we got to delve into the mind of TOMY's CMO, Willie Wilkov. In this piece, Willie gives us some valuable insight into what it's like to market toys.

Women in Business Q&A: Erika Kauffman, General Manager and Executive Vice President, 5W Public Relations

Laura Dunn | Posted 04.13.2015 | Business
Laura Dunn

With over a decade of experience in communications and management at 5W, Erika is an integral part of the firm's leadership team and oversees a number of industry practices at the agency.

Women in Business Q&A: Lani Lachica, CEO, Ella Danla

Laura Dunn | Posted 04.13.2015 | Business
Laura Dunn

Ella Danla is a Luxury Lifestyle brand sourced and made in America. Ella Danla exudes elegance and style in addition to it's compelling inclusions, su...

From Uniform & Impersonal to Personalized and Targeted

Jonathan Hall | Posted 04.11.2015 | Business
Jonathan Hall

Sports consumption is inherently personal, and ESPN has leveraged this to provide greater relevance for their user and a greater audience for their own content.

10 Quick Tips for Bloggers in 2015

Brian Hanley | Posted 04.11.2015 | Technology
Brian Hanley

Pay attention. Know your audience. Know which topics appeal to your audience. Know which topics don't. Develop posts that answer your audience's most pressing questions. And most importantly, demonstrate your appreciation for the people who follow your blog.

Communication Matters: Getting Your Message Out

Lonnie A. Powers | Posted 04.12.2015 | Impact
Lonnie A. Powers

We are using three approaches to communications in order to broaden our impact. These approaches apply to foundations and nonprofits alike. The first is to communicate proactively with the media to educate the public.

Everything Old Is New Again

Peter Hubbell | Posted 04.12.2015 | Business
Peter Hubbell

The Boomers are being considered the most valuable generation in the history of marketing, and as they age, smart brands will find a way to deliver now-stalgia : positive memories of the past made newly relevant in the here and now.

Six Reasons Every Entrepreneur Needs to Podcast

John Bowen | Posted 04.11.2015 | Small Business
John Bowen

Ultimately, it's a can't-lose proposition: You need to gain the attention of your market, and podcasting helps you generate a buzz like no other technology out there. So go get what's yours by attracting a steady stream of prequalified clients and customers to your doorstep.

3 Growth Hacking Tips to Master From Drug Dealers

Sajeel Qureshi | Posted 04.11.2015 | Small Business
Sajeel Qureshi

How can something disastrous to your health and expensive like narcotics have such a huge following? Through uncomplicated and effective growth hacking. Here are three things you can learn from the marketing environment for drugs.

The Name Game

Marcia Liss | Posted 04.12.2015 | Comedy
Marcia Liss

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Women in Business Q&A: Holly Daniels Christensen, Founder, Dune Jewelry

Laura Dunn | Posted 04.12.2015 | Business
Laura Dunn

Holly Daniels Christensen from Dedham, Massachusetts is a self-taught jewelry designer and the founder of Dune Jewelry, the Original Beach Sand Jewelr...

Women in Business Q&A: Jordan Reid, Founding Editor, RamshackleGlam.com

Laura Dunn | Posted 04.12.2015 | Business
Laura Dunn

Jordan Reid is the founding editor of the style website RamshackleGlam.com and the author of Ramshackle Glam: The New Mom's Haphazard Guide To (Almost...

Super Marketing Tips for Super Bowl Results

Scott MacFarland | Posted 04.11.2015 | Business
Scott MacFarland

As marketers, the results of our team's work can also vary in degrees of importance. Your marketing team must know their roles and why they are important for each and every initiative they are working on.

What's the Best Broadway Can Be?

Damian Bazadona | Posted 04.11.2015 | Arts
Damian Bazadona

Times are great for the Broadway industry today, and I want to keep it that way. And if you ask me how we do that? I believe that a focus on diversifying our workplace, our audience and our belief systems is the best insurance policy we can possibly get.

The Best Marketing Tactic for Crazy Fast Growth

Jeremy Sandow | Posted 04.10.2015 | Small Business
Jeremy Sandow

What if I told you there is a marketing strategy you can use to dramatically increase your customer and client base, and it has nothing to do with social media, running ads, networking, joint ventures, speaking engagements, or anything like that.

The Beauty of Aesop: A Story of Un-Branding

Dr. Alexander Haldemann | Posted 04.07.2015 | Business
Dr. Alexander Haldemann

When you work, breathe and live brands like I do, it's rare to find one that touches you on a personal level. Enter Aesop: alchemists of luxurious products for the skin, hair and body.

Women in Business Q&A: Julianna Melamed-Freid, Director of Marketing & Events, The Sanctuary Hotel

Laura Dunn | Posted 04.10.2015 | Business
Laura Dunn

Julianna Melamed-Freid is the Director of Marketing & Events at The Sanctuary Hotel in the heart of NYC. She is responsible for proactively soliciting...

Women in Business Q&A: Jo Redman, Marketing Director, SACO

Laura Dunn | Posted 04.10.2015 | Business
Laura Dunn

Jo Redman joined SACO in 2004 as Marketing Director, working with the owners to grow the business. There were around 15 members of staff and the annu...

Women in Business Q&A: Sarah DaVanzo, Chief Cultural Strategy Officer, Sparks & Honey

Laura Dunn | Posted 04.10.2015 | Business
Laura Dunn

Sarah DaVanzo is a cultural strategist, trendspotter and futurist to the world's leading brands and advertising agencies. She is trail-blazing the development of a new marketing specialty called "cultural strategy", where she is researching, designing and piloting cultural insights and cultural strategy methodologies. She has three patents.