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Multicultural Marketing: A Must for Multicultural Countries

N. Kimron Corion | Posted 07.02.2014 | Small Business
N. Kimron Corion

What may appeal to one person and induce them to buy your product may not appeal to another, based on their culture and beliefs -- even though the benefits of the product or service may very well be the same for everyone.

Do You Cut Costs or Deliver Value?

Ian Altman | Posted 06.30.2014 | Business
Ian Altman

Have you ever heard a marketing message from a company that is so different from the way they operate that it makes you laugh?

5 Ways CIOs Can Drive Digital Business Transformation

Vala Afshar | Posted 06.30.2014 | Technology
Vala Afshar

I recently had the wonderful opportunity to conduct a special edition of CxOTalk live in New York City at the CIO Perspectives conference presented by...

Most Powerful Marketing Tool of the 21st Century

Alex Pirouz | Posted 06.29.2014 | Business
Alex Pirouz

Whether you are a newbie, have an account but not active or would like to further your education here are my top three tips in order to plan, connect and ultimately profit through LinkedIn.

Here's How #myNYPD Could Be Saved

Beverly Macy | Posted 04.28.2014 | Media
Beverly Macy

After 9/11, the only bigger brand in America than the NYFD (New York Fire Department) was the New York Police Department. They were bonafide heroes and just could do no wrong. So how is it that NYPD brand was literally taken down with one careless hashtag (#myNYPD) this past week?

4 Must-Have Digital Marketing Core Competencies

Vala Afshar | Posted 06.27.2014 | Technology
Vala Afshar

Marketing is undergoing a dramatic transformation. According to enterprise technology analyst and best-selling author Paul Greenberg, popularly know...

How to Get Radio Interviews for Your Book

Brian Horn | Posted 06.25.2014 | Small Business
Brian Horn

You'll want to make an attractive and powerful site so that you get more traffic; more traffic means higher rankings on search engines, which means more people checking out your book.

Small Business Marketing: Pay-Per-Click or SEO?

Jonathan Long | Posted 06.25.2014 | Small Business
Jonathan Long

A common question that every small business owner has when it comes to driving visitors to his or her website is whether search engine optimization (S...

The Happy Meal: Fast Food's Greatest Invention

Troy Johnson | Posted 04.23.2014 | Comedy
Troy Johnson

Of all the fast food gimmickry in the world, the Happy Meal is the greatest. Other fast food chains tried to be clever and baroque with the name of t...

Forget PowerPoint: Improv Is the New (Old) Way to Sell

John Fox | Posted 06.22.2014 | Business
John Fox

Ditch your pitch in favor of a persuasive conversation. Engage your customers in the process by asking good questions, questions that will have them coming up with the answers themselves and lead them to their own conclusions, no convincing required.

Art Class for the Digital Age: The Emergence of the 'Visual-First' Social Web

Sean Donahue | Posted 06.24.2014 | Media
Sean Donahue

In recent months, the ever-evolving social Web and demand for a visual-first approach requires that everyone in public affairs and communications learn how to create and design compelling visual content.

How Are You Winning In Social Media?

John McElhenney | Posted 06.23.2014 | Business
John McElhenney

Let's talk about what's working in social media and what's not. First let's get the overall stats out-of-the-way. This handy chart helps us identi...

The New York City Auto Show Has Come Out

Joshua Estrin | Posted 06.23.2014 | Gay Voices
Joshua Estrin

Ladies and gentleman, start your engines.

IDC Research: 3 Ways CMOs Can Take Advantage of New Marketing Optimism

Vala Afshar | Posted 06.24.2014 | Technology
Vala Afshar

New Research: 8-12% Marketing Growth Projected For Cloud, Social, Mobile, and Big Data/Analytics Since the 2007 recession it has been a challenging ...

Top 6 Tips for Taking Your Cause Mobile

Darian Rodriguez Heyman | Posted 06.24.2014 | Impact
Darian Rodriguez Heyman

Just as most nonprofits initially resisted getting on board with social media, they're also apprehensive to spend the time and resources to devise and implement a mobile strategy. But with over 28 percent of web traffic now coming from mobile devices, the truth is the mobile age isn't coming, it's here.

Why Marketing and Sales Are Inseparable?

Ian Altman | Posted 06.23.2014 | Business
Ian Altman

Your content marketing will attract customers seeking to solve the problems you are best at solving. When that happens, your sales efforts will be about determining if you can help, not convincing them of your talents.

The Real Business of Reality TV and What Determines a New Show's Fate

Sandy Malone | Posted 06.23.2014 | TV
Sandy Malone

Are you a reality television junkie? Are you a closet Housewives fan? Or do you only watch the news, sports, and legitimate television dramas because you think reality TV is a post-Millennial fascination? Did you know that reality television actually originated on the radio, and that it's one of the longest-running genres in television? Seriously.

4 Things They Don't Teach You in MBA Programs (Though They Really Should)

Simon Tam | Posted 06.21.2014 | Business
Simon Tam

Having spent six years in two different colleges (for both my Bachelor's as well as Master's), I have a clear idea of what business schools aim to do. However, I also found that there are several things that they don't teach even though they really should.

Why Boutique Marketing Firms Give Brands the Biggest Bang for Their Bucks

Shawn Prez | Posted 06.22.2014 | Small Business
Shawn Prez

Though these firms have been behind many major marketing successes, they still get a bad rap with big brands for being too small and inexperienced. But big is not always better when it comes to choosing a marketing firm for a business.

Start Your Marketing Strategy With One Word

Scott MacFarland | Posted 06.18.2014 | Business
Scott MacFarland

Have you ever thought how much power just one word has with your potential customers? There are many companies that have developed and strengthened their global presence significantly by choosing to take ownership of just one word.

Everything That's Wrong With Advertising In One Video

www.upworthy.com | Posted 04.21.2014 | Business

Writer Kendra Eash wrote an amazing bit of satire mocking how the ad industry likes to use vague, inspirational nonsense to capture people's attention...

Partnering for Impact: A Q&A with Domtar

Javier Flaim | Posted 06.18.2014 | Green
Javier Flaim

Sustainability is one of the most far-reaching issues of our time. To impart measurable change, neither individuals nor companies can do it alone. Thi...

Be Careful What You Wish For

Ian Altman | Posted 06.16.2014 | Business
Ian Altman

I have the pleasure of working with many teams each year on how to shorten sales cycles, avoid pricing pressure and accelerate growth. I was working with a top-performing group recently. This past quarter they crushed their goals.

Why Small Companies Need Big Data

Daniel Newman | Posted 06.16.2014 | Small Business
Daniel Newman

With so much available information, there is a tremendous opportunity for companies that can identify and isolate key pieces of information that can help them improve their business.

How to Select the Best Digital Agency for Your Online Business

Gabriel Shaoolian | Posted 06.15.2014 | Business
Gabriel Shaoolian

To make sure you engage the right company for your business, ask these five key questions during the interview.