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3 Trends to Fuel Proactive Marketing

Michael McGuire | Posted 04.05.2016 | Business
Michael McGuire

The world of advertising we live and work in is crowded, competitive, and fickle. It can be all but impossible for marketers to find solid footing. But by always being proactive, we can at least have the best idea of where the ground will shift to next.

How to Make the Most Out of Your Next Trade Show

Daniel Scalco | Posted 04.05.2016 | Business
Daniel Scalco

The prep work that goes into a trade show is just as important as what happens when you arrive. If you put in the work before, during and after your e...

A Master Marketer's 5 Key Insights

John Bowen | Posted 04.05.2016 | Business
John Bowen

As entrepreneurs, we want to attract a steady stream of pre-qualified clients or customers who are perfect for us -- people to whom we can bring treme...

Venues, VIPs and Media: Multitask With Your Book Promotion

Loolwa Khazzoom | Posted 04.05.2016 | Business
Loolwa Khazzoom

By taking these steps, you can turn a book tour into a series of community events that will help you establish relationships with VIPs, speak at prestigious venues, and get into the media.

Kickstarter: Crowdfunding Portal, or Pre-Order Store?

Chris Shuptrine | Posted 04.05.2016 | Technology
Chris Shuptrine

Not to say the projects aren't innovative anymore. They still are. But I no longer think that Kickstarter is a true 'crowdfunding' platform.

Blog From a Place of Service

Allison Volk | Posted 04.05.2016 | Arts
Allison Volk

Entrepreneurs -- especially female entrepreneurs -- so frequently get turned off by the idea of having to market their business. They don't want to appear "salesy," so they disconnect themselves from the opportunities and potential that opens up when you market your services or product.

Three Pillars of Organic Brand Growth

Jeff Lotman | Posted 04.05.2016 | Business
Jeff Lotman

As founder and CEO of Global Icons, a global brand licensing agency, I've worked with dozens of brands over the years to help them reach new audiences and additional revenue streams.

The Wrath of the Customer: Why Fashion Retailers Need to Invest in the Customers' Needs

Advertising Week | Posted 04.04.2016 | Business
Advertising Week

By St John Dunne, US Managing Director & Client Partner, Rockpool Customers have outgrown huge retail brands. They are no longer accepting of generic...

Instagram Is Extending Their Videos to 60 Seconds. Learn How You Can Use It for Your Business

Lucia Doynel | Posted 04.04.2016 | Business
Lucia Doynel

This is awesome news, especially for us storytellers of the world. Usually on a 15 second video there's so little you can include. But when you are ma...

Anybody Can Sell: 5 Key Strategies to Becoming a Top 5% Sales Performer

Ritu Nadkarni | Posted 04.04.2016 | Business
Ritu Nadkarni

How I learned the art of selling: My journey from an immigrant to a top sales award winner for a Fortune 100 company I completed my MBA in internat...

How to Use the Magic of Language to Effectively Talk to Your Customers

Carol Morgan | Posted 04.04.2016 | Women
Carol Morgan

Businesses have always had competition. But in the days of the internet and digital revolution, the pressure to gain and keep customers is more diffic...

Growth Matters: Do You Know How To Drive It?

Advertising Week | Posted 04.03.2016 | Business
Advertising Week

One of the biggest enigmas in business may just have been cracked. After conducting an extensive study into how the world’s leading companies drive growth, Brand Learning has uncovered the new Growth Code for future success. The code reveals what it takes in practice to create a growth-ready organisation, energised by involved employees and fuelled by momentum-driving leaders.

Personalisation in the Age of the Customer

Advertising Week | Posted 04.04.2016 | Business
Advertising Week

Earlier this year, the Brazilian TAM airlines came up with an ingenious way to improve passenger engagement levels with its inflight magazine. It had discovered that people on its flights spent less than 3% of their time in the air flicking through the magazine and less than 11% could even remember what they’d read.

We're Only As Good As Our Last Job

Stephen Rosa | Posted 04.01.2016 | Business
Stephen Rosa

There is a galvanized steel garbage can in my office - the kind you used to see in front of every inner-city house on trash collection day. There is a...

Get in Character: Using Archetypes to Breathe New Life Into Your Brand

Laura Tarbox | Posted 04.01.2016 | Business
Laura Tarbox

A brand is brought to life by its character. It guides how the brand speaks, looks and behaves, and should be consistent across all communications.

Using Instagram's New Algorithm to Your Advantage

Danielle Sabrina | Posted 03.31.2016 | Business
Danielle Sabrina

In 2014, brands saw a dip in organic reach when Facebook introduced its own feed-altering algorithm. The change in Instagram's photo stream has been seen as a nail in the coffin for brands hoping to reach consumers organically, but the algorithm does not signal the end for businesses on Instagram.

So You're an Author. Now What?

Chris Jones | Posted 03.31.2016 | Books
Chris Jones

An author writes. That's what we're supposed to do. The greatest challenge facing authors isn't the writing; it's the marketing of the work we've written. So how does an author market their work? That's the business of writing.

C-Suite Insights: Intersection of Leadership and Social Media

Thomas White | Posted 03.31.2016 | Business
Thomas White

In my work, I meet business leaders from all over the world who have advice, stories and personal tips to provide. I sit down with these leaders to give them the opportunity to provide current business advice and give a glimpse to their personal stories as a business leader.

Is Your Business Sick? Look Out for These Symptoms

Rosella LaFevre | Posted 03.31.2016 | Business
Rosella LaFevre

I'm utterly relieved a client relationship ended today. Why? Because this client did not empower me to help her grow her business. There is sickness in her business, and that sickness meant I couldn't achieve the greatest results possible for her.

Seven Marketing Skills All Entrepreneurs Need to Know Online

Richard Lorenzen | Posted 03.31.2016 | Business
Richard Lorenzen

When it comes to being a successful entrepreneur in today's demanding market, it is important that you not only know how to market your business but t...

The New Now: Does Emotion Tracking Liberate or Stifle Marketing & Advertising Creativity?

Advertising Week | Posted 04.02.2016 | Business
Advertising Week

By Martin Boddy, CEO, Jaywing Emotion tracking is the hot topic on everyone’s lips in ad land right now. Some are sceptical; some are diving in he...

Five Reasons Highly Sensitive People Should Start Their Own Business

Christine Judd | Posted 03.30.2016 | Business
Christine Judd

Do you feel like you reflect on things more than everyone else? Do you find yourself worrying about how other people feel? Do you prefer quieter, le...

2016 State of Marketing -- 55 Important Business Findings

Vala Afshar | Posted 03.30.2016 | Technology
Vala Afshar

What do CMOs and marketing leaders need to know about the changing role of marketing and key digital marketing transformation trends, priorities, and ROI metrics?

Bad Public Relations, Poor Judgment or Just Today's Social Media?

Scott MacFarland | Posted 03.30.2016 | Business
Scott MacFarland

What we used to call bad PR years ago when I first started my career is now just part of the social media universe. People are ranting and raving about a business that may or may not be underperforming.

How Hearst is Winning the Battle for Consumer Attention

Advertising Week | Posted 03.30.2016 | Business
Advertising Week

By Darren Goldsby, Chief Digital Officer, Hearst Magazines UK My train to work every morning offers up a pretty good snapshot of what's going on in t...