iOS app Android app


The Brilliance Behind President Obama's Feature on 'Between Two Ferns'

Kofi Frimpong | Posted 05.12.2014 | Entertainment
Kofi Frimpong

In today's day and age the general public at large cannot be won over by just a paid message from a beloved celebrity figure. Those days are over. That is no longer a guarantee alone to capture our attention. We get the game.

6 Tips for Making Your Pop-up Pop

Cassie Hughes | Posted 05.12.2014 | Business
Cassie Hughes

From retail concepts to flash dinner parties to magazine events, pop-ups done well blend the immersive with the ephemeral to drive interest and buzz. ...

Second-Screen Apps Must Engage

Himanshu Sareen | Posted 05.12.2014 | Technology
Himanshu Sareen

The average American owns four devices and spends "60 hours a week consuming content on those devices." With consumers multi-tasking on a variety of device types and consuming all kinds of media, brands should build digital experiences that bridge the gap between screens.

How to Create User Engaging Content for Your Brand

Jonathan Long | Posted 05.12.2014 | Business
Jonathan Long

Take these suggestions into consideration when laying out your content strategy. Content marketing is not going anywhere anytime soon and will continue to be a very important piece to a business's online marketing.

The Singularity of Organization Is Influence

Stephanie Michele | Posted 05.12.2014 | Business
Stephanie Michele

Generating, moderating and channeling influence has become the most important thing that any company can invest in, so why aren't more doing it?

Five Important Lessons On How To Attract High End Clients

Brian Horn | Posted 05.12.2014 | Small Business
Brian Horn

Think of your main product as the "meat" of the sandwich. To complete your sandwich, you want to include bonuses that become the "bread" of your sandwich -- one for below your meat, and another that goes above it.

How Older Brands Can Reach New, Younger Audiences Through Social Media Branding

Carol Han | Posted 05.11.2014 | Business
Carol Han

The emergence of social media as an effective branding and sales tool is a relatively new one in comparison to mainstays in traditional advertising such as print ads and billboards. Here are a few valuable steps that will make diving into digital more fluent.

The Verdict Is in: The Future of Marketing Is Social

R. Kay Green | Posted 05.08.2014 | Business
R. Kay Green

We can't deny it. It's everywhere we go, it's everything we see. It's social media and it symbolizes where we are as a society: Interconnected... and it is here to stay.

So You Want to Be a Blogger...

Sarah Fader | Posted 05.10.2014 | Media
Sarah Fader

I'm no social media guru, but I do know the things that have worked for me. Here's my short list of helpful tips for those interested in starting a blog.

Social Media Measurement and the Only Metric That Matters

Kim Garst | Posted 05.10.2014 | Business
Kim Garst

Regardless of the business, benchmarking, measuring and being able to analyze results is important. If you do not, how will you know if, and to what extent, you are succeeding?

Made In Detroit

Rana Florida | Posted 05.10.2014 | Detroit
Rana Florida

Detroit's fall from grace -- from its ruins porn to its obesity rankings, from its crime rate to its bankruptcy -- has all been exposed in the lurid glare of publicity.

Authority Marketing is a New Focal Point for Entrepreneurs

Brian Horn | Posted 05.07.2014 | Small Business
Brian Horn

In general, that maxim may be true. However, if you're in competition with someone who is using authority marketing strategies, you'll find yourself at a huge disadvantage. In this specific case, all things are not equal.

Brands Rise as Media Companies

Daniel Newman | Posted 05.06.2014 | Business
Daniel Newman

It's the latest craze, the emerging brand-sponsored content site where companies pump out content off of their corporate website with the hopes of connecting to their target consumer in a way that doesn't feel "Salesy."

Informative, Interesting, Relevant: Three Rules for Creating Quality Content in Digital Marketing

Roger Bryan | Posted 05.07.2014 | Business
Roger Bryan

How do you go about creating content that's not only good, but also catches people's attention and makes them want to learn more?

Crack the Code on Wikipedia

John P. David | Posted 05.07.2014 | Technology
John P. David

One of the Internet's most popular websites is the free online encyclopedia called Wikipedia. The site is viewed as an objective source of information...

Do You Want Beer or Coffee With Those Creative Ideas?

Scott MacFarland | Posted 05.05.2014 | Healthy Living
Scott MacFarland

Was there ever a time in your professional career that you associated new ideas and creativity with beer or coffee? I must admit, I enjoy the process ...

Anatomy of a Successful Landing Page

John Fox | Posted 04.30.2014 | Business
John Fox

Any web designer will tell you, there's an art to creating landing pages, the specific pages on which somebody lands after clicking an advertisement or other link.

Marketing: If It Looks to Good to Be True, It Probably Is

Scott MacFarland | Posted 05.03.2014 | Business
Scott MacFarland

Almost all of us like to embellish a little -- it's part of our DNA as marketers, and we look for ways to make our product sell. But how far is too far?

Why Oscars 2014 will be a Breakthrough Moment for Boomer Marketing

Mark Bradbury | Posted 04.29.2014 | Fifty
Mark Bradbury

Regardless of who takes home Oscar gold on March 2nd, movie studios will win as audiences flock to see the nominated films starring and celebrating the 50+ demographic.

Retail Chatter #6

June Haynes | Posted 04.28.2014 | Business
June Haynes

Luxury retailers should take note of the old saying, "Don't judge a book by its cover." If you want to attract this future generation of leaders, adapt to their beliefs that, luxury is not a symbol of achievement, rather a promise to self that "You Can Achieve."

5 Reasons to Add Slideshows to Your Content Marketing Campaign - and How to Do It Right

Jayson DeMers | Posted 04.27.2014 | Business
Jayson DeMers

Most people respond to visual content, and they respond strongly. Marketers know that, which is why they use images, videos, and infographics online.

Our Most Underused Resource: Intuition

Cassie Hughes | Posted 04.27.2014 | Business
Cassie Hughes

Intuition is one of the most powerful resources we are given. Sitting in business meetings, it is startling how listening to our natural gut instinct has been replaced with formulaic research, analysis, and number crunching.

Software is Eating Marketing

Michael B. Fishbein | Posted 04.27.2014 | Business
Michael B. Fishbein

Like so many industries today, technology is changing the field of marketing and advertising. The way people buy is changing. The way people consume m...

Transform Personal Social Media Talent to Business Social Media Talent

Scott MacFarland | Posted 04.27.2014 | Business
Scott MacFarland

Here are 9 questions for you to ask yourself so that you can implement the social media planning process to move the brand from where it is now to where you want to go.

Creating Content People Can Get Behind: 3 Important Questions for Brands

Blake Landau | Posted 04.27.2014 | Business
Blake Landau

I am a big fast-forwarder. I almost never watch commercials, but lately I admit I've been breaking my own "watch no commercial" rule. Have you seen th...