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Keep Calm and Carry On - The Future of Entertainment Will Still Be Televised

Advertising Week | Posted 04.29.2016 | Business
Advertising Week

By Philip O'Ferrall, Head of Viacom Velocity International, Senior Vice President The growth in the quantity of video being watched on social platfor...

Tesla's Gigantic Concept Test

Kevin McDermott | Posted 04.28.2016 | Business
Kevin McDermott

Certainly it's far from unknown for companies to use sales as a metric in test-and-learn initiatives. Consumer-product companies, for example, regularly use A/B marketing tests to see whether they are on the right track with a new product.

Don't Judge my Loyalty from the Number of Loyalty Cards I Carry in my Wallet

Anastasia Roumelioti | Posted 04.28.2016 | Business
Anastasia Roumelioti

Over the last year, we have been working as marketing team on the most exciting project to launch yet: our loyalty scheme. We were inspired by one of ...

Charged Up: How Big Brands Are Fueling Women's Empowerment

Alanah Joseph | Posted 04.30.2016 | Black Voices
Alanah Joseph

Landmark partnerships are making women's empowerment more accessible to Americans and more digestible to those unfamiliar with women's rights issues. Where many believe brands taint the movement, these corporations are playing a major role in making feminism cool.

Brady Campaign Does PR Pratfall with Ad Campaign that Gives Mass Shooters More Fame, Offends Victims

Jonathan Hutson | Posted 04.28.2016 | Politics
Jonathan Hutson

Gun violence prevention activists have launched a petition calling for the Brady Campaign to take down its "hypocritical" new "Zero Minutes of Fame" video ad which spotlights the very mass shooters that the campaign is designed to obscure.

Data and The Donald

Advertising Week | Posted 04.28.2016 | Business
Advertising Week

By Jason Burby, Americas President, POSSIBLE What Brands Can Learn from Trumpism A few weeks ago, the New York Times carried an article that should ...

The "Truth" About Modern Cause Marketing

Advertising Week | Posted 04.28.2016 | Business
Advertising Week

By Stephanie Hill, EVP Strategy and Client Relations, Assembly Just like promoting any consumer brand, starting a lasting conversation about a partic...

Disengaged: Are CMOs Missing the Mark When it Comes to Engaging Millennials?

Advertising Week | Posted 04.28.2016 | Business
Advertising Week

By Chris Dobson, CEO, The Exchange Lab In today’s age of digital, priorities are changing. Whereas in the past it used to be just consumer wallets,...

How New Technologies are Shaking Up the Way We Market in the Charity Sector

Advertising Week | Posted 04.28.2016 | Business
Advertising Week

By Susan Smith Ellis, Chief Marketing Officer at Getty Images Imagery can be a powerful tool for evoking emotion. We can easily call to mind the phot...

How This Aussie Entrepreneur Cracked the Facebook Code for Business and Made Millions

AJ Mihrzad | Posted 04.27.2016 | Business
AJ Mihrzad

Facebook advertising is often a consistent source of confusion and frustration, especially for those wishing to get new clients from it and grow their business.

The Future of Marketing is Now: 4 Ways to Get Ahead of the Game

Philip Kushmaro | Posted 04.27.2016 | Business
Philip Kushmaro

In what seems like just a blink of an eye, 2016 is in full swing. Before we know it 2017 will be upon us, bringing with it an array of new technologie...

The New Role of Sponsorship - Impact through Brand Collaboration and Values Alignment John Varvatos 13th Annual Stuart House Benefit

Simon Mainwaring | Posted 04.27.2016 | Business
Simon Mainwaring

Joyce Varvatos, John Varvatos, Gail Abarbanel, Sammy Hagar While brands worldwide clamor for new opportunities to engage customers and consumers in m...

Data Literacy Will Make You Invincible

Shelly Palmer | Posted 04.27.2016 | Technology
Shelly Palmer

Because the velocity of data is increasing and will always increase, the need for data literacy is increasing and will always increase.

A Tidal Wave Of Lemonade

Venessa Marie Perry | Posted 04.27.2016 | Black Voices
Venessa Marie Perry

Beyoncé and Jay-Z schooled us with Lemonade. If you want to be the best in the game, become a marketing mogul. Take out your pen and paper or laptop to take copious notes, because The Carter's aren't done.

Understanding What it Means to Be a Human Business

Advertising Week | Posted 04.27.2016 | Business
Advertising Week

By Chris Gormally, Head of HR, Media iQ AirBNB, Uber and Upwork are part of the Uberisation movement that is revolutionising the world of employment....

Snapchat Geofilters: How Do They Work?

Jason Boucher | Posted 05.06.2016 | Technology
Jason Boucher

Geo-filters provide a great way to get your brand in front of Snapchat users everywhere and also have some fun.

How to Spot A Liar With One Word

Doug A. Sandler | Posted 04.26.2016 | Business
Doug A. Sandler

I guess my mom says it more eloquently. "He isn't lying, he handles the truth recklessly." Statistically, we are exposed to over five thousand marketing messages a day. How do we know who to trust?

6 Ways To Land Your Dream Job

Amy Chan | Posted 04.26.2016 | Business
Amy Chan

In a competitive landscape like New York, it's an employer's market, and if you're not on top of your game and standing out from the crowd (literally, the hundreds of resumes that flood in per job posting), you may find yourself in unemployment for a while. Here are some tips.

Agile Marketing: The Future or Fluff?

Sajeel Qureshi | Posted 04.26.2016 | Business
Sajeel Qureshi

Agile Marketing. You've heard the term, but should you care? Is this just another marketing buzzword for the buzz saw? Or should we pay close attenti...

Is There a New Norm for Today's Marketing Teams?

Scott MacFarland | Posted 04.26.2016 | Business
Scott MacFarland

Marketing executives in every industry face similar challenges. Sometimes it's downsizing or rightsizing as some will call it, and other times it's budget cuts and workflow adjustments.

Building the Agency for Tomorrow

Advertising Week | Posted 04.26.2016 | Business
Advertising Week

By Amber Guild, President, Collins The lawsuit against Gustavo Martinez has brought much needed attention to the sexism and racism that runs rampant ...

Reader Appeal: Help Us Find Innovative Cause Marketing

Advertising Week | Posted 04.26.2016 | Business
Advertising Week

By Carlos Grande, Effectiveness Editor, IPA How do cause marketers engage consumers in a cluttered landscape of media options and messages? The ques...

Rhymes and Reason: The Shared DNA of Storytelling

Advertising Week | Posted 04.26.2016 | Business
Advertising Week

By Matt Davies, Joint UK MD, MEC Wavemaker “We’re the outcasts, the kids that weren’t meant to be, but made it happen.” This is how Ghetts, ...

Diversity is Good Business

Advertising Week | Posted 04.26.2016 | Business
Advertising Week

By John Snyder, Grapeshot CEO As a Brit in America, I’ve been intrigued by the current debate about transgender rights in certain American states l...

Why Brands Must Unlock Their Inner Child and Embrace Digital Play

Advertising Week | Posted 04.26.2016 | Business
Advertising Week

By Marcus Ivarsson, Executive Creative Director, North Kingdom Now, more than ever, brands are looking to the digital space as a platform for custome...