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Markéting

Burnishing the Brand

Michael Drew | Posted 02.05.2014 | Business
Michael Drew

Branding has become so important, and so important in representing our commercial stakes, that even the Hells Angels now make sure that their image remains pure, in a manner of speaking. The club sues often to protect how it is represented.

Outsourcing Social Media? Four Questions You Must Ask a Prospective Agency

Deborah Lee | Posted 02.05.2014 | Technology
Deborah Lee

Despite the fact that Facebook celebrates its tenth birthday in 2014, many of us are still grappling with social media as we continue trying to find the best ways to make it work for us.

How to Garner Engineering Respect With an English Degree

Emily Orrson | Posted 02.04.2014 | College
Emily Orrson

What engineering did need was a deep knowledge of market landscape, people who could instigate passion for technology and business acumen.

How to Become a Social Media Brand in Demand

Melinda Emerson | Posted 02.03.2014 | Small Business
Melinda Emerson

If you are still on the fence about how to use social media to grow your small business, now is a great time to get started.

Person of the Year?

John P. David | Posted 02.01.2014 | Media
John P. David

Is any single person synonymous with Washington dysfunction and deserving of Person of the Year? Given a lack of leadership, perhaps "Nobody" is the best vote to represent Washington gridlock.

Starting-Over A Business: When to Relaunch, Pivot, Expand, or Close Up Shop

Ciara Pressler | Posted 02.01.2014 | Small Business
Ciara Pressler

Launching a business is like falling in love -- the initial ecstasy of your idea blinds you to the realities of long-term commitment.

What Do You Do, and Who the Hell Cares?

Loolwa Khazzoom | Posted 02.01.2014 | Small Business
Loolwa Khazzoom

Any worthy marketing professional will emphasize the importance of establishing your brand, target audience, and message as the first step of getting your business off the ground.

Content Creation: Is It Time for a Re-Brand?

Scott MacFarland | Posted 01.31.2014 | Business
Scott MacFarland

If the word content is aligned with clutter, and we also can probably assume it's overused (more on that later); maybe it's time for a re-brand.

How to Earn Love and Win Fans With Non-Traditional Marketing

Stephanie Keller | Posted 01.31.2014 | Entertainment
Stephanie Keller

Acts like Slayer, Sarah Silverman and Snoop Dogg headlined the event geared towards a niche crowd that's generally passionate about independent music, cross-genre legendary talent and discovering acts before they potentially hit the mainstream circuit.

Thankful for IDFA Documentary Market & RIP Peter Wintonick, 'King of Docs'

Vivian Norris | Posted 01.28.2014 | Entertainment
Vivian Norris

The memorial tribute gathering of friends and colleagues during IDFA allowed everyone the chance to write in a memorial book, their memories and caring thoughts for Peter's family. At the vent, buttons were handed out which read, "Peter-King of Docs."

Truth and Lies of Social Media ROI

Giuseppe Crosti | Posted 01.27.2014 | Business
Giuseppe Crosti

Given the textbook definition of ROI -- net profits divided by costs -- it is actually impossible to measure exactly the ROI of your social media efforts, because the net profits variable cannot be measured. Anyone who claims otherwise is BS-ing you.

Are Instagram Ads Destined to Scale and Fail?

Gabriel Shaoolian | Posted 01.27.2014 | Technology
Gabriel Shaoolian

It's inevitable. Though Instagram has defined their mission statement as "capturing and sharing the world's moments through photo and video features," their real mission under Facebook is to make money.

Bouncing Booties, Bounties and Bankruptcy: PR Pardons for 2013

Mark Pettit | Posted 01.27.2014 | Business
Mark Pettit

"PR Pardons" are for those we think have paid their public penance and deserve a fresh start--at least from a public relations perspective. Don't worry, despite dominating national coverage, Toronto Mayor Rob Ford and Healthcare.gov are not on our list.

Can You Jab Like a Sneaky, Old Vegetable Lady?

Matthew Trinetti | Posted 01.26.2014 | Business
Matthew Trinetti

Succeeding on social media doesn't require a foreign strategy -- it requires the very same strategy successful vendors have been executing since the birth of commerce.

The Like War: 9 Tips For Using Social Marketing as a Longterm Business Strategy

James Calder | Posted 01.26.2014 | Business
James Calder

I believe that social marketing is the most misunderstood tool in business today, but it has the most opportunity for those that look past the hype and focus on the true value.

Tips to Crank Up Marketing in '14

John P. David | Posted 01.26.2014 | Small Business
John P. David

Today, successful marketers have taken on the added role of publishers. We can't necessarily wait for media to come and cover us, so we have to develop our own content.

Self-Publishing on a Shoestring: Cover Me, Baby!

Christiana Miller | Posted 01.25.2014 | Books
Christiana Miller

If the cover intrigues potential readers, they'll read the product description and the sample pages. And that's where you'll hook them. From there, if your book lives up to the promise the cover made, your reader will make the journey from interested stranger to avid fan.

Why Startup PR Is All About Telling a Great Story

Zach Kitschke | Posted 01.25.2014 | Small Business
Zach Kitschke

Knowing how to convey your story will help you write a better investor pitch, shape a more compelling story for journalists, and determine a marketing strategy that resonates with your customers. Have you thought about these aspects of your story?

Are Black TV Shows and Films Encouraging More Racially Sensitive Advertising?

Lande Yoosuf | Posted 01.25.2014 | Entertainment
Lande Yoosuf

The media is undergoing an interesting transformation lately. Almost daily, I'm reading articles from websites such as Shadow and Act, The Hollywood R...

5 Ways To Become an Effective Social Media Douchebag

Amil Husain | Posted 01.25.2014 | Technology
Amil Husain

This year people will spend more time on digital media than watching TV. TIME TO FREAK OUT!!!! You could loose your sh*t, or you could do the smart thing and cash in on the fear by becoming a social media expert.

7 Rules for Marketing a Start Up

Elaine Thompson | Posted 01.25.2014 | Technology
Elaine Thompson

Stick with these seven rules and you will have a good basis to make your next big idea spread like wildfire.

The Third Era of Marketing: Beyond Need and Desire to Expectation

Naomi Troni | Posted 01.25.2014 | Media
Naomi Troni

We're into the third era of modern marketing. We marketers still have to meet needs and create desire, but we must also understand the growing importance of expectations in shaping consumer behavior.

How to Make Your Data Actionable: What Big Data Can Do For You

David A. Steinberg | Posted 01.25.2014 | Business
David A. Steinberg

Although Big Data is a hot topic in marketing circles these days, it is important for marketers to focus on the actionable insight that Big Data brings rather than focusing on ticking a box on the hot trend of the week.

Debunking the Original Idea Myth

MaryEllen Tribby | Posted 01.25.2014 | Business
MaryEllen Tribby

There are a few techniques for producing great product ideas. These techniques work for every aspect of your business, from new product ideas to brainstorming your marketing campaigns.

When Product Features Disappear -- Amazon, Apple, Tesla and the Troubled Future for 21st Century Consumers

Steve Blank | Posted 01.25.2014 | Business
Steve Blank

One of the great innovations of the 21st century are products that are cloud-connected and update and improve automatically. The downside is when companies unilaterally remove features from their products without asking their customers' permission.