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Media Post

Despite What You Believe, Celebrities + Sex Doesn't Sell

Ira Kalb | Posted 04.29.2013 | Business
Ira Kalb

Too many companies use celebrities and sex without really thinking or understanding the effectiveness they will have in selling products.

What's the Best Thing About the Internet in the Last 15 Years? The Onion.

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

You have to love honest reporting. Likewise, truth in advertising. Maybe the best thing to result from the Internet in its first 15 years is The Onion.

Media. Strap it on.

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

This picture (below) was included as part of a report in MediaPost about a new laboratory opened by Metrics Marketing to help seekers unlock the truth...

Striking Value Into the Hearts of Buyers and Sellers Online: $25 Billion More Might Just Do It

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

Other media are shrinking, therefore Internet advertising should grow. So if there is $25 billion more in ad spending on its way, how will it be accepted and provided for?

Interpublic Separates the Forest from the Trees

Jarvis Coffin | Posted 05.25.2011 | Home
Jarvis Coffin

The sensible nature of Interpublic's initiative is the desire to catalog spending by marketing objective, not creative format, or application -- trying to see the whole of the online picture, not just the parts.

Forbes.com Study Shows the Gaps Left Open in the Brand Advertising Sales Proposition Online

Jarvis Coffin | Posted 05.25.2011 | Media
Jarvis Coffin

The results of the study seemed to imply that advertisers may retreat from using display advertising as a vehicle for direct response messages. They like search and email.