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Meet the Navajo Activist Who Got the Washington Redskins' Trademark Revoked: Amanda Blackhorse

Democracy Now! | Posted 08.19.2014 | Sports
Democracy Now!

Native Americans and other critics of the Redskins' brand have hailed the ruling as the latest sign team owner Dan Snyder will inevitably be forced to drop it.

Women in Business: Q&A with Lisa Cochrane, SVP Marketing at Allstate Insurance

Laura Dunn | Posted 08.19.2014 | Business
Laura Dunn

As SVP of Marketing at Allstate Corporation, the largest publicly-held insurer in the United States, Lisa Cochrane leads marketing and consumer commun...

The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust

Courtney Seiter | Posted 08.18.2014 | Technology
Courtney Seiter

These four "mother emotions" meld together in myriad ways in our brains to create our layered emotional stews.

Nearly Two-Thirds Of Marketers Are Not Giving Consumers What They Want

Steve Olenski | Posted 08.18.2014 | Business
Steve Olenski

There is simply no reason that 65 percent of marketers have no plans to offer a seamless shopping experience in the next year and a half, at the very least.

Attention, Sports Fans! The Biggest World Cup Battle Is Facebook vs. Twitter

Jim Yu | Posted 08.17.2014 | Business
Jim Yu

For brands on Twitter this year, the World Cup is not only an exciting sporting event to watch, but also a chance to connect with fans and expand reach.

Women in Business: Q&A with Gillian Maffeo, Director of Marketing at Wayback Burgers

Laura Dunn | Posted 08.17.2014 | Business
Laura Dunn

In 2010, Gillian established the marketing department at Jake's Franchising, which at the time had 12 locations, and over three years, grew to over 80...

The Essential SEO Playbook, Before and After Google

John Fox | Posted 06.17.2014 | Business
John Fox

I've written a number of book reviews, but this is my first review of a free eBook. I'm always skeptical of thinly disguised upsells and hidden affili...

5 Tactical Tips for How Publishers Can Leverage Their Mobile Audience

Yariv Ron | Posted 08.17.2014 | Technology
Yariv Ron

Publishers need to invest time, money, and most important - focus - in order to leverage the opportunity from their mobile audience, and here are a few tips and strategies to do so.

The Next Challenge for Public Schools: The Skills to Market Themselves to Attract Students

Joel Gagne | Posted 08.13.2014 | Education
Joel Gagne

Public schools must realize that they must enter the arena to compete for students. In most cases, they have a very compelling case to make.

Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us

Noah Kagan | Posted 09.11.2014 | Business
Noah Kagan

We've analyzed the social share counts of over 100 million articles in the past right months. So it's fair to say we have a pretty good idea of what gets shared the most.

Brand As Human

Bob Deutsch | Posted 08.13.2014 | Business
Bob Deutsch

"Brand" had been with us since human time began. Millennia before marketing coined the term "branding," the how, when, and why of people "attaching" t...

The Fastest Launch of Any Company, Part One

Steve Mariotti | Posted 08.13.2014 | Business
Steve Mariotti

J.D. Power, or Dave, the founder of J.D. Power and Associates has spent decades not only building a successful global company, but also revolutionizing how consumers access information about product quality.

Why Story Integration Is the Key To The Impact Of A Brand's Social Purpose

Simon Mainwaring | Posted 08.11.2014 | Business
Simon Mainwaring

In a time where everyone has access to the same marketing and social technologies, and new open-source tech and startups pose a daily threat to industry incumbents, a company's values and social-purpose story will be a critical lasting differentiator.

Ask the Art Professor: Is the Internet Necessary to be a Successful Artist?

Clara Lieu | Posted 08.12.2014 | Arts
Clara Lieu

Think about it this way: if you don't use the Internet to promote your art, what would you use? Print media?

EMC President: 7 Digital Marketing Success Factors

Vala Afshar | Posted 08.12.2014 | Technology
Vala Afshar

At the intersection of products and marketing is where Jeremy Burton has found his dream job. An engineer by trade, Burton served EMC as Chief Marketi...

The Metric Of More

Paul Jarvis | Posted 08.12.2014 | Business
Paul Jarvis

I realize we're all trying to run our own creative businesses and that building an audience is important. But we beat ourselves up too often for not reaching enough people, especially when we're starting out.

Be a Social Media Star: 10 Tips for Crowdfunding Filmmakers

Kristin McCracken | Posted 08.12.2014 | Technology
Kristin McCracken

Social media is not rocket science, but it takes time to build a broad, dynamic, engaged community. Attracting the right audience takes patience, tenacity and a whole lot of authenticity.

6 DON'TS of Marketing

Scott MacFarland | Posted 08.11.2014 | Business
Scott MacFarland

It's amazing how many tips there are for marketers. Because technology, the Internet, mobile and social are all changing at warp speed, we have to continually change with them.

4 Paid Traffic Options to Drive Visitors to Your Website

Jonathan Long | Posted 08.11.2014 | Small Business
Jonathan Long

If you have an online business then you know how important it is to attract visitors that turn into leads and sales. Search engine optimization and inbound marketing is great for traffic generation, but the traffic isn't instant. If you are looking for immediate traffic that is highly targeted you should look into paid traffic.

They're Not Buying It -- Because They're Not Buying It

John Friedman | Posted 08.11.2014 | Business
John Friedman

It is a familiar lament of companies wishing to find a market for environmentally and socially responsible (such as fair trade) goods -- the majority of consumers simply will not pay a premium for these items.

Is a Book Publicist Worth the Money?

Holly Robinson | Posted 08.11.2014 | Books
Holly Robinson

Of course, I had no idea how much money a publicist would cost, and I was gobsmacked by their fees. Finally, though, I found a publicist who used to work at a big traditional house and seemed experienced and smart. Here's what I've learned in that time.

Mobilizing Your Content Marketing Strategy

Sunil Rajaraman | Posted 08.11.2014 | Business
Sunil Rajaraman

There are several key differences in how to optimize your content for mobile consumption. Here's what you can do today to make your content optimized for the rise in mobile.

Building a Culture and Teams for the Long Haul

Gabrey Means | Posted 08.11.2014 | Business
Gabrey Means

We work in an industry whose business model is built on human capital. Yet we continue to be amazed by the high turnover, layoffs and politics that plague most agencies.

Why Philly Must Persist in Protesting

Christopher Norris | Posted 08.11.2014 | Education
Christopher Norris

There's a lot at stake when it comes to fairly funding public education, but it seems only the teachers, students and parents are sacrificing -- I've never heard of a stadium being closed because the team didn't make the points or a politician's salary being drastically cut to make ends meet.

5 Powerful Questions That Differentiate Your Small Business From the Competition

Kim Pisolkar | Posted 08.10.2014 | Small Business
Kim Pisolkar

If this is true for your business, you may wonder how you can possibly get ahead when hundreds of other businesses are offering the same exact services as you do, at similar (or lower) price points.