We are past the point of being dazzled with the latest application. We don't want to live our lives online 100 percent of the time. We have come to this point where it's about technology enhancing our offline lives -- not replacing it. Hence the concept of omnichannel marketing.
I seem to receive about three emails a day asking me for advice on how to become a blogger. I try to respond to every email, however in recent months I've begun writing articles on the subject to save myself time and to help anyone else who is intrigued.
Having a well defined strategy is the key to improving the effectiveness of your B2B marketing efforts. Today we're going to cover the top five B2B marketing strategies you can utilize to increase leads, ROI, and, most importantly, sales.