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When It's Always A Room Full Of Men

The Huffington Post | Emily Peck | Posted 03.02.2017 | Politics

This column originally appeared in Emily Peck’s newsletter, a weekly email that looks at the convergence of women, economics, business and politics....

As MNCs Retrench, Reigniting the Power of Global Brands

Tom Doctoroff | Posted 02.13.2017 | Business
Tom Doctoroff

In an era of diminishing profits for global corporations, brands are bulwarks against commoditization. They are not expenses. Strategic investment is ...

Aristotle Smart Kid Monitor by Mattel, Just Like A Mom...Minus All The Limbs

Dan Nessel | Posted 01.13.2017 | Technology
Dan Nessel

I happen to think I nailed the voices of Thing 1 and Thing 2 when I would read my kids The Cat In The Hat. Still, can I really compete with the Aristo...

Why I'm A Mom Who Appreciates Barbie

Lisa Earle McLeod | Posted 12.12.2016 | Parents
Lisa Earle McLeod

I confess: I was a Barbie girl. What did you play with as a kid, Hot Wheels, Legos, Army Men? Your toys forge your identify. They enable you to ...

Barbie Sales Are Up Following Introduction Of Diverse Dolls

Reuters | Caroline Bologna | Posted 10.21.2016 | Parents

Mattel Inc, the largest U.S. toymaker, reported better-than-expected quarterly revenue, driven by strong demand for its flagship Barbie and Fisher-Pri...

What is Value? Marketing to Consumers in Emerging Economies

Tom Doctoroff | Posted 08.12.2016 | Business
Tom Doctoroff

Generally speaking, the psychology of consumers in emerging markets is distinct from their counterparts in developed nations. This does not discount t...

Gross Is Great For Summer Fun

Laurie Schacht | Posted 07.25.2016 | Parents
Laurie Schacht

While kids are goofing off, parents can also join in on the lighthearted fun -- we could all use a break from the serious once in a while!

Mattel Brings the Girl Power to Comic-Con

Kenyth Mogan | Posted 07.18.2016 | Entertainment
Kenyth Mogan

"Girls don't read comics!" "No one wants to see a female super hero!" "Female superheroes won't sell unless they're sexy!" Girls and comics: even w...

Mattel Finally Nails It With Game Developer Barbie

The Huffington Post | Emily Peck | Posted 06.23.2016 | Technology

A few years ago Mattel had to apologize for a book featuring a patronizing portrayal of someone called Computer Engineer Barbie, a flustered girl who ...

Playing With the Past

Roslyn Bernstein | Posted 04.14.2016 | Arts
Roslyn Bernstein

There were many other surprises in this exhibit of nearly 500 favorites developed in partnership with the Minnesota Historical Society.

The New Curvy Barbie Dolls: What They Tell Us About Being Overweight

Julie Wosk | Posted 02.11.2017 | Women
Julie Wosk

Some observers have pointed out that the new Curvy Barbies are not really mirrors of overweight women and like traditional Barbies, are still prettified: The Barbies will have thicker thighs, and broader hips -- but will still look attractive in their specially designed fashionista clothes to fit their broader shape.

Meet Your New Best Friend, Lady Gaga's Celebrity Doll

The Huffington Post | Cole Delbyck | Posted 02.07.2017 | Entertainment

We're all Gaga girls, in a Gaga world / Life in couture, it's ... ugh, nevermind. Nothing rhymes with couture, we give up. On Friday, Mattel announc...

She Learns... and Plays!

Jill S. Tietjen | Posted 02.10.2017 | Women
Jill S. Tietjen

Mattel recently announced that Barbie would now come in three body types. The doll that comes in different skin tones will now come in different body types as well. The doll that millions of girls have played with for over 50 years was invented by a woman. Women throughout U.S. history have made significant contributions to both children's education and play. Match the woman with her accomplishment:

Barbie's New Look: Bringing Real Beauty to the Toy Box

Laurie Schacht | Posted 02.08.2017 | Parents
Laurie Schacht

What does the ideal woman look like? Does she have pin straight blonde hair, blue eyes and a skinny waist; or does she have brown curly hair, green ey...

Barbie's New Look

Yona Zeldis McDonough | Posted 02.05.2017 | Entertainment
Yona Zeldis McDonough

Poor Barbie. The perky, plastic plaything is taking a beating. According to industry experts, Barbie's hold on today's girls is perilous at best, an...

The New Diversity in Barbie Dolls: Radical Change or More of the Same?

Julie Wosk | Posted 02.07.2017 | Women
Julie Wosk

Just recently Mattel announced its new line of Fashionistas Barbie dolls which the company says will bring diversity to its doll offerings. Th...

Modern Barbie: Aspiring to Character, Not Appearance

Ruth Bernstein | Posted 02.02.2017 | Business
Ruth Bernstein

There's a tricky tension between Barbie as a relatable figure and Barbie as an aspirational figure, but Mattel seems to have navigated the balance effectively.

Girl Wants Mattel To Make Bald Barbies

LittleThings | Jade Walker | Posted 02.02.2016 | Parents

A few years ago, Mattel released a limited line of “Ella” Barbie dolls, to be distributed to children in cancer wards all across the U.S....

Coming Soon! Hot Flash Barbie!

Janet Eve Josselyn | Posted 01.29.2017 | Comedy
Janet Eve Josselyn

Mattel recently announced the release of Short Barbie and Curvy Barbie who will be joining African American and Asian Barbie to round out the assortme...

Barbie's New Bodies: An Icon's Timely Makeover

Christopher Byrne | Posted 01.29.2017 | Business
Christopher Byrne

Whether blonde or brunette, African-American or Asian, she was always tall and thin, representing an idealized vision of pretty, to be sure, but one that was potentially limiting to girls' imaginations and certainly didn't represent the diversity today's kids see all around them. It was time, as they say, for a makeover.

Nostalgia Theater Podcast: Tim Dunigan Remembers Captain Power and the Soldiers of the Future

Zaki Hasan | Posted 01.25.2017 | Entertainment
Zaki Hasan

The live action adventure series may have been a kids' show primarily intended as a tie-in to Mattel's action figures and accessories, but in its scant twenty-two episodes it managed to tell far-reaching stories about fascism, collaboration, betrayal, and loss.

Branded Content: The Currency of Connection

Tom Doctoroff | Posted 01.09.2017 | Business
Tom Doctoroff

The rise of "content" is a fundamental 21st century marketing phenomenon. But is "advertising," deliberate messages broadcast at one time to swathes of people, dead?

Tech that's Good for Kids: Of Makers, Coders and Pilots

Robin Raskin | Posted 01.04.2017 | Technology
Robin Raskin

Every year at this time I invite a panel of 14 judges representing all facets of the kids' media business to do some soul searching. Eschewing public...

Is Donor-Driven Charity Dying? Finding New Nonprofit Models Before It's Too Late

George McGraw | Posted 12.01.2016 | Impact
George McGraw

With another successful #GivingTuesday behind us, the holiday fundraising season is officially here. And as the nation's 1.5 million non-profits launc...

Hello Barbie, Goodbye Privacy? Hacker Raises Security Concerns

The Huffington Post | Whitney Meers | Posted 11.30.2015 | Technology

Barbie dolls are at the top of some children's wish lists this holiday season, but parents may want to ignore these requests and instead grant their f...