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Markéting

The End of Persona-Based Marketing: Part II in the series, "Marketing in the Age of Intelligent Machines"

Julie Ginches | Posted 06.30.2015 | Technology
Julie Ginches

At one time, persona-based marketing -- marketing that is based on designing journeys for fictional stakeholders who should like your company or product -- was seen as innovation.

Is Your Marketing Old School? What About Your Customers?

Scott MacFarland | Posted 06.30.2015 | Business
Scott MacFarland

Marketing can be one of those disciplines when tactics and strategies vary greatly based on the industry your business is in. Some businesses prefer traditional media, direct mail and face-to-face personal selling.

3 Strategies to Help on Your B2B Marketing

Jonha Revesencio | Posted 06.30.2015 | Business
Jonha Revesencio

In some ways, business to business marketing, or B2B marketing, is very similar to selling direct to customers. In other ways, it's incredibly different.

Public Access to Startup Investments

Soren Petersen | Posted 06.30.2015 | Business
Soren Petersen

In the United States, for the first time since 1933, you do not have to earn more then $200k annually or be a millionaire to invest in startups. As long as the startup raises less than fifty million dollars annually, anyone can now get into the game at the ground level.

Cannes 2015 #Shingerview: Wendy Clark, Coca-Cola

David Shing | Posted 06.29.2015 | Media
David Shing

"Every generation has to be recruited into being a drinker of Coca-Cola and a lover of Coca-Cola. Music, sports, mobile, gaming, social, and all the p...

Why So Many Boomers Have Been Bitten By The Nostalgia Bug

Martha T.S. Laham | Posted 06.29.2015 | Fifty
Martha T.S. Laham

Many boomers have been bitten by the nostalgia bug. In response, many marketers are using nostalgia to sell everything from whiskey to perfume and cars to sneakers. Let's take a closer look at the concept of nostalgia, and learn how the power of the past can spell good business in the present.

Signs You Need to Outsource Your Digital Marketing

Sajeel Qureshi | Posted 06.26.2015 | Business
Sajeel Qureshi

Digital marketing budgets are going through the roof, but do most departments understand how to allocate their money? Not really.

At What Age Is It OK for My Teen to Watch Movies or TV Shows With Drug Use, Such as Breaking Bad?

Common Sense Media | Posted 06.26.2015 | Parents
Common Sense Media

This is probably a perfect example of how families must make individual choices based on their kids' maturity and their own family's values. If your teen is interested, try to watch together.

IPO for All or How to Create Your Own Currency

Victoria Silchenko | Posted 06.26.2015 | Business
Victoria Silchenko

Okay, let me state upfront that I am completely biased when it comes to running a compelling business: for I believe if you happen to live in the 21st century, your company's stock should be worth money, and you should be able to turn around and sell it.

6 Principles of Influence for Real Estate Pros

Irina Jordan | Posted 06.26.2015 | Business
Irina Jordan

As a real estate agent or broker, you have to persuade people to become your real estate clients and to trust you with the biggest purchase of their lives: their home. That is no small task, but if you know the principles of influence and understand how to apply them ethically, you can become the go-to agent in your area.

Cannes 2015 #Shingerview: Matt Biespiel, McDonald's

David Shing | Posted 06.30.2015 | Media
David Shing

Matt is the worldwide lead on developing the McDonald's brand, responsible for keeping the iconic Golden Arches shining bright in 119 markets. McDonald's was also named by Cannes Lions as Creative Marketer of the Year in 2014.

Alcohol Companies at L.A. Pride Leave a Bitter Taste

Daniel Kort | Posted 02.02.2016 | Queer Voices
Daniel Kort

Perhaps when police brutality ends, when trans murders stop, and when alcoholism is no longer a problem plaguing our community, it'll be time to have a party. For now, I won't be supporting alcohol companies' unethical attempt to take advantage of me or my community. Cheers.

My Personal 'Brian Williams Apology Tour'

Greg Schwem | Posted 06.25.2015 | Comedy
Greg Schwem

As the father of two daughters, I have seen my ranking in the "Most Trusted Dad" category plunge faster than the Chinook helicopter Williams never rode in.

