Too many companies use celebrities and sex without really thinking or understanding the effectiveness they will have in selling products.
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You have to love honest reporting. Likewise, truth in advertising. Maybe the best thing to result from the Internet in its first 15 years is The Onion.
This picture (below) was included as part of a report in MediaPost about a new laboratory opened by Metrics Marketing to help seekers unlock the truth...
Other media are shrinking, therefore Internet advertising should grow. So if there is $25 billion more in ad spending on its way, how will it be accepted and provided for?
The sensible nature of Interpublic's initiative is the desire to catalog spending by marketing objective, not creative format, or application -- trying to see the whole of the online picture, not just the parts.
The results of the study seemed to imply that advertisers may retreat from using display advertising as a vehicle for direct response messages. They like search and email.
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