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The Movement that Changed the Way We Look at Bullying Among Girls

Sherry Mirshahi-Totten | Posted 06.13.2016 | Business
Sherry Mirshahi-Totten

Lauren Paul and Molly Thompson, founders of the Kind Campaign, are proof that you can't stop women on a mission. Their company exists to "(bring) aw...

The Art of Priming

Advertising Week | Posted 06.13.2016 | Business
Advertising Week

By Bart Kloosterboer, Brand Specialist, Waze We've all been there: Someone shows you a few pictures or asks a few questions, and then you end up pick...

My View on Viewability

Advertising Week | Posted 06.13.2016 | Business
Advertising Week

By Sara Hall, Industry Evangelist, Waze There's a lot of hullabaloo about viewability in online advertising right now. As Adweek notes, the Media Ra...

PwC: Choice, Innovation, and Experience Are Key to Sustaining Future Growth

Advertising Week | Posted 06.12.2016 | Business
Advertising Week

By Becky Johnson The honeymoon is over, and it’s about time. While Price Waterhouse Cooper’s Phil Stokes, U.K. Head of Entertainment and Media, i...

Strategic Focus: 5 Steps to Avoid Busywork

Advertising Week | Posted 06.13.2016 | Business
Advertising Week

By Jason Burby, Americas President, POSSIBLE If you look at any bad boss in a movie or—from Bill Lumbergh to Michael Scott—you’ll find they alm...

How Local Mobile Marketing Drives Conversions for Brands

Advertising Week | Posted 06.12.2016 | Business
Advertising Week

By Jonathan Crowl, Waze Contributor Mobile users have warmed up to the prospect of sharing their location data with interested brands. Consumers reco...

What Does the iPhone SE Mean for Mobile Advertising?

Advertising Week | Posted 06.12.2016 | Business
Advertising Week

By Mindy Charski, Waze Contributor Mobile phones have been showcasing increasingly bigger, wider screens over the years, but Apple reversed course i...

Brands That Make You Aww

Advertising Week | Posted 06.12.2016 | Business
Advertising Week

By Alison Martin, Director, Kantar Worldpanel The idea that shoppers are loyal to brands is a myth in the world of FMCG. To ensure your product is ch...

An Unwieldy Truth - Marketing is not Dead, just Broken

Shail Khiyara | Posted 06.11.2016 | Business
Shail Khiyara

A fad is an intense and widely shared enthusiasm for something that can fade with passage of time. Marketing is dead has spawned a host of articles, o...

So you Want to Make Some Visual Content? You'll Need These Tools.

Nadya Khoja | Posted 06.10.2016 | Business
Nadya Khoja

You've seen them all over the web, and you want in! Visual content has proven itself worthy over and over again.

Tips For Helping You Get Your Name Out There As A New Business

Gabrielle Pfeiffer | Posted 06.13.2016 | Business
Gabrielle Pfeiffer

The hardest part in starting your own business is not coming up with an idea and carrying it out. For an entrepreneur, these are most of the rewarding...

Roger Enrico: How The Pepsi CEO And Michael Jackson Invented "New Coke"

Jesse Kornbluth | Posted 06.12.2016 | Entertainment
Jesse Kornbluth

When Al Pacino got his first important theater role, an actor who didn't get the part asked him how that happened. "Just lucky," Pacino said. But th...

The Right Way For Marketing Teams To Build Websites

Sajeel Qureshi | Posted 06.09.2016 | Business
Sajeel Qureshi

Websites.  Those interactive, responsive, digital brochures and sources of information that come in more shapes and sizes than the Muppets.  Most ma...

12 Ways Marketers Sabotage Their Own Online Marketing Campaigns

Jayson DeMers | Posted 06.09.2016 | Business
Jayson DeMers

There are many ways for a marketing campaign to go wrong. You might post something accidentally on social media and wind up offending a chunk of your ...

Here's the Scoop on Predictive Marketing

Danielle Sabrina | Posted 06.08.2016 | Business
Danielle Sabrina

Hey, all you millennial marketers, take note--it wasn't always this easy. Literally, one recent high-school graduate ago (17-ish years), Google Adwords reps were knocking down doors at marketing firms across the United States, giving CEOs a sales pitch about keyword-rich content, closing face-to-face transactions, and returning a month later with graphs and charts galore to highlight new search results.

How Solving Problems Pays the Bills - The Rest Is BS

Vicky Law | Posted 06.08.2016 | Business
Vicky Law

There was a time when the last thing I wanted in my life were problems. Now I'm a good scavenger of them. I'd even search for them in the garbage if I...

17 Keep in Touch Strategies That Make Everyone Feel Special

Kristie Notto | Posted 06.08.2016 | Business
Kristie Notto

If I had to name the single most important trait shared by all the truly successful people I've met, I'd say it is the ability to create and nurture a...

What's with all the "Girls"

Mark Rubinstein | Posted 06.08.2016 | Books
Mark Rubinstein

You can't help but notice the increasing number of novels being published containing the word Girl in their titles. Goodreads' latest tally shows 582...

5 Affordable Online Marketing Strategies for the Startup With a Limited Budget

Jose Vasquez | Posted 06.07.2016 | Business
Jose Vasquez

Every business goes through a startup phase, where customers are sparse, revenue is light, and you aren't 100 percent sure what you're doing (even if you're a seasoned entrepreneur). In these phases, the last thing you want to do is spend money you don't have on a service you don't need.

The Battle Brands Face for the Souls of Generation Z

Advertising Week | Posted 06.07.2016 | Business
Advertising Week

By Frederique Vermaete, Creative Director and Conrad Rasmussen, Content Specialist, Mirum Everyone’s already talking about Millennials. Congratulat...

The Remarkable Rise, Fall and Rise Again Story of The Chief Storyteller at SAP, Julie Roehm

Karthik Rajan | Posted 06.06.2016 | Business
Karthik Rajan

"Julie, we are moving again," her father echoed those words every few years of her school life. Most kids would have found the regular school change...

How to Sell Products Online by Thinking Like a Housewares Marketer

Marisa Sanfilippo | Posted 06.06.2016 | Business
Marisa Sanfilippo

Being in the marketing industry for over six years now, I've often come across marketers who are 'stuck' when it comes to their marketing (admittedly,...

Twelve Life Tips for New Marketing College Grads

Lin Humphrey | Posted 06.07.2016 | Business
Lin Humphrey

As I said goodbye to this year's excited graduates, I thought back to all the advice I'd given and been given at one time or another. Thinking of less...

Navigating the Benchmarking Superhighway

Advertising Week | Posted 06.07.2016 | Business
Advertising Week

By Marc Plotkin, Brand Specialist, Waze We hear every day from our clients—and for our clients, from their higher-ups—"What's the benchmark? Is t...

Apple and HBO. Think Different. Produce Better.

Stephen Rosa | Posted 06.03.2016 | Business
Stephen Rosa

Through obsessive attention to detail and quality of both Apple technology and HBO productions, new generations of storytellers were inspired to think different and produce better. I would love to see what Apple and HBO could create together.