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These Ads Ram Themselves Down Your Throat

Jeff Fox | Posted 01.15.2016 | Media
Jeff Fox

As you read this, advertisers are striking back all over the place with in-your-face ads that you literally can't avoid because -- as they boast on Madison Avenue -- you're captive. That's right: Outside your home, there are still ads that you must watch whether you like it or not.

Shopping Gets Messy in 2016

Advertising Week | Posted 01.21.2016 | Business
Advertising Week

By Peter Cloutier, Chief Marketing Officer, Catapult      Expect shopping habits to get much messier in 2016. New technologies and an explosio...

Digital Advertising at the Crossroads: Will Angry Consumers Block Brands?

Advertising Week | Posted 01.15.2016 | Business
Advertising Week

By Zak Pollack, Grapeshot , Business Development The digital advertising community has found itself at a tricky crossroads. For most of the last deca...

The Mixed Blessings of Being a Thought Leader

Loolwa Khazzoom | Posted 01.15.2016 | Business
Loolwa Khazzoom

From a marketing perspective, being ahead of the curve is a mixed blessing.

Marketing for the Socially Conscious Set

Loolwa Khazzoom | Posted 01.15.2016 | Business
Loolwa Khazzoom

Tad Hargrave, founder of Marketing for Hippies, specializes in helping activists and other socially conscious individuals learn how to market their products and services in ways that are in alignment with their souls.

A Good CRM system can Make or Break your Sales: See What's in Store for 2016

Amit Bhaiya | Posted 01.14.2016 | Business
Amit Bhaiya

Devising an effective customer relationship management (CRM) system is essential to grow and strengthen your business. Many companies and organization...

2016, The Year of Connected Disconnect

Advertising Week | Posted 01.13.2016 | Business
Advertising Week

By Corbin Brown, Senior Strategist, Giant Spoon Over the past several years, CES has ushered in an awakening of the everyday objects that surround us...

The Bet I Would Make

Damian Bazadona | Posted 01.13.2016 | Business
Damian Bazadona

As the mobile horizon expands with seemingly endless possibilities, we're all caught in what you might call a mobile "arms race."

What I Learnt From A Day With A Marketing Guru

Jamie Scanlon | Posted 01.13.2016 | Business
Jamie Scanlon

A lesson in becoming who you are, what others see and where you fit in the middle. It's not about me, it's about you Sounds like most breakups righ...

How Video Marketing Will Change the Game for Marketers in 2016

Vala Afshar | Posted 01.13.2016 | Technology
Vala Afshar

As we're all now seeing first-hand, video has emerged as the medium of choice, not only for peer-to-peer content sharing and broadcast media, but also for brand-to-customer communications in both B2C and B2B markets.

The History of Duolingo

Quora | Posted 01.13.2016 | Business
Quora

These Questions originally appeared on Quora - the knowledge sharing network where compelling questions are answered by people with unique insights. ...

3 Psychological Factors That Directly Impact Online Sales

Anna Johansson | Posted 01.13.2016 | Business
Anna Johansson

There are plenty of additional psychological triggers that influence online sales, including reciprocity, scarcity, and consistency, but the three referenced in this article have stood out in recent months as the most successful in online marketing.

What Is Public Relations?

Eric Fischgrund | Posted 01.13.2016 | Business
Eric Fischgrund

Public relations service, one I consider to fall within and be a function of overarching marketing and communications practices, misses the boat when it comes to aligning a client's goals and its own PR strategy.

7 Steps to Becoming a Recognized Expert in Your Industry

Brian Ainsley Horn | Posted 01.12.2016 | Business
Brian Ainsley Horn

Once you are seen as an authority, or expert, in your particular field, it can open up the door for higher paying jobs and other business opportunities like speaking engagement that can grow your business and fuel your success even more. Here are seven simple ways for you to do just that.

If I Feel Uncomfortable I Must Be Doing Something Right

Elliot Begoun | Posted 01.12.2016 | Business
Elliot Begoun

I have spent a lot of my life seeking shelter and refuge in my comfort zone. I resisted any situation that even remotely pushed me to its boundary, and certainly, anytime I found myself outside of it, I withdrew as quickly as possible.

Meet Pablo Rochat, the Creative Genius Behind Ridiculously Viral Marketing Stunts

Sriram Krishnan | Posted 01.13.2016 | Arts
Sriram Krishnan

"I'm always interested in finding new technologies and giving them unexpected applications. It turns out that the press likes talking about silly products just as much as seriously useful ones."

Just Dance: Embracing Diversity, Inclusion & Creative Conflict

Advertising Week | Posted 01.12.2016 | Business
Advertising Week

By Martha Hiefield, Chief Talent Officer, POSSIBLE Adaptation. Fluidity. Diversity. These are recurrent themes in business, particularly digital-cen...

How to Write Fast & Well, Part 10: Get Rhythm

Spencer Critchley | Posted 01.11.2016 | Business
Spencer Critchley

So far in this series, I've focused on the content of your writing: choosing a good topic, giving structure to your thoughts, and finding the right wo...

Preach v Practice: The Curse of Fake Content Marketers

Andy Betts | Posted 01.11.2016 | Business
Andy Betts

Though widely debated when its birth actually was, marketing has existed for hundreds, if not thousands of years. Peculiarly it was only recognised as...

Benefits of a Website Redesign

Siva Yenneti | Posted 01.11.2016 | Business
Siva Yenneti

Many think of a website redesign as a daunting, time-consuming, and expensive task. However, it doesn't have to be any of those things. Updating your...

The 5 Best Industries for Social Media Marketing (and 3 You Wouldn't Have Considered)

Anna Johansson | Posted 01.08.2016 | Business
Anna Johansson

Social media marketing is a divisive strategy. Because it's relatively new and based on a technology that didn't previously exist, many business owners continue to believe that it's a fad, or that it's a waste of time.

5 Progressive Digital Marketing Trends for 2016

Shail Khiyara | Posted 01.08.2016 | Business
Shail Khiyara

Motion (video) will be the new currency to grab attention and conversions in a digitally distracted world.

Your Digital Footprint Matters

Eric Sheninger | Posted 01.08.2016 | Education
Eric Sheninger

Perception is reality. With a strategy comprised of consistent content production and technology monitoring tools anyone can create a positive digital footprint. The choice is yours as to whether or not you want your reality to be on the Internet.

My Six Cents Worth Of Marketing Predictions For 2016

Joanne Tombrakos | Posted 01.08.2016 | Business
Joanne Tombrakos

I just googled '2016 predictions' I got 185,000,000 results, 149,000,000 if I google 'predictions for 2016.' The results were everything from technology, business, politics, Oscars, winter weather, and of course digital marketing trends.

Why Selling SEO Is Unethical in 2016

Brian Ainsley Horn | Posted 01.08.2016 | Business
Brian Ainsley Horn

If you are still selling SEO to local businesses or online entrepreneurs, this is a great time to reevaluate that decision.