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Gartner: Successful Sales and Marketing in the Empowered Customer Era

Vala Afshar | Posted 08.12.2016 | Business
Vala Afshar

Selling to people who actually want to hear from you is more effective than interrupting strangers who don't. --Seth Godin Tiffani Bova is a vice p...

Do You Have to Be White, Skinny and Perfect to Make 7 Figures?

Li Lin | Posted 08.12.2016 | Business
Li Lin

When I first heard of Stephanie Synclair, I was incredibly inspired by her story--she went from $21 in the bank, living with her mother and her two-year-old son, to building a 7 figure coaching business within 5 years.

More Personality, More Business

Chuck Boyce | Posted 08.12.2016 | Business
Chuck Boyce

About five years ago I was sold into a program that was based upon making me a "celebrity" as part of our marketing. I was skeptical, and more than a little uncomfortable being the spokesperson and face of the business. All of this stuff looked cool on the walls, but was it really going to help? The short answer is, it did.

6 Tips for Creating the Best Destination Marketing Campaigns

Debra Carpenter | Posted 08.10.2016 | Business
Debra Carpenter

Imagine this scenario: Two friends sit in Starbucks, drinking frappuccinos. One is using her smartphone to show the other photos of her recent vacation.

Lights, Camera, Action! Why Video Is Your Best Marketing Tool in 2015

R. Kay Green | Posted 08.09.2016 | Business
R. Kay Green

What do YouTube, Snap Chat, Instagram, Vimeo, Daily Motion, Veoh, and Vine all have in common? All of these platforms have maximized the use of video to capture massive worldwide audiences.

3 Reasons to Love Periscope, Budget Friendly Biz Tool of the Month

Nancy Laws | Posted 08.11.2016 | Business
Nancy Laws

Talk about Budget Friendly...Periscope is creating a lot of buzz in the business community, and although it may simply be because it is still the "NEW" tool on the playground, we are IN LOVE, and hopefully you will have the courage to join us by the end of this article.

The Business of Veterans Day

Tom Aiello | Posted 08.11.2016 | Impact
Tom Aiello

A closer look at veterans reveals a unique opportunity not only to do good for the 24 million who have worn the uniform, but also do well for the military veteran consumer market that has almost $1 trillion in spending power, and possess a fierce loyalty to brands who take care of them.

How Building a Brand Like Starbucks Sparks Business Growth

​Jackie Nagel | Posted 08.11.2016 | Business
​Jackie Nagel

How do companies like Starbucks, whose coffee is highly overpriced for its quality, get away with increasing prices without experiencing the slightest drop in loyalty? They've mastered the art of creating a brand that resonates.

Navigating Risk and Design in Startups

Soren Petersen | Posted 08.10.2016 | Business
Soren Petersen

Startups still remain one of the best vehicles for future progress, however it is important not to be blind to the market, technology and execution risk and to establish the most important connections between capabilities and user needs (job yet to be done.)

The Story That Sells Itself

Janet Odgis | Posted 08.10.2016 | Business
Janet Odgis

The idea that marketing your company might be, at root, no different than marketing pasta or detergent or auto insurance might strike you as heresy. Yet the questions a marketer needs to ask in each case are the same.

The Greatest Marketing Executive You'll Probably Never Meet

Damian Bazadona | Posted 08.10.2016 | Business
Damian Bazadona

I traveled far and wide and low and high to find the greatest marketing executive to ever walk the earth. No, I won't tell you the person's name.

The Villain is the Hero of Your Story

Donna Griffit | Posted 08.07.2016 | Business
Donna Griffit

What do Star Wars, Silence of the Lambs and The Dark Knight have in common? Well yes, they all were huge Box Office hits. But they also have a larger than life Villain. Who can ever forget Darth Vader? Hannibal Lecter or Heath Ledger's haunting version of the Joker?

From Princeton to the NFL: Caraun Reid Shares His Success Story

Rana Campbell | Posted 08.07.2016 | Black Voices
Rana Campbell

Think of that thing that you've been dreaming about for the longest....the dream you want SO bad to come true. What is it? For Caraun Reid, my friend and fellow Princeton alum, that "thing" was to be a NFL player.

The Fastest Way to Build a Following Online

Alex Pirouz | Posted 08.06.2016 | Business
Alex Pirouz

There are many ways to generate quality leads online. You may have already heard people telling you that you should be focusing on strategic guest blogging, content upgrade popups, webinars, SEO, Facebook advertising etc. The list goes on!

How to Be Persuasive in an ADD World

Lisa Earle McLeod | Posted 08.06.2016 | Business
Lisa Earle McLeod

Everyone wants to influence and persuade. Worthy causes want to attract donors and volunteers. Marketers want you to buy their products. Teachers must persuade students to put their time and attention into the subject.

Marketers: Use These 2 Strategies to Engage With Consumers, Win BIG

Ernan Roman | Posted 08.06.2016 | Business
Ernan Roman

Your marketing messages go through a virtually instantaneous evaluation by consumers. They either identify with your communication and say, "Yes, that's me!" or, disconnect, feeling that you have no idea who they are or what they want. It's all based on your degree of relevancy.

What Happens After You Create a 'What Happens After' Infographic?

Simon Heseltine | Posted 08.06.2016 | Comedy
Simon Heseltine

Recent findings from surveys of social media agencies have revealed shocking information about what happens in the one hour after posting a "what happens in the one hour after" infographic.

Physics of Marketing: Portals and Branding

Ira Kalb | Posted 08.05.2016 | Business
Ira Kalb

In developing brand identities for companies and products, marketers do their best to penetrate buyer brains. How? They create marketing instruments such as names, logos, slogans, jingles and mascots to do what is analogous to non-invasive brain surgery.

Knowing Where Your Customers Are = Smarter Targeted Marketing

Melinda Emerson | Posted 08.05.2016 | Business
Melinda Emerson

Knowing where your customers are online is half the battle. The other half requires you to deliver exactly what they want. The more in line you are with your customers' thinking, the easier it will be to sell to them.

Lawn Furniture, Some Water and the Rest Is History

Steve Olenski | Posted 08.04.2016 | Business
Steve Olenski

The year was 2011 and on one eventful and quite fateful day in the spring of that year he finally listened to his wife and cleaned the family's furniture. And the rest is...

Reinventing Relationship Banking

John Foley | Posted 08.03.2016 | Business
John Foley

Life has become increasingly hectic and, as a result, consumers have little tolerance for goods and services that are not easy, convenient and fast. ...

How Gary Vaynerchuk Has Improved My Life

James Calder | Posted 08.02.2016 | Business
James Calder

My favorite television program today is not on TV at all because it is a web series called The Ask Gary Vee Show. If you are short on time, Gary Vaynerchuk is the one and only marketing expert that you should spend your time following, no matter what industry of business.

Mission: Impossible - Email Marketing Nation

Christopher Lester | Posted 07.31.2016 | Business
Christopher Lester

The fifth installment to Tom Cruise's iconic action franchise, Mission: Impossible - Rogue Nation, debuts this weekend. If by some chance you're unfam...

The Top 5 Time-Saving Bookmarking Tools You Need to Know

Debra Carpenter | Posted 07.30.2016 | Technology
Debra Carpenter

There are a lot of resources on the web that let people save and organize the content they find online, and they all have their own angle and unique functionality. Marketers can use bookmarking in new and innovative ways to build a brand.

How To Make Money On Instagram

The Huffington Post | Alexandra Ma | Posted 07.31.2015 | Technology

Sometimes, being constantly glued to your phone can pay off. Marketing on Instagram offers social media enthusiasts the opportunity to land a side job...