In today's day and age the general public at large cannot be won over by just a paid message from a beloved celebrity figure. Those days are over. That is no longer a guarantee alone to capture our attention. We get the game.
The average American owns four devices and spends "60 hours a week consuming content on those devices." With consumers multi-tasking on a variety of device types and consuming all kinds of media, brands should build digital experiences that bridge the gap between screens.
Take these suggestions into consideration when laying out your content strategy. Content marketing is not going anywhere anytime soon and will continue to be a very important piece to a business's online marketing.
Think of your main product as the "meat" of the sandwich. To complete your sandwich, you want to include bonuses that become the "bread" of your sandwich -- one for below your meat, and another that goes above it.
The emergence of social media as an effective branding and sales tool is a relatively new one in comparison to mainstays in traditional advertising such as print ads and billboards. Here are a few valuable steps that will make diving into digital more fluent.
In general, that maxim may be true. However, if you're in competition with someone who is using authority marketing strategies, you'll find yourself at a huge disadvantage. In this specific case, all things are not equal.
It's the latest craze, the emerging brand-sponsored content site where companies pump out content off of their corporate website with the hopes of connecting to their target consumer in a way that doesn't feel "Salesy."
Luxury retailers should take note of the old saying, "Don't judge a book by its cover." If you want to attract this future generation of leaders, adapt to their beliefs that, luxury is not a symbol of achievement, rather a promise to self that "You Can Achieve."
Intuition is one of the most powerful resources we are given. Sitting in business meetings, it is startling how listening to our natural gut instinct has been replaced with formulaic research, analysis, and number crunching.