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Markéting

Digital Innovators: Editorial Is Where Influence Is Earned Said McMurry/TMG CEO

Brian Honigman | Posted 03.09.2014 | Technology
Brian Honigman

As an agency focused solely on content marketing, McMurry/TMG has the opportunity to identify trends in content and its distribution across various industries. Their perspective helps better inform their existing client work, but also where content is heading for the future.

Is #Contentmarketing #Fashionable?

Scott MacFarland | Posted 02.23.2014 | Business
Scott MacFarland

Is it possible these two phrases, #Contentmarketing and #Fashionable are either too close in theory, or too far apart in actuality? What I mean is, they could be very closely aligned, or very far apart because they are terms used in different industries.

2014... Reality Check

David Sable | Posted 03.08.2014 | Business
David Sable

Digital is everything... but not everything is digital. My primary theme for 2014. Frankly, it has been the soapbox I have stood on since my first f...

The Truth About Being Too Busy

Arin Gragossian | Posted 03.08.2014 | Small Business
Arin Gragossian

I think you're a liar. You may not be a liar, but I suspect you could be. I'm also a liar, at least I think I used to be. What makes both of us liars is we constantly say we're too busy.

Autism Gags

Katie Chodosh | Posted 03.08.2014 | Healthy Living
Katie Chodosh

As a sibling of autism, it is safe to assume that Suzanne Wright is talking about me, and in response, I will say that yes, the challenges of autism are real. But so are the joys.

Expert Marketing Predictions: Is 2014 the Year of Personalization?

Andrew Cherwenka | Posted 03.08.2014 | Business
Andrew Cherwenka

For marketers planning their 2014 priorities, it's a good rule of thumb to listen to the industry's most powerful billionaire on the front lines.

Scott Levy Wants to Teach You How to "Tweet Naked"

Andrew Benkovic | Posted 03.05.2014 | Business
Andrew Benkovic

With technology every-changing, no one wants to be left out into the cold "naked." Do they?

Jeff Ruby: A lifetime of being a personal brand

Don McNay | Posted 03.05.2014 | Books
Don McNay

"Oh-oh come take my hand Riding out tonight to case the Promised Land" -Bruce Springsteen The Promised Land for New Jersey-born Jeff Ruby turned out...

6 New Year's Resolutions for Businesses, Brands and Bosses

Gabrey Means | Posted 03.04.2014 | Business
Gabrey Means

From an individual performance to companywide perspective, we all have a desire to improve ourselves and our work. Here are six proactive and manageable resolutions for any business, no matter the size or success.

Exploiting Familial Ideals for a Car

Alissa Fleck | Posted 03.04.2014 | HuffPost Home
Alissa Fleck

Is anyone else more than a little crushed when images of gooey, familial perfection splash dazzlingly across the screen to a backdrop of dramatic music swelling to an emotional climax, only to have this scene culminate in an advertisement for the latest, greatest luxury vehicle?

Marketers Don't Do Tolerance

Jim Joseph | Posted 03.04.2014 | Business
Jim Joseph

Tolerance implies that we learn to put up with it. Against our better judgment and against what we would normally do, we're just going to keep our mouths shut and deal with it.

5 Ways to Energize Your Brand and Fuel Innovation

Scott MacFarland | Posted 03.03.2014 | Business
Scott MacFarland

Advice for the employee; leave the negative attitude at home. Come to work and bring inspiration with you. Cultivate fresh new ideas and share them with your co-workers.

5 Marketing Predictions for 2014

John Lusk | Posted 03.01.2014 | Small Business
John Lusk

I predict that in 2014 more and more companies will start tying sales goals to their social channels rather than simply focusing on reach and engagement numbers.

Market Research on a Budget

John Lusk | Posted 03.03.2014 | Small Business
John Lusk

Thinking about starting a company? Got some downtime during the holidays to brainstorm your next career move? Before you take the entrepreneurial plunge, you should take some time to see if your idea is really ready to fly.

The Secret to Finding (and Keeping) Your Niche

Anne Hill | Posted 03.03.2014 | Business
Anne Hill

I can still remember the first time I walked into my college's main library. Before me were six huge floors, each one filled floor-to-ceiling with bo...

Grad Inflation

Neil S. Greenspan | Posted 03.02.2014 | College
Neil S. Greenspan

With the announcement of early action and early decision acceptances earlier this month, any high school senior with high academic aspirations can tell you that the American college admissions process has become extremely competitive.

The 9 Most Popular Advertising Campaigns For Moms In 2013

Ulli Appelbaum | Posted 03.01.2014 | Parents
Ulli Appelbaum

The www.wemothers.com team has decided to compile and share a 2013 list of nine of the most popular advertising campaigns focusing on moms (in terms of YouTube views and online buzz).

Mark Allen: The Spectator as Spectacle

Blair Schulman | Posted 02.27.2014 | Arts
Blair Schulman

Inside a suburban Kansas City Wal-Mart on Black Friday 2013, (the so-called inaugural holiday shopping season immediately following Thanksgiving) artist Mark Allen zips himself inside one of his custom body bags and plays dead. Allen gets the reaction he expects.

Get Your Blog On! The Important Role Blogging Plays in Business Development

Loolwa Khazzoom | Posted 02.23.2014 | Business
Loolwa Khazzoom

Blogging can help market your business, since blog posts can be shared across multiple social networks. If others find your blog post helpful, your post just might get a whole lot of eyeballs on it.

8 Cult Lessons That Will Help You Build Your Brand

Dave Llorens | Posted 02.23.2014 | Business
Dave Llorens

While you may not be a rock-star or a cult TV personality (yet), you can still take notes from Richard Branson and other successful cult leaders in building a loyal following for your business.

The Multicultural Marketing Divide: Who Is the Real Mainstream Consumer?

Cesar M. Melgoza | Posted 02.25.2014 | Business
Cesar M. Melgoza

In 2014, the question of 'who is the mainstream consumer' will be asked more frequently. This New Mainstream consumer is one who increasingly embraces its heritage and chooses to indulge in multiple media within a multicultural context.

My Festivus Grievances About Online Comments and Self-Promotion

Adam Grant | Posted 02.23.2014 | Business
Adam Grant

Studies show that the more you toot your own horn, the more negatively you're evaluated: Self-promoters are not only less liked, but also earn lower salaries and fewer promotions. Bragging about yourself violates norms of modesty and politeness -- and if you were really competent, your work would speak for itself.

WATCH: 2014 Brand and Content Predictions

Shawn Amos | Posted 02.19.2014 | Technology
Shawn Amos

Consumers rule. That's the marketing lesson of 2013. But how will brands respond in 2014? To reach consumers next year, marketing content will need t...

The Resolution All Entrepreneurs Should Make

Lili Balfour | Posted 02.22.2014 | Business
Lili Balfour

For 2014, my resolution is to become the student and learn from other thought leaders. I've made it a point to read one book per month.

Marketing Departments Frantically Seeking the Next Jean-Claude Van Damme

Jonathan Long | Posted 02.19.2014 | Business
Jonathan Long

Well done Volvo. You created an overnight buzz and got every media outlet to talk about your company. Isn't that what marketing is all about? They nailed it.