The Rewards of Rehearsal Mode: How the Creative Team Benefits

Meryl Cates | Posted 06.25.2015 | Arts
Meryl Cates

I love sitting in on rehearsals. Some people have their best thoughts while in the shower, I have mine in the last row of the theater.

How Is Psychology Used to Manipulate and Influence Us in Our Daily Lives?

Quora | Posted 06.29.2015 | Science
Quora

Marketing supplies a product or service that resolves the customer's problem/dilemma whether real, imagined or generated by the advertiser. If you consider this with regards to the points below, you may never watch another commercial without feeling deceived, misled and abused.

Cannes 2015 #Shingerview: Lindsay Pattison, Maxus

David Shing | Posted 06.24.2015 | Media
David Shing

For me, this year's Cannes Lions Festival of Creativity all about unleashing creativity, celebrating innovation and inspiring the next generation of marketers and creatives. I kicked off the week spending some time with Lindsay Pattison, Worldwide CEO of Maxus and a 2015 Media Lions jury member. Lindsay is passionate about empowering women within her organization.

How Websites and Online Marketing Have Evolved in the Restaurant Industry

Jared Shimoff | Posted 06.24.2015 | Business
Jared Shimoff

Today's Internet technology offers restaurants multiple opportunities to promote their business and increase sales. There is so much that can be done, with so few resources, that it's almost a crime to do nothing at all.

What Everyone Else is Doing in Marketing and What You Should Do Differently

Jonha Revesencio | Posted 06.23.2015 | Business
Jonha Revesencio

You need to find something that sets your business apart and makes it unique. So just how do you do this? You have already created a website, social media accounts and plenty of buzz. What else can you do?

Music and Marketing: Why Brands Need Bands

Danny Wong | Posted 06.23.2015 | Business
Danny Wong

In short, music brings people together -- and that's part of 1BAND 1BRAND's latest mission. In an effort to unite artist and brand communities, the company, along with co-sponsors GYK Antler, WeWork and GIMME DANGER! recently launched a series of live events across the country to "champion creative collaborations."

CMOs Must Shift Focus from Transactions to "Addictive Experiences"

Ernan Roman | Posted 06.23.2015 | Business
Ernan Roman

Customers become "brand partners" when companies shift from treating them as transactions to creating addictive experiences which meet and exceed customer's needs.

Is Confidence The Key To Success For Female Entrepreneurs?

Anjali Varma | Posted 06.23.2015 | Business
Anjali Varma

When interviewing successful female entrepreneurs I often ask the question "what are the secrets to your success" and "what are the must-haves for successful entrepreneurs". Diane von Furstenberg, Stella&Dot founder Jessica Herrin, Tory Burch and several others have indicated that confidence is one trait that is critical to success.

How to Market Yourself in the Music Industry

Patrick Hess | Posted 06.22.2015 | Entertainment
Patrick Hess

I'm a hypocrite. At least I think I may be. I've spent the better part of 30 years in sales and marketing and actually own a marketing company. Yet, I find myself annoyed by commercials and blatant brand marketing campaigns.

Women in Business Q&A: Debra Lee, Chairman and CEO, BET Networks

Laura Dunn | Posted 06.22.2015 | Business
Laura Dunn

Debra L. Lee is the Chairman and Chief Executive Officer of BET Networks, a unit of Viacom Inc. (NASDAQ: VIA, VIAB) and the leading provider of entert...

You Want Attention? Talk About Me, Not You

Tucker Max | Posted 06.22.2015 | Business
Tucker Max

It's really funny that Tucker Max is telling you this, isn't it? To not focus on yourself? Because you're probably thinking, "Didn't you sell millions of books that were just talking about yourself?" Actually, no.

The Need to Focus on Mobile-First Becomes Imperative for Businesses

Jonha Revesencio | Posted 07.08.2015 | Business
Jonha Revesencio

Business owners have understood for a long time that they need to have a strong online presence, but the rapidly increasing popularity of smartphones and other mobile devices have made it necessary to adjust even the most basic Internet marketing strategies.