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How to Build an Enterprise Software Startup

Vala Afshar | Posted 04.27.2015 | Technology
Vala Afshar

Ignoring all the stresses of founding a company, Lemkin says that if you can close 10 paying unaffiliated customers (that are not your ex-bosses or friends from the enterprise or from where ever), you have something.

Gaming and Gambling in Today's Smartphone Drenched World

Lee Traupel | Posted 04.29.2015 | Technology
Lee Traupel

Mobile is taking an increasing bite out of our lives - there is no longer any place safe zone from someone next to you texting, gaming, surfing or worse, yapping incessantly about God knows what. I think the next horizon or maybe distraction for many will be gambling on smartphones.

Turning Ideas Into Intellectual Property

Lee Traupel | Posted 04.27.2015 | Small Business
Lee Traupel

Ideas are cheap but tactical execution is not. We all live work in a fiercely competitive world and every idea, concept, or business model has to be carefully shepherded from that first drawing on a napkin to refined product marketing.

Is Weed Going to Be the Next Billion Dollar Buffed Vertical?

Lee Traupel | Posted 04.23.2015 | San Francisco
Lee Traupel

San Francisco's cultural legacy of identifying a need and then fulfilling it with a service is anchored by another Yahoo like web site, with a listing of San Francisco Cannabis Clubs. And, if you don't think there is a local or national market, check out their advertising rates.

6 Principles of Influence You Can Use For Your Cause [INFOGRAPHIC]

Brady Josephson | Posted 04.23.2015 | Impact
Brady Josephson

Last week I attended one of my favourite conferences/events, The Art of Marketing, and was able to hear Dr. Robert Cialdini present on social influence (among other great speakers - more to come).

Social Media 2.0: Improvised Marketing and PR Attention

Jeremy Harris Lipschultz | Posted 04.22.2015 | Business
Jeremy Harris Lipschultz

Most business people seek order out of chaos, but several new ideas suggest that it is more important to relax and respond than to have a developed strategic plan. Instead of creating a structure that binds staff to a rigid set of rules, the social media 2.0 era demands real-time listening and "rapid response" based upon a more fluid business plan of options.

Will The Next Content Revolution Be Live Streamed? How Periscope and Meerkat are Inventing the Future

Noah Mallin | Posted 04.23.2015 | Technology
Noah Mallin

While Periscope continues to curry favor, Meerkat's life is not on the line yet. Meerkat's capabilities could give Facebook a live component it is now missing or further enhance Snapchat's immersive experiences. Live streaming will bring a new dynamic to social media that has the potency to last.

Travel Insurance is Now a Prerequisite for a Worry Free Vacation

Lee Traupel | Posted 04.22.2015 | Travel
Lee Traupel

Travel insurance exists to protect you from the slings and arrows of modern travel: lost or stolen luggage, medical issues on the road, unforeseen mishaps of just about any kind -- it can take the sting out of potentially serious issues that can ruin a trip or your financial position.

The Evolution of the Modern Point of Sale System

Lee Traupel | Posted 05.01.2015 | Technology
Lee Traupel

Every business today is dealing with a world that constantly forces a business to think and act "smarter" in order stay abreast of competition and differentiate products and services.

The Never Ending Journey of the Independent Artist

Traci L. Slatton | Posted 04.21.2015 | Arts
Traci L. Slatton

Independent art requires courage and persistence and a commitment to engage the world, to promote and market the work.

5 Huge Mistakes Brands Make With Influencer Marketing Campaigns

Britt Michaelian | Posted 04.21.2015 | Business
Britt Michaelian

Without the right strategy and foresight, there are some big mistakes that can damage a brand during an influencer campaign.

Moving From Marketing Myths to Truths

Amy Radin | Posted 04.21.2015 | Business
Amy Radin

Few manufacturing executives in touch with the marketplace would deny that traditional distribution is no longer as reliable as it once was to deliver dependable sales and enduring customer relationships. Why? There are many reasons, but two at the top of the list are:

Fill Your Balloon With Helium (and Other Surprising Marketing Tips)

John Bowen | Posted 04.21.2015 | Small Business
John Bowen

Every day, we're all inundated by marketing messages -- from the formal (TV and website ads) to the informal (suggestions from friends and family). As an entrepreneur, how do you make sure your message gets through to your ideal client?

Top 100 Most Social K-12 Tech Leaders on Twitter 2015

Vala Afshar | Posted 04.21.2015 | Technology
Vala Afshar

To adapt to these new realities of education, the best teachers are constantly exchanging ideas on new styles of learning to understand which ones are most successful.

Is the Rise in E-Cigarette Use by Teens a Positive Thing?

Lee Traupel | Posted 05.04.2015 | Healthy Living
Lee Traupel

In this brave new world of everything technology enabled we now have electronic devices that deliver a nicotine-laced fluid, which as/when vaporized...

Reputation Managment Is a Necessity for on the Go Brands

Lee Traupel | Posted 04.22.2015 | Small Business
Lee Traupel

Today, savvy brands embrace online reputation management or risk losing revenue and brand cachet. Many marketing execs and small business owners don't grasp how important online reputation management is to their business.

You Are Your Own Best Marketer

Gabriel Bristol | Posted 04.20.2015 | Business
Gabriel Bristol

Marketing yourself is a constant process, but by being aware of your actions and striving to exceed expectations, the appropriate responses will become automatic.

Single Mom Redefines Women on Fire: An Interview with Krista Whitley

Phil Simon | Posted 04.20.2015 | Business
Phil Simon

Henry Ford once said, "Obstacles are those frightful things you see when you take your eyes off your goal." Krista Whitley lives by those words.

When Is the Right Time to Outsource Your Marketing?

Jonha Revesencio | Posted 04.20.2015 | Business
Jonha Revesencio

By making the choice to outsource some or all of the marketing your company needs, you can make sure that experienced, talented professionals are working with your business to get it the attention it deserves on social media, on the Internet, at trade shows, and much, much more.

10 Movie Mantras That Could Change Your Life

Faisal Hoque | Posted 04.18.2015 | Healthy Living
Faisal Hoque

Inspiration can come from anywhere and anyone. Mine often comes from books and movies -- books and movies that combine life stories with a spiritual journey.

12 Tips to Network Like a Boss

Molly Borchers | Posted 04.17.2015 | Business
Molly Borchers

When I moved to a new city, networking helped me meet new friends. Today, networking and relationship building is more important for me than ever, whether I'm trying to find new client leads or place stories in the media for my clients.

Boomer Lifestyle Tools and Products for the Post Woodstock Generation

Lee Traupel | Posted 04.17.2015 | Fifty
Lee Traupel

Woodstock it was a mess and don't let anyone tell you different. It was hot, cold, dirty, muddy, and smelly and most of the time you couldn't even hear the music. But, epic nevertheless.

Is Siri Really Going to Replace Your Insurance Agent?

Lee Traupel | Posted 04.17.2015 | Money
Lee Traupel

The business model was predicated upon a small business owner (an "agent") who was active in the community, built relationships up over time and knew most of their customers on a first name basis.

My Worst Career Move

Jon Raj | Posted 04.17.2015 | Small Business
Jon Raj

As a student of both marketing and digital advertising, that November I felt a sea change about to happen. Digital was being infused into all types of advertising and data was becoming more and more important.

Women in Business Q&A: Victoria Tkacheva, Director of Events and Marketing, Pergola

Laura Dunn | Posted 04.17.2015 | Business
Laura Dunn

Victoria Tkacheva is the Director of Events and Marketing at Pergola in NYC. Tkacheva is responsible for all of the downtown restaurant and lounge's ...