When I start asking myself, "What do I want people to take away from this?" That's when everything falls apart. Frustration takes over because I could drive myself nuts thinking of how to phrase my words perfectly so that the majority of people will walk away with the information I want them to.
Marketing is undergoing a massive transformation that has been fueled by content, social and mobile technologies. A little less than a year ago, I wrote about the "three pillars" for modern marketing to help marketers navigate these industry shifts.
You don't undo those things with better packaging, or a new release of an old product. You have to do the deep, soul-baring, painful work of repentance and asking forgiveness -- and do it without caring if this person ever comes to your church or not.
Studies show that the biggest mistake entrepreneurs and businesses make on social media is not investing enough. Though experts continue to espouse the virtues and benefits of social media, many businesses and thought leaders have failed to make it a priority.
Marketing your business online is like marketing it in the real world -- if you can't convince customers to come to your store, you bring your merchandise to them. You have to be dynamic and sensitive to the market.
Ho ho hope I'm not getting your tinsel in a tangle by talking about holiday marketing strategies in the summer, but savvy marketers need to know that by planning today, you could earn a serious seasonal revenue payday.
The digital revolution has intensified the clash between the top-down and bottom-up brand-building models: the former is fueled by clarity of message, which is articulated by the manufacturer; the latter is unpredictable, on the street, of and for the people.
Modern lead generation can still take a lot of time and energy to make it a successful venture, but you can quickly solve your lead generation needs with the right campaign. Now it's time to get to work!