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7 Ways to Feed the Growth Beast in Every Business

Marty Zwilling | Posted 02.17.2015 | Business
Marty Zwilling

Completing these steps allows your startup beast to pick up momentum, fueling a breakthrough in growth and ultimately making it unbeatable in the marketplace. The modern day field of dreams mantra has pivoted to "If you market it, they will come." Are your customers coming fast enough?

5 Rules for AB Testing in Startup Companies

Jose Vasquez | Posted 02.17.2015 | Business
Jose Vasquez

There's a lot of pressure on startups to perform well in their initial marketing and advertising campaigns. If you succeed, you'll earn a wealth of new business, but if the campaign fizzles, you'll have wasted a significant portion of your already-tight budget.

How Email Marketers Tap Into Modern Mindlessness

Christopher Lester | Posted 02.17.2015 | Business
Christopher Lester

We're subconsciously attracted to our inboxes. Here are three ways smart marketers are tapping into primitive brain behaviors to get results even when attention spans are dwindling.

Traditional Agency Guy

Peter Friedman | Posted 02.17.2015 | Business
Peter Friedman

Social media is a tool that allows individuals to improve their lives by interacting with groups -- both with people and with brands -- facilitated by online platforms that erase typical boundaries of time and space.

5 Things We Can Learn From the Top 20 Most Engaging Skateboarding Channels on YouTube

Mark Fidelman | Posted 02.16.2015 | Business
Mark Fidelman

This platform has something more - much more than the old VCR tapes. That platform is of course YouTube which allows and encourages the active participation of its viewers through sharing, commenting and interacting with the content uploaded there.

Everybody Is a Star: How to Create and Leverage Celebrity in Your Business

John Bowen | Posted 02.15.2015 | Small Business
John Bowen

Did you know that the average successful individual is exposed to roughly 4,000 marketing messages every day? In that crowded environment, it's all too easy to do an amazing job and still have no one know who you are.

3 Questions You Need To Ask Now For 2015 Success

Ernan Roman | Posted 02.14.2015 | Business
Ernan Roman

Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months.

Calling All Travel Companies: Don't Let Consumers Get Away This Holiday Season

Jim Yu | Posted 02.14.2015 | Business
Jim Yu

The holiday season is upon us, and with it comes big implications for marketers in the business of travel. According to AAA, last year 94.5 million Americans traveled 50+ miles from home during the year-end holiday season -- and this year is expected to be no different.

Women in Business Q&A: Kim Getty Partner, Chief Operating Officer, Deutsch LA

Laura Dunn | Posted 02.15.2015 | Business
Laura Dunn

Since joining Deutsch LA nearly 10 years ago, Kim has lent her ability to inspire both clients and agencies to look at things in a new way on brands a...

Timeless or New? The ABCs of Marketing in a Digital Era

Tom Doctoroff | Posted 02.12.2015 | Business
Tom Doctoroff

The explosion of digital platforms is causing many marketers to rethink how they engage with consumers. But sometimes in their hurry to embrace the digital world, companies often lose their way and forget the basic principles of good marketing and branding.

Predicting the Success of Design Driven Startups

Soren Petersen | Posted 02.12.2015 | Business
Soren Petersen

Of course, there is much more to a startups success than market, technology and design execution, including team dynamics, the competitive field, surrounding ecosystem and the intellectual property conditions.

Cause Marketing: It's All About Planning and Relationships

Ted Rubin | Posted 02.12.2015 | Business
Ted Rubin

However, just like any other marketing (digital or otherwise), success always boils down to relationships. Developing relationships with partner businesses... developing relationships with donors... and keeping those relationships going beyond the campaign.

How Do Innovators Create New Markets?

Markus Giesler | Posted 02.09.2015 | Business
Markus Giesler

How do innovators transform new machines, molecules, and even melodies into multi-billion dollar value innovations - and break the rules of standard marketing in the process?

McDonald's Marketing Misery

Markus Giesler | Posted 02.11.2015 | Business
Markus Giesler

These days, McDonald's appears less as a corporation and more as a case of identity crisis on the Dr. Phil Show. Case in point: the release of its disappointing sales data this week.

6 Expert Marketing Tips for Startups

Shayla R. Price | Posted 02.10.2015 | Business
Shayla R. Price

Across the world, startups are emerging in a variety of industries -- from healthcare to education. Brands are constantly fighting for consumers' attention to download their cool apps or purchase eco-friendly cleaning supplies.

Business Partnership Best Practices: Creating and Cultivating Valuable Alliances

Ciara Pressler | Posted 02.10.2015 | Small Business
Ciara Pressler

The best partnerships are organic, beginning when you meet someone who approaches business the same way you do, forming an instant connection. It's not always clear how those partnerships will pan out, but building the relationship is always beneficial.

If You Want Me to Care About Your Brand, Then Know What I Care About

Michael Kempner | Posted 02.09.2015 | Business
Michael Kempner

What you say matters, but how you make people feel matters more. To quote the great Maya Angelou, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."

12 Ways to Profit And Get Ready for 2015

Steve Sipress | Posted 02.09.2015 | Business
Steve Sipress

Here is a quick checklist of actions I'd be taking if I were you, so you can start the new year off on the right foot and get a running start towards reaching your goals for 2015.

The Future of All Business Is About Storytelling

Vala Afshar | Posted 02.09.2015 | Technology
Vala Afshar

The Metropolitan Museum of Art (Met) is one of the world's largest and finest art museums. As the the world's largest encyclopedic museum representing...

Women in Business Q&A: Christine Perkett, CEO, SeeDepth

Laura Dunn | Posted 02.09.2015 | Business
Laura Dunn

Christine Perkett, named one of the "Top 100 Must Follow Marketing Minds" in Forbes for 2014, has helped brands, individuals and institutions worldwid...

Why Trendspotting Still Matters: The Power of Looking Forward

Marian Salzman | Posted 02.08.2015 | Business
Marian Salzman

One could see it as archaic. Maybe we no longer need trendspotters, when everything is changing all the time, and when everything else -- branding, marketing, behavior and lifestyle -- can adapt in real time. Trendspotting can be frustrating.

When Discounting Is Bad for Business, and How Marketing Can Help

Vala Afshar | Posted 02.07.2015 | Business
Vala Afshar

I am a big believer in the concept of data-driven scientific marketing; trying lots of experiments and rapidly iterating based on the results. Today's...

Marketers -- When Is "Who and Why?" More Important Than "Where?"

Scott MacFarland | Posted 02.06.2015 | Business
Scott MacFarland

Maybe a day will come when "Where, Why and Who" will be one and marketers will be able to apply one solution to solve their problems. However, that doesn't exist yet and we must be creative problem solvers to figure out the best way to open the floodgates.

The Millennial Mandate

Myles Bristowe | Posted 02.07.2015 | Business
Myles Bristowe

It is easy to understand that marketing to Millennials is now topping the to-do list for credit unions today. The tough question is not why credit unions need to be effective in marketing to Millennials, but rather, how?

10 Ways to Convert More Customers Using Psychology (Infographic)

Gregory Ciotti | Posted 02.06.2015 | Business
Gregory Ciotti

As Daniel Pink once said, "There's a gap between what science knows and what business does." The study of psychology and its application for marketing to consumers has been brought about by the attempt to bridge this gap.