iOS app Android app

Markéting

Get Heard: Four Top Strategies for Connecting with Your Audience

John Bowen | Posted 02.22.2015 | Small Business
John Bowen

How many meetings or presentations have you gone to where you're listening to the speaker and you turn to the person next to you and ask, "What is he talking about? Where is this going?"

Women in Business Q&A: Cygalle Dias, Founder of Cygalle Healing Spa

Laura Dunn | Posted 02.23.2015 | Business
Laura Dunn

Cygalle Dias, founder of Cygalle Healing Spa, is an entrepreneur based in New York. Cygalle merged her passions business and a holistic luxury lifesty...

Infographics: Content Marketing Gold or a Dead End Fad?

John Rampton | Posted 02.21.2015 | Business
John Rampton

Infographics have long been considered a magic bullet for companies looking to increase user engagement and brand awareness. However, there is talk going around that infographics are dead and should be buried as deeply as possible. Despite this, there are many who still attest to their value.

8 Tips to Help Convert Your Leads Into Sales

Jonathan Long | Posted 02.22.2015 | Small Business
Jonathan Long

The majority of your leads won't automatically convert into sales by simply being sent through your conversion funnel. It will often require additional help to produce the conversion. Here are eight tips to help your business convert more leads into sales.

Twitter and Friendship

Ted Rubin | Posted 02.20.2015 | Business
Ted Rubin

For me Twitter and new friends have gone hand-in-hand from the beginning. And I'm not just talking about gaining followers here--I'm talking about true connection, forming relationships and making things happen.

Women in Business Q&A: Cheryl Cecchetto, Owner and President, Sequoia Productions

Laura Dunn | Posted 02.22.2015 | Business
Laura Dunn

Cheryl Cecchetto, owner and president of Sequoia Productions, has been at the forefront of the special event world since 1990. At the heart of the ent...

Signs of Life at Blackberry

Ira Kalb | Posted 02.21.2015 | Business
Ira Kalb

Just when many had considered Blackberry dead, it is showing signs of life. The company took a wrong turn when it lost its focus and tried to chase the consumer market that rapidly became the domain of the iPhone and Android platforms.

Women in Business Q&A: Michela Aramini, Founder of The Lovely It Girl

Laura Dunn | Posted 02.21.2015 | Business
Laura Dunn

I realized that other young professional women felt the same emptiness and lack of passion and purpose in their careers, so I launched The Lovely It Girl to redefine the It Girl and empower entrepreneurial women everywhere to own their "It

What Your Children Already Taught You About Sales

Sajeel Qureshi | Posted 02.21.2015 | Small Business
Sajeel Qureshi

Good sales people don't have all the answers to customer's problems, but they do everything they can to find them. They don't win your trust and throw you over to an account manager after meeting quota on your dime.

4 Necessary Ingredients to Build Your Brand in 2015

Don Dodds | Posted 02.18.2015 | Small Business
Don Dodds

Your brand is your promise to the consumer as it relates to your product, and it allows for interaction between your company and the customer. Logo design, color, shape, words, complexity, and simplicity all play a part in creating your brand.

The Sony Hack -- Shooting the Messenger in a Time of Crisis

Katie Chodosh | Posted 02.18.2015 | Media
Katie Chodosh

Of course Sony is angry and embarrassed that this has happened and it is unforgiveable that the hackers have leaked private information on employees and actors. But the press are not the villain here.

A Customer-Centric Business Is A Social Business

Vala Afshar | Posted 02.17.2015 | Business
Vala Afshar

Customers have always been the compass of how successful businesses operate; business exists to serve the customer - it always has and it always will....

7 Ways to Feed the Growth Beast in Every Business

Marty Zwilling | Posted 02.17.2015 | Business
Marty Zwilling

Completing these steps allows your startup beast to pick up momentum, fueling a breakthrough in growth and ultimately making it unbeatable in the marketplace. The modern day field of dreams mantra has pivoted to "If you market it, they will come." Are your customers coming fast enough?

5 Rules for AB Testing in Startup Companies

Jose Vasquez | Posted 02.17.2015 | Business
Jose Vasquez

There's a lot of pressure on startups to perform well in their initial marketing and advertising campaigns. If you succeed, you'll earn a wealth of new business, but if the campaign fizzles, you'll have wasted a significant portion of your already-tight budget.

How Email Marketers Tap Into Modern Mindlessness

Christopher Lester | Posted 02.17.2015 | Business
Christopher Lester

We're subconsciously attracted to our inboxes. Here are three ways smart marketers are tapping into primitive brain behaviors to get results even when attention spans are dwindling.

Traditional Agency Guy

Peter Friedman | Posted 02.17.2015 | Business
Peter Friedman

Social media is a tool that allows individuals to improve their lives by interacting with groups -- both with people and with brands -- facilitated by online platforms that erase typical boundaries of time and space.

5 Things We Can Learn From the Top 20 Most Engaging Skateboarding Channels on YouTube

Mark Fidelman | Posted 02.16.2015 | Business
Mark Fidelman

This platform has something more - much more than the old VCR tapes. That platform is of course YouTube which allows and encourages the active participation of its viewers through sharing, commenting and interacting with the content uploaded there.

Everybody Is a Star: How to Create and Leverage Celebrity in Your Business

John Bowen | Posted 02.15.2015 | Small Business
John Bowen

Did you know that the average successful individual is exposed to roughly 4,000 marketing messages every day? In that crowded environment, it's all too easy to do an amazing job and still have no one know who you are.

3 Questions You Need To Ask Now For 2015 Success

Ernan Roman | Posted 02.14.2015 | Business
Ernan Roman

Right now is the time to re-evaluate your marketing in terms of the new expectations your customers have developed in the past 6 months.

Calling All Travel Companies: Don't Let Consumers Get Away This Holiday Season

Jim Yu | Posted 02.14.2015 | Business
Jim Yu

The holiday season is upon us, and with it comes big implications for marketers in the business of travel. According to AAA, last year 94.5 million Americans traveled 50+ miles from home during the year-end holiday season -- and this year is expected to be no different.

Women in Business Q&A: Kim Getty Partner, Chief Operating Officer, Deutsch LA

Laura Dunn | Posted 02.15.2015 | Business
Laura Dunn

Since joining Deutsch LA nearly 10 years ago, Kim has lent her ability to inspire both clients and agencies to look at things in a new way on brands a...

Timeless or New? The ABCs of Marketing in a Digital Era

Tom Doctoroff | Posted 02.12.2015 | Business
Tom Doctoroff

The explosion of digital platforms is causing many marketers to rethink how they engage with consumers. But sometimes in their hurry to embrace the digital world, companies often lose their way and forget the basic principles of good marketing and branding.

Predicting the Success of Design Driven Startups

Soren Petersen | Posted 02.12.2015 | Business
Soren Petersen

Of course, there is much more to a startups success than market, technology and design execution, including team dynamics, the competitive field, surrounding ecosystem and the intellectual property conditions.

Cause Marketing: It's All About Planning and Relationships

Ted Rubin | Posted 02.12.2015 | Business
Ted Rubin

However, just like any other marketing (digital or otherwise), success always boils down to relationships. Developing relationships with partner businesses... developing relationships with donors... and keeping those relationships going beyond the campaign.

How Do Innovators Create New Markets?

Markus Giesler | Posted 02.09.2015 | Business
Markus Giesler

How do innovators transform new machines, molecules, and even melodies into multi-billion dollar value innovations - and break the rules of standard marketing in the process?