Social isn't "real life," but the humans who are typing things on their keyboards sure are. The same rules apply online as do to face-to-face communications: be polite (say please and thank you), don't be a bully, use your inside voice.
In the age-old struggle between marketing and sales, some have forgotten that you are on the same team. You both have the same goal. Marketing strives to attract potential customers, and sales is supposed to convert those opportunities into revenue, right? Not so fast.
Are you like me, always trying to carve out time from your day to read blogs, eBooks, whitepapers, attend webinars, watch videos and visit yet another website? Our challenge isn't finding the information, but finding time to read it.
There is a lot of discussion about the future of the film industry. Jeffrey Katzenberg predicted recently at the Milken Conference that movie distribution will be completely reinvented in 10 years from now.
What may appeal to one person and induce them to buy your product may not appeal to another, based on their culture and beliefs -- even though the benefits of the product or service may very well be the same for everyone.
After 9/11, the only bigger brand in America than the NYFD (New York Fire Department) was the New York Police Department. They were bonafide heroes and just could do no wrong. So how is it that NYPD brand was literally taken down with one careless hashtag (#myNYPD) this past week?
Ditch your pitch in favor of a persuasive conversation. Engage your customers in the process by asking good questions, questions that will have them coming up with the answers themselves and lead them to their own conclusions, no convincing required.
In recent months, the ever-evolving social Web and demand for a visual-first approach requires that everyone in public affairs and communications learn how to create and design compelling visual content.