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Message in a Bottle: How 'The Marmite Effect' Can Work for Your Business

Jane D. Wurwand | Posted 09.15.2014 | Small Business
Jane D. Wurwand

What I call "The Marmite Effect" is polarizing. It's the message that your product or service is not for everyone, and that's more than okay.

Pizza Hut New Zealand Releases Marmite-Stuffed Crust Pizza

The Huffington Post | Alison Spiegel | Posted 03.11.2014 | Taste

We're afraid.

Brands in the Buff

Catherine Richardson | Posted 05.15.2013 | Business
Catherine Richardson

Brands make a huge effort to ensure that consumers recognise and remember their name and their products. As a result we are constantly bombarded with new names and advertising campaigns.

Taste Test: Vegemite vs. Marmite

Posted 03.12.2013 | Taste

Not exactly glowing results, but we all made it out alright.

Marmite Might Be A 'Superfood'

Posted 09.06.2012 | Home

Few condiments have as polarizing an effects as Marmite, a spread made from yeast extract popular in countries like the U.K., Australia, New Zealand a...

Marmite Maker To New Zealand: 'Don't Freak' Over Shortage

AP | NICK PERRY | Posted 03.20.2012 | Business

WELLINGTON, New Zealand -- It's a sticky black sandwich spread that much of New Zealand adores, though detractors liken it to axle grease. And when it...

Marmite Spill Closes Major Highway

AP | Posted 11.29.2011 | Home

LONDON -- It was not your typical road accident. A tanker carrying yeast extract – the key ingredient in that uniquely British spread Marmite &...

Study: Mondays Are More Depressing Than We Thought

Posted 09.24.2011 | Healthy Living

If you had trouble waking up this morning, you are not alone. And if you are struggling to find a reason to smile, that's not uncommon either. Acc...

Marmite Lovers & Haters Take To Twitter After Denmark Ban

The Huffington Post | Timothy Stenovec | Posted 07.25.2011 | Home

With news that Denmark has banned the sale of Marmite, the polarizing yeast extract popular on toast, legions of Marmite lovers and haters have taken ...

Denmark Bans Marmite

The Guardian | Jason Heppenstall in Copenhagen | Posted 07.25.2011 | Home

According to the advert, you either love it or hate it. As far as Marmite goes, the Danish government hates the stuff. That at least is the conclusion...

The English List

Katharine Quarmby | Posted 05.25.2011 | Home
Katharine Quarmby

According to one of our British broadsheets, grub from over here is wildly popular in New York right now, with eaters snaffling up apple crumble, Jac...