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Media Buying

Out of Our Digital Daze: Aligning Top-Down and Bottom-Up Marketing

Tom Doctoroff | Posted 11.09.2015 | Business
Tom Doctoroff

The communications industry is at a disorienting crossroad, with two concurrent models competing for minds and resources.

Get a Leg Up in Advertising by Purchasing Your Own Ad Server

Ashley Wren Collins | Posted 07.28.2015 | Business
Ashley Wren Collins

The combination of the vastness of the Internet, proliferation of social media and 24/7 technology use have increased the competition when it comes to eyeballs.

Why You Could Be Wasting More Than 30% of Your Media Budget

Ujwal Arkalgud | Posted 05.22.2015 | Business
Ujwal Arkalgud

Most companies define their audience based on age, life stage and gender. Armed with this information they go out and spend millions targeting these consumers with marketing messages. The problem is that consumers have evolved.

Media Buyers: We Like News Crawls Running Through Commercials

New York Times | John Consoli | Posted 05.25.2011 | Media

In theory, cable networks that keep their news and information tickers rolling during commercial breaks could upset advertisers, which might feel that...

"Grey's" Is Most Expensive Show For Advertisers

Advertising Age | Brian Steinberg | Posted 05.25.2011 | Media

Doctors do make more than housewives. "Grey's Anatomy" holds the crown this fall as the most expensive show on network TV, trouncing last year's lead...