Read More: Theodora Richards, Bianca-Balti, Signorina, Massimiliano Giornetti, Alexandra Richards, Salvatore Ferragamo, Style News
A press release and a party: that's all Salvatore Ferragamo needed to successfully launch their lush new women's scent, Signorina. But digital times call for more inspired strategy and so Ferragamo added another dimension: a brand new website.
Tuesday night I headed out to my first resort collection, Ferragamo. It was their first resort show as well as the first show outside of Europe.