The communications industry is at a disorienting crossroad, with two concurrent models competing for minds and resources.
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The combination of the vastness of the Internet, proliferation of social media and 24/7 technology use have increased the competition when it comes to eyeballs.
Most companies define their audience based on age, life stage and gender. Armed with this information they go out and spend millions targeting these consumers with marketing messages. The problem is that consumers have evolved.
In theory, cable networks that keep their news and information tickers rolling during commercial breaks could upset advertisers, which might feel that...
Doctors do make more than housewives.
"Grey's Anatomy" holds the crown this fall as the most expensive show on network TV, trouncing last year's lead...
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