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Marketing in the Modern Attention Econo-me, 9 M-words Modern CMOs Should Consider

Richie Etwaru | Posted 03.26.2014 | Business
Richie Etwaru

Marketing has always been an inexact science. Starting with John Wanamaker famously saying over a century ago "Half the money I spend on advertising...

Consumer Review Credibility, Brand Marketing and Social Media

Jeremy Harris Lipschultz | Posted 03.25.2014 | Media
Jeremy Harris Lipschultz

Amazon and other sites have shown that shoppers consider product reviews an accurate way to gauge consumer experiences, and a site known for independe...

Can Obesity and Malnutrition Co-Exist? The Propagation of Fast Food in Developing Countries

Jacqueline Herrera | Posted 03.25.2014 | Healthy Living
Jacqueline Herrera

Fast food companies are rapidly expanding from the Western world because of what they call "saturated markets." I'd say what they are really up against are "educated markets," and it's paramount that our educated awareness spread globally.

Boomers or Bust: Why Super Bowl Advertisers Can't Ignore Boomers

Mark Bradbury | Posted 03.24.2014 | Fifty
Mark Bradbury

Given the size and spending power of the 50+ demographic, they should no longer be sidelined when it comes to advertising.

Video's Hidden 'Secret Sauce' Marketers Need To Know

Scott MacFarland | Posted 03.25.2014 | Business
Scott MacFarland

When a video is produced and shared, it has many benefits. Video has several powerful characteristics that make it a great storytelling medium. What we tend to forget is that SEO and quality score are also impacted.

Is the 'Internet of Things' Marketing's Next Big Thing?

Molly Borchers | Posted 03.24.2014 | Business
Molly Borchers

In 2012, I had never heard of the "Internet of Things." By 2013, it seemed to dominate my life. There is no denying that the IoT is all the rage, but putting my PR hat on, I have to wonder what its implications are for communications professionals and my clients.

How to Define and Use Paid, Owned and Earned Media

John Lusk | Posted 03.23.2014 | Small Business
John Lusk

From what I've observed, most marketers will typically focus on channel results. That is, they'll look at data from the perspective of a particular channel, be it Organic Search, Referral, Traffic, a single Paid campaign, facebook, etc. And that's not a bad way of looking at things.

Data, American Manufacturing, and Chinese Innovation: 5 Predictions for the 2014 Economy

Sir Martin Sorrell | Posted 03.23.2014 | World
Sir Martin Sorrell

The current fortunes of global advertising and marketing services businesses are a window not into the future of the world economy, but what's going on right now. So, too, perhaps, with the World Economic Forum in Davos this week.

Is It Ever OK for Brands to Post About Martin Luther King Jr. Day?

Noah Mallin | Posted 03.23.2014 | Business
Noah Mallin

How do these embarrassing posts continue to happen? In part these posts are driven by the need, bordering on mania, for a constant stream of content to power the social media presence of countless brands.

Open Letter to the Shameless Social Media Self-Promoter

Zondra Hughes | Posted 03.23.2014 | Chicago
Zondra Hughes

Here's a tip: If Facebook and Twitter are the only methods that you use to promote your new book, new mix tape, new whatever, just stop. You're doing it all wrong, and you're wearing us out.

Brand Naked

Cory M. Baker | Posted 03.23.2014 | Business
Cory M. Baker

This week, I'm putting away my devices a bit more. I'm going to walk the streets, take the trains and ride the elevators with eyes wide open just to see what brands speak to me without even saying a word.

Crowd Sourcing: A New Way to Look at Digital Marketing?

Tom Lowery | Posted 03.23.2014 | Business
Tom Lowery

However, crowd sourcing isn't only about solving problems in the fastest, cheapest way possible. Handled well, it's a tool to find effective solutions by taking a deep dive into the heart of what are often complex marketing issues.

How The Internet Can Transform Your Business

Posted 01.25.2014 | Small Business

An online presence has become vital to reaching and connecting with customers. If you are not utilizing web tools to ensure the correct information ab...

Manly Marketing

Jim Joseph | Posted 03.19.2014 | Business
Jim Joseph

I'm certainly not the only one who's been writing about the "new male consumer." As a marketing community we are widely recognizing that there's been...

The Seven Deadly Sins of Social Media Marketing

Vala Afshar | Posted 03.21.2014 | Business
Vala Afshar

In the world of digital media, Dante's seventh circle of hell is reserved for businesses that fail to fully understand the power of social media. Comp...

The Best Way to Build an Online Business

Michael Martin | Posted 03.19.2014 | Small Business
Michael Martin

There's a better way to build a business, says Chad Hamzeh, author of Traffic Black Book 2.0 and owner of the acclaimed online advertising agency DSV2.

6 Ways to Rake in the Bucks in the First Quarter of 2014

Melinda Emerson | Posted 03.19.2014 | Small Business
Melinda Emerson

If you haven't gotten started thinking about a growth plan for your small business for 2014, it's time to get cracking. Don't skimp on planning your business future or rest on your success from last year.

8 Things You Only Believe Because Advertisers Told You To

The Huffington Post | Amanda Scherker | Posted 01.25.2014 | Business

There are so many customs in life we take for granted -- from a late morning coffee break to the serious need to rinse our mouths squeaky-clean with m...

Why Is Facebook Blue? The Science of Colors in Marketing

Leonhard Widrich | Posted 03.18.2014 | Business
Leonhard Widrich

How do colors really affect us, and what is the science of colors in marketing? Let's dig into some of the latest, most interesting research.

Mother, Sex Object, Worker: The Transformation of the Female Flight Attendant

Lisa Wade | Posted 03.18.2014 | Women
Lisa Wade

In the '40s and '50s marketing presented the flight attendant as a mother or wife. Twenty years later, they sexualized their flight attendants in order to appeal to businessmen, who still made up a majority of their customers.

Your Competitors Don't Matter

John Friedman | Posted 03.18.2014 | Business
John Friedman

When it comes to corporate responsibility, you are competing with everyone.

3 Cost-Effective Ways Brands Can Achieve Marketing Success With the Young Urban Population

Shawn Prez | Posted 03.16.2014 | Business
Shawn Prez

An audience wants to feel included as part of your brand experience -- not like a second thought that is less important than another demographic. By not fully targeting the urban youth community, marketers may be ignoring an incredibly viable market.

Surprise! Big Data Rocks CES 2014

Daniel Newman | Posted 03.16.2014 | Business
Daniel Newman

Up and down the halls of CES, new and exciting items comprising "The Internet of Things" surround us. Tech geeks everywhere can rejoice as the next wa...

14 Ways to Strengthen Your Professional Brand in 2014!

Monica Zent | Posted 03.15.2014 | Business
Monica Zent

By enhancing your presence on social media, setting clear and attainable goals for yourself and managing your personal responsibilities, you'll pave the way to make 2014 a huge professional hit.

The Seven Deadly Sins of Startup Storytelling

Andy Smith | Posted 03.15.2014 | Business
Andy Smith

Make stories part of your culture -- and more than that, the integrity of your culture. All-hands meetings can be pivotal here. Stories are often the best way to relate how a company is doing, what people are doing well, and what they could be doing better.