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Mobile: Reinventing Media and Marketing

Bruce Judson | Posted 12.27.2013 | Media
Bruce Judson

As the mobile revolution continues to evolve, there is an easily understood temptation to treat the Web as a single medium, whether accessed on a PC or a smart phone. The creation of responsive sites is often one reflection of this inclination.

Welcome to the New Era of Viral Shock Marketing

Jonathan Long | Posted 10.25.2013 | Business
Jonathan Long

Businesses should be thankful that social media is as popular as it is right now, because clever companies are taking full advantage of these platforms and using them as springboards to introduce their products to a very receptive audience.

How Words Can Divide Us

Erin Donley | Posted 12.25.2013 | Business
Erin Donley

Have you noticed how we allow certain words to divide us as people? Some say this is a core issue that inhibits progress in business.

Four Reasons Why You Are Probably Not Going to Hell

Brett Gallaher | Posted 01.23.2014 | Religion
Brett Gallaher

This may come as a shock, but despite what your ex says about you, you're probably not going to Hell. Relieved? Good! But I hate to break it to you that your ex isn't going to Hell either.

5 Steps to Optimizing Your Website for Search Engines

Loolwa Khazzoom | Posted 12.24.2013 | Business
Loolwa Khazzoom

How are you going to stand out from the fray and get your website on the first page of a search on topic? Here are 5 steps to optimizing your website for search engines.

Katy Perry: Is it the Music or the Marketing?

Jim Joseph | Posted 01.23.2014 | Entertainment
Jim Joseph

Does her music measure up? Sure. But it's pop music, let's face it. We've "heard" "Roar" many times over from many a performer. The lyrics are familiar, as is the beat. Katy put her spin on it, but it's pop music -- the likes of which we've enjoyed for decades.

P4RC: Rewarding Engagement in Mobile Gaming

Lin Humphrey | Posted 01.23.2014 | Technology
Lin Humphrey

Gamers have not only the intrinsic motivation of wanting the achievement of passing a level, but also the potential of earning a tangible reward in the form of a brand gift card. This dual appeal to achievement holds much potential.

Simplicity, Authenticity and Consistency: Setting Up Your Startup for Good

Gabrey Means | Posted 12.23.2013 | Impact
Gabrey Means

With everything else on an entrepreneur's to-do list, a plan for social good may seem like "nice to have" or just too complicated to add to the mix. But you don't have to commit to saving the entire world on day one.

Media Planner's Haiku Help

Ryan McKeever | Posted 12.23.2013 | Media
Ryan McKeever

If you're working with another agency, try to coordinate placement of the ad so that the same ad doesn't appear back to back in the same newspaper. Pay attention to the details!

Complainvertising: Word of Mouth's Evil Twin

Jason King | Posted 01.23.2014 | Business
Jason King

To this day, word of mouth is a great way to demonstrate social proof that your product has value and that other people should recognize that value. What happens when word of mouth is working against you and your brand?

The End of Sales Professionals As We Know Them?

Daniel Newman | Posted 12.22.2013 | Small Business
Daniel Newman

Now that the customer is armed with as much information as we have, we can turn our attention back to nurturing the relationships through great customer experience.

3 Easy Ways to Build an Email List For Your Small Business

Syed Balkhi | Posted 12.21.2013 | Small Business
Syed Balkhi

As a business owner, it's important to reach out to potential customers on a personal and targeted basis to convert sales. Social media can help, but in order to really grow your business, you need to create and implement proper lead generation strategies.

4 Steps to Writing a Professional Bio That Gets You Noticed

Loolwa Khazzoom | Posted 12.21.2013 | Business
Loolwa Khazzoom

As I have discovered, most entrepreneurs have a hard time discerning what is important to put into a bio and what is not. For this reason, I have without fail tossed out the working bios of incoming clients, writing brand new ones.

Everything You Need to Know to Create a Bestselling Book

Ryan Holiday | Posted 01.23.2014 | Books
Ryan Holiday

I know how hard authors work on their books and how far out of their element many are when it comes to doing the sales and marketing. So when I see someone doing it wrong, and giving bad advice, I do my best to help--even when they're not my clients.

The Central Role of Women in Brand Advocacy

Ekaterina Walter | Posted 12.18.2013 | Business
Ekaterina Walter

If 91 percent of women feel advertisers don't understand them, don't make the same mistakes when building relationships with your customers online. Get to know your community and don't assume that all women think alike.

3 Social Media Engagement Tips for Brands This Halloween

Blake Landau | Posted 12.17.2013 | Business
Blake Landau

Just like trick-or-treaters on Halloween your community members should feel like you've created a unique world for them. You are taking them on an exciting journey. In the spirit of Halloween, here are three tips to help you create that wow experience for your community members in social media.

Trust Is the New Business Currency

Matthew Ricketts | Posted 01.23.2014 | Small Business
Matthew Ricketts

Today there is a new business currency. It can't be found at the local bank, or purchased for any price. The new commodity is trust. And while I speak of trust as a commodity it can't be bough or sold. It has to be earned.

From Corporate Greed to Social Need: How Big Ass Brands Will Save the World

Merry Carole Powers | Posted 01.23.2014 | Impact
Merry Carole Powers

How can we transform business into a force for good and in doing so, solve some of the toughest problems our planet and the people on it are currently facing?

Book Review: The Science Of Marketing by Dan Zarrella

Jason King | Posted 01.23.2014 | Books
Jason King

The Science Of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies by Dan Zarrella, Hoboken: John Wiley & Songs Inc., 201...

Real-Time Social Media Creative Marketing and PR

Jeremy Harris Lipschultz | Posted 01.23.2014 | Media
Jeremy Harris Lipschultz

Real-time social media are transforming marketing and public relations. I recently visited two firms in Chicago that are responding to the need for speed within the flow of online conversation.

Content Marketing and PR: Making Both an Act of Service

Joseph Parker | Posted 01.23.2014 | Business
Joseph Parker

It is impossible to create viral content. If anyone sets out to create something for the specific purpose of going "viral" then the content will be forced, fake and forgotten. Focus, instead, on creating something that serves the audience.

Miley Cyrus Is a Strategic Genius

Maude Standish | Posted 01.23.2014 | Business
Maude Standish

Sinead O'Connor is worried about Miley. So is Elton John. So are the bearded guys of Duck Dynasty. But I'm not. Because I know that Miley is a strategic genius and that brands actually have quite a bit to learn from her.

CIO and Marketing - A Merger Or An Acquisition?

Vala Afshar | Posted 01.23.2014 | Technology
Vala Afshar

The role of CIO has come under scrutiny when a Harvard Business Review post reported that only a quarter of executives felt their CIO was performing a...

What's Your Story?

Molly Reynolds | Posted 01.23.2014 | Business
Molly Reynolds

We all love a great story. And you have a story to tell -- you just have to find the best way to mesmerize your audience with it and you'll be golden.

Startups and Downs

Tom J. Hidvegi | Posted 01.23.2014 | Technology
Tom J. Hidvegi

Startups' mistake number one is testing the idea with their peers. Sir John Hegarty taught me in his class: if you ask the same question from the same people the same way, you will get the same answers.