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5 Ways to Create Content That Makes People Care

Tulani Elisa | Posted 07.30.2014 | Business
Tulani Elisa

Every post has to be a conversation that creates a deeper connection. Stay focused on your bottom line and product goals, but understand how those can be achieved through a strong relationship with consumers.

The Death of Black Ad Agencies: Total Market Strategy

Tavis Smiley | Posted 07.30.2014 | Business
Tavis Smiley

As America becomes more multicultural, many corporations have begun taking a total market approach when trying to reach consumers, rather than looking at distinct cultural attributes of multicultural segments. This, according to my guests, is leading to the decline of long-standing black agencies.

5 Ways to Get the Job You Want

Brad Wheelis | Posted 07.30.2014 | Business
Brad Wheelis

Sending a resume with a nice email about why you want to work for the company shows ambition and drive. I did this and landed a dream job in New York. They weren't even advertising for the position.

The Neuroscience of Engagement

Jason King | Posted 07.29.2014 | Business
Jason King

You may be at the mercy of your incentives management software to determine if you have the necessary flexibility to address males and females differently in your marketing, but here is a brief cheat sheet to help you tailor your programs in such a way that they resonate better with people.

Millennials as Smart, Highly-Adaptive "Reptiles"

Bob Deutsch | Posted 07.23.2014 | Business
Bob Deutsch

Recently I've been hearing a lot of interest from fashion brands, such as Macy's, and fast-food chains, such as Wendy's, concerning the state of mind ...

The Real Reason Hipsters Love PBR

The Huffington Post | Rebecca Hiscott | Posted 05.29.2014 | Business

Researchers have figured out (finally!) what makes a run-of-the-mill beer like Pabst Blue Ribbon become so improbably cool. In a new study publishe...

Your Brand Is Not the Hero of the Story

Shawn Amos | Posted 07.28.2014 | Business
Shawn Amos

Brands are the new Hollywood, but they need to brush up on their storytelling skills and trust that the strength of their convictions will lead people to their products.

The Lies We Tell Black Boys and the Truth They Deserve to Hear

Christopher Norris | Posted 07.27.2014 | Black Voices
Christopher Norris

We need to stop teaching our black boys how to survive in a world not designed for them, and instead show them how to design a world that will allow them to thrive as individuals.

7 Reasons Why I Am a #Marketing Junkie

Scott MacFarland | Posted 07.22.2014 | Business
Scott MacFarland

I know, this may sound like a blog article that comes straight from a marketing workshop...

Data Driven Marketing for Books

Fauzia Burke | Posted 05.22.2014 | Books
Fauzia Burke

When I started my book marketing career, my boss gave me this advice: "Don't use green covers. Books with green covers don't sell." There was no data behind this statement, it was just part of the collective publishing wisdom then.

Move Me With Marketing

Ting Ting Yan | Posted 07.22.2014 | Business
Ting Ting Yan

As marketers, no matter how time-pressed we are, we need to hold ourselves up to the standard of finding an insight and having that be the core for everything else.

Business Collaboration Advice From The World's Top Social CIO

Vala Afshar | Posted 07.22.2014 | Technology
Vala Afshar

I recently had the privilege to interview one of the most collaborative and social CIOs in the world, Oliver Bussmann, Group CIO of UBS. UBS is the b...

7 Essential Steps to Leap into Entrepreneurship

Bobby Umar | Posted 07.21.2014 | Business
Bobby Umar

Starting a business can be a scary thing. You give up the stability (albeit perceived) of a steady income with benefits. You put your career on hold. You sacrifice significant time and energy for the first several years just to get up to your former corporate salary. You enter a risky area where most people fail within five years.

Big Data for Hollywood

Dave Harvilicz | Posted 07.21.2014 | Entertainment
Dave Harvilicz

Today technology offers a chance to re-connect studios with what should be considered their most prized asset: movie watchers.

5 Ways for Marketing to Conquer the Data Deluge

Vala Afshar | Posted 07.21.2014 | Technology
Vala Afshar

The amount of data confronting Chief Marketing Officers is enormous and, according to Gartner, growing 40% every year. An updated IBM study shows that...

I Planted My Self-Published Book On Barnes & Noble's Shelves... And People Bought It

Brendan Leonard | Posted 07.20.2014 | Books
Brendan Leonard

I mean, you can't walk in and take a book off the shelf and put it in your jacket and walk out -- but there's no law that says you can't walk into the store with a book in your jacket and put it on the shelf, is there? Nah. It was a genius strategy, I thought, congratulating myself.

Healthy Role Model: Please LeBron James, Just Do It

Daniel J. Schultz | Posted 07.19.2014 | Healthy Living
Daniel J. Schultz

Athletes are concerned about their legacies on the playing field, however, imagine if athletes also started to be concerned with the legacies they leave with the foods they endorse?

Put More BITE Into Your Communications

Liz Wainger | Posted 07.16.2014 | Business
Liz Wainger

Getting your message across has never been harder than in today's hectic, overstimulated world. We are all drowning in communication from advertisers...

The Anatomy of the Perfect Business Homepage

Don Dodds | Posted 07.16.2014 | Small Business
Don Dodds

Visiting your homepage is likely to be the first experience that one has with your business, so it shouldn't be too difficult to see why it is one of the most important pages of your website.

The Undying Business of Self-Promotion

Michael Drew | Posted 07.14.2014 | Business
Michael Drew

There is so much in publishing, in media, that is simply about regurgitating found information (as Trollope's character did in her book), about shouting to be heard, about simply being heard (without regard to being correct in the facts).

8 Reasons Your Business Should Hire a Pay-Per-Click Professional

Jonathan Long | Posted 07.16.2014 | Small Business
Jonathan Long

In the digital marketing world there are two major players when it comes to attracting website traffic: SEO and pay-per-click (PPC) advertising. There...

4 Marketing Tactics for SEO, PR, ORM and Content Marketing Experts

Allie Gray Freeland | Posted 07.16.2014 | Business
Allie Gray Freeland

The era of digital marketing as an all-encompassing, multi-channel, multi-faceted, integrated approach is here

The Rise of the Lifestyle Entrepreneur With Lewis Howes

Sean Kim | Posted 05.15.2014 | Business
Sean Kim

With pure hustle and gumption, he began connecting with everyone he could on the professional network, LinkedIn. He initially did this to find a job in the sports industry, but as he rapidly expanded his network, Lewis realized there was a bigger opportunity.

72 Percent of Marketers Can't Find Their Target Audience Online -- Can You?

Navin Nagiah | Posted 07.15.2014 | Small Business
Navin Nagiah

By trying to be everywhere, talking to everybody and doing everything -- are marketers in some ways doing nothing?

You Can Grow Your Business With This 3-Step Marketing Formula

Julie Niehoff | Posted 07.15.2014 | Small Business
Julie Niehoff

When you really break it down, marketing for a small business or a nonprofit organization can be very simple.