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Markéting

WATCH: 2014 Brand and Content Predictions

Shawn Amos | Posted 02.19.2014 | Technology
Shawn Amos

Consumers rule. That's the marketing lesson of 2013. But how will brands respond in 2014? To reach consumers next year, marketing content will need t...

The Resolution All Entrepreneurs Should Make

Lili Balfour | Posted 02.22.2014 | Business
Lili Balfour

For 2014, my resolution is to become the student and learn from other thought leaders. I've made it a point to read one book per month.

Marketing Departments Frantically Seeking the Next Jean-Claude Van Damme

Jonathan Long | Posted 02.19.2014 | Business
Jonathan Long

Well done Volvo. You created an overnight buzz and got every media outlet to talk about your company. Isn't that what marketing is all about? They nailed it.

The Power of Panache

Scott MacFarland | Posted 02.18.2014 | Business
Scott MacFarland

It really doesn't matter what marketers do to drive sales if we don't have our finger on the pulse of the customer and understand what they think about our products and services.

The Hard Truth About Being Addicted to Social Media

Sari Gabbay | Posted 02.18.2014 | Technology
Sari Gabbay

I moved to LA for many reasons, one of them being that I wanted to have a more enriched and fulfilling life. My excuse for being addicted to televisi...

The Best Music Marketing of 2013

Jeremy Wilson | Posted 02.18.2014 | Entertainment
Jeremy Wilson

The album leak deserves a special credit this year. It has established itself as a key tool in generating pre-launch press. When an album leak generates such a high level of concentrated buzz, it can't be ignored as a marketing opportunity

Companies Don't Know How to Market to Women Over 60 -- and That's Bad for Everyone!

Margaret Manning | Posted 02.18.2014 | Fifty
Margaret Manning

If I see one more 35-year-old model advertising anti-aging cream I am going to scream! As a 60-year-old woman, I have already changed my own language to a paradigm of "pro-aging" instead of "anti-aging." I don't want to look younger. I want to feel and live better.

A Picture Paints A Thousand Words... in Pixels: Visualizing The Future of Social Media for Entrepreneurship in 2014

Penina Rybak | Posted 02.18.2014 | Business
Penina Rybak

Visual content marketing is becoming increasingly popular and is now regularly analyzed at work and at business seminars. As we board the speeding social media train for 2014, we need to think about how to imbue our digital footprint with more meaning.

7 Ways to Improve Your Email Response Rates

Simon Tam | Posted 02.18.2014 | Technology
Simon Tam

From introductions to pitches and proposals, chances are that your initial impression with someone will often be through this medium. Despite the importance of this system, few really take the time to learn it well in order to get better results.

B2B Marketing: Measure What Matters

Daniel Newman | Posted 02.17.2014 | Small Business
Daniel Newman

The counts really don't mean that much. While they may feel good for your brands ego, a huge volume of "Window Shoppers" or worse yet unengaged followers will likely translate into nothing that matters for your business.

What Beyoncé's 'Non-Marketing' Illusion Says About the Current State of Music

Ernest Owens | Posted 02.16.2014 | Entertainment
Ernest Owens

Despite my critical acclaim for the album itself, I feel the discussion about her "non-marketing" must be revisited. To the media and fans alike who have been praising the superstar for her ability to release an album with no marketing at all must not have been living in 2013.

Four Ways to Build Your Brand in 2014

Jerry McLaughlin | Posted 02.12.2014 | Business
Jerry McLaughlin

Don't let comfort morph into complacency. Don't get stuck in a rut. Sometimes brand-building requires us to try a different tack.

Is Print Really Dead?

John P. David | Posted 02.11.2014 | Media
John P. David

The print media conundrum remains. Some publications continue to survive, while a few thrive.

Retail Chatter #4

June Haynes | Posted 02.12.2014 | Business
June Haynes

There used to be a time, not so long ago when visiting the holiday windows after Thanksgiving was an activity just like going to see a show on Broadway.

4 Ways to Develop Business Stories That Will Sell Your Services for You

Bruce Mayhew | Posted 02.11.2014 | Business
Bruce Mayhew

Telling business stories can help people consider new possibilities, broaden their knowledge, and think outside the box. And when your business stories are remembered, they will sell your services for you (word of mouth) for days, months and even years down the road.

Facebook Limits Reach of Your Brand Posts -- It Might Be Your Fault

Noah Mallin | Posted 02.11.2014 | Media
Noah Mallin

What seems to have set some marketers' hair on fire is the simple assertion by Facebook that for most brands to achieve reach, even with users who have liked their fanpage, they will have to use paid media.

5 Budget-Beating Tips for Beefing up Your Marketing Efforts

Rebekah Iliff | Posted 02.10.2014 | Business
Rebekah Iliff

Not all brands are created equal.

Frankenstein Clients?

Michael Ramah | Posted 02.10.2014 | Business
Michael Ramah

In advertising and communications, griping about clients is a time-honored pastime. In tone and substance, it falls somewhere between complaining about the weather and whining about an inconsiderate significant other. It does about as much good, too.

Visualizing the Mindset of the Consumer (Infographic)

VisualNews.com | Posted 02.10.2014 | Business
VisualNews.com

According to a most recent study and infographic from SAP there are 2.4 billion ongoing, brand-related conversations among American consumers, daily.

The Growth of Mobile Search and Its Effect on Business

VisualNews.com | Posted 12.10.2013 | Technology
VisualNews.com

The mass popularity of smartphones is creating a boom in inbound phone calls, making it one of the most rewarding areas of the marketing pipeline. Whi...

Dead Funds Walking... But Not Talking

Dan Solin | Posted 02.09.2014 | Business
Dan Solin

It's unfortunate that investors pay little heed to that admonition. That's exactly how the mutual fund industry likes it.

Millennial Entrepreneurs -- Brand Ethics Intrinsic to Brand Identity

Elana Joelle Hendler | Posted 02.09.2014 | Business
Elana Joelle Hendler

Brand ethics are not primarily intended as a strategy, they are reflective of who I am as a young business owner. I believe this perspective is incorporated intrinsically in the collective conscience of millennial entrepreneurs and consumers alike.

The Secret Behind Rent the Runway's Success

Dr. Sasha Galbraith | Posted 02.09.2014 | Business
Dr. Sasha Galbraith

Why didn't someone come up with this idea before? Guys have rented tuxedos for years. Now women can rent designer evening gowns.

Military Invasion! Veterans As a Part of Your Multicultural Advertising Mix?

Tom Aiello | Posted 02.08.2014 | Business
Tom Aiello

25 million Americans have served in the U.S. armed forces, and you just need to look online or watch TV to see how advertisers are increasingly pursuing them. However, most companies don't understand the veteran market segment opportunity.

Funnel Hacking for Beginners

Elaine Thompson | Posted 02.08.2014 | Technology
Elaine Thompson

The key thing here is to monitor and understand what is working in your digital marketing mix.