iOS app Android app


Timeless or New? The ABCs of Marketing in a Digital Era

Tom Doctoroff | Posted 02.12.2015 | Business
Tom Doctoroff

The explosion of digital platforms is causing many marketers to rethink how they engage with consumers. But sometimes in their hurry to embrace the digital world, companies often lose their way and forget the basic principles of good marketing and branding.

Predicting the Success of Design Driven Startups

Soren Petersen | Posted 02.12.2015 | Business
Soren Petersen

Of course, there is much more to a startups success than market, technology and design execution, including team dynamics, the competitive field, surrounding ecosystem and the intellectual property conditions.

Cause Marketing: It's All About Planning and Relationships

Ted Rubin | Posted 02.12.2015 | Business
Ted Rubin

However, just like any other marketing (digital or otherwise), success always boils down to relationships. Developing relationships with partner businesses... developing relationships with donors... and keeping those relationships going beyond the campaign.

How Do Innovators Create New Markets?

Markus Giesler | Posted 02.09.2015 | Business
Markus Giesler

How do innovators transform new machines, molecules, and even melodies into multi-billion dollar value innovations - and break the rules of standard marketing in the process?

McDonald's Marketing Misery

Markus Giesler | Posted 02.11.2015 | Business
Markus Giesler

These days, McDonald's appears less as a corporation and more as a case of identity crisis on the Dr. Phil Show. Case in point: the release of its disappointing sales data this week.

6 Expert Marketing Tips for Startups

Shayla R. Price | Posted 02.10.2015 | Business
Shayla R. Price

Across the world, startups are emerging in a variety of industries -- from healthcare to education. Brands are constantly fighting for consumers' attention to download their cool apps or purchase eco-friendly cleaning supplies.

Business Partnership Best Practices: Creating and Cultivating Valuable Alliances

Ciara Pressler | Posted 02.10.2015 | Small Business
Ciara Pressler

The best partnerships are organic, beginning when you meet someone who approaches business the same way you do, forming an instant connection. It's not always clear how those partnerships will pan out, but building the relationship is always beneficial.

If You Want Me to Care About Your Brand, Then Know What I Care About

Michael Kempner | Posted 02.09.2015 | Business
Michael Kempner

What you say matters, but how you make people feel matters more. To quote the great Maya Angelou, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."

12 Ways to Profit And Get Ready for 2015

Steve Sipress | Posted 02.09.2015 | Business
Steve Sipress

Here is a quick checklist of actions I'd be taking if I were you, so you can start the new year off on the right foot and get a running start towards reaching your goals for 2015.

The Future of All Business Is About Storytelling

Vala Afshar | Posted 02.09.2015 | Technology
Vala Afshar

The Metropolitan Museum of Art (Met) is one of the world's largest and finest art museums. As the the world's largest encyclopedic museum representing...

Women in Business Q&A: Christine Perkett, CEO, SeeDepth

Laura Dunn | Posted 02.09.2015 | Business
Laura Dunn

Christine Perkett, named one of the "Top 100 Must Follow Marketing Minds" in Forbes for 2014, has helped brands, individuals and institutions worldwid...

Why Trendspotting Still Matters: The Power of Looking Forward

Marian Salzman | Posted 02.08.2015 | Business
Marian Salzman

One could see it as archaic. Maybe we no longer need trendspotters, when everything is changing all the time, and when everything else -- branding, marketing, behavior and lifestyle -- can adapt in real time. Trendspotting can be frustrating.

When Discounting Is Bad for Business, and How Marketing Can Help

Vala Afshar | Posted 02.07.2015 | Business
Vala Afshar

I am a big believer in the concept of data-driven scientific marketing; trying lots of experiments and rapidly iterating based on the results. Today's...

Marketers -- When Is "Who and Why?" More Important Than "Where?"

Scott MacFarland | Posted 02.06.2015 | Business
Scott MacFarland

Maybe a day will come when "Where, Why and Who" will be one and marketers will be able to apply one solution to solve their problems. However, that doesn't exist yet and we must be creative problem solvers to figure out the best way to open the floodgates.

The Millennial Mandate

Myles Bristowe | Posted 02.07.2015 | Business
Myles Bristowe

It is easy to understand that marketing to Millennials is now topping the to-do list for credit unions today. The tough question is not why credit unions need to be effective in marketing to Millennials, but rather, how?

10 Ways to Convert More Customers Using Psychology (Infographic)

Gregory Ciotti | Posted 02.06.2015 | Business
Gregory Ciotti

As Daniel Pink once said, "There's a gap between what science knows and what business does." The study of psychology and its application for marketing to consumers has been brought about by the attempt to bridge this gap.

3 Ways to Recapture a Potential Lead

Jose Vasquez | Posted 02.07.2015 | Small Business
Jose Vasquez

Sometimes, leads simply don't convert, but with these strategies you can recapture a percentage of those lost opportunities.

How to Turn Your Brand Into a Social Crusade

Tom Hayes | Posted 02.04.2015 | Business
Tom Hayes

Today, successful brands create social movements around themselves: the key proposition is not 'buy me' but rather, 'join me.'

3 Reasons You Do Not Need a Video

Joe Boyd | Posted 02.06.2015 | Business
Joe Boyd

I was shocked when I first started my business that most people wanting a corporate video or commercial had no idea what story they actually wanted to tell. Video is simply one way to tell a story -- it's a medium.

Why Facebook and Twitter Alone Can't Build Brands

Tom Doctoroff | Posted 02.05.2015 | Business
Tom Doctoroff

Too many businesses lunge toward the latest app or social media stunt without considering their identity as a brand, and how their media strategy works. In the process, consumers end up confused and detached.

How Big Companies Can Accelerate Innovation

Vala Afshar | Posted 02.04.2015 | Business
Vala Afshar

Almost every large company understands that it needs to deal with ever-increasing external threats by continually innovating. To ensure their survival and growth, corporations need to keep inventing new business models. This challenge requires new organizational structures and skills.

The 1,000 Year History of Social Media Marketing

Peter Friedman | Posted 02.04.2015 | Business
Peter Friedman

Social marketing has been primary and effective for thousands of years, well before technology offered the level of precision and reach that marketers enjoy today.

6 Signs You're A Born Marketer

Mo Seetubtim | Posted 02.04.2015 | Business
Mo Seetubtim

Some of us wake up everyday to do something that we love -- something that we feel like we were born to do.

Using The Four Agreements to Deal With Criticism aka What Ayelet Waldman Didn't Do

Rachel Thompson | Posted 02.03.2015 | Books
Rachel Thompson

Sometimes authors receive bad reviews and become upset. It's a natural human reaction. Instead of crying to their dog, or eating chocolate ice cream with their vodka, they embark on an anti-hero's journey:

Does Social Media Foment Narcissistic Personality Disorder?

Ira Israel | Posted 02.03.2015 | Technology
Ira Israel

Anyone who measures his or her self-worth by the facade he or she fabricates on the Internet -- or by his or her material possessions and status symbols -- or by the Facebook and Instagram LIKEs he or she receives for posting selfies -- is a disaster looking for a place to happen.