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Our Most Underused Resource: Intuition

Cassie Hughes | Posted 04.27.2014 | Business
Cassie Hughes

Intuition is one of the most powerful resources we are given. Sitting in business meetings, it is startling how listening to our natural gut instinct has been replaced with formulaic research, analysis, and number crunching.

Software is Eating Marketing

Michael B. Fishbein | Posted 04.27.2014 | Business
Michael B. Fishbein

Like so many industries today, technology is changing the field of marketing and advertising. The way people buy is changing. The way people consume m...

Transform Personal Social Media Talent to Business Social Media Talent

Scott MacFarland | Posted 04.27.2014 | Business
Scott MacFarland

Here are 9 questions for you to ask yourself so that you can implement the social media planning process to move the brand from where it is now to where you want to go.

Creating Content People Can Get Behind: 3 Important Questions for Brands

Blake Landau | Posted 04.27.2014 | Business
Blake Landau

I am a big fast-forwarder. I almost never watch commercials, but lately I admit I've been breaking my own "watch no commercial" rule. Have you seen th...

The Missing Piece of the Entrepreneurial Puzzle

N. Kimron Corion | Posted 04.27.2014 | Business
N. Kimron Corion

entrepreneurs tend to go full speed ahead, without first understanding one of the fundamental principles of business planning, and that is first identifying their customer profile.

4 Basic Principles of a Successful Mobile Marketing Strategy

Loolwa Khazzoom | Posted 04.27.2014 | Business
Loolwa Khazzoom

The average smartphone user reaches for her device about 150 times per day. In a word: Wow.

Poor Website Grammar: Time to Call in the Grammar Police

Jonathan Long | Posted 04.22.2014 | Business
Jonathan Long

Nothing screams "professional" more than seeing an email response from a corporate executive stating that they look forward to hearing from "u."

Is It Wrong to Plagiarize from an Email?

Adam Grant | Posted 04.27.2014 | Business
Adam Grant

The Internet has cracked down on kleptomnesia and intentional plagiarism. Now, online tools can instantly crawl through millions of records to see if your writing is authentically yours. Yet the digital era has opened the door for a third kind of plagiarism.

It Takes One Robot to Tango

Illah Nourbakhsh | Posted 04.26.2014 | Technology
Illah Nourbakhsh

Corporations will use robotic sensing, modeling and telepresence to break out of the digital world, infusing all the marketing and monetizing know-how they have honed into a much larger universe of mixed, digital-physical reality.

The Disappointing Contradictions of WhatsApp Being Acquired By Facebook

Tarun Wadhwa | Posted 04.24.2014 | Technology
Tarun Wadhwa

The founders of WhatsApp, a smartphone messaging service that is wildly popular around the world, proudly declared they would never make their users the product. They built their brand off of this guiding philosophy and used it to differentiate themselves in a crowded market.

What Fantastic Mr. Fox Can Teach Us About Marketing

Molly Hahn | Posted 04.23.2014 | Small Business
Molly Hahn

Last night, I finally saw Fantastic Mr. Fox. Not only were the visuals totally captivating, I fell in love with the lead character {or Clooney's voi...

The Egonomics of Clout (Klout): Don't Let Ego Outrank Your Influence in Business

Andy Betts | Posted 04.23.2014 | Business
Andy Betts

Quality content is a key catalyst in the formation of influence. Klout is now aiming to present content from others that can be shared.

Use Buyer Personas to Hit Your Marketing Bull's-Eye

Don Dodds | Posted 04.22.2014 | Small Business
Don Dodds

If not, you should make it a priority to educate yourself, and quickly. It's the concept behind one of the more effective ways to ensure that your marketing efforts reach their target audience.

I Built a Mobile App -- Now What?

Ilina Dimitrova | Posted 04.22.2014 | Small Business
Ilina Dimitrova

Here are four actionable strategies entrepreneurs can leverage to create a strong drumbeat of downloads and accelerate adoption.

Goodbye Yellow Brick Road

Michael Ramah | Posted 04.22.2014 | Business
Michael Ramah

The opportunities this presents for connection and communication are amazing. But so are the challenges.

Marketing Masquerading as Science

Andy Bellatti | Posted 04.21.2014 | Healthy Living
Andy Bellatti

The real danger here is that the food industry knows exactly how to sweet-talk health professionals -- and their respective organizations -- into joining their ranks in order to be "part of the solution."

Is Innovation the New Donation?

Jeremy Wilson | Posted 04.20.2014 | Business
Jeremy Wilson

Over the last ten years businesses have been on a quest to humanize, to become closer to customers. This changing role is leading consumers to ask not only, 'How can you make my life better?' they are asking 'What are you building to make the world better?'

Why Mobile Is the Future of Advertising and Marketing

Tom Lowery | Posted 04.20.2014 | Business
Tom Lowery

Not having a mobile strategy is a "recipe for disruption", with a dash of eventual panic thrown in. The age mobile is still young enough for brands to get on board with it. That means larger budgets and greater focus on the road ahead.

More Likes Does Not Necessarily Translate Into Higher Search Rankings

Gabriel Shaoolian | Posted 04.20.2014 | Small Business
Gabriel Shaoolian

Content that receives a lot of social interaction will obviously expand its reach to a greater, relevant audience on the web. As a result of reaching more users, this content is also more likely to attract links that will help the content rank in search engines like Google.

#Unbelievable: Mattel and 'Sports Illustrated' Team Up to Tackle Untapped Markets

Christina Pesoli | Posted 04.15.2014 | Comedy
Christina Pesoli

For decades Mattel has tried to convince conscientious moms that Barbie is a constructive toy for their young daughters rather than a time-released fo...

Business Lessons Every Entrepreneur Can Learn From the Walking Dead

Paula Conway | Posted 04.16.2014 | Business
Paula Conway

Like running with the dead, getting ahead in business is not complicated; just pick up the speed.

Nokia App Social: Encouraging Engagement Through Mobile App Social Recommendations

Lin Humphrey | Posted 04.15.2014 | Technology
Lin Humphrey

In the crowded smartphone market, a rich app ecosystem is a minimum requirement for manufacturers.

Growth Management: Balancing Employees and Workload

Cassie Hughes | Posted 04.15.2014 | Small Business
Cassie Hughes

Hit it right and your team is busy, but not overwhelmed. Hit it wrong and you have a workforce spread too thin or worse, find yourself burning through reserves by paying costly overhead for people who don't have enough to do.

Welcome to the Internet of Things

Roberto Ramos | Posted 04.13.2014 | Technology
Roberto Ramos

Digital technologies have made our lives instantaneously simpler, for the most part. And as Moore's law of technology posits, it keeps swiftly moving in that direction with smaller items serving as catalysts.

The Noise From the Tech Echo Chamber Is Deafening

Judy Shapiro | Posted 04.10.2014 | Small Business
Judy Shapiro

This post is best framed with this old African proverb: An elephant can never see the world through the ant's eyes, but the ant merely needs to clim...