Intuition is one of the most powerful resources we are given. Sitting in business meetings, it is startling how listening to our natural gut instinct has been replaced with formulaic research, analysis, and number crunching.
The Internet has cracked down on kleptomnesia and intentional plagiarism. Now, online tools can instantly crawl through millions of records to see if your writing is authentically yours. Yet the digital era has opened the door for a third kind of plagiarism.
Corporations will use robotic sensing, modeling and telepresence to break out of the digital world, infusing all the marketing and monetizing know-how they have honed into a much larger universe of mixed, digital-physical reality.
The founders of WhatsApp, a smartphone messaging service that is wildly popular around the world, proudly declared they would never make their users the product. They built their brand off of this guiding philosophy and used it to differentiate themselves in a crowded market.
The real danger here is that the food industry knows exactly how to sweet-talk health professionals -- and their respective organizations -- into joining their ranks in order to be "part of the solution."
Over the last ten years businesses have been on a quest to humanize, to become closer to customers. This changing role is leading consumers to ask not only, 'How can you make my life better?' they are asking 'What are you building to make the world better?'
Not having a mobile strategy is a "recipe for disruption", with a dash of eventual panic thrown in. The age mobile is still young enough for brands to get on board with it. That means larger budgets and greater focus on the road ahead.
Content that receives a lot of social interaction will obviously expand its reach to a greater, relevant audience on the web. As a result of reaching more users, this content is also more likely to attract links that will help the content rank in search engines like Google.
Hit it right and your team is busy, but not overwhelmed. Hit it wrong and you have a workforce spread too thin or worse, find yourself burning through reserves by paying costly overhead for people who don't have enough to do.
Digital technologies have made our lives instantaneously simpler, for the most part. And as Moore's law of technology posits, it keeps swiftly moving in that direction with smaller items serving as catalysts.