With data as its defining attribute, digital marketing promises to give companies the power to enhance and personalize the customer experience through access to information that can be archived, tracked and measured.
In a digital marketing world dominated and driven by data, appealing to customers is essential for catching their attention and standing out above the noise. But that's easier said than done. How can modern digital marketers build a campaign that speaks directly to consumers?
You've seen it, right? You log onto Facebook to see what your friends are up to and the sponsored posts promising to teach you how your business can make seven-figures through social media marketing pop up.
My first recommendation for marketing to women is to determine where your female audience sits on the emphasizing-vs.-systematizing spectrum. Put another way, how dominant is the "female" brain among your target market?
Email marketing can be a tough nut to crack, especially if you haven't done any of it all. I was skeptical at first, too, but then I realized that I don't necessarily have to connect with my email subscribers only as a means to an end.
In the classic tale, "Ali Baba And The Forty Thieves," the protagonist undergoes a rags-to-riches transformation to emerge as the sole guardian of a secret incantation ("Open Sesame") that grants him exclusive access to an immeasurable, hidden treasure.
While sharing about BLVR's investment in us, I shared my personal story of being sexually abused by a family friend when I was six, keeping it secret until after graduating college, and about the heavy toll it took on my life.
I find it truly astounding that -- at a time when nearly everyone carries a device that can capture video, photos and audio, and then instantly upload that content online -- so many organizations still talk about transparency as if it is somehow optional. Or worse, aspirational.