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Attribution: Stop Wasting the Other Half

Advertising Week | Posted 01.20.2016 | Business
Advertising Week

John Wanamaker's famous quip, "Half my advertising is wasted. I just don't know which half," can finally be relegated to the dustbin of marketing history -- but only if we're ready to make it happen.

The Death of the Digital Marketing Career

Advertising Week | Posted 01.20.2016 | Business
Advertising Week

By Dan Bernard, Vice President, Financial Services "If you want a career at the cutting edge, go digital. Learn search. Learn site. Learn social." Th...

Design Philosophy -- Rules of Thumb

Soren Petersen | Posted 01.19.2016 | Business
Soren Petersen

More than any other car designer, Chris Bangle understands how to create breakthrough innovation.

Starbucks' Order And Pay Is Trying to Solve a Problem That Doesn't Really Exist

Ujwal Arkalgud | Posted 01.19.2016 | Business
Ujwal Arkalgud

At the end of the day, this is a hypothesis. But given Starbucks' history of delivering innovative programs that revolve around the values and beliefs of their coffee drinkers, I worry consumers have led them astray.

Have You Got the Consumer Instinct?

Advertising Week | Posted 01.18.2016 | Business
Advertising Week

Recent research shows that media people respond very differently to ads than the general population.

Let's Help Everyone in 2016 'Metaphorically Skip' With Every Interaction

Ted Rubin | Posted 01.17.2016 | Business
Ted Rubin

Need to lower the stress from a frustrating workday or find a way to put yourself in that "happy" place? Learn from children and skip. I'm not kidding...

Everything The Diet Industry Is Marketing to You Is BS

Emily Light | Posted 01.15.2016 | Healthy Living
Emily Light

So to help combat the confusing nature of nutrition combined with the emotional manipulation inherent to advertising, here are five pretty basic tools for weeding out the BS:

These Ads Ram Themselves Down Your Throat

Jeff Fox | Posted 01.15.2016 | Media
Jeff Fox

As you read this, advertisers are striking back all over the place with in-your-face ads that you literally can't avoid because -- as they boast on Madison Avenue -- you're captive. That's right: Outside your home, there are still ads that you must watch whether you like it or not.

Shopping Gets Messy in 2016

Advertising Week | Posted 01.21.2016 | Business
Advertising Week

By Peter Cloutier, Chief Marketing Officer, Catapult      Expect shopping habits to get much messier in 2016. New technologies and an explosio...

Digital Advertising at the Crossroads: Will Angry Consumers Block Brands?

Advertising Week | Posted 01.15.2016 | Business
Advertising Week

By Zak Pollack, Grapeshot , Business Development The digital advertising community has found itself at a tricky crossroads. For most of the last deca...

The Mixed Blessings of Being a Thought Leader

Loolwa Khazzoom | Posted 01.15.2016 | Business
Loolwa Khazzoom

From a marketing perspective, being ahead of the curve is a mixed blessing.

Marketing for the Socially Conscious Set

Loolwa Khazzoom | Posted 01.15.2016 | Business
Loolwa Khazzoom

Tad Hargrave, founder of Marketing for Hippies, specializes in helping activists and other socially conscious individuals learn how to market their products and services in ways that are in alignment with their souls.

A Good CRM system can Make or Break your Sales: See What's in Store for 2016

Amit Bhaiya | Posted 01.14.2016 | Business
Amit Bhaiya

Devising an effective customer relationship management (CRM) system is essential to grow and strengthen your business. Many companies and organization...

2016, The Year of Connected Disconnect

Advertising Week | Posted 01.13.2016 | Business
Advertising Week

By Corbin Brown, Senior Strategist, Giant Spoon Over the past several years, CES has ushered in an awakening of the everyday objects that surround us...

The Bet I Would Make

Damian Bazadona | Posted 01.13.2016 | Business
Damian Bazadona

As the mobile horizon expands with seemingly endless possibilities, we're all caught in what you might call a mobile "arms race."

What I Learnt From A Day With A Marketing Guru

Jamie Scanlon | Posted 01.13.2016 | Business
Jamie Scanlon

A lesson in becoming who you are, what others see and where you fit in the middle. It's not about me, it's about you Sounds like most breakups righ...

How Video Marketing Will Change the Game for Marketers in 2016

Vala Afshar | Posted 01.13.2016 | Technology
Vala Afshar

As we're all now seeing first-hand, video has emerged as the medium of choice, not only for peer-to-peer content sharing and broadcast media, but also for brand-to-customer communications in both B2C and B2B markets.

The History of Duolingo

Quora | Posted 01.13.2016 | Business

These Questions originally appeared on Quora - the knowledge sharing network where compelling questions are answered by people with unique insights. ...

3 Psychological Factors That Directly Impact Online Sales

Anna Johansson | Posted 01.13.2016 | Business
Anna Johansson

There are plenty of additional psychological triggers that influence online sales, including reciprocity, scarcity, and consistency, but the three referenced in this article have stood out in recent months as the most successful in online marketing.

What Is Public Relations?

Eric Fischgrund | Posted 01.13.2016 | Business
Eric Fischgrund

Public relations service, one I consider to fall within and be a function of overarching marketing and communications practices, misses the boat when it comes to aligning a client's goals and its own PR strategy.

7 Steps to Becoming a Recognized Expert in Your Industry

Brian Ainsley Horn | Posted 01.12.2016 | Business
Brian Ainsley Horn

Once you are seen as an authority, or expert, in your particular field, it can open up the door for higher paying jobs and other business opportunities like speaking engagement that can grow your business and fuel your success even more. Here are seven simple ways for you to do just that.

If I Feel Uncomfortable I Must Be Doing Something Right

Elliot Begoun | Posted 01.12.2016 | Business
Elliot Begoun

I have spent a lot of my life seeking shelter and refuge in my comfort zone. I resisted any situation that even remotely pushed me to its boundary, and certainly, anytime I found myself outside of it, I withdrew as quickly as possible.

Meet Pablo Rochat, the Creative Genius Behind Ridiculously Viral Marketing Stunts

Sriram Krishnan | Posted 01.13.2016 | Arts
Sriram Krishnan

"I'm always interested in finding new technologies and giving them unexpected applications. It turns out that the press likes talking about silly products just as much as seriously useful ones."

Just Dance: Embracing Diversity, Inclusion & Creative Conflict

Advertising Week | Posted 01.12.2016 | Business
Advertising Week

By Martha Hiefield, Chief Talent Officer, POSSIBLE Adaptation. Fluidity. Diversity. These are recurrent themes in business, particularly digital-cen...

How to Write Fast & Well, Part 10: Get Rhythm

Spencer Critchley | Posted 01.11.2016 | Business
Spencer Critchley

So far in this series, I've focused on the content of your writing: choosing a good topic, giving structure to your thoughts, and finding the right wo...