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Why This Middle-Aged Woman Feels Invisible

Deborah Drezon Carroll | Posted 07.18.2016 | Fifty
Deborah Drezon Carroll

I recently started a new job with a publication geared to grandparents. Did you know the average age of a grandparent is now 48? I was a bit surprised, but not nearly as surprised as I was when I found out how little marketers care about anyone over 48.

Evolving Branding: The Pokemon Go Phenomena

Nicholas Marlin | Posted 07.15.2016 | Business
Nicholas Marlin

In times when there's so much that can pull us all apart, things like Pokemon Go bring people together. These fans have evolved in the way they interact with brands, and smart brands evolve with them.

Cannes 2016 Shingerview: David Sable, Y&R

David Shing | Posted 07.14.2016 | Media
David Shing

"Cannes has changed a lot for the good. The promise of it was that it was about pure creativity, so you saw stuff that would win, but it might have ta...

The Creative Staff of the Future

Advertising Week | Posted 07.15.2016 | Business
Advertising Week

By Dave Fiore, Chief Creative Officer, Catapult The New Way Will Require New Skills The rules of marketing were etched in stone long ago. Rule 1: ...

10 Important Reasons Entrepreneurs Need to Take Blogging Seriously

Jeff Charles | Posted 07.13.2016 | Business
Jeff Charles

How the heck do they do it? You know who I'm talking about. I'm talking about those successful entrepreneurs who get tons of business and engagement...

5 Things Marketers Should Consider About Pokemon GO

Advertising Week | Posted 07.13.2016 | Business
Advertising Week

BY BRANDON SCHUG - MANAGER, SOCIAL STRATEGY, DIGITASLBI Pokémon fever, which has been relatively dormant since the early 00’s, is exploding back ...

Fighting the Headwinds on DOOH

Advertising Week | Posted 07.13.2016 | Business
Advertising Week

By Paul Jankauskas, General Manager, Verifone Media Digital Out of Home (DOOH) advertising is the third-fastest-growing media type in the U.S. by ad ...

OOH Advertising: Ditch the Demographics?

Advertising Week | Posted 07.13.2016 | Business
Advertising Week

By Ian Reynolds, CEO, KBH On-Train Media Out of home advertising can reach specific demographics with more accuracy than ever before. Mums are target...

Advertising for Good

Advertising Week | Posted 07.13.2016 | Business
Advertising Week

By Richard Jacobs, UK Marketing Director, Kinetic UK Most major companies today have a fairly robust Corporate Social Responsibility (CSR) mandate an...

What Andy Murray Teaches Agencies About Client Partnerships

Advertising Week | Posted 07.12.2016 | Business
Advertising Week

By Fiona Scott, Managing Director, PSONA The dream team is back. With coach Ivan Lendl once again by his side, Andy Murray was crowned Wimbledon cham...

Compel. Don't Tell: How To Stand Out in a Noisy World.

Jeffrey Shaw | Posted 07.12.2016 | Business
Jeffrey Shaw

In order to stand out in the competitive world of business today, we must develop ways to communicate our ideas and draw attention to our products and services, while at the same time, walk a very delicate balance of not coming on too strong. If potential customers feel like you are coming AT them, they back off. So how do you do this?

Cannes 2016 Shingerview: Amanda Richman, Starcom

David Shing | Posted 07.12.2016 | Media
David Shing

"I am excited to see that we are starting to evolve from this marriage of creativity, technology and data, to experiences, into being more human again...

How SMBs Can Harness Email to Drive Revenue

Advertising Week | Posted 07.12.2016 | Business
Advertising Week

By Katherine Ogburn, Director of Strategy, Ready State Snapchat, Facebook and other social channels get all the attention. But people still don’t u...

#FredinChina: Chinese man beats a machine in face recognition contest

Fred Raillard | Posted 07.12.2016 | Technology
Fred Raillard

I'm Fred Raillard, Creative CEO, Co-founder and Creative Chief Officer of FRED & FARID, a social, content, tech solutions for brands company based in ...

4 Online Marketing Trends You Can't Ignore

Jonathan Long | Posted 07.11.2016 | Business
Jonathan Long

Online marketing trends come and go, and with 2016 more than half over, I wanted to touch on four trends that cannot be ignored. Will these change? ...

5 Questions That Help Product Managers Define Customer Personas

Brian de Haaff | Posted 07.11.2016 | Technology
Brian de Haaff

Product managers are the champions of their product. It's their job to take "what if" ideas and turn them into actionable realities. But it is also their responsibility is to ensure that the ideas they choose to act upon map to the needs of customers.

Cannes 2016 Shingerview: David Bell, Advisor/Investor

David Shing | Posted 07.11.2016 | Media
David Shing

"When the dominos in front of you seem to be falling of their own accord, chase them. When it seems like you have to push them hard, go the other way....

Data in Football - A Lesson For Us in Advertising

Advertising Week | Posted 07.11.2016 | Business
Advertising Week

By Ravleen Beeston, UK Head of Sales, Bing Ads The ‘beautiful game’ has been front of mind for many over the past few weeks as we’ve watched th...

Innovation or Innovative?

Advertising Week | Posted 07.11.2016 | Business
Advertising Week

By Adam Lawrenson, ECD, KBS Albion Cannes is an inspiring week. It makes you try harder. It shows you how you can to improve. It gives you perspecti...

The Not-So-Subtle Necessity Of Self-Promotion

Lisa Larter | Posted 07.08.2016 | Business
Lisa Larter

Do you remember that old fashion "rule" to never wear white after Labor Day? Well guess what -- during the second week of October, I wore white. What...

Cannes 2016 Shingerview: Deirdre McGlashan, MediaCom

David Shing | Posted 07.08.2016 | Media
David Shing

"When we stop being called digital people, we are actually going to have digital empowered marketing. It is the same thing about women and minorities ...

Cannes 2016 Shingerview: Bonin Bough, Mondelez International

David Shing | Posted 07.11.2016 | Media
David Shing

"People will tell you that 1 out of 5 minutes are spent on the Facebook feed, but the other 4 minutes are spent in messaging. And here we are at Canne...

The BBDO-Bayer Debacle: How Bad Was It?

Advertising Week | Posted 07.07.2016 | Business
Advertising Week

By John Barker, CEO, BARKER Advertising, New York By now, most of the industry has heard or likely seen the Cannes Bronze Lion-winning scam ad from B...

Context, It's Complicated.

Advertising Week | Posted 07.07.2016 | Business
Advertising Week

By Hayley Besecker, Assistant Product Marketing Manager, Waze Not all digital location marketing is created equal. As the trend gains momentum, this ...

Top 6 Facebook Marketers To Follow

Richard Lorenzen | Posted 07.07.2016 | Business
Richard Lorenzen

Over the past few years, the world of social media marketing has taken off in a truly tremendous manner. Today, Facebook marketing has become one of t...