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7 Marketing Lessons From A Fortune 250 CMO

Vala Afshar | Posted 03.10.2015 | Business
Vala Afshar

I recently had the pleasure of speaking to Chris Hummel, a globally-recognized thought leader who is widely-respected among senior executives in the t...

3 Ways to Use IFTTT to Automate Twitter Growth

Giuseppe Crosti | Posted 03.09.2015 | Technology
Giuseppe Crosti

IFTT is integrated with Google Drive, which means you can populate a drive spreadsheet with Tweets that contain certain key words. We have used it to determine how people were talking about specific products and subjects.

How Legal Sees Marketing

Peter Friedman | Posted 03.09.2015 | Business
Peter Friedman

Protecting your company while getting your social program launched requires, first and foremost, that you build a strong collaborative partnership with your legal team.

10 Ways Location-Based Marketing Will Evolve in 2015

Larry Alton | Posted 03.09.2015 | Business
Larry Alton

Using technology built into today's mobile devices, marketers are finding innovative ways to reach out to customers. Here are 10 ways location-based marketing will shape business in 2015.

Managing the Four Challenges of the Dispersed Workforce

Vala Afshar | Posted 03.09.2015 | Technology
Vala Afshar

Employees are demanding faster, uninterrupted access to data; and the freedom to work anywhere, anytime, at the device of their choosing. While it is ...

Roadmap to Leaving Your Corporate Job and Starting a Creative Business Part 4

Sumeera Rasul | Posted 03.08.2015 | Small Business
Sumeera Rasul

Now that you've laid the groundwork and have a unique product that your customers want, you are ready to launch. So what does 'launching a product' entail and how do you make the most of this challenge?

Neiman Marcus CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 03.08.2015 | Business
Ernan Roman

Wanda Gierhart is the SVP and CMO for Neiman Marcus, the premier omni-channel retailer of luxury and fashion merchandise in the U.S.

10 Steps to Building More Effective Brands

Ira Kalb | Posted 03.08.2015 | Business
Ira Kalb

The company has to have someone (inside or outside the company) that understands the branding process well enough to direct those who will be implementing communications strategies.

The Rise of the Mansumer Is a Myth Created by Men

Ted Rubin | Posted 03.08.2015 | Business
Ted Rubin

With the economic pressures of current times, we can't deny that more and more households are dual-income. Combine that with the fact that younger people are marrying later, and we're seeing a shift in the traditional male role. More men are making purchases than ever before.

Double Majoring and Dabbling

Becky Brinkerhoff | Posted 03.08.2015 | College
Becky Brinkerhoff

At the end of the day, I'm not "half" anything. I'm a Swiss Army Knife, not a hat-juggling dilettante. I have multiple translatable skills and passions and I want to develop them all. So sue me.

From Linear to Multiple

Jonathan Hall | Posted 03.08.2015 | Business
Jonathan Hall

Today's consumer has a T-shaped attention span. This means scanning broadly and quickly over the content available and diving deep when they find something of particular interest to them.

Bloggers: Stop, Breathe, and Don't Overreact To Facebook's Changes

Crystal Ponti | Posted 01.06.2015 | Business
Crystal Ponti

I am making a plan to greater utilize the services that have my back. I'll still post to Facebook, but I won't obsess over likes anymore. I need to reinvest that energy into what's already working.

3 Marketing Tactics Your Small Business Must Stop in 2015

Rochelle Sanchirico | Posted 03.08.2015 | Small Business
Rochelle Sanchirico

Small business owners, here are three things you should cut out in the new year to save you precious time and money without sacrificing growth.

Mobile Millennials Are the Tough Marketing Challenge for 2015

Chris Komisarjevsky | Posted 03.07.2015 | Technology
Chris Komisarjevsky

Millennials are the talk of the town. Now in their late 20s and 30s, they've adopted digital like no other. Mobile is their choice. No surprise there.

Simplicity is the New Black For Retail 2015

Roberto Ramos | Posted 03.07.2015 | Business
Roberto Ramos

As retail gets ready to embrace a new year, its resolution should be to put the promotional strategies through a lens of consumer experiences. Prices can be part of this story, but they should not be the totality.

Women in Business Q&A: Loxa Beauty Co-founder & Managing Director, Janell Shaffer and Co-founder & Marketing Manager, Danielle McDowell

Laura Dunn | Posted 03.06.2015 | Business
Laura Dunn

Janell is the cofounder and managing director of Loxa Beauty. She began her career as a project manager at Alt & Witzig Engineering in Indianapolis and after more than four years with the leading engineering firm in the Midwest, Shaffer took on the role as marketing manager of Vision Builders, LLC.

Women in Business Q&A: Meagan Rhodes, Digital Marketing Lead, @Pay

Laura Dunn | Posted 03.04.2015 | Business
Laura Dunn

Meagan Rhodes, 27, is the Digital Marketing Lead for @Pay, an email payments technology based out of Albuquerque, NM. Meagan has grown a Twitter Following of over 14K on her personal page, @MeaganNRhodes, where she posts about digital marketing, tech news and advocates for women in tech.

Get a Jump on 2015 With This Easy 30-Minute Marketing Plan

Julie Niehoff | Posted 03.03.2015 | Small Business
Julie Niehoff

I've asked many small business people the seemingly unwelcome question, "Do you have a marketing plan?" Most, about 90 percent, don't want me to ask.

How Do Car Companies Name Their Cars?

Quora | Posted 03.02.2015 | Weird News

The naming of cars is much the same as any other product you would care to buy and a lot of times is heavily influenced by the market in which they are (or are going to be sold). Some names are very market specific, some more worldly and some just plain made up.

How to Measure the Value of Media Coverage

Mark Chesnut | Posted 03.02.2015 | Business
Mark Chesnut

The world of travel writers, journalists and travel bloggers is ever-changing. So how do public relations and media relations experts in the travel industry deal with them?

Keep Your Customers for Life: What to Do After They Buy

John Bowen | Posted 03.02.2015 | Small Business
John Bowen

You probably spend a great deal of time trying to enhance awareness of your brand, generate leads and close deals. But chances are, you're not spending nearly enough time or energy with customers after they sign on the dotted line.

Selling Social in the Organization

Peter Friedman | Posted 03.01.2015 | Business
Peter Friedman

For social media to gain a foothold at a company, it needs a dedicated hub. That means a budget and individuals (whether internal or through vendors) who are accountable to social-specific goals.

C-Suite Revolution: Customer Officers and Data Officers Emerge As the Next Top Executives 

Daniel Newman | Posted 03.01.2015 | Business
Daniel Newman

Despite the transformative impact that CIOs and CMOs have on business, questions have been raised as to whether there is a need for both of these roles, and if we will see them evolve in a bigger way in the coming years.

Programmatic Ad Buying: To Ad Agency or Not? That Is the Question

Jeffrey Hayzlett | Posted 03.01.2015 | Business
Jeffrey Hayzlett

If you're considering programmatic advertising, there's one big question the c-suite must ask themselves -- ad agency or in-house?

So Why Should Small Business Be Using Social Media?

Ted Rubin | Posted 03.01.2015 | Small Business
Ted Rubin

The most prominent reasons small business should be using social media are responding to customer questions, networking and education... but there's more. To date, most small businesses have not been looking to help build the sales funnel through these channels.