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Why It's Still Hard to Get Branded Video Right

Advertising Week | Posted 09.29.2015 | Business
Advertising Week

by Alex Kaminsky, SVP-Consumer Marketing, YP When done well, branded video is probably the most honest type of content you'll produce as a marketer....

Publishers Will Need Independent Tech to Level Playing Field

Advertising Week | Posted 10.01.2015 | Business
Advertising Week

By Kirk McDonald, President PubMatic Google, Facebook and Twitter - Are they media companies disguised as technology companies? This question has b...

What to Do When You Lose a Customer

Sajeel Qureshi | Posted 09.28.2015 | Business
Sajeel Qureshi

You've seen it happen in movies, soaps and to your friends, but you never thought it would happen to you. Your best customer just sent you the news. They want to see other people. Instead of boozing the night away or wallowing in self-pity (or a pint of Ben & Jerry's), do these things instead.

All the Action Is NOT in the Content

Warren Harding | Posted 09.28.2015 | Business
Warren Harding

Unless you have had your head buried in the sand for the last few years, you would have seen that content marketing as a marketing practice and discipline has burst into the limelight. Content marketing is effective, useful and here for the foreseeable future.

Taking a New Perspective on the Creative Process

Advertising Week | Posted 09.28.2015 | Business
Advertising Week

By Mike Mitra, Art Director, Drumroll We all have creative minds, I don't care who you are or what you do.  Face it, you're a creative person. Remem...

Why Bad Social Behavior Is Good For Marketers

Advertising Week | Posted 09.28.2015 | Business
Advertising Week

By Peter Cloutier, CMO, Catapult Admit it: We adults are just as guilty as teenagers when it comes to the inappropriate use of our digital devices in...

3 Ways to Become Visible in Your Business as a Heart-Centred Entrepreneur

Nina Andrijanic | Posted 09.25.2015 | Business
Nina Andrijanic

Recently, I was talking with a friend who is a fellow coach and entrepreneur about what I thought were the best ways to become visible if you are an HSP or introvert entrepreneur. After about 15 minutes, my friend responded with, "You should totally do a webinar about this topic."

Three Ways to Build Creativity Into Your Business

Becs Miller | Posted 09.25.2015 | Business
Becs Miller

Creativity is such a loaded word, and one we see bandied around a lot as a way to get in touch with the soul, boost our businesses, express ourselves. But what, gasp, if we just don't feel creative? How do we build this into our business?

Radio, Emotions and Ad Effectiveness: Why Every Marketer Needs a Sound Strategy

Brian Kaminsky | Posted 09.25.2015 | Media
Brian Kaminsky

There's an actual scientific reason why the memory of the first time I heard The Clash has stayed so vividly with me. Think about the emotions and impulses that certain sounds have elicited in you throughout the years. Because it's time for you to ask yourselves "What's my sound strategy?"

12 People to "Bump" Into at AWXII

Advertising Week | Posted 09.25.2015 | Business
Advertising Week

By Beth Thompson Last year was the first year I was physically on the ground at Advertising Week. I was amazed at the talent that was represented ...

Connecting With Influencers to Grow Your Small Business

Yura Bryant | Posted 09.24.2015 | Business
Yura Bryant

Business is all about taking the risk to pursue an opportunity that can potentially reward you handsomely with a sizable financial return. While other small businesses are playing it small with their marketing efforts, are you willing to play it big in order to produce big results?

3 Ways Brands Can Market to Latin American Millennials

Sandy Rubinstein | Posted 09.24.2015 | Latino Voices
Sandy Rubinstein

The underling truth about marketing is that to be successful you need to create a one-to-one relationship with your target consumer. Yet when it comes to Latin Millennials you have additional layers in the considerations that must be addressed.

How to Write Fast & Well, Part 2: Know What the Heck You Mean

Spencer Critchley | Posted 09.24.2015 | Business
Spencer Critchley

The most important question to ask yourself is the simplest: "What the heck am I actually trying to say?" As, it happens, this also is one of the hardest questions.

7 Steps to Write a Better Selling Book

Lisa Larter | Posted 09.24.2015 | Books
Lisa Larter

If you want to write a bestselling book, or even a better than average selling book, these seven strategies that I learned along the way can make a significant difference in your results, success and overall reach when it comes time to sell the book.

5 Reasons to Celebrate Your Setbacks

Elsa Alexandra Razborsek | Posted 09.24.2015 | Business
Elsa Alexandra Razborsek

As a bit of a perfectionist, I usually make sure that anything that I put out there is top notch. But as any human being, I also mess-up from time to time... And last week, I did it in style!

Yogi-isms for Business Owners

Steve Sipress | Posted 09.24.2015 | Business
Steve Sipress

Yogi Berra was one of the most successful, honest, humble and likable athletes of all time -- but what he's also known for his many "Yogi-isms," his seemingly nonsensical statements that actually make a whole lot of sense, and have him widely-viewed as "the most-often quoted American."

A Manifesto for the Experience Era

Advertising Week | Posted 09.24.2015 | Business
Advertising Week

To make a real difference in new world of brand experiences, brand builders must eradicate the aristocracy of the ad. They must be seekers of truth at a deeper level.

Understanding the Value of Being on Page 1

Josh Gershonowicz | Posted 09.23.2015 | Business
Josh Gershonowicz

Location. Location. Location. Anyone who's ever bought a home or spent more than a minute watching HGTV knows this is the first, second and third rule of real estate.

Papal Mojo -- Two Lessons for Marketers

Greg Portell | Posted 09.23.2015 | Business
Greg Portell

Pope Francis has taken to heart David Scialpi's recognition that "people are becoming brand and brands have to become people."

Vinyl Banners: They Help Market Your Business

Dorit Sasson | Posted 09.23.2015 | Business
Dorit Sasson

Most people think of online content as a way to market a business such as blogging and email marketing, but what about the more visual and tangible items like vinyl banners? They're a highly appealing form of advertising at any venue that attracts large crowds, so why not take advantage of its marketing potential?

Maximizing Live Experiences to Build Brands

Gabrey Means | Posted 09.23.2015 | Business
Gabrey Means

With the explosion of social media, digital analytic and the need for brands to develop and deploy engaging content on an ongoing basis, live experiences can and do play a much more critical role in the marketing mix.

Tips for Innovating with Integrated Messaging and Experiences to Engage Customers

Ernan Roman | Posted 09.23.2015 | Business
Ernan Roman

Michaels and Sally's are taking omnichannel to new levels through interconnected campaigns that blend and blur the lines between media boundaries to achieve a united 360-degree presentation of messages and experiences to consumers.

What Is SEO? Your 101 Guide to Search Engine Optimization

Erin McKelle | Posted 09.23.2015 | Business
Erin McKelle

If you've written a blog post, you probably want to get the highest chance of readership possible, right? SEO refers to a process used to most ideally advance your rankings and search capabilities online.

Will Millennials Fill the Expected Flood of Open Sales Positions?

The University of Central Florida Forum | Posted 09.23.2015 | Business
The University of Central Florida Forum

At the start of the semester I ask them if they're interested in a career in sales and about 25 percent raise their hands. When I ask the same question at the end of class, about 50 percent of the hands go up.

Mobile Marketing, Location, and Attribution

Advertising Week | Posted 09.23.2015 | Business
Advertising Week

By Mark Campos | Product Expert, Waze Smart marketers will embrace mobile. They'll deliver useful, relevant brand messages with context, driving more...