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How to Market Authentically or 7 Ways to Showcase Your Talent and Attract Clients Your Way

Ellie Isacs | Posted 01.21.2016 | Business
Ellie Isacs

Are you an online entrepreneur? If I were to ask you how easy selling is for you, chances are a good 80 percent of you would frown upon the question and rather change the topic. As an online entrepreneur and personal brand, I too well know the discomfort when it comes to plain selling.

Millennials Want Brands To Be More Authentic. Here's Why That Matters.

Matthew Tyson | Posted 01.21.2016 | Business
Matthew Tyson

I honestly can't recall the last time I bought something based off a television commercial. I can't recall the last time a billboard had a lasting i...

First Comes Smarts, Then Comes the Hustle

Gary Vaynerchuk | Posted 01.21.2016 | Business
Gary Vaynerchuk

While I've been focusing on promoting the "work hard" element of business, I've hedged away from talking about something that is just as important: working smart.

Dear Businesses, Here's Why I'm Avoiding Your Blog

Neal Samudre | Posted 01.20.2016 | Business
Neal Samudre

Businesses need to understand where their content is in the purchase funnel, and how they can leverage their position to truly draw people in.

Topic: 5 Tips for a Game-Changing Super Bowl Social Strategy

Amy Callahan | Posted 01.20.2016 | Technology
Amy Callahan

More than any other day of the year, marketers eagerly await for one - Super Bowl Sunday. With last year's Super Bowl game drawing nearly 115 million viewers per minute, marketers should not be sitting on the sidelines during the game.

Markets In Turmoil As Oil Prices Plunge

Reuters | Chloe Angyal | Posted 01.20.2016 | Business

Jan 20 (Reuters) - Wall Street tumbled on Wednesday, with the S&P 500 hitting its lowest since February 2014 and deepening this year's selloff as oil ...

Defining Digital Natives: At the Cross Section and on the Spectrum

Advertising Week | Posted 01.20.2016 | Business
Advertising Week

There was a day in 2015 when Millennials were relegated to the cultural half-off bin in lieu of the newer, shinier, and supposedly contrastive Generation Z. But before a new era of generational inquiry goes into full swing, it's worth examining what Millennials and Gen-Z have in common.

Attribution: Stop Wasting the Other Half

Advertising Week | Posted 01.20.2016 | Business
Advertising Week

John Wanamaker's famous quip, "Half my advertising is wasted. I just don't know which half," can finally be relegated to the dustbin of marketing history -- but only if we're ready to make it happen.

The Death of the Digital Marketing Career

Advertising Week | Posted 01.20.2016 | Business
Advertising Week

By Dan Bernard, Vice President, Financial Services "If you want a career at the cutting edge, go digital. Learn search. Learn site. Learn social." Th...

Design Philosophy -- Rules of Thumb

Soren Petersen | Posted 01.19.2016 | Business
Soren Petersen

More than any other car designer, Chris Bangle understands how to create breakthrough innovation.

Starbucks' Order And Pay Is Trying to Solve a Problem That Doesn't Really Exist

Ujwal Arkalgud | Posted 01.19.2016 | Business
Ujwal Arkalgud

At the end of the day, this is a hypothesis. But given Starbucks' history of delivering innovative programs that revolve around the values and beliefs of their coffee drinkers, I worry consumers have led them astray.

Have You Got the Consumer Instinct?

Advertising Week | Posted 01.18.2016 | Business
Advertising Week

Recent research shows that media people respond very differently to ads than the general population.

Let's Help Everyone in 2016 'Metaphorically Skip' With Every Interaction

Ted Rubin | Posted 01.17.2016 | Business
Ted Rubin

Need to lower the stress from a frustrating workday or find a way to put yourself in that "happy" place? Learn from children and skip. I'm not kidding...

Everything The Diet Industry Is Marketing to You Is BS

Emily Light | Posted 01.15.2016 | Healthy Living
Emily Light

So to help combat the confusing nature of nutrition combined with the emotional manipulation inherent to advertising, here are five pretty basic tools for weeding out the BS:

These Ads Ram Themselves Down Your Throat

Jeff Fox | Posted 01.15.2016 | Media
Jeff Fox

As you read this, advertisers are striking back all over the place with in-your-face ads that you literally can't avoid because -- as they boast on Madison Avenue -- you're captive. That's right: Outside your home, there are still ads that you must watch whether you like it or not.

Shopping Gets Messy in 2016

Advertising Week | Posted 01.21.2016 | Business
Advertising Week

By Peter Cloutier, Chief Marketing Officer, Catapult      Expect shopping habits to get much messier in 2016. New technologies and an explosio...

Digital Advertising at the Crossroads: Will Angry Consumers Block Brands?

Advertising Week | Posted 01.15.2016 | Business
Advertising Week

By Zak Pollack, Grapeshot , Business Development The digital advertising community has found itself at a tricky crossroads. For most of the last deca...

The Mixed Blessings of Being a Thought Leader

Loolwa Khazzoom | Posted 01.15.2016 | Business
Loolwa Khazzoom

From a marketing perspective, being ahead of the curve is a mixed blessing.

Marketing for the Socially Conscious Set

Loolwa Khazzoom | Posted 01.15.2016 | Business
Loolwa Khazzoom

Tad Hargrave, founder of Marketing for Hippies, specializes in helping activists and other socially conscious individuals learn how to market their products and services in ways that are in alignment with their souls.

A Good CRM system can Make or Break your Sales: See What's in Store for 2016

Amit Bhaiya | Posted 01.14.2016 | Business
Amit Bhaiya

Devising an effective customer relationship management (CRM) system is essential to grow and strengthen your business. Many companies and organization...

2016, The Year of Connected Disconnect

Advertising Week | Posted 01.13.2016 | Business
Advertising Week

By Corbin Brown, Senior Strategist, Giant Spoon Over the past several years, CES has ushered in an awakening of the everyday objects that surround us...

The Bet I Would Make

Damian Bazadona | Posted 01.13.2016 | Business
Damian Bazadona

As the mobile horizon expands with seemingly endless possibilities, we're all caught in what you might call a mobile "arms race."

What I Learnt From A Day With A Marketing Guru

Jamie Scanlon | Posted 01.13.2016 | Business
Jamie Scanlon

A lesson in becoming who you are, what others see and where you fit in the middle. It's not about me, it's about you Sounds like most breakups righ...

How Video Marketing Will Change the Game for Marketers in 2016

Vala Afshar | Posted 01.13.2016 | Technology
Vala Afshar

As we're all now seeing first-hand, video has emerged as the medium of choice, not only for peer-to-peer content sharing and broadcast media, but also for brand-to-customer communications in both B2C and B2B markets.

The History of Duolingo

Quora | Posted 01.13.2016 | Business

These Questions originally appeared on Quora - the knowledge sharing network where compelling questions are answered by people with unique insights. ...