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My New Title, CHO... Shifting Your Mindset by Shifting Your Focus

Ted Rubin | Posted 03.14.2015 | Business
Ted Rubin

I recently circulated a Facebook Post where I announced that my corporate title was soon to change from CSMO (Chief Social Marketing Officer) to CHO. But I didn't explain further, and it got everyone guessing what CHO stood for.

5 Marketing Requirements for Luxury Customer Engagement in 2015

Ernan Roman | Posted 03.14.2015 | Business
Ernan Roman

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences. Luxury Shopper

A Peek Inside a Luxury Brand Manual

Scott MacFarland | Posted 03.13.2015 | Business
Scott MacFarland

I guess someone hasn't been paying close attention to the uncommon customer lately. C'mon marketers, it's time to re-write the luxury brand manual - please.

Can Finding Your Market Tier Spark Small Business Growth?

​Jackie Nagel | Posted 03.15.2015 | Small Business
​Jackie Nagel

The value in knowing about market tiers is the ability to make a conscious decision of the tier in which you want to operate your business.

Social Media and PR Event Digital Marketing Success

Jeremy Harris Lipschultz | Posted 03.15.2015 | Business
Jeremy Harris Lipschultz

Facebook-promoted posts helped Loessfest 2014 in Council Bluffs, Iowa beat attendance goals by driving website traffic, raising awareness and reinforcing messaging through traditional radio promotion.

Social Media Marketing in 2015: The Year of Quality Over Quantity

Giuseppe Crosti | Posted 03.15.2015 | Business
Giuseppe Crosti

Social media is now solidly at the center of the communications industry. A diverse and vast landscape of social networks, each with its nuances and demographic makeups, means that there is something for every type of business, marketing campaign, and sales pipeline.

Does My Company Have What It Needs to Be Expanded Internationally?

Darilyn Aquino | Posted 03.14.2015 | Business
Darilyn Aquino

For the export to be successful we should obtain a realistic response to the questions that will help us to assess the real situation of the company and whether if the company has a real export potential and capacity.

5 Old Rules of Business Success That Have Changed for 2015

Jeremy Sandow | Posted 03.14.2015 | Small Business
Jeremy Sandow

Reach beyond the confines of self-satisfaction, and in to a purpose that stretches far beyond yourself. Lets redefine what it means to be a success in business.

Brands Fall in Love With 'Love' to Reconnect With Consumers

Julissa Bonfante | Posted 03.14.2015 | Business
Julissa Bonfante

With brands betting big on love and putting millions of marketing dollars to build an emotional connection with consumers -- will this actually translate to real dollars and increased market share?

Women in Business Q&A: Sandy Rubinstein, CEO, DXagency

Laura Dunn | Posted 03.14.2015 | Business
Laura Dunn

Sandy Rubinstein, CEO, DXagency, oversees all DXagency operational divisions as well as marketing strategies and execution. Sandy also oversees staff ...

How to Make Your Website More Social Media Friendly

Lisa Parkin | Posted 03.14.2015 | Business
Lisa Parkin

Social media is often overlooked as an SEO tool. Not only does it increase interest and discovery about a business, social media links can also increase a website's rank in search. When a user comes to your site, it's important that any piece of content is one click away from being shared on social media.

Women in Business Q&A: Judy Verses, President of Global E&E, Rosetta Stone

Laura Dunn | Posted 03.12.2015 | Business
Laura Dunn

As President of Rosetta Stone's Global E&E division since October 2011, Judy is responsible for all institutional business across all geographies. Judy has extensive experience across business, government, education and consumer sectors in technology, education and communications industries.

Your Brain 2.0

Faith Popcorn | Posted 01.09.2015 | Business
Faith Popcorn

The latest prediction from Faith Popcorn's BrainReserve Change is accelerating all around us, from technology to transportation, from medicine to mar...

Companies Need to Innovate or Risk Dying

Ira Kalb | Posted 03.10.2015 | Technology
Ira Kalb

That's right. How companies react to failure is an important part of their success. And, if companies fail to innovate in our increasingly competitive world, they risk dying.

7 Marketing Lessons From A Fortune 250 CMO

Vala Afshar | Posted 03.10.2015 | Business
Vala Afshar

I recently had the pleasure of speaking to Chris Hummel, a globally-recognized thought leader who is widely-respected among senior executives in the t...

3 Ways to Use IFTTT to Automate Twitter Growth

Giuseppe Crosti | Posted 03.09.2015 | Technology
Giuseppe Crosti

IFTT is integrated with Google Drive, which means you can populate a drive spreadsheet with Tweets that contain certain key words. We have used it to determine how people were talking about specific products and subjects.

How Legal Sees Marketing

Peter Friedman | Posted 03.09.2015 | Business
Peter Friedman

Protecting your company while getting your social program launched requires, first and foremost, that you build a strong collaborative partnership with your legal team.

10 Ways Location-Based Marketing Will Evolve in 2015

Larry Alton | Posted 03.09.2015 | Business
Larry Alton

Using technology built into today's mobile devices, marketers are finding innovative ways to reach out to customers. Here are 10 ways location-based marketing will shape business in 2015.

Managing the Four Challenges of the Dispersed Workforce

Vala Afshar | Posted 03.09.2015 | Technology
Vala Afshar

Employees are demanding faster, uninterrupted access to data; and the freedom to work anywhere, anytime, at the device of their choosing. While it is ...

Roadmap to Leaving Your Corporate Job and Starting a Creative Business Part 4

Sumeera Rasul | Posted 03.08.2015 | Small Business
Sumeera Rasul

Now that you've laid the groundwork and have a unique product that your customers want, you are ready to launch. So what does 'launching a product' entail and how do you make the most of this challenge?

Neiman Marcus CMO Answers 4 Questions for Marketing Innovators

Ernan Roman | Posted 03.08.2015 | Business
Ernan Roman

Wanda Gierhart is the SVP and CMO for Neiman Marcus, the premier omni-channel retailer of luxury and fashion merchandise in the U.S.

10 Steps to Building More Effective Brands

Ira Kalb | Posted 03.08.2015 | Business
Ira Kalb

The company has to have someone (inside or outside the company) that understands the branding process well enough to direct those who will be implementing communications strategies.

The Rise of the Mansumer Is a Myth Created by Men

Ted Rubin | Posted 03.08.2015 | Business
Ted Rubin

With the economic pressures of current times, we can't deny that more and more households are dual-income. Combine that with the fact that younger people are marrying later, and we're seeing a shift in the traditional male role. More men are making purchases than ever before.

Double Majoring and Dabbling

Becky Brinkerhoff | Posted 03.08.2015 | College
Becky Brinkerhoff

At the end of the day, I'm not "half" anything. I'm a Swiss Army Knife, not a hat-juggling dilettante. I have multiple translatable skills and passions and I want to develop them all. So sue me.

From Linear to Multiple

Jonathan Hall | Posted 03.08.2015 | Business
Jonathan Hall

Today's consumer has a T-shaped attention span. This means scanning broadly and quickly over the content available and diving deep when they find something of particular interest to them.