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This Is How You're Doing Social Media Wrong... And How to Do It Right

Rachel Thompson | Posted 07.07.2014 | Books
Rachel Thompson

Social isn't "real life," but the humans who are typing things on their keyboards sure are. The same rules apply online as do to face-to-face communications: be polite (say please and thank you), don't be a bully, use your inside voice.

Which Content Attracts the Right Sales Opportunities?

Ian Altman | Posted 07.06.2014 | Business
Ian Altman

In the age-old struggle between marketing and sales, some have forgotten that you are on the same team. You both have the same goal. Marketing strives to attract potential customers, and sales is supposed to convert those opportunities into revenue, right? Not so fast.

11 Surprising Stats That Demonstrate Native Advertising's Value to Marketers

Danny Wong | Posted 07.06.2014 | Business
Danny Wong

We should all be optimistic about how native ads will impact consumers, brands and publishers. It's time everyone started caring and put more effort into making this work.

Is Content Consuming You or Are You Consuming Content?

Scott MacFarland | Posted 07.06.2014 | Business
Scott MacFarland

Are you like me, always trying to carve out time from your day to read blogs, eBooks, whitepapers, attend webinars, watch videos and visit yet another website? Our challenge isn't finding the information, but finding time to read it.

How Today's Healthcare Industry Resembles the Tech Industry of the 1980s, and Why That Gives Me Hope

Scott Rabschnuk | Posted 07.06.2014 | Business
Scott Rabschnuk

In the ad world, we reflect daily on how emotion drives behavior. Health care is an emotional issue.

How to Disrupt and Dominate Any Industry

Steve Mariotti | Posted 07.06.2014 | Business
Steve Mariotti

One key to entrepreneurship is and always has been disruption. In any market, the potential for a disruptive business is tantamount to guaranteed success.

'Spray and Pray'

Dave Harvilicz | Posted 07.03.2014 | Entertainment
Dave Harvilicz

There is a lot of discussion about the future of the film industry. Jeffrey Katzenberg predicted recently at the Milken Conference that movie distribution will be completely reinvented in 10 years from now.

4 Essential Tips on How to Grow Your Consulting Business

Brian Horn | Posted 07.05.2014 | Small Business
Brian Horn

For many successful entrepreneurs, the business that can deliver many lucrative rewards is a consulting practice.

Women in Business: Q&A With Monica Smith, Founder of Marketsmith

Laura Dunn | Posted 07.04.2014 | Business
Laura Dunn

Monica C Smith is the founder of Marketsmith, Inc. -- a strategic, direct response marketing firm specializing in accountable, omnichannel media to drive business growth.

The Future of Marketing In 20 Tweets [Slideshare]

Vala Afshar | Posted 07.05.2014 | Technology
Vala Afshar

"Business has only two functions -- marketing and innovation." - Peter Drucker When last I spoke with IDC's Sam Melnick, the IDC CMO Advisory Service...

Who Loses When Brands Market To Specific Genders? Turns Out, It's Everyone

The Huffington Post | Sara Roncero-Menendez | Posted 05.02.2014 | Women

What would we do if companies didn't furnish their products with the pink wrappers and floral details we need to know they are for women? Save a lot o...

Multicultural Marketing: A Must for Multicultural Countries

N. Kimron Corion | Posted 07.02.2014 | Small Business
N. Kimron Corion

What may appeal to one person and induce them to buy your product may not appeal to another, based on their culture and beliefs -- even though the benefits of the product or service may very well be the same for everyone.

Do You Cut Costs or Deliver Value?

Ian Altman | Posted 06.30.2014 | Business
Ian Altman

Have you ever heard a marketing message from a company that is so different from the way they operate that it makes you laugh?

5 Ways CIOs Can Drive Digital Business Transformation

Vala Afshar | Posted 06.30.2014 | Technology
Vala Afshar

I recently had the wonderful opportunity to conduct a special edition of CxOTalk live in New York City at the CIO Perspectives conference presented by...

Most Powerful Marketing Tool of the 21st Century

Alex Pirouz | Posted 06.29.2014 | Business
Alex Pirouz

Whether you are a newbie, have an account but not active or would like to further your education here are my top three tips in order to plan, connect and ultimately profit through LinkedIn.

Here's How #myNYPD Could Be Saved

Beverly Macy | Posted 04.28.2014 | Media
Beverly Macy

After 9/11, the only bigger brand in America than the NYFD (New York Fire Department) was the New York Police Department. They were bonafide heroes and just could do no wrong. So how is it that NYPD brand was literally taken down with one careless hashtag (#myNYPD) this past week?

4 Must-Have Digital Marketing Core Competencies

Vala Afshar | Posted 06.27.2014 | Technology
Vala Afshar

Marketing is undergoing a dramatic transformation. According to enterprise technology analyst and best-selling author Paul Greenberg, popularly know...

How to Get Radio Interviews for Your Book

Brian Horn | Posted 06.25.2014 | Small Business
Brian Horn

You'll want to make an attractive and powerful site so that you get more traffic; more traffic means higher rankings on search engines, which means more people checking out your book.

Small Business Marketing: Pay-Per-Click or SEO?

Jonathan Long | Posted 06.25.2014 | Small Business
Jonathan Long

A common question that every small business owner has when it comes to driving visitors to his or her website is whether search engine optimization (S...

The Happy Meal: Fast Food's Greatest Invention

Troy Johnson | Posted 04.23.2014 | Comedy
Troy Johnson

Of all the fast food gimmickry in the world, the Happy Meal is the greatest. Other fast food chains tried to be clever and baroque with the name of t...

Forget PowerPoint: Improv Is the New (Old) Way to Sell

John Fox | Posted 06.22.2014 | Business
John Fox

Ditch your pitch in favor of a persuasive conversation. Engage your customers in the process by asking good questions, questions that will have them coming up with the answers themselves and lead them to their own conclusions, no convincing required.

Art Class for the Digital Age: The Emergence of the 'Visual-First' Social Web

Sean Donahue | Posted 06.24.2014 | Media
Sean Donahue

In recent months, the ever-evolving social Web and demand for a visual-first approach requires that everyone in public affairs and communications learn how to create and design compelling visual content.

How Are You Winning In Social Media?

John McElhenney | Posted 06.23.2014 | Business
John McElhenney

Let's talk about what's working in social media and what's not. First let's get the overall stats out-of-the-way. This handy chart helps us identi...

The New York City Auto Show Has Come Out

Joshua Estrin | Posted 06.23.2014 | Gay Voices
Joshua Estrin

Ladies and gentleman, start your engines.

IDC Research: 3 Ways CMOs Can Take Advantage of New Marketing Optimism

Vala Afshar | Posted 06.24.2014 | Technology
Vala Afshar

New Research: 8-12% Marketing Growth Projected For Cloud, Social, Mobile, and Big Data/Analytics Since the 2007 recession it has been a challenging ...