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Chinese New Year: 'Flood' of Top Brands Now Marketing to Chinese Residents of North America

Saul Gitlin | Posted 04.02.2014 | Media
Saul Gitlin

At the beginning of each year, as the Lunar New Year approaches, Chinese media in North America experiences one of its most cluttered periods of advertising as local businesses within the Chinese community, and top national brands flock to acknowledge the holiday.

How Advertisers Can Use Your Personal Information To Make You Pay Higher Prices

Tarun Wadhwa | Posted 04.02.2014 | Technology
Tarun Wadhwa

What is at stake isn't purely a matter of annoying ads or nosy companies -- it's a deep set of customer protections that have taken decades of hard work to secure.

11 Critical Content Creation Tips

Danny Wong | Posted 03.31.2014 | Business
Danny Wong

Not everyone has the resources to operate like a newsroom -- constantly aware and eternally ready to jump at the latest news. Fortunately, you don't have to be.

Striking the Right Chord; Music and Marketing

Gail Federici | Posted 03.31.2014 | Business
Gail Federici

I love music. I was actually in the music business for about five years after we sold our hair care company in 2002, John Frieda PHC. It was a roller ...

10 Ways to Increase Conversions on Your Website

Jonathan Long | Posted 03.30.2014 | Business
Jonathan Long

Driving conversions online, whether sales, leads, or clicks to a particular page, requires extensive testing, analyzing, and optimization. These 10 simple tips can help improve that conversion rate significantly.

Airline Passengers Aren't Guests, They're Cargo

Sam Fiorella | Posted 03.30.2014 | Business
Sam Fiorella

Fast forward to today and airlines promote low CO2 emissions, speed, and safety when speaking about travel and their fleets of 747s, not the experience of traveling.

Marketing and PR Tricks for Boring Businesses

Ryan Holiday | Posted 03.30.2014 | Business
Ryan Holiday

Boring doesn't mean you can't be profitable and it definitely doesn't mean you can't use innovative marketing techniques to get quality attention. Let's look at some of the opportunities and strategies that supposedly boring business can use.

2014 Grammy Awards, as Tweeted

Jim Joseph | Posted 03.29.2014 | Entertainment
Jim Joseph

Last night, I watched The Grammy Awards, like I do, while hosting a Twitter party where we commented intensely from #GrammyExp. This kind of "event t...

Your Face Here: Pixlee Posts Your Tagged Photos to Big Brands' Website

Steve Mariotti | Posted 03.26.2014 | Small Business
Steve Mariotti

Kyle Wong is the cofounder and CEO of Pixlee, a tech company that leverages the trove of visual brand endorsements available on the web today. The st...

The Value of Measuring Net Promoter Score

John Lusk | Posted 03.26.2014 | Small Business
John Lusk

It amazes me when I hear that a CEO or marketer has never heard of Net Promoter Score (NPS). I'm also shocked when folks tell me that they know all about NPS but aren't measuring it at their company. Really?

Marketing in the Modern Attention Econo-me, 9 M-words Modern CMOs Should Consider

Richie Etwaru | Posted 03.26.2014 | Business
Richie Etwaru

Marketing has always been an inexact science. Starting with John Wanamaker famously saying over a century ago "Half the money I spend on advertising...

Consumer Review Credibility, Brand Marketing and Social Media

Jeremy Harris Lipschultz | Posted 03.25.2014 | Media
Jeremy Harris Lipschultz

Amazon and other sites have shown that shoppers consider product reviews an accurate way to gauge consumer experiences, and a site known for independe...

Can Obesity and Malnutrition Co-Exist? The Propagation of Fast Food in Developing Countries

Jacqueline Herrera | Posted 03.25.2014 | Healthy Living
Jacqueline Herrera

Fast food companies are rapidly expanding from the Western world because of what they call "saturated markets." I'd say what they are really up against are "educated markets," and it's paramount that our educated awareness spread globally.

Boomers or Bust: Why Super Bowl Advertisers Can't Ignore Boomers

Mark Bradbury | Posted 03.24.2014 | Fifty
Mark Bradbury

Given the size and spending power of the 50+ demographic, they should no longer be sidelined when it comes to advertising.

Video's Hidden 'Secret Sauce' Marketers Need To Know

Scott MacFarland | Posted 03.25.2014 | Business
Scott MacFarland

When a video is produced and shared, it has many benefits. Video has several powerful characteristics that make it a great storytelling medium. What we tend to forget is that SEO and quality score are also impacted.

Is the 'Internet of Things' Marketing's Next Big Thing?

Molly Borchers | Posted 03.24.2014 | Business
Molly Borchers

In 2012, I had never heard of the "Internet of Things." By 2013, it seemed to dominate my life. There is no denying that the IoT is all the rage, but putting my PR hat on, I have to wonder what its implications are for communications professionals and my clients.

How to Define and Use Paid, Owned and Earned Media

John Lusk | Posted 03.23.2014 | Small Business
John Lusk

From what I've observed, most marketers will typically focus on channel results. That is, they'll look at data from the perspective of a particular channel, be it Organic Search, Referral, Traffic, a single Paid campaign, facebook, etc. And that's not a bad way of looking at things.

Data, American Manufacturing, and Chinese Innovation: 5 Predictions for the 2014 Economy

Sir Martin Sorrell | Posted 03.23.2014 | World
Sir Martin Sorrell

The current fortunes of global advertising and marketing services businesses are a window not into the future of the world economy, but what's going on right now. So, too, perhaps, with the World Economic Forum in Davos this week.

Is It Ever OK for Brands to Post About Martin Luther King Jr. Day?

Noah Mallin | Posted 03.23.2014 | Business
Noah Mallin

How do these embarrassing posts continue to happen? In part these posts are driven by the need, bordering on mania, for a constant stream of content to power the social media presence of countless brands.

Open Letter to the Shameless Social Media Self-Promoter

Zondra Hughes | Posted 03.23.2014 | Chicago
Zondra Hughes

Here's a tip: If Facebook and Twitter are the only methods that you use to promote your new book, new mix tape, new whatever, just stop. You're doing it all wrong, and you're wearing us out.

Brand Naked

Cory M. Baker | Posted 03.23.2014 | Business
Cory M. Baker

This week, I'm putting away my devices a bit more. I'm going to walk the streets, take the trains and ride the elevators with eyes wide open just to see what brands speak to me without even saying a word.

Crowd Sourcing: A New Way to Look at Digital Marketing?

Tom Lowery | Posted 03.23.2014 | Business
Tom Lowery

However, crowd sourcing isn't only about solving problems in the fastest, cheapest way possible. Handled well, it's a tool to find effective solutions by taking a deep dive into the heart of what are often complex marketing issues.

How The Internet Can Transform Your Business

Posted 01.25.2014 | Small Business

An online presence has become vital to reaching and connecting with customers. If you are not utilizing web tools to ensure the correct information ab...

Manly Marketing

Jim Joseph | Posted 03.19.2014 | Business
Jim Joseph

I'm certainly not the only one who's been writing about the "new male consumer." As a marketing community we are widely recognizing that there's been...

The Seven Deadly Sins of Social Media Marketing

Vala Afshar | Posted 03.21.2014 | Business
Vala Afshar

In the world of digital media, Dante's seventh circle of hell is reserved for businesses that fail to fully understand the power of social media. Comp...