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Want to Reach Hispanics? Go Mobile

Cesar M. Melgoza | Posted 10.14.2014 | Technology
Cesar M. Melgoza

Reaching the Hispanic market has always been a moving target. Our country's Latin American community is dynamic; comprised of a changing mix of people from dozens of Hispanic countries, with a wide variety of cultures, acculturation levels, media habits and spending behaviors.

Prove Your Organization's Substance: A Case for Long-Form Content

Claire Topalian | Posted 10.14.2014 | Small Business
Claire Topalian

Long-form content also offers benefits that can't necessarily be measured in terms of their circulation or engagement. In my experience in the non-profit world, I've found that long-form pieces are especially important as you position your organization as a leader within their industry or broader community.

Creating and Amplifying Your Personal Brand

Debra Walton | Posted 10.13.2014 | Business
Debra Walton

Branding is crucial to succeed in today's business world; strong parallels can be drawn between how corporations and individuals create them.

Will Content Marketing Replace Traditional Sales?

Daniel Newman | Posted 10.13.2014 | Business
Daniel Newman

The ZMOT isn't a new discussion point. In fact it has been written about thousands of times with as many different perspectives, but for businesses that are slow to adopt or that still think digital and social are fads, the takeaways are becoming more and more important.

6 Qualities of Great Online Communities [INFOGRAPHIC]

Vala Afshar | Posted 10.13.2014 | Business
Vala Afshar

Online communities are growing in popularity as companies increasingly rely on them for social customer support and service, marketing, sales, and p...

What's the Point

Tim McDonald | Posted 10.11.2014 | Healthy Living
Tim McDonald

When I start asking myself, "What do I want people to take away from this?" That's when everything falls apart. Frustration takes over because I could drive myself nuts thinking of how to phrase my words perfectly so that the majority of people will walk away with the information I want them to.

What to Do During a Slow Period: Shift From Worry to Opportunity and Strengthen Your Business Strategy

Ciara Pressler | Posted 10.11.2014 | Small Business
Ciara Pressler

Want to emerge from a slow period with a stronger business? Here are my top 10 recommendations for what to attack and where to focus your attention.

Top 5 Ways Brands Can Shape the DIY Phenomenon

Jonathan Hall | Posted 10.07.2014 | Technology
Jonathan Hall

Brands that go beyond participating in the DIY trend to actually shaping it understand that they need to be relevant to multiple areas of people's lives.

Content Performance Marketing: The Power of Measurement & Optimization

Jim Yu | Posted 10.07.2014 | Business
Jim Yu

Marketing is undergoing a massive transformation that has been fueled by content, social and mobile technologies. A little less than a year ago, I wrote about the "three pillars" for modern marketing to help marketers navigate these industry shifts.

Matt Seiler, Global CEO of IPG Mediabrands on #AOLBUILD

AOL BUILD | Posted 10.06.2014 | Media
AOL BUILD

Gino DePinto, AOL BUILD Watch Matt Seiler, Global CEO of IPG Mediabrands take the #AOLBUILD stage and moderated by AOL's very own Jack Bamberger, ...

CIOs: How To "Be the Change" Agent

Vala Afshar | Posted 10.07.2014 | Technology
Vala Afshar

According to Patty Hatter, when it comes to driving transformation in IT, the CIO must be the change agent. Wearing the two hats of Senior Vice Presid...

Big Data and Online Disinhibition: 'Who Am I?' When I Post Comments Online

Jenny Darroch | Posted 10.05.2014 | Business
Jenny Darroch

Big data is not a replacement for behavioral data, such as user and usage data, or psychographic data, which includes information on attitudes, values, opinions and lifestyle.

The Why: 12 Distinct Goals for Business Blogging

Danny Wong | Posted 10.05.2014 | Business
Danny Wong

Before jumping to the wrong conclusions about the value of business blogging, see what 12 members of the Young Entrepreneur Council (YEC) have to say about how content helps their companies grow.

Why You Should Outsource Your Digital Marketing

Sajeel Qureshi | Posted 10.05.2014 | Small Business
Sajeel Qureshi

You need someone in-house to keep the digital agency utilized and take the marketing campaign to the web, but not to do the work in house.

Trust: The Church and Facebook

Trey Lyon | Posted 10.05.2014 | Religion
Trey Lyon

You don't undo those things with better packaging, or a new release of an old product. You have to do the deep, soul-baring, painful work of repentance and asking forgiveness -- and do it without caring if this person ever comes to your church or not.

Changing the PR Channel

John P. David | Posted 10.04.2014 | Business
John P. David

As I have told my stunned teenage children, we only had four television channels when I was a kid. Back in the day (and by this I mean before anyone ...

Authors Are A**Holes

Rachel Thompson | Posted 10.01.2014 | Books
Rachel Thompson

Stop with the whining about how Amazon sucks or blah blah doesn't work (nothing is magical), pull up your big girl and big boy pants and spend that effort writing your next blog post, book or tweet.

Word Of Mouth: Real World "Going Viral"

Cassie Hughes | Posted 10.01.2014 | Business
Cassie Hughes

In the era of digital marketing, brands are increasingly focused on the latest trends from memes to consumer-generated content to mobile everything. F...

5 Things To Know About Starting Your Own Business

Alexis Meads | Posted 10.01.2014 | Small Business
Alexis Meads

The flow of my days, quality of my work and sense of fun and meaning in my life look very different now than they did when I started.

Why A Data Scientist Should Be Your Next Marketing Hire

Vala Afshar | Posted 10.01.2014 | Technology
Vala Afshar

Identified as the "sexiest job of the 21st century" by Harvard Business Review, it's no wonder that demand for the data scientist position has skyrock...

Are You Treating Social Media as an Afterthought?

Nika Stewart | Posted 09.30.2014 | Business
Nika Stewart

Studies show that the biggest mistake entrepreneurs and businesses make on social media is not investing enough. Though experts continue to espouse the virtues and benefits of social media, many businesses and thought leaders have failed to make it a priority.

Build a Community Around Your Business Quickly

Brian Horn | Posted 09.29.2014 | Small Business
Brian Horn

Marketing your business online is like marketing it in the real world -- if you can't convince customers to come to your store, you bring your merchandise to them. You have to be dynamic and sensitive to the market.

Develop an Acute Ability to Listen

Ted Rubin | Posted 09.26.2014 | Business
Ted Rubin

What if your point of difference was an acute ability to listen? What would that look like?

Why Steve Jobs Didn't Listen to His Customers

Gregory Ciotti | Posted 09.28.2014 | Business
Gregory Ciotti

One of the most famous opinions from a highly opinionated man. Regardless of your personal view on this statement, it is remembered because of the implications that Jobs makes about customer feedback.

3 Ways to Write Press Releases That Piss Off Journalists

Rosella LaFevre | Posted 09.28.2014 | Media
Rosella LaFevre

So what's going wrong? Well, here's a list of ways you can suck the life out of a PR pitch and piss off the people you decided to send it to.