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Maximilian Martin

Don't Buy This Jacket (Part 2)

Jennifer Schwab | Posted 09.23.2014 | Green
Jennifer Schwab

In the copy, Patagonia basically cops a plea and admits that even with its sustainable practices in place, the carbon footprint of the garment depicted in the ad is much higher than anyone would think.

BRIC Was It, Now EMIC Is the Thing

Jennifer Schwab | Posted 08.27.2014 | Business
Jennifer Schwab

So you've probably heard of the BRIC countries as discussion of the economic growth potential of Brazil, Russia, India and China has been all the rage, especially during the recession. But those countries are no longer the cutting edge of investment.