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Mec

Why We Must Disrupt the Face of Talent Management

Advertising Week | Posted 06.01.2016 | Business
Advertising Week

By Marie-Claire Barker Chief Talent Officer, Global at MEC Our industry talks constantly about the need to attract better and more diverse talent, ye...

(VIDEO) Behavioral Data + Technology = "Co-Dependance" Driving Media Innovation, MEC's Fremont

Andy Plesser | Posted 12.28.2016 | Media
Andy Plesser

Data has been a tool for marketers for a long time, but the emergence and access for behavioral data coupled with data is driving innovation.  It is ...

(VIDEO) Data and Analytics to Take the Main Stage in Cannes, MEC's Carl Fremont on Why it Matters

Andy Plesser | Posted 05.06.2016 | Business
Andy Plesser

Data, analytics and programmatic advertising have been part of the conversation at Cannes Lions for the past couple of years. The dialogue has taken p...

(VIDEO) MEC's Focuses on Predictive Analytics, Marla Kaplowitz Explains

Andy Plesser | Posted 03.16.2015 | Media
Andy Plesser

LAS VEGAS -- As part of its expanded focus into predictive media tools, WPP media agency MEC paired up with client AT&T and Mashable at the recent CES...

Tapping a Million Green Brains

Marc Stoiber | Posted 05.25.2011 | Business
Marc Stoiber

Mass collaboration in business was, until quite recently, a concept treated with suspicion. Today, we're seeing an explosion of collaboration that unabashedly taps the creative reservoir of the masses.