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Markéting

Media Planner's Haiku Help

Ryan McKeever | Posted 12.23.2013 | Media
Ryan McKeever

If you're working with another agency, try to coordinate placement of the ad so that the same ad doesn't appear back to back in the same newspaper. Pay attention to the details!

Complainvertising: Word of Mouth's Evil Twin

Jason King | Posted 01.23.2014 | Business
Jason King

To this day, word of mouth is a great way to demonstrate social proof that your product has value and that other people should recognize that value. What happens when word of mouth is working against you and your brand?

The End of Sales Professionals As We Know Them?

Daniel Newman | Posted 12.22.2013 | Small Business
Daniel Newman

Now that the customer is armed with as much information as we have, we can turn our attention back to nurturing the relationships through great customer experience.

3 Easy Ways to Build an Email List For Your Small Business

Syed Balkhi | Posted 12.21.2013 | Small Business
Syed Balkhi

As a business owner, it's important to reach out to potential customers on a personal and targeted basis to convert sales. Social media can help, but in order to really grow your business, you need to create and implement proper lead generation strategies.

4 Steps to Writing a Professional Bio That Gets You Noticed

Loolwa Khazzoom | Posted 12.21.2013 | Business
Loolwa Khazzoom

As I have discovered, most entrepreneurs have a hard time discerning what is important to put into a bio and what is not. For this reason, I have without fail tossed out the working bios of incoming clients, writing brand new ones.

Everything You Need to Know to Create a Bestselling Book

Ryan Holiday | Posted 01.23.2014 | Books
Ryan Holiday

I know how hard authors work on their books and how far out of their element many are when it comes to doing the sales and marketing. So when I see someone doing it wrong, and giving bad advice, I do my best to help--even when they're not my clients.

The Central Role of Women in Brand Advocacy

Ekaterina Walter | Posted 12.18.2013 | Business
Ekaterina Walter

If 91 percent of women feel advertisers don't understand them, don't make the same mistakes when building relationships with your customers online. Get to know your community and don't assume that all women think alike.

3 Social Media Engagement Tips for Brands This Halloween

Blake Landau | Posted 12.17.2013 | Business
Blake Landau

Just like trick-or-treaters on Halloween your community members should feel like you've created a unique world for them. You are taking them on an exciting journey. In the spirit of Halloween, here are three tips to help you create that wow experience for your community members in social media.

Trust Is the New Business Currency

Matthew Ricketts | Posted 01.23.2014 | Small Business
Matthew Ricketts

Today there is a new business currency. It can't be found at the local bank, or purchased for any price. The new commodity is trust. And while I speak of trust as a commodity it can't be bough or sold. It has to be earned.

From Corporate Greed to Social Need: How Big Ass Brands Will Save the World

Merry Carole Powers | Posted 01.23.2014 | Impact
Merry Carole Powers

How can we transform business into a force for good and in doing so, solve some of the toughest problems our planet and the people on it are currently facing?

Book Review: The Science Of Marketing by Dan Zarrella

Jason King | Posted 01.23.2014 | Books
Jason King

The Science Of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies by Dan Zarrella, Hoboken: John Wiley & Songs Inc., 201...

Real-Time Social Media Creative Marketing and PR

Jeremy Harris Lipschultz | Posted 01.23.2014 | Media
Jeremy Harris Lipschultz

Real-time social media are transforming marketing and public relations. I recently visited two firms in Chicago that are responding to the need for speed within the flow of online conversation.

Content Marketing and PR: Making Both an Act of Service

Joseph Parker | Posted 01.23.2014 | Business
Joseph Parker

It is impossible to create viral content. If anyone sets out to create something for the specific purpose of going "viral" then the content will be forced, fake and forgotten. Focus, instead, on creating something that serves the audience.

Miley Cyrus Is a Strategic Genius

Maude Standish | Posted 01.23.2014 | Business
Maude Standish

Sinead O'Connor is worried about Miley. So is Elton John. So are the bearded guys of Duck Dynasty. But I'm not. Because I know that Miley is a strategic genius and that brands actually have quite a bit to learn from her.

CIO and Marketing - A Merger Or An Acquisition?

Vala Afshar | Posted 01.23.2014 | Technology
Vala Afshar

The role of CIO has come under scrutiny when a Harvard Business Review post reported that only a quarter of executives felt their CIO was performing a...

What's Your Story?

Molly Reynolds | Posted 01.23.2014 | Business
Molly Reynolds

We all love a great story. And you have a story to tell -- you just have to find the best way to mesmerize your audience with it and you'll be golden.

Startups and Downs

Tom J. Hidvegi | Posted 01.23.2014 | Technology
Tom J. Hidvegi

Startups' mistake number one is testing the idea with their peers. Sir John Hegarty taught me in his class: if you ask the same question from the same people the same way, you will get the same answers.

This Marketing Principle Explains the Sad State of Politics Today

Chad Pollitt | Posted 01.23.2014 | Politics
Chad Pollitt

As Big Data gets bigger the political outliers will have a greater share of voice and the normal middle will continue to shrink.

No More Generalists in Marketing

Lee Schneider | Posted 01.23.2014 | Business
Lee Schneider

In the online world, rapidly becoming the only world that matters to many of us, specialists rule the day.

Never Drop Your Prices Again! How to Stop Selling on Price

Marc Wayshak | Posted 01.23.2014 | Small Business
Marc Wayshak

Let me introduce you to two salespeople: Don and Liz. Both have been selling bathroom accessories for 20 years. However, they each sell in a completely different way.

Super-Sized Lies: Why You Can't Trust Promises by McDonald's

Michele Simon | Posted 01.23.2014 | Business
Michele Simon

In a grandiose announcement from the Alliance for a Healthier Generation (an offshoot of the Clinton Foundation), McDonald's proved once again that it's not only the world's fast-food leader, but also the king of spin.

The Psychology of Being Online

Troy Campbell | Posted 01.23.2014 | Science
Troy Campbell

This week, thousands of consumer researchers convened in Chicago for the annual Association for Consumer Research conference. Many presented research relevant to this question of "What is the Internet doing to people?"

Decoding Social Influence: The Marriage of Marketing and Data Science

Olly Downs | Posted 12.08.2013 | Technology
Olly Downs

From a very early age, our decisions are subject to the influence of others. And although we all shrugged our shoulders when our mothers asked that question to prove her point, the same question is continually asked by marketers "If one customer behaves in a certain way, will others follow suit?" And more specifically "If one customer leaves, will her connections do the same?"

Real Time Marketing Is Like Being Married to Robin Williams

Noah Mallin | Posted 01.23.2014 | Media
Noah Mallin

Whether it be the Super Bowl, a local thunderstorm or a sudden outbreak of twerking, brands want to be where the attention is and where the conversation is happening online, particularly in social networks. I'm not here to say that real time should never be done.

5 Tips for Marketing to Millennials From a Millennial

Ryan Donegan | Posted 01.23.2014 | Business
Ryan Donegan

By now, smart businesses realize the Millennial generation isn't just a bunch of hipsters with smart phones taking selfies but rather a generation of consumers 86 million strong-- that's 7 percent more than baby boomers -- and they're ready to spend money.