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5 Progressive Digital Marketing Trends for 2016

Shail Khiyara | Posted 01.08.2017 | Business
Shail Khiyara

Motion (video) will be the new currency to grab attention and conversions in a digitally distracted world.

Your Digital Footprint Matters

Eric Sheninger | Posted 01.08.2017 | Education
Eric Sheninger

Perception is reality. With a strategy comprised of consistent content production and technology monitoring tools anyone can create a positive digital footprint. The choice is yours as to whether or not you want your reality to be on the Internet.

My Six Cents Worth Of Marketing Predictions For 2016

Joanne Tombrakos | Posted 01.08.2017 | Business
Joanne Tombrakos

I just googled '2016 predictions' I got 185,000,000 results, 149,000,000 if I google 'predictions for 2016.' The results were everything from technology, business, politics, Oscars, winter weather, and of course digital marketing trends.

Why Selling SEO Is Unethical in 2016

Brian Ainsley Horn | Posted 01.08.2017 | Business
Brian Ainsley Horn

If you are still selling SEO to local businesses or online entrepreneurs, this is a great time to reevaluate that decision.

How to Create a Successful Call-to-Action

Jose Vasquez | Posted 01.07.2017 | Business
Jose Vasquez

The ability of your call-to-action to convert can make or break an otherwise successful marketing campaign.

3 Ways You Are Sabotaging Yourself in Business

Adam Davis | Posted 01.07.2017 | Business
Adam Davis

In a dog-eat-dog business world dominated by demand for lower prices, faster delivery, and better products, we are often confronted, as small business owners or entrepreneurs, with a real issue: How do we cater to a competitive market while actually paying bills?

How to Create Content That Resonates With Readers

Margarita Hakobyan | Posted 01.06.2017 | Business
Margarita Hakobyan

According to marketers surveyed in the beginning of 2015, 30% of them viewed content marketing as the most important trend for the year. Cited reasons include increasing traffic to your website, increase the perception of your business as knowledgeable and engaged with customers, and improving search engine ratings.

How to Write Both Fast and Well, Part 9: Why Clichés Are Evil

Spencer Critchley | Posted 01.05.2017 | Business
Spencer Critchley

Of all the threats to good writing, the worst -- and most insidious -- is cliché: the re-use of the over-used.

Welcome to 2016: Move Over Millennials, Here Come the Founders

Michael Kempner | Posted 01.04.2017 | Business
Michael Kempner

In recent years, PR firms have devoted considerable resources to crafting communications campaigns targeted at the all-important "Millennials" age bra...

How You Can Help Your Clients by Selecting a Niche

Prema Srinivasan | Posted 01.04.2017 | Business
Prema Srinivasan

pikcha/Shutterstock.com What is a niche? According to Dictionary.com, a niche is, "a place or position suitable or appropriate for a person or thing,...

What's Driving Your Buying Decisions?

Tova Payne | Posted 01.04.2017 | Business
Tova Payne

I was chatting with a colleague the other day, Tad Hargrave - a Marketing Mentor to conscious green business-owners, who said to me: "I'm starting to ...

Communications Strategy 101: Get Your GAME On

John P. David | Posted 01.04.2017 | Business
John P. David

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don'...

5 Business Tips That Are So Easy, They Fit in a Snapchat

Gary Vaynerchuk | Posted 01.05.2017 | Business
Gary Vaynerchuk

Many of you want to grow your Twitter accounts, but are approaching it the wrong way. Big tip for you: Instead of making a hashtag for yourself, build upon already existing ones. Hashtags are not own-able, but joining conversations in a meaningful way is.

The Next Frontier of Digital Advertising: Neutralizing Ad Blocking Through Ad Quality

Advertising Week | Posted 01.04.2017 | Business
Advertising Week

By John Murphy, VP of Marketplace Quality at OpenX Consumers' tolerance for annoying, disruptive, irrelevant or offensive advertising is waning rapid...

From Procrastination to Profit and Power

Danielle Sabrina | Posted 01.04.2017 | Business
Danielle Sabrina

Your business isn't generating the kind of income you were hoping for. You feel like your brand is stagnating. You're struggling to come up with valuable content to share with your followers.

4 Ways to Tell Clients Why You Are Valuable

Liz Wainger | Posted 01.02.2017 | Business
Liz Wainger

Communicating value isn't about a list of things you do or products you offer. It isn't even enough to share stories about people who have used your product or service or become involved in your cause.

Women in Business Q&A: Amber Guild, President, Collins

Laura Dunn | Posted 01.01.2017 | Business
Laura Dunn

Amber Guild is the president of Collins, a New York-based brand consultancy, focused on helping their clients create more meaningful experiences for t...

5 Marketing Campaigns That Actually Help the Society

Jonha Revesencio | Posted 12.31.2016 | Business
Jonha Revesencio

Content marketing has quickly become one of the most viable and potentially lucrative ways for businesses to connect with consumers.

So, You Are a Non-Technical Product Manager

Brian de Haaff | Posted 12.30.2016 | Technology
Brian de Haaff

I do not have a degree in computer science or electrical engineering or anything close, but I've always worked in technology. When I jumped into my first product management job many years ago, I was over my head.

The Evolution of eCommerce

Steve Olenski | Posted 12.30.2016 | Business
Steve Olenski

In the last twenty years, e-commerce has entirely revolutionized retail. It went from being an essentially non-existent business model to becoming a potential threat to the traditional mall as we know it.

Collaboration Fuels Mutual Growth

Carmen Becker | Posted 12.30.2016 | Business
Carmen Becker

Playing to win and playing to grow have undeniably become some of the most fast-paced, high-stakes, strategic games in business.

Post-Hope America Opens Pandora's Box

Christen Lien | Posted 12.29.2016 | Arts
Christen Lien

We are entering the most hopeful time of year; a time when goals, dreams and vision matter. It's the time when new beginnings -- or at least the idea of them -- have us feeling inspired and motivated.

Will Mobile Rule In 2016? 10 Marketing Experts Share Their Predictions For 2016

Kosta Petrov | Posted 12.29.2016 | Business
Kosta Petrov

Mobile, content and data dominated the marketing world in 2015.

13 Things I Did That Helped Me Create My Dream Coaching Business

Jennifer Trask | Posted 12.29.2016 | Business
Jennifer Trask

As it is the end of year, I have been reflecting on what has unfolded in business. This created a list of the 13 things I did (and continue to do) that helped me create the business of my dreams.

Top Ten Marketing Moments of 2015

Jim Joseph | Posted 12.29.2016 | Business
Jim Joseph

Here goes with my very own Top Ten list ... the brands that IMHO made the biggest splash this year.