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Is Collaborative Storytelling the Next Generation of Blogging?

Andre Bourque | Posted 12.13.2014 | Technology
Andre Bourque

A study that year found that 44 percent of users were more likely to engage with a brand that posts photos rather than purely text-based content.

Hashtags Are the New Jingle!

Jeff Pulver | Posted 12.13.2014 | Business
Jeff Pulver

I have spent the year obsessed with Instagram and have learned a lot about how hashtags are used for listening, connecting, sharing and engaging inside of Instagram.

How to Transform from a Digital Laggard to a Digital Leader

Vala Afshar | Posted 12.12.2014 | Technology
Vala Afshar

With data as its defining attribute, digital marketing promises to give companies the power to enhance and personalize the customer experience through access to information that can be archived, tracked and measured.

If You Think Your Audience Is an Algorithm, You're Doing It Wrong

John P. David | Posted 12.10.2014 | Business
John P. David

If you are in a small, niche business, then you'd better be thinking about authentic, interesting, and worthwhile content, and forget about teaching to the algorithm test.

The Golden Rule of Social Media: How One Local Austin Retailer is Keeping It Real (and Growing!)

Julie Niehoff | Posted 12.09.2014 | Small Business
Julie Niehoff

There is a retail store in Austin called Sue Patrick that has been around since the 70's. They have survived the age of big box stores and ...

Marketing Titans: Dasha Gastol and the Art of Ecommerce

Joseph Parker | Posted 12.09.2014 | Business
Joseph Parker

Learn from people in the industry, and follow brands who resonate with you and figure out how they do it. Become a student of the industry, and never stop learning or being curious.

3 Building Blocks of a Budget-Friendly, Customer-Centric Digital Marketing Campaign

Holly Hammond | Posted 12.08.2014 | Technology
Holly Hammond

In a digital marketing world dominated and driven by data, appealing to customers is essential for catching their attention and standing out above the noise. But that's easier said than done. How can modern digital marketers build a campaign that speaks directly to consumers?

5 Reasons Why Social-Media Marketing Is Overrated

Kimanzi Constable | Posted 12.08.2014 | Business
Kimanzi Constable

You've seen it, right? You log onto Facebook to see what your friends are up to and the sponsored posts promising to teach you how your business can make seven-figures through social media marketing pop up.

5 Musts Before Hiring a Social Media Specialist

Tyler Collins | Posted 12.08.2014 | Business
Tyler Collins

Managing your social media presence is imperative but it's not always easy identifying the skills needed to complete the job.

Marketing to Women, or Should I Say Marketing to People With a Female (or Male) Brain?

Jenny Darroch | Posted 12.08.2014 | Business
Jenny Darroch

My first recommendation for marketing to women is to determine where your female audience sits on the emphasizing-vs.-systematizing spectrum. Put another way, how dominant is the "female" brain among your target market?

7 Reasons Why We Are Fascinated With the #IceBucketChallenge

R. Kay Green | Posted 12.08.2014 | Impact
R. Kay Green

When we think about what makes a successful viral campaign, there are several "must haves" in order for the campaign to be a success.

Thoughts from Pubcon, Day One

Phil Simon | Posted 12.08.2014 | Technology
Phil Simon

Started in London with only 75 people in 1999, Pubcon kicked off today in Vegas. Today, attendance routinely reaches the thousands. From its humble ...

Public Relations Has a PR Problem

Molly Borchers | Posted 12.06.2014 | Business
Molly Borchers

It's easy for a journalist to tweet snide remarks about PR people, but our symbiotic relationship should not be overlooked.

How Marketers Should Appeal to Women

Bob Deutsch | Posted 11.30.2014 | Business
Bob Deutsch

Marketers targeting a female audience need to understand the critical difference between men and women. Namely, women cycle and men consummate.

5 Tips to Boost Your Email Marketing Efforts

Alex Ivanovs | Posted 12.07.2014 | Business
Alex Ivanovs

Email marketing can be a tough nut to crack, especially if you haven't done any of it all. I was skeptical at first, too, but then I realized that I don't necessarily have to connect with my email subscribers only as a means to an end.

Making a Kidswear Brand #ArtofY

Alex Schattner | Posted 12.03.2014 | Small Business
Alex Schattner

As a photographer, Roland Bello made frequent trips to Europe. His friend Tania Vargas, a new mom working in marketing, always had the same request: bring back children's underwear.

Alibaba May Be Ascendant, But Bomoda Gives Brands Their Own "Open Sesame" For China

Saul Gitlin | Posted 12.01.2014 | Business
Saul Gitlin

In the classic tale, "Ali Baba And The Forty Thieves," the protagonist undergoes a rags-to-riches transformation to emerge as the sole guardian of a secret incantation ("Open Sesame") that grants him exclusive access to an immeasurable, hidden treasure.

The Next Big (Small) Thing for #TheStitch...

Matt Pipkin | Posted 12.02.2014 | Impact
Matt Pipkin

While sharing about BLVR's investment in us, I shared my personal story of being sexually abused by a family friend when I was six, keeping it secret until after graduating college, and about the heavy toll it took on my life.

What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

Jure Klepic | Posted 12.02.2014 | Small Business
Jure Klepic

While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them.

You're Not Going to Get Away With It

Michael Ramah | Posted 12.02.2014 | Business
Michael Ramah

I find it truly astounding that -- at a time when nearly everyone carries a device that can capture video, photos and audio, and then instantly upload that content online -- so many organizations still talk about transparency as if it is somehow optional. Or worse, aspirational.

3 Twitter Marketing Features for Small Businesses

Alex Ivanovs | Posted 11.30.2014 | Small Business
Alex Ivanovs

I have covered both Twiter tools, and Twitter tips for businesses before, but today I'd like to take a look at some new and exciting features that perhaps you didn't even know existed!

Marketing Titans: Annemarie Frank and Consumer Engagement

Joseph Parker | Posted 12.01.2014 | Business
Joseph Parker

Connections 2014 brought several opportunities to speak with marketing giants. The interview below continues my series from the conference and offers ...

3 Lessons Email Marketers Can Learn from the Miss America Pageant

Christopher Lester | Posted 12.01.2014 | Small Business
Christopher Lester

For people who think about email marketing all day long, the Miss America stage is kind of like a crowded inbox. Every brand is trying to stand out, get you to admire it, and in the end, win you over.

5 Reasons Why Buying Facebook Likes Is a Waste of Time and Money for Your Business

N. Kimron Corion | Posted 11.30.2014 | Business
N. Kimron Corion

I recently had a client who I was consulting and one of the things he was working on was setting up his Facebook page and generating traffic. He decid...

Step Out of Your Comfort Zone

Ted Rubin | Posted 11.29.2014 | Business
Ted Rubin

As you head into a new year, step out of your comfort zone... starting NOW. Commit TODAY to doing something in this respect, brands and individuals alike.