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Goodbye Yellow Brick Road

Michael Ramah | Posted 04.22.2014 | Business
Michael Ramah

The opportunities this presents for connection and communication are amazing. But so are the challenges.

Marketing Masquerading as Science

Andy Bellatti | Posted 04.21.2014 | Healthy Living
Andy Bellatti

The real danger here is that the food industry knows exactly how to sweet-talk health professionals -- and their respective organizations -- into joining their ranks in order to be "part of the solution."

Is Innovation the New Donation?

Jeremy Wilson | Posted 04.20.2014 | Business
Jeremy Wilson

Over the last ten years businesses have been on a quest to humanize, to become closer to customers. This changing role is leading consumers to ask not only, 'How can you make my life better?' they are asking 'What are you building to make the world better?'

Why Mobile Is the Future of Advertising and Marketing

Tom Lowery | Posted 04.20.2014 | Business
Tom Lowery

Not having a mobile strategy is a "recipe for disruption", with a dash of eventual panic thrown in. The age mobile is still young enough for brands to get on board with it. That means larger budgets and greater focus on the road ahead.

More Likes Does Not Necessarily Translate Into Higher Search Rankings

Gabriel Shaoolian | Posted 04.20.2014 | Small Business
Gabriel Shaoolian

Content that receives a lot of social interaction will obviously expand its reach to a greater, relevant audience on the web. As a result of reaching more users, this content is also more likely to attract links that will help the content rank in search engines like Google.

#Unbelievable: Mattel and 'Sports Illustrated' Team Up to Tackle Untapped Markets

Christina Pesoli | Posted 04.15.2014 | Comedy
Christina Pesoli

For decades Mattel has tried to convince conscientious moms that Barbie is a constructive toy for their young daughters rather than a time-released fo...

Business Lessons Every Entrepreneur Can Learn From the Walking Dead

Paula Conway | Posted 04.16.2014 | Business
Paula Conway

Like running with the dead, getting ahead in business is not complicated; just pick up the speed.

Nokia App Social: Encouraging Engagement Through Mobile App Social Recommendations

Lin Humphrey | Posted 04.15.2014 | Technology
Lin Humphrey

In the crowded smartphone market, a rich app ecosystem is a minimum requirement for manufacturers.

Growth Management: Balancing Employees and Workload

Cassie Hughes | Posted 04.15.2014 | Small Business
Cassie Hughes

Hit it right and your team is busy, but not overwhelmed. Hit it wrong and you have a workforce spread too thin or worse, find yourself burning through reserves by paying costly overhead for people who don't have enough to do.

Welcome to the Internet of Things

Roberto Ramos | Posted 04.13.2014 | Technology
Roberto Ramos

Digital technologies have made our lives instantaneously simpler, for the most part. And as Moore's law of technology posits, it keeps swiftly moving in that direction with smaller items serving as catalysts.

The Noise From the Tech Echo Chamber Is Deafening

Judy Shapiro | Posted 04.10.2014 | Small Business
Judy Shapiro

This post is best framed with this old African proverb: An elephant can never see the world through the ant's eyes, but the ant merely needs to clim...

Kansas City Man Predicts ESurance Super Bowl Commercial Winner Before Announcement

Jason Grill | Posted 04.10.2014 | Technology
Jason Grill

So how in the world is it possible that JohnnyOptimist was able to predict this? Did he have or get inside info? Is he truly a psychic? The answer is none of the above.

Laid Off by Corporate, Employed by Purpose

Oral Fixation | Posted 04.09.2014 | Black Voices
Oral Fixation

Three days ago, I celebrated the third anniversary of my lay-off. My marketing position was unceremoniously eliminated. I can recall the walk to the elevator with the Human Resources Manager.

Sink or Swim: Brand Development Through Content Marketing

Allie Gray Freeland | Posted 04.08.2014 | Business
Allie Gray Freeland

What do the brands like Coca-Cola, Dove, Subaru, MTV, Proctor and Gamble, American Express and Saint Laurent Paris have in common? Though they span various industries, they share one major commonality: They've nurtured their brand through content marketing and have ended up on top.

Create New Ideas -- Think Different, Think Upside Down

Scott MacFarland | Posted 04.08.2014 | Business
Scott MacFarland

Believe it or not, this will stimulate new ideas.

Navigating the Waters of Bad Press

Gabrey Means | Posted 04.08.2014 | Small Business
Gabrey Means

Whether it's discontinuing their favorite product, having an ad campaign they find annoying or being in a line of business they don't support, there won't be an answer that satisfies them.

New Mainstream vs. Total Market: Which Is the Right Multicultural Approach?

Cesar M. Melgoza | Posted 04.05.2014 | Business
Cesar M. Melgoza

Every once in a while, new terms and jargon come in and out of favor within the business community. Terms such as these are intended to help communicate a concept that would require many more words to understand.

With Paper, Facebook Wants You to Forget Your Friends

Noah Mallin | Posted 04.06.2014 | Technology
Noah Mallin

The problem for Facebook is that consumers don't really see Facebook as a content hub, they see it as a place to connect with people they know. Those connections just happen to be more and more frequently through content.

The Super Bowl Creates Super Inspiration for Business Marketers

Heather Whaling | Posted 04.05.2014 | Small Business
Heather Whaling

Rather than simply spending $4 million for 30 seconds of in-the-moment hype, brands like M&M, Axe, Jaguar and Sodastream are using their Super Bowl advertisements -- and the corresponding hype -- to launch year-long integrated marketing campaigns.

Could You Sell Your Business if You Wanted to?

Dorie Clark | Posted 04.20.2015 | Small Business
Dorie Clark

Most company owners probably don't want to sell their business right now -- but they want to know they could. That's the theory behind The Sellability Score, an online tool developed by author and serial entrepreneur John Warrillow.

The Super Bowl Sucked, But These Commercials Were Really Good

Eric Fischgrund | Posted 04.05.2014 | Sports
Eric Fischgrund

The New York City stage provided a marketing platform unseen to marketers in prior Super Bowls, so would the advertising come up short like the game? Below is a list of 14 Super Bowl commercials that were better than the game itself.

Chinese New Year: 'Flood' of Top Brands Now Marketing to Chinese Residents of North America

Saul Gitlin | Posted 04.02.2014 | Media
Saul Gitlin

At the beginning of each year, as the Lunar New Year approaches, Chinese media in North America experiences one of its most cluttered periods of advertising as local businesses within the Chinese community, and top national brands flock to acknowledge the holiday.

How Advertisers Can Use Your Personal Information To Make You Pay Higher Prices

Tarun Wadhwa | Posted 04.02.2014 | Technology
Tarun Wadhwa

What is at stake isn't purely a matter of annoying ads or nosy companies -- it's a deep set of customer protections that have taken decades of hard work to secure.

11 Critical Content Creation Tips

Danny Wong | Posted 03.31.2014 | Business
Danny Wong

Not everyone has the resources to operate like a newsroom -- constantly aware and eternally ready to jump at the latest news. Fortunately, you don't have to be.

Striking the Right Chord; Music and Marketing

Gail Federici | Posted 03.31.2014 | Business
Gail Federici

I love music. I was actually in the music business for about five years after we sold our hair care company in 2002, John Frieda PHC. It was a roller ...