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Marketing Titans: Maggie Lang and Genuinely Loving Your Customer

Joseph Parker | Posted 11.29.2014 | Business
Joseph Parker

Your customer is a person, not a user. Such basic observations were a central theme at Connections 2014, where over 8,000 marketers descended to hear ...

Building the University of the Future

Vala Afshar | Posted 11.26.2014 | Technology
Vala Afshar

With the underlying forces of mobile, social, cloud and the rising costs of higher education coming to a head, Georgetown University appointed the former CIO for the US Marshals to lead IT and business transformation across the 225 year-old institution.

How to Encourage Customers to Tell Their Stories in Social Media

Peter Friedman | Posted 11.26.2014 | Business
Peter Friedman

End radio silence in your social channels Storytelling is the oldest form of marketing, whether on cave walls, on chairs in a general store, or in th...

Bad Ads: Does Sexism Sell?

Matt Cohen | Posted 11.25.2014 | Business
Matt Cohen

You shouldn't target your audience by explicitly denigrating other audiences... especially when you've crudely drawn your segments along gender lines.

How to Streamline Your Fitness Business and Maximize Your Potential

Jamie Walker | Posted 11.25.2014 | Business
 Jamie Walker

Only by maximizing your current output will you be able to scale your business and get aggressive with those growth goals. So don't let outdated methods and archaic software keep you from clearing the efficiency hurdle on the way to becoming more profitable.

Social Media Is A Game Changer For CIOs

Vala Afshar | Posted 11.25.2014 | Technology
Vala Afshar

Within the past few weeks the ALS Association, a national non-profit organization fighting Lou Gehrig's disease, has successfully raised $115 million ...

Can the iPhone 6 Pass the Toilet Test?

Greg Schwem | Posted 11.23.2014 | Comedy
Greg Schwem

So Mr. Cook, I'm sorry, but I will not be converting until you tell me the iPhone 6 is water-resistant, or until U2 confirms it in a song.

Wu-Tang's Inspectah Deck on Tech, Race and Politics

Lauren DeLisa | Posted 11.24.2014 | Technology
Lauren DeLisa

It's been a particularly abundant whirlwind several days as one thinks about recent events within pop culture as they intersect with tech.

A Solution To The Massively Disengaged Workforce [Slide Deck]

Vala Afshar | Posted 11.23.2014 | Business
Vala Afshar

A Solution to the Disengaged Workforce from Vala Afshar Several disturbing statistics are plaguing the work force. Worldwide, 200 million peo...

Simplification Is a Beautiful Thing: How to Simplify Your Business and Life

Franziska Iseli-Hall | Posted 11.23.2014 | Small Business
Franziska Iseli-Hall

Declutter and organize your computer, your office, your work-space: A few weeks ago I bought myself a new laptop because my old one kept crashing (I admit it, it was way too cluttered).

Let's Talk About Luxury

Christa Dowling | Posted 11.23.2014 | Women
Christa Dowling

Throughout centuries luxury has had a meaning of the absence of vulgarity. There are many quotes of how people understood Luxury. Here are some of these quotes through centuries from businessmen, poets, writers, artists and others...

5 Tips for Sending Cold Emails That Receive a Response

Alex Ivanovs | Posted 11.22.2014 | Small Business
Alex Ivanovs

I'm no expert in email marketing, but having been a blogger for so long -- it has taught me some invaluable lessons and skills, especially when it comes to working with people closely, asking them for favors and, in general, trying to be a good associate.

The Most Important Lesson Every Entrepreneur Can Learn From Steve Jobs

Bernadette Jiwa | Posted 11.22.2014 | Business
Bernadette Jiwa

Jobs' real genius was that he had learned how to see and he operated with an understanding of and empathy for the people who would become future users of Apple products -- devices like the iPad that would 'make our heart sing.'

A Writers Guide to Being a Writer Part 2: Networking - The Quiet Art of Making Yourself Sound Awesome Whilst Pretending to Listen to Someone Else

Dan Miles | Posted 11.21.2014 | Books
Dan Miles

It's not that I don't like talking to people; I was once a stand up comic, so I'm not exactly shy and retiring. It's just that it's so bloody soulless. Frankly I would rather gargle leftover lipo fat than network.

Women in Business: Q&A with Kate Swann, COO at Blue State Digital

Laura Dunn | Posted 11.22.2014 | Business
Laura Dunn

Kate Swann is a digital and innovation executive who specializes in growing creative organizations and managing cross-functional teams and clients. Sh...

Applying Anthropology Concepts to Business Models

Jure Klepic | Posted 11.21.2014 | Small Business
Jure Klepic

Despite the efforts of some very well-known anthropologists, we still understand very little of what this type of investigator does and less about how to apply any of their insights to business models.

Reinvent Your Business Model or Die

Vala Afshar | Posted 11.21.2014 | Business
Vala Afshar

One of the key components of transformation and innovation is the business model, and since the ability of companies to transform and reinvent themselves is crucial to their lifeline, I went straight to the source.

High Heels or Sensible Flats?

Nancy Graham Holm | Posted 11.19.2014 | Style
Nancy Graham Holm

Women's footwear has its own history. "Heels" as a type has fallen in and out of popular fashion several times since WWII, most notably in the late 1990s when lower heels and even flats prevailed. Now we hear that "flats are back!"

This Week's Marketing Lesson? Go Topless!

Gene Marks | Posted 11.19.2014 | Small Business
Gene Marks

It's about publicity. And marketing. Take note fellow business owners: there's no better way to get PR in this world then to pick a fight with someone.

A Numbers Story

Steven Crandell | Posted 11.19.2014 | Business
Steven Crandell

Two tech billionaires and an entrepreneur walk into a bar.

How Startups Can Apply Design to Create Superior Customer Experiences

Soren Petersen | Posted 11.16.2014 | Business
Soren Petersen

Co-written by Paul Hagen For a startup to succeed it must do more than simply develop a clever product or evolve features that mimic an incumbents...

Causing Success: What Is Your Why?

Jen Grisanti | Posted 11.18.2014 | Business
Jen Grisanti

While studying the TV pilots for the upcoming Fall season, I noticed that many of them start with a set up of the personal dilemma for the central character. This gives the audience a point of connection in the story. In fiction and in life, there is tremendous value in starting with why.

How To Market A Self-Published Book

Paul Jarvis | Posted 11.18.2014 | Business
Paul Jarvis

You can achieve success -- however you define success -- by doing practically anything that goes with or even against current advice online for self-published book marketing. The "self" in self-publishing means you've got the reins.

Women in Business: Q&A with Natalia Solodukhova, Co-founder & CEO of Buzzoola

Laura Dunn | Posted 11.18.2014 | Business
Laura Dunn

Natalia Solodukhova has over 9 years of international experience in digital marketing, sales and asset management with companies like Richemont SA, L'...

Top 10 Ways to Generate Stand-Out Publicity

Nancy Michaels | Posted 11.17.2014 | Business
Nancy Michaels

Publicity is viewed as being much more powerful than a straight advertisement, so it's worth the effort - and it doesn't cost a cent but sweat equity. Here are some other ways to generate publicity for your business.