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Markéting

Be a Social Media Star: 10 Tips for Crowdfunding Filmmakers

Kristin McCracken | Posted 08.12.2014 | Technology
Kristin McCracken

Social media is not rocket science, but it takes time to build a broad, dynamic, engaged community. Attracting the right audience takes patience, tenacity and a whole lot of authenticity.

6 DON'TS of Marketing

Scott MacFarland | Posted 08.11.2014 | Business
Scott MacFarland

It's amazing how many tips there are for marketers. Because technology, the Internet, mobile and social are all changing at warp speed, we have to continually change with them.

4 Paid Traffic Options to Drive Visitors to Your Website

Jonathan Long | Posted 08.11.2014 | Small Business
Jonathan Long

If you have an online business then you know how important it is to attract visitors that turn into leads and sales. Search engine optimization and inbound marketing is great for traffic generation, but the traffic isn't instant. If you are looking for immediate traffic that is highly targeted you should look into paid traffic.

They're Not Buying It -- Because They're Not Buying It

John Friedman | Posted 08.11.2014 | Business
John Friedman

It is a familiar lament of companies wishing to find a market for environmentally and socially responsible (such as fair trade) goods -- the majority of consumers simply will not pay a premium for these items.

Is a Book Publicist Worth the Money?

Holly Robinson | Posted 08.11.2014 | Books
Holly Robinson

Of course, I had no idea how much money a publicist would cost, and I was gobsmacked by their fees. Finally, though, I found a publicist who used to work at a big traditional house and seemed experienced and smart. Here's what I've learned in that time.

Mobilizing Your Content Marketing Strategy

Sunil Rajaraman | Posted 08.11.2014 | Business
Sunil Rajaraman

There are several key differences in how to optimize your content for mobile consumption. Here's what you can do today to make your content optimized for the rise in mobile.

Building a Culture and Teams for the Long Haul

Gabrey Means | Posted 08.11.2014 | Business
Gabrey Means

We work in an industry whose business model is built on human capital. Yet we continue to be amazed by the high turnover, layoffs and politics that plague most agencies.

Why Philly Must Persist in Protesting

Christopher Norris | Posted 08.11.2014 | Education
Christopher Norris

There's a lot at stake when it comes to fairly funding public education, but it seems only the teachers, students and parents are sacrificing -- I've never heard of a stadium being closed because the team didn't make the points or a politician's salary being drastically cut to make ends meet.

5 Powerful Questions That Differentiate Your Small Business From the Competition

Kim Pisolkar | Posted 08.10.2014 | Small Business
Kim Pisolkar

If this is true for your business, you may wonder how you can possibly get ahead when hundreds of other businesses are offering the same exact services as you do, at similar (or lower) price points.

College Grads: 5 Ways to Maximize Your Marketability As You Enter the Job Market

R. Kay Green | Posted 08.09.2014 | College
R. Kay Green

Congratulations! You've completed your college degree...today is the first day of the rest of your life. Now that you've graduated...are you prepared to enter the job market?

Choosing Your Truth in Advertising

Deborah R. Glasofer, Ph.D. | Posted 08.09.2014 | Healthy Living
Deborah R. Glasofer, Ph.D.

The method behind the madness of digital marketing, and its effect on our psyche, is murky at best. But the extent to which companies will go to learn about who we are and what we might desire is expanding drastically.

Brand Humanity

Merry Carole Powers | Posted 08.09.2014 | Business
Merry Carole Powers

If you ask me, these key brand principles belong in our personal world every bit as much as the professional sector. After all, we were, each one of us, born the CEO of our own lives.

Does Brazil Matter for Brand Owners?

Jonathan Hall | Posted 08.09.2014 | Business
Jonathan Hall

The short answer is yes. The numbers are eye-opening: the fifth biggest country in the world and the sixth richest. Blessed with natural resources and a $7bn luxury market.

The Power of a Whisper: How to Cut Through the Noise and be HEARD on Social Media

Nika Stewart | Posted 08.09.2014 | Small Business
Nika Stewart

Many of the people whom you follow will click over to your profile to learn more about you. If your profile is compelling and interesting, you've grabbed their attention. They may click over to your website, or follow you back, or engage with you.

#AOLBUILD Speaker Series Hosts Top Brand Builder, PepsiCo's Brad Jakeman

AOL BUILD | Posted 08.06.2014 | Business
AOL BUILD

"Remaining cohesive among all brands starts by asking, What's the core brand idea you want to communicate?" PepsiCo's Brad Jakeman told AOLers gathered in the New York office last Friday afternoon.

Marketers: Hiring Subcontractors? Here Are 7 Things You Need to Know

Scott MacFarland | Posted 08.06.2014 | Business
Scott MacFarland

In the marketing world, whether you work for an agency or for a company, hiring talented subcontractors to provide bench strength is common. This can provide valuable skills needed to pull off a project assignment.

How Important Is a Logo to Your Brand's Success?

Naz Riahi | Posted 08.06.2014 | Business
Naz Riahi

The story of a brand comes through its products, customer service and marketing executions -- or how it connects with its consumers in a meaningful way through those outlets.

Arts Testimony for Every City Council District

Lane Harwell | Posted 08.05.2014 | Arts
Lane Harwell

I offer testimony for every NYC Council district to support robust allocations in the City's FY 2015 budget to cultural affairs and arts education. As...

Marketing in the Connected Consumer Age Is Outside-in

Jacqueline Corbelli | Posted 08.05.2014 | Business
Jacqueline Corbelli

The stakes have never been higher for embracing the changes required of marketers and the industry at large to meet the new expectations of consumers and remake the connections between media, content and advertising.

The Complete Beginner's Guide to SEO

Courtney Seiter | Posted 08.05.2014 | Business
Courtney Seiter

In this post, we're going to break it down in the complete beginner's guide to SEO: what SEO is, how it works, what factors affect search and what sorts of changes you can make today to improve your search optimization.

Corporate Reputation and Brand Are Two Very Different Things

Bob Deutsch | Posted 08.03.2014 | Business
Bob Deutsch

Judging from how CEOs and other executives talk about how strong their brand is, one gets the impression that they equate having a strong brand with having a good reputation.

Four Critical Marketing Strategies to Stand Out in Today's Noisy World

Lee Traupel | Posted 08.03.2014 | Business
Lee Traupel

Today's always on smartphone driven global economy offers unprecedented opportunities for small businesses with associated barriers to entry. Most...

The Biggest Mistake Made in Business Marketing

Simon Tam | Posted 08.03.2014 | Business
Simon Tam

Researchers say that we're presented with thousands of ads every day. We ignore almost all of them for one main reason: they don't apply to us and they don't resonate with our needs/values.

6 Business Benefits of Marketing And IT Collaboration

Vala Afshar | Posted 08.03.2014 | Technology
Vala Afshar

Eduardo F. Conrado is one of the most unique guests we have had on CXOTalk because he is the Senior Vice President of both Marketing and IT at Motorol...

How Marketers Ruined Social Media

Michael Price | Posted 08.01.2014 | Business
Michael Price

When social media was born, businesses and marketers had the greatest opportunity in business history. It was the chance to build an audience, engage ...