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Markéting

Bad Public Relations, Poor Judgment or Just Today's Social Media?

Scott MacFarland | Posted 03.30.2016 | Business
Scott MacFarland

What we used to call bad PR years ago when I first started my career is now just part of the social media universe. People are ranting and raving about a business that may or may not be underperforming.

How Hearst is Winning the Battle for Consumer Attention

Advertising Week | Posted 03.30.2016 | Business
Advertising Week

By Darren Goldsby, Chief Digital Officer, Hearst Magazines UK My train to work every morning offers up a pretty good snapshot of what's going on in t...

Why Cross-Fertilisation is Critical to Media Owners

Advertising Week | Posted 04.02.2016 | Business
Advertising Week

By Naren Patel, CEO, Primesight Recently we’ve seen newspapers actively exploiting digital, TV production companies focusing on brand licensing, wh...

Lessons Political Campaigns Can Learn from Nonprofits

Angela Struebing | Posted 03.29.2016 | Politics
Angela Struebing

After six election cycles working for a variety of political candidates running for everything from state senate all the way up to President of the United States, I made a switch, and today 100 percent of my clients are nonprofit organizations. One may think candidate fundraising is completely different from charitable fundraising, but there are lessons to be learned across verticals.

The Golden Goose of Social Media, and Other Modern Fairy Stories

Advertising Week | Posted 04.02.2016 | Business
Advertising Week

By Karlie McCulloch, Lead Agent, Social Pictures Once upon a time it was possible to imagine a world without social – but not today. It plays such ...

This Is Not the Death of Linear TV

Advertising Week | Posted 04.02.2016 | Business
Advertising Week

David Walker, Head of TV, Initiative UK Netflix, Prime Instant Video…they are all doing it. Not satisfied with just serving content to subscribers,...

What I Learned From a Day With Alexander McQueen

Advertising Week | Posted 04.02.2016 | Business
Advertising Week

Four Lessons in Design & Brand Experience from Lee Alexander McQueen By Tony King, co-founder & CEO, King & Partners Renowned as one of world’s gr...

How a Niche Can Help You Thrive in Your Business When You Have Shiny Object Syndrome

Prema Srinivasan | Posted 03.29.2016 | Business
Prema Srinivasan

Yoori Koo/Unsplash.com You've probably heard the term Shiny Object Syndrome and possibly even experienced it yourself - hopping from one idea to the ...

3 Ways to Help Your Business Grow Using a Content Strategy Marketing Plan

Dorit Sasson | Posted 03.29.2016 | Business
Dorit Sasson

A content strategy and content strategy marketing plan are distinctly different from each other. Basically, a content strategy marketing plan builds y...

SoLoMo is Dead. Long Live Snapchat!

Max Gladwell | Posted 03.29.2016 | Technology
Max Gladwell

That sound you've been hearing in the background but couldn't quite place it? It's the sound of Snapchat crossing the chasm. It's the siren song of the next big thing in media, entertainment, and communications.

3 LinkedIn Hacks I Bet You Didn't Know

Anfernee Chansamooth | Posted 03.29.2016 | Business
Anfernee Chansamooth

LinkedIn, every professional knows about it, but how many actually leverage it properly?

#FredinChina: Taobao Latest Campaign Is All About Post-90s

Fred Raillard | Posted 03.30.2016 | Technology
Fred Raillard

This week's HotPost is 'Papi Jiang', and is a typical modern Chinese social media story. It's the story of this young influencer called 'Papi Jiang' who is a beautiful and smart 'youtuber'.

7 Traditional Ways to Advertise Your Business

Dorit Sasson | Posted 03.27.2017 | Business
Dorit Sasson

These days, when businesses think of promotion, they tend to think of Facebook ads. But what about the good old fashioned and traditional advertising ...

8 Best Social Media Articles on the Web

Matthew Collis | Posted 03.28.2016 | Business
Matthew Collis

There are a wealth of articles on the web about social media. But not all of them are written by experienced and skilled marketers. Many simply don't provide real value - actionable insights that you can apply to your business right away.

Do Brands Still Need Websites? Yes, They Do.

James G. Brooks | Posted 03.28.2016 | Business
James G. Brooks

For media brands in 2016, it seems that the hip thing to do is ditch your website. BuzzFeed set the tone this month, when, during a keynote at South ...

The Evolution of Creative Mobile Advertising

Advertising Week | Posted 03.28.2016 | Business
Advertising Week

By Evan Wray, vice president and co-founder of Swyft Media Mobile Advertising, as we know it, is changing. Ad blockers continue to threaten the viewa...

Attribution Solution Under Foot

Advertising Week | Posted 04.02.2016 | Business
Advertising Week

By Jason Uechi, Director of Engineering and Data Science at YP Mobile Labs It's a problem practically as old as advertising itself: how to measure t...

5 Ways to Personalize the E-Commerce Shopping Experience

Dorit Sasson | Posted 03.25.2017 | Business
Dorit Sasson

In the online world of shopping, it's only natural that your customers will express concerns or ask questions about the products. Nowadays many e-com...

How to Personalize the E-Commerce Shopping Experience

Dorit Sasson | Posted 03.26.2017 | Business
Dorit Sasson

In the online world of shopping, it's only natural that your customers will express concerns or ask questions about the products.

Spring Forward: Optimizing Programmatic Campaigns for Travel

Advertising Week | Posted 03.25.2017 | Business
Advertising Week

By Wade Kuiken-Rogers, Head Trader, The Exchange Lab If you are a marketer in the travel sector, you likely had a very lucrative few weeks leading up...

The Hottest New Trend in Marketing

Joanne Tombrakos | Posted 03.25.2017 | Business
Joanne Tombrakos

We are past the point of being dazzled with the latest application. We don't want to live our lives online 100 percent of the time. We have come to this point where it's about technology enhancing our offline lives -- not replacing it. Hence the concept of omnichannel marketing.

Digital Ad Sophistication Coming to a Platform Near You

Advertising Week | Posted 03.24.2017 | Business
Advertising Week

By Sarah O'Donnell, Sr. Product Manager, Grapeshot The digital advertising industry is at a crucial juncture. This year, the collective industry has...

Immersive Advertising Is Becoming a (Virtual) Reality for Brands

Advertising Week | Posted 03.24.2017 | Business
Advertising Week

By Susan Smith Ellis, Chief Marketing Officer, Getty Images Technology is changing the way people lead their lives and experience the world around th...

Digital Advertising and the Power of Simplicity

Advertising Week | Posted 03.24.2017 | Business
Advertising Week

By Alan King, Managing Partner, Digital at UM London My mum doesn’t understand what I do for a living. Until recently she thought I wrote all the a...

How To Change An Airplane Wing Whilst Flying Mid-Air Through An Electrical Storm

Advertising Week | Posted 03.24.2017 | Business
Advertising Week

By Joe Coppard, Another Tomorrow The globe is in a pretty crazy place right now. People, power and nature are shifting before our eyes in increasing...