More than any chain, McDonald's is what you probably think of when you think of the word "behemoth." It's simply massive, and is most likely the only company that just about everybody on earth has heard of.
What's the message of these ads? That if you eat enough Chicken McNuggets you'll become a Olympian? That taking a bite of fast food is somehow as thrilling as receiving the highest athletic honor awarded on an international stage?
Last week at McDonald's annual shareholder's meeting, CEO Don Thompson got caught off-guard when a team of 15 advocates descended upon corporate headquarters to question the fast food leader's relentless exploitation of children and communities of color.
Every time something bad happens to me, I seek solace in the McRib. Job interview didn't go well? A McRib. Girlfriend dump you? Two McRibs. Just got hit by a car? I'm not walking anywhere, make it three.