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Tips for Innovating with Integrated Messaging and Experiences to Engage Customers

Ernan Roman | Posted 09.23.2015 | Business
Ernan Roman

Michaels and Sally's are taking omnichannel to new levels through interconnected campaigns that blend and blur the lines between media boundaries to achieve a united 360-degree presentation of messages and experiences to consumers.

What Is SEO? Your 101 Guide to Search Engine Optimization

Erin McKelle | Posted 09.23.2015 | Business
Erin McKelle

If you've written a blog post, you probably want to get the highest chance of readership possible, right? SEO refers to a process used to most ideally advance your rankings and search capabilities online.

Will Millennials Fill the Expected Flood of Open Sales Positions?

The University of Central Florida Forum | Posted 09.23.2015 | Business
The University of Central Florida Forum

At the start of the semester I ask them if they're interested in a career in sales and about 25 percent raise their hands. When I ask the same question at the end of class, about 50 percent of the hands go up.

Mobile Marketing, Location, and Attribution

Advertising Week | Posted 09.23.2015 | Business
Advertising Week

By Mark Campos | Product Expert, Waze Smart marketers will embrace mobile. They'll deliver useful, relevant brand messages with context, driving more...

Women in Business Q&A: Jennifer Berson, President and Founder, Jeneration PR

Laura Dunn | Posted 09.23.2015 | Business
Laura Dunn

Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby &...

5 Reasons Why You Should Be Podcasting

Steve Olenski | Posted 09.22.2015 | Business
Steve Olenski

Considering the increasing complexity, fragmentation and competition of every conceivable venue out there, what can a marketer do to guarantee the future relevance of his or her marketing campaign? The one-word answer is: Podcasting.

Programmatic 3.0

Advertising Week | Posted 09.22.2015 | Business
Advertising Week

By Elizabeth Harz, President, Media, Adara What does programmatic 3.0 look like? At the intersection of Madison Ave and Silicon Valley labels like ...

Great Ideas Must Live. Here's How to Make Sure They Do.

Advertising Week | Posted 09.22.2015 | Business
Advertising Week

By Peter Coughter, Professor   You've got to get as good as you can possibly get at presenting. It's about money.  If you sell your idea, that's t...

Teamwork or Die!

Advertising Week | Posted 09.22.2015 | Business
Advertising Week

By Helayne Spivak, Director, VCU Brandcenter  There once was a magical place, in a land far, far away, where copywriters and art directors ruled th...

Maximizing Live Experiences to Build Brands

Cassie Hughes | Posted 09.22.2015 | Business
Cassie Hughes

In the not-too-distant past brand managers and marketing directors evaluated the success of live events based primarily on the metrics available: number of attendees and press impressions.

Do You Appear Salesy or Committed? A Self-Promoters Dilemma

Jeffrey Shaw | Posted 09.22.2015 | Business
Jeffrey Shaw

We can expect some pretty dynamic changes in American marketing techniques to evolve in The New Renaissance -- my term for this burgeoning new era we've recently entered.

Five Ways Agencies Can Solve the Omnichannel Problem

Jorge Urrutia | Posted 09.22.2015 | Business
Jorge Urrutia

Channel fragmentation won't be solved by taking shortcuts. The hard route is about fundamentally changing the way agencies and marketers operate. Those who succeed will generate a competitive advantage that is very hard to replicate -- precisely because you can't build it by addition.

Gay Tourism and Marketing in Focus at LGBT Confex in Mexico

Mark Chesnut | Posted 09.21.2015 | Business
Mark Chesnut

As attitudes about LGBT rights and same-sex marriage evolve, so too does corporate strategy about how to address this increasingly visible market.

Iran Prepares For First International Marketing Conference

Kosta Petrov | Posted 09.21.2015 | World
Kosta Petrov

International PR gurus, world class marketing experts and directors from some of the world's most innovative companies are scheduled to present at the Global Marketing Summit, Iran's first ever international marketing conference, scheduled to take place in November.

Let Your Clients See What You Mean

Janet Odgis | Posted 09.21.2015 | Business
Janet Odgis

Data is a vital part of any business, and new software tools make analyzing that data easier (and cheaper) than ever. Despite the relative ease of crunching the numbers, however, it's often difficult for businesses to explain the full importance of the data to stakeholders, customers, and potential investors.

Do You Have Just One Minute A Day?

Danielle Sabrina | Posted 09.21.2015 | Business
Danielle Sabrina

Few things are more comforting than knowing that someone else has been there before, has experienced what you've experienced, and can give you that beam of hope that light truly is right around the corner.

5 Things I Learned About Periscope in My First Month

Shari Medini | Posted 09.21.2015 | Business
Shari Medini

With 15 million (yes... MILLION) users, Periscope is the place to be. Whether you are building a personal brand, have a small business or an established business, or simply enjoy engaging in online communities, you need to join Periscope.

Confessions of a Reluctant Self-Promoter

Elliot Begoun | Posted 09.21.2015 | Business
Elliot Begoun

This is article is for those, who like me, have struggled to stand out in a way that does not stand apart from who they are. Throughout my career I fo...

A Flashmob Mentality

Janine Garner | Posted 09.22.2015 | Business
Janine Garner

When the path of one person's action becomes the path of many, the energy and momentum that results has the potential to create significant change.

5 Startup Tools to Kickstart Your Growth

Alex Ivanovs | Posted 07.09.2016 | Business
Alex Ivanovs

We are living in an age where there is no shortage of startup and business tools available. It seems that every day someone is launching something tha...

4 Ways to Cater to Your Email Marketing Audience | Posted 09.18.2015 | Business

Email marketing is an essential part of any and all marketing strategies now. It allows you to build relationships, communicate new ideas, generate feedback and also helps you gather important data that could translate into sales and relationships with future prospects.


Austin Schneider | Posted 09.18.2015 | Business
Austin Schneider

I reflected on countless situations where I was making up obstacles in my head. It is time to get to doing. He left us with this: "I don't know what the question is. But I know the answer is yes."

The Truth About Hotel Booking Site Deleting Reviews

Jonha Revesencio | Posted 09.18.2015 | Business
Jonha Revesencio Deleted My Reviews. Twice. Far from just one-sided views you see on adverts, the advent of social media has allowed us to see online revi...

Advertising in the Classroom Makes Everyone Most Likely to Succeed

Advertising Week | Posted 09.18.2015 | Business
Advertising Week

By Chris Weil, Chairman/CEO, Momentum Worldwide Seven years ago, a Brooklyn high school was receiving failing grades, and its students were struggli...

How to Properly Evaluate Social Channels for Your Brand

Advertising Week | Posted 09.18.2015 | Business
Advertising Week

Most new channels are more focused on preserving the user experience versus generating brand revenue. If you find yourself jumping into too many new social spaces, you could be setting yourself up for a rude awakening come budgetary "judgment day".