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Catch a Rising Star? 3 Things to Know Before Launching That Mobile App

Tom Collinger | Posted 09.09.2014 | Business
Tom Collinger

Three weeks into the experiment of Rising Star, ABC-TV execs are counting on the latest brand of live audience integration and mobile apps to pay off in brand awareness and loyalty. And they may be disappointed.

Free Facebook Traffic Is Possible (And You Can Do It Too!)

Kim Garst | Posted 09.09.2014 | Business
Kim Garst

I keep hearing that it is almost impossible to get your content shown to your fans and their friends on Facebook anymore without paying the Company big advertising bucks first. Really? I must be missing something!

Build a Brand Like Howard Stern: 4 Lessons from the 'King of All Media'

Brian Horn | Posted 09.08.2014 | Business
Brian Horn

His critics may not run out of unsavory words to say about the self-proclaimed "King of All Media," you'd know that he's on to something really good and that you can pick up several lessons from him.

The Top Mistake Brands Make With Millennials

Melanie Curtin | Posted 09.08.2014 | Business
Melanie Curtin

The difference isn't just what they're doing, it's where they're doing it. There's one big mistake brands are making, and given the fact that many still spend billions of dollars on this, it's relevant. Ready? Here it is.

The 6 Secrets of Agile Marketers

Lisa Nirell | Posted 09.08.2014 | Business
Lisa Nirell

While world events swirl around us, the pressure to perform doesn't stop. As marketing leaders, we are expected to continue to deliver meaningful, measurable results to the C-suite.

The Toilet That Thinks You're Done When You're Not and Other Stupid Annoyances That Lose Customers

Lenore Skenazy | Posted 09.08.2014 | Business
Lenore Skenazy

Customers are picky, prickly, and ever ready to jump brand if they feel someone isn't feeling their pain. A customer who can't find the right answer in the FAQs, or discovers gum under the table at the fancy restaurant can quickly become a fugitive.

Paris's Newest Galerie Glitter

Frank Browning | Posted 09.08.2014 | Arts
Frank Browning

What sort of "art" Fondation Lafayette's curators choose to install is of passing interest to the Koolhass team. Their aim was to take a banal and useless space and allow it to support whatever art may follow.

The Answer? Start With a Question

Amit Gupta | Posted 09.07.2014 | Business
Amit Gupta

"Next time, you know what you should do to get what you want?" It was my first job after business school, at a client meeting with a mentor. I had no idea what I should do. What my wise mentor said next is forever etched onto my brain. "Start with a question."

World Cup Is a Lesson in Real-Time Marketing

Greg Coleman | Posted 09.07.2014 | Business
Greg Coleman

Just because your customers are online, don't expect them to necessarily be prepared to purchase your good or service -- especially if there is a good soccer game on the tube.

Simple Messages and Digital Voices

Chris Komisarjevsky | Posted 09.06.2014 | Business
Chris Komisarjevsky

With so many brands vying for attention, the media and the marketplace are chock full of messages trying to convince us to buy, believe, support or join.

Riding the Waves of Digital Marketing: The Future Is NOW

N. Kimron Corion | Posted 09.01.2014 | Business
N. Kimron Corion

Digital marketing, as with e-commerce and everything online, is the present and the future, and failure to adapt could have serious repercussions for companies. Every company should have a digital marketing strategy.

Your Work Needs Both Cake and Icing

Paul Jarvis | Posted 09.06.2014 | Business
Paul Jarvis

Marketing is icing. If there's not a cake underneath, it'd be pretty hard for it stand up in the shape of a cake by itself. We can't just focus on making icing. We need to also make the cake.

Top 3 Things Millennials Want From Brands

Melanie Curtin | Posted 09.06.2014 | Business
Melanie Curtin

Millennials and their wants and needs can be elusive. Heck, most Millennials don't even know what constitutes a 'Millennial.' One definite, though, is that most brands want to reach Millennials.

Facebook's Experiment Reveals A Much Deeper Problem With The Internet Today

Tarun Wadhwa | Posted 09.02.2014 | Technology
Tarun Wadhwa

It's not hard to demonize Facebook for their actions, but this problem is the same with every major company on the Internet today. The current relationship between consumers and Internet companies is unsustainable.

The Mobile Boom Is Here: Deliver the Best Experience, No Matter the Device

Jim Yu | Posted 09.01.2014 | Business
Jim Yu

With mobile set to become the dominant conduit for online traffic in the next few years, it's time for all marketers to get seriously strategic when it comes to configuring mobile sites.

Marketers "Secret Sauce" for Social Media in 2014

Allie Gray Freeland | Posted 09.01.2014 | Business
Allie Gray Freeland

With new Google algorithms, social advertising, and big data, the online marketing game has been revolutionized. Social media continues to be a way for businesses to get their brand traction and drive conversions. Take a look at some of these "secret sauce" formulas for better social media marketing.

Food Marketing Matters

Mike Sheridan | Posted 09.01.2014 | Healthy Living
Mike Sheridan

Not only does the government refuse to adjust a ridiculous food pyramid that's left more than one-third obese and two-third overweight, but they fail ...

What Digital Marketing Activities Should and Shouldn't Be Outsourced

Sajeel Qureshi | Posted 09.01.2014 | Small Business
Sajeel Qureshi

SMBs staff their teams with digital marketing specialists. This reaffirms businesses understand digital marketing's significance. It reaffirms another thing too. Lots of businesses are clueless about digital marketing.

Buckle Up -- Things Are Getting Real With #TheStitch!

Matt Pipkin | Posted 09.01.2014 | Impact
Matt Pipkin

You know those seasons in life that you look back on and think, "Whew, those were some amazing times!"? Well, that's how we're going to look back on what's happening right now.

Desperation Marketing - Time To Change

Scott MacFarland | Posted 08.31.2014 | Business
Scott MacFarland

Do you sometimes feel as if your brand is desperate in their attempt to generate qualified leads? I have seen this periodically in my career, especially in the marketing agency world where clients are not exactly sure what to do or how to execute.

Three Important Steps on How to Get Your First Speaking Gig

Brian Horn | Posted 08.31.2014 | Small Business
Brian Horn

The key to achieving these favorable results is to actually get invited to do a speaking engagement. So what do you do? Try these three important steps on how to get your first speaking gig.

This Is the Worst Mistake Your Company Blog Makes

Rosella LaFevre | Posted 08.29.2014 | Small Business
Rosella LaFevre

Your headline is the first reason why visitors to your company's blog will or will not read a post. Some sources say that 80 percent of readers never make it past the blog post's title.

Digital Marketing Mailbag - Your Questions Answered

Sajeel Qureshi | Posted 08.27.2014 | Small Business
Sajeel Qureshi

Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.

4 Reasons Why LeBron Stays in Miami

Eric Fischgrund | Posted 08.31.2014 | Sports
Eric Fischgrund

There are several factors aside from money and basketball, primarily related to his marketability, which will weigh heavy on James and his agent's minds in coming days and weeks.

The Art of Persuasive Storytelling

Vala Afshar | Posted 08.31.2014 | Business
Vala Afshar

"Your ability to shape your future depends on how well you communicate where you want to be when you get there. When ideas are communicated effectivel...