Infographics have long been considered a magic bullet for companies looking to increase user engagement and brand awareness. However, there is talk going around that infographics are dead and should be buried as deeply as possible. Despite this, there are many who still attest to their value.
The majority of your leads won't automatically convert into sales by simply being sent through your conversion funnel. It will often require additional help to produce the conversion. Here are eight tips to help your business convert more leads into sales.
For me Twitter and new friends have gone hand-in-hand from the beginning. And I'm not just talking about gaining followers here--I'm talking about true connection, forming relationships and making things happen.
Just when many had considered Blackberry dead, it is showing signs of life. The company took a wrong turn when it lost its focus and tried to chase the consumer market that rapidly became the domain of the iPhone and Android platforms.
I realized that other young professional women felt the same emptiness and lack of passion and purpose in their careers, so I launched The Lovely It Girl to redefine the It Girl and empower entrepreneurial women everywhere to own their "It
Good sales people don't have all the answers to customer's problems, but they do everything they can to find them. They don't win your trust and throw you over to an account manager after meeting quota on your dime.
Your brand is your promise to the consumer as it relates to your product, and it allows for interaction between your company and the customer. Logo design, color, shape, words, complexity, and simplicity all play a part in creating your brand.
Completing these steps allows your startup beast to pick up momentum, fueling a breakthrough in growth and ultimately making it unbeatable in the marketplace. The modern day field of dreams mantra has pivoted to "If you market it, they will come." Are your customers coming fast enough?
There's a lot of pressure on startups to perform well in their initial marketing and advertising campaigns. If you succeed, you'll earn a wealth of new business, but if the campaign fizzles, you'll have wasted a significant portion of your already-tight budget.
Social media is a tool that allows individuals to improve their lives by interacting with groups -- both with people and with brands -- facilitated by online platforms that erase typical boundaries of time and space.
This platform has something more - much more than the old VCR tapes. That platform is of course YouTube which allows and encourages the active participation of its viewers through sharing, commenting and interacting with the content uploaded there.
Did you know that the average successful individual is exposed to roughly 4,000 marketing messages every day? In that crowded environment, it's all too easy to do an amazing job and still have no one know who you are.
The holiday season is upon us, and with it comes big implications for marketers in the business of travel. According to AAA, last year 94.5 million Americans traveled 50+ miles from home during the year-end holiday season -- and this year is expected to be no different.
The explosion of digital platforms is causing many marketers to rethink how they engage with consumers. But sometimes in their hurry to embrace the digital world, companies often lose their way and forget the basic principles of good marketing and branding.
Of course, there is much more to a startups success than market, technology and design execution, including team dynamics, the competitive field, surrounding ecosystem and the intellectual property conditions.
However, just like any other marketing (digital or otherwise), success always boils down to relationships. Developing relationships with partner businesses... developing relationships with donors... and keeping those relationships going beyond the campaign